http://cargocollective.com William Tran, Copywriter Wed, 07 Sep 2011 17:05:00 +0000 http://cargocollective.com en http://cargocollective.com/fishingforbats/Rockstarizer http://cargocollective.com/fishingforbats/following/fishingforbats/Rockstarizer Wed, 07 Sep 2011 17:05:00 +0000 William Tran, Copywriter 1951080 Problem Promote the Moto Q9m smart phone as a device for people who love music. Solution True music lovers know that album art is where it's at. So on Facebook, we created an application that let people create their own personalized, raunchy, and ridiculous album covers that they could share with friends. <img src="http://payload.cargocollective.com/1/4/138677/1951080/rockstarizer_A.png" border="0" width="670" height="450" width_o="680" height_o="457" src_o="http://payload.cargocollective.com/1/4/138677/1951080/rockstarizer_A_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1951080/rockstarizer_B.png" border="0" width="670" height="450" width_o="680" height_o="457" src_o="http://payload.cargocollective.com/1/4/138677/1951080/rockstarizer_B_o.png" align="left" /> http://cargocollective.com/fishingforbats/Sweat-Together http://cargocollective.com/fishingforbats/following/fishingforbats/Sweat-Together Wed, 07 Sep 2011 14:15:55 +0000 William Tran, Copywriter 1964742 Problem Since Gatorade dominates the performance sports drink field, Propel wanted to gain traction with the casual fitness crowd. Solution People who go to the gym for "casual fitness" are really just trying to get laid. Shocking! But true. With this in mind, we created Sweat Together: the dating site couched as a workout partner finder. Whether it's jogging, biking, or playing tennis, Sweat Together's got the perfect partner for you to get physical with. Our users could then find people to do it on the streets with, thanks to our iPhone app that would geo-locate nearby users. And those who did it in public enough would be awarded a Sweat Together badge on Foursquare. <img src="http://payload.cargocollective.com/1/4/138677/1964742/sweat_together.png" border="0" width="670" height="438" width_o="1140" height_o="746" src_o="http://payload.cargocollective.com/1/4/138677/1964742/sweat_together_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1964742/lets_get_sweaty.png" border="0" width="670" height="296" width_o="1200" height_o="531" src_o="http://payload.cargocollective.com/1/4/138677/1964742/lets_get_sweaty_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1964742/sweat_together_foursquare.png" border="0" width="670" height="313" width_o="1200" height_o="562" src_o="http://payload.cargocollective.com/1/4/138677/1964742/sweat_together_foursquare_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1964742/propel_match_banner.jpg" border="0" width="670" height="402" width_o="1140" height_o="684" src_o="http://payload.cargocollective.com/1/4/138677/1964742/propel_match_banner_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1964742/propel_banner2.jpg" border="0" width="670" height="402" width_o="1140" height_o="684" src_o="http://payload.cargocollective.com/1/4/138677/1964742/propel_banner2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1964742/propel_banner1.jpg" border="0" width="670" height="402" width_o="1140" height_o="684" src_o="http://payload.cargocollective.com/1/4/138677/1964742/propel_banner1_o.jpg" align="left" /> http://cargocollective.com/fishingforbats/Recession-Rags http://cargocollective.com/fishingforbats/following/fishingforbats/Recession-Rags Sat, 03 Sep 2011 16:10:32 +0000 William Tran, Copywriter 1950799 Problem Recession Rags had just completed their first ever line of summer short-pants. They needed a video lookbook to show off their goods, and give something that fashion bloggers could post and pass around. But as a start-up company, they also needed a voice, an identity, a look. Or in fashion terms: an attitude. Solution Having studied history, I likes my things olde-timey. So having the opportunity to work with a company like Recession Rags was great. We created a 1930's style talkie newsreel heralding the glorious birth of the American short-pant. http://cargocollective.com/fishingforbats/Holiday-Oreos http://cargocollective.com/fishingforbats/following/fishingforbats/Holiday-Oreos Sat, 03 Sep 2011 15:41:48 +0000 William Tran, Copywriter 1950708 Problem Oreo wanted some ads to run for the kid-centric holiday period: Valentine's Day, summer vacation, back-to-school, and Halloween. Because the only thing that can dull the pain of having to return to school are sweet, sweet cookies. Solution Oreo has a long-established brand, and has been working under the line of "Milk's Favorite Cookie" for just shy of 1,000 years now. But we embraced our inner children and came up with some lighthearted, fun, and playful ways of showing the epic love affair of milk and Oreo. <img src="http://payload.cargocollective.com/1/4/138677/1950708/oreo_valentines.jpg" border="0" width="670" height="863" width_o="1275" height_o="1644" src_o="http://payload.cargocollective.com/1/4/138677/1950708/oreo_valentines_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1950708/oreo_summer.jpg" border="0" width="670" height="866" width_o="773" height_o="1000" src_o="http://payload.cargocollective.com/1/4/138677/1950708/oreo_summer_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1950708/oreo_backtoschool.jpg" border="0" width="670" height="866" width_o="773" height_o="1000" src_o="http://payload.cargocollective.com/1/4/138677/1950708/oreo_backtoschool_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1950708/oreo_halloween.jpg" border="0" width="670" height="866" width_o="773" height_o="1000" src_o="http://payload.cargocollective.com/1/4/138677/1950708/oreo_halloween_o.jpg" align="left" /> Awards • National ADDY Awards - Gold http://cargocollective.com/fishingforbats/Living-World http://cargocollective.com/fishingforbats/following/fishingforbats/Living-World Sat, 03 Sep 2011 15:24:17 +0000 William Tran, Copywriter 1950628 Problem P&G needed to raise awareness for Future Friendly, their new line of green household products. Solution Using Future Friendly products isn't chaining yourself to a giant redwood, or helping a panda get its freak on. But it is a little action that can make a