http://cargocollective.com Felix Morgan's Portfolio Sat, 26 Nov 2011 10:16:44 +0000 http://cargocollective.com en http://cargocollective.com/felixjmorgan/Lucozade-Aurasma http://cargocollective.com/felixjmorgan/following/felixjmorgan/Lucozade-Aurasma Sat, 26 Nov 2011 10:16:44 +0000 Felix Morgan's Portfolio 2365385 <img src="http://payload3.cargocollective.com/1/1/51315/2365385/lucaurasma.JPG" border="0" width="634" height="351" width_o="634" height_o="351" src_o="http://payload3.cargocollective.com/1/1/51315/2365385/lucaurasma_o.JPG" align="left" /> When Lucozade launched their new YES List campaign, we wanted to do something that would really cut through with youth audiences, and help reposition Lucozade as a cool brand. Having already ran a successful campaign with Panasonic, we wanted to push Aurasma's capabilities to the limits, and produced the world's first markerless AR with cylindrical tracking. <img src="http://payload3.cargocollective.com/1/1/51315/2365385/lucozade_2.JPG" border="0" width="634" height="351" width_o="634" height_o="351" src_o="http://payload3.cargocollective.com/1/1/51315/2365385/lucozade_2_o.JPG" align="left" /> In the first fortnight, over 10,000 people tried the AR, and we also got global PR coverage, touching everywhere around the world from London to Tokyo. PSFK New Media Age Marketing Week Social Ouji Popsop Yin & Yang http://cargocollective.com/felixjmorgan/Contact http://cargocollective.com/felixjmorgan/following/felixjmorgan/Contact Thu, 10 Nov 2011 13:18:17 +0000 Felix Morgan's Portfolio 2284350 You can get in contact with me in the following ways: twitter: @felixjmorgan email: felix@felixmorgan.com linkedin: felixjmorgan http://cargocollective.com/felixjmorgan/Thought-Leadership http://cargocollective.com/felixjmorgan/following/felixjmorgan/Thought-Leadership Thu, 10 Nov 2011 12:18:01 +0000 Felix Morgan's Portfolio 2284134 As a large part of my job, I am a thought leader across a variety of different topics, including innovation, mobile services, social media, gaming, and more. Making Location Based Services Mainstream - Marketing Week How To Measure Social Media In 2012 - Wallblog (Part of Brand Republic) 5 Rules Of Alternate Reality Games - Wallblog (Part of Brand Republic) Google: Socially Awkward - M&M Global 5 Steps To Conquer Twitter - !nvent blog 4 Reasons You Should Be Using Online Video - !nvent blog 5 Tips On Social Media In B2B - !nvent blog Is 20% Enough For Innovation? - !nvent blog The ABCs Of In-Game Advertising - !nvent blog http://cargocollective.com/felixjmorgan/Pot-Noodle-Easy-Street http://cargocollective.com/felixjmorgan/following/felixjmorgan/Pot-Noodle-Easy-Street Thu, 10 Nov 2011 12:12:10 +0000 Felix Morgan's Portfolio 2284127 <img src="http://payload.cargocollective.com/1/1/51315/2284127/easy.JPG" border="0" width="670" height="376" width_o="1366" height_o="768" src_o="http://payload.cargocollective.com/1/1/51315/2284127/easy_o.JPG" align="left" /> When Pot Noodle were rebranding, they wanted to stand for "taking the easy option". We wanted to allow consumers to choose the easy option for themselves, so we created an interactive video where they could make decisions to keep them on Easy Street. <img src="http://payload.cargocollective.com/1/1/51315/2284127/potnoodle.JPG" border="0" width="634" height="351" width_o="634" height_o="351" src_o="http://payload.cargocollective.com/1/1/51315/2284127/potnoodle_o.JPG" align="left" /> My role on this project was primarily strategic, working through the planning process to help develop a clear definition of "easy". I then worked with the creatives to help guide them towards innovative platforms, which resulted in the interactive video. http://cargocollective.com/felixjmorgan/Panasonic-Aurasma http://cargocollective.com/felixjmorgan/following/felixjmorgan/Panasonic-Aurasma Thu, 10 Nov 2011 12:06:58 +0000 Felix Morgan's Portfolio 2284115 <img src="http://payload.cargocollective.com/1/1/51315/2284115/pana.JPG" border="0" width="670" height="376" width_o="1366" height_o="768" src_o="http://payload.cargocollective.com/1/1/51315/2284115/pana_o.JPG" align="left" /> Panasonic realised that one of the biggest barriers with their cameras was the lack of emotional engagement, so we decided to focus on the story behind the photos. Using cutting edge augmented reality technology, we delivered a campaign of press and POS that showed the story in an amazing new way. <img src="http://payload.cargocollective.com/1/1/51315/2284115/panasonic2.JPG" border="0" width="634" height="351" width_o="634" height_o="351" src_o="http://payload.cargocollective.com/1/1/51315/2284115/panasonic2_o.JPG" align="left" /> Despite using an innovative new technology, we received over 55,000 interactions, which was all traceable through Aurasma's native analytics. http://cargocollective.com/felixjmorgan/Carlsberg-Projection-Mapping http://cargocollective.com/felixjmorgan/following/felixjmorgan/Carlsberg-Projection-Mapping Thu, 10 Nov 2011 12:02:40 +0000 Felix Morgan's Portfolio 2284094 <img src="http://payload.cargocollective.com/1/1/51315/2284094/carlsberg1.JPG" border="0" width="634" height="351" width_o="634" height_o="351" src_o="http://payload.cargocollective.com/1/1/51315/2284094/carlsberg1_o.JPG" align="left" /> Refreshing an iconic brand can be difficult, especially when they are as well established as Carlsberg. We knew we had to do this in a big way, so we took to The White Cliffs Of Dover to create Europe's biggest projection mapping stunt. Working with Projection Advertising we created a huge stunt which was seen by the nation. My role on the project was largely strategic, identifying the opportunity with projection mapping, choosing the location, and helping guide the creatives to create the best work possible. <img src="http://payload.cargocollective.com/1/1/51315/2284094/carlsberg_2.jpg" border="0" width="634" height="351" width_o="634" height_o="351" src_o="http://payload.cargocollective.com/1/1/51315/2284094/carlsberg_2_o.jpg" align="left" /> Our primary objective was exposure, and at time of writing we have over 150,000 Youtube views, which exceeded the client's expectations by 50%.