difference. Especially if a lot of us start doing it. So to get moms and kids on board with the idea of making little changes to their day-to-day routine, we created this suite of iPhone games. Players could collect rainwater, recycle paper, and challenge themselves to be mindful of flicking on the lights by shaking, tilting, and blowing into the mic. All of these little actions helped their virtual world prosper or perish. <img src="http://payload.cargocollective.com/1/4/138677/1950628/future_friendly_1.jpg" border="0" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/4/138677/1950628/future_friendly_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1950628/future_friendly_2.jpg" border="0" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/4/138677/1950628/future_friendly_2_o.jpg" align="left" /> Download the app. http://cargocollective.com/fishingforbats/Portrait-of-America http://cargocollective.com/fishingforbats/following/fishingforbats/Portrait-of-America Sat, 03 Sep 2011 00:08:48 +0000 William Tran, Copywriter 1949337 Problem Problem is an understatement. The Census campaign had to reach every single person in America, but with a special emphasis on the hard-to-count populations: certain minority groups, immigrants, and anti-government types. Solution We took snapshots of 3 different intersections in America and the stories of the everyday people on those streets. Putting their stories side by side showed that despite our differences, we all have common interests that the Census can help address. <img src="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_2.png" border="0" width="670" height="427" width_o="900" height_o="574" src_o="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_1.png" border="0" width="670" height="427" width_o="900" height_o="574" src_o="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_4.png" border="0" width="670" height="427" width_o="900" height_o="574" src_o="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_5.png" border="0" width="670" height="427" width_o="900" height_o="574" src_o="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_6.png" border="0" width="670" height="427" width_o="900" height_o="574" src_o="http://payload.cargocollective.com/1/4/138677/1949337/portrait_of_america_6_o.png" align="left" /> http://cargocollective.com/fishingforbats/ValuJet-Visuals http://cargocollective.com/fishingforbats/following/fishingforbats/ValuJet-Visuals Fri, 02 Sep 2011 23:40:23 +0000 William Tran, Copywriter 1949126 Problem Sobriety. Solution Throw the best damn party on the Lower East Side. I've been VJ'ing for the last 5 years. In that time, I've played at every major venue in NYC with artists like Talib Kweli, Pharoahe Monch, and Faux Punk, the world's best and only Daft Punk cover band. Currently, I organize, host, photograph, and create visuals for my party Mile High. It's at Pianos every Saturday night from 12 - 4am. So what are you doing Saturday night? <img src="http://payload.cargocollective.com/1/4/138677/1949126/mh091011.jpg" border="0" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/4/138677/1949126/mh091011_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949126/299990_10150360199764541_151233914540_8182217_1375123090_n.jpg" border="0" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/4/138677/1949126/299990_10150360199764541_151233914540_8182217_1375123090_n_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949126/mh100210_xxx.jpg" border="0" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/4/138677/1949126/mh100210_xxx_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949126/valujet2.jpg" border="0" width="670" height="446" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/4/138677/1949126/valujet2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949126/valujet4.jpg" border="0" width="670" height="446" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/4/138677/1949126/valujet4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949126/valujet6.jpg" border="0" width="670" height="446" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/4/138677/1949126/valujet6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1949126/valujet8.jpg" border="0" width="568" height="604" width_o="568" height_o="604" src_o="http://payload.cargocollective.com/1/4/138677/1949126/valujet8_o.jpg" align="left" /> http://cargocollective.com/fishingforbats/Rescue-Food http://cargocollective.com/fishingforbats/following/fishingforbats/Rescue-Food Fri, 02 Sep 2011 20:38:02 +0000 William Tran, Copywriter 1948514 Problem Extend City Harvest's message to a younger audience. Solution City Harvest rescues food for the needy. What could be more exciting and awesome than that? We partnered with some of the very best animators to make a series of short films that chronicled different heroic and epic feats of food rescue. http://cargocollective.com/fishingforbats/What-Goes-Around http://cargocollective.com/fishingforbats/following/fishingforbats/What-Goes-Around Fri, 02 Sep 2011 19:59:19 +0000 William Tran, Copywriter 1948415 Problem With the election of a new president opposed to the Iraq War, the Global Coalition for Peace wanted to create a campaign to re-assert the importance of an immediate withdrawal. Solution We came up with a simple outdoor campaign that focused on the spiraling cycle of war, reminding viewers that the violence perpetrated abroad will breed the hatred that fuels tomorrow's violence. <img src="http://payload.cargocollective.com/1/4/138677/1948415/war1.jpg" border="0" width="640" height="832" width_o="640" height_o="832" src_o="http://payload.cargocollective.com/1/4/138677/1948415/war1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1948415/war2.jpg" border="0" width="640" height="832" width_o="640" height_o="832" src_o="http://payload.cargocollective.com/1/4/138677/1948415/war2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138677/1948415/war3.jpg" border="0" width="640" height="832" width_o="640" height_o="832" src_o="http://payload.cargocollective.com/1/4/138677/1948415/war3_o.jpg" align="left" /> Awards • Clio Awards - Gold • Cannes Lions - Silver • One Show - Silver • One Show Design - Gold • New York Festivals - Grand Winner • D&AD - In Book • Lürzer's Archive - In Böok