evarickardmichal

evarickardmichal http://cargocollective.com evarickardmichal Sat, 16 Jun 2012 16:19:26 +0000 http://cargocollective.com en Heads of Cannes http://cargocollective.com/evarickardmichal/Heads-of-Cannes http://cargocollective.com/evarickardmichal/following/evarickardmichal/Heads-of-Cannes Sat, 16 Jun 2012 16:19:26 +0000 evarickardmichal 3601103 <img src="http://payload65.cargocollective.com/1/6/198126/3601103/screen02_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload65.cargocollective.com/1/6/198126/3601103/screen02_o.jpg" data-mid="18642948" border="0" align="left"/> HEADS OF CANNES As one of the Future Lions winners we got an invitation to attend this years festival in Cannes. We understood that this was a great opportunity to do some networking but we didn’t know people of the marketing business well enough. That’s why we got in touch with Great Works who helped us to create Heads of Cannes. A game where you could see if you got what it takes to network in Cannes. Test your skills here. HEADS OF CANNES As one of the Future Lions winners we got an invitation to attend this years festival in Cannes. We understood that this was a great opportunity... Stockholm Pride 2012 - Official Campaign http://cargocollective.com/evarickardmichal/Stockholm-Pride-2012-Official-Campaign http://cargocollective.com/evarickardmichal/following/evarickardmichal/Stockholm-Pride-2012-Official-Campaign Mon, 26 Mar 2012 06:20:56 +0000 evarickardmichal 3046082 STOCKHOLM PRIDE 2012 OFFICIAL CAMPAIGN (SWEDISH) The campaign is now live. Watch it here. <img src="http://payload37.cargocollective.com/1/6/198126/3046082/01_logo_905_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload37.cargocollective.com/1/6/198126/3046082/01_logo_905_o.png" data-mid="17965036" caption="<div class="description_text02">01 BACKGROUND<br /> <br /> Stockholm Pride is an organization that arranges the biggest gay festival in Scandinavia. After a successful project in school, we got to be the main creatives to create the integrated campaign for this years festival, Stockholm Pride 2012. The work went live in May this year. Our goal was to unite the gay community and show that Stockholm Pride 2012 isn’t for everyone. Only for those who truly want to be a part of the festival.<div/>" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/6/198126/3046082/03_adresser_905_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload37.cargocollective.com/1/6/198126/3046082/03_adresser_905_o.png" data-mid="17965029" caption="<div class="description_text02">02 HOW?<br /> <br /> We played with the myth “you can choose your sexual orientation”. If it were to be true it would mean Stockholm Pride could convince people to become gay. And that's what we want to do.<br /> <br /> We´ve made a campaign where we’re trying to convince heterosexual people to change sexual orientation and become gay. We’re doing this by using arguments that show all the great stuff that comes with being, gay, bisexual, queer, homosexual, transsexual and lesbian.<br /> <br /> The URLs above means: Begay.nu, Bebisexual.nu, Bequeer.nu, Behomo.nu, Betrans.nu and Belesbian.nu<div/>" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/6/198126/3046082/04_cargocollective_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload37.cargocollective.com/1/6/198126/3046082/04_cargocollective_o.png" data-mid="17965034" caption="<div class="description_text02">03 ARGUMENTS SLIDE 1<br /> <br /> With a playful manner and illustrations we´re highlighting different arguments why heterosexuals should change their sexual orientation. By using the colours from the Pride flag we give every orientation their own colour. The posters above are now up around the city, in the subway and on buses. All with their own URL at the bottom.<br /> <br /> The arguments in English:<br /> #33 You will enjoy the moments when he turns his back. Begay.nu<br /> #34 Choose the best of both worlds. Bebisexual.nu<br /> #17 You will always provoke someone. Bequeer.nu</div>" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/6/198126/3046082/cargocollective_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload37.cargocollective.com/1/6/198126/3046082/cargocollective_o.png" data-mid="17965486" caption="<div class="description_text02">04 ARGUMENTS SLIDE 2<br /> <br /> #19 You will get families, relations and friendships you never experienced. Behomo.nu<br /> #24 Because high heels is the best. Bequeer.nu<br /> #14 It will be more lips to kiss. Belesbian.nu</div>" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/6/198126/3046082/cargocollective-1_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload37.cargocollective.com/1/6/198126/3046082/cargocollective-1_o.png" data-mid="17965488" caption="<div class="description_text02">05 ARGUMENTS SLIDE 3<br /> <br /> #21 You can get twice as fun Bebisexual.nu</div>" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/6/198126/3046082/06_riktade20printar_905_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload37.cargocollective.com/1/6/198126/3046082/06_riktade20printar_905_o.png" data-mid="17965021" caption="<div class="description_text02">06 PRINT ADS<br /> <br /> Slitz, a men’s magazine.<br /> #22 You won´t have a problem getting laid.<br /> <br /> Mama, a magazine for mothers.<br /> #14 “Your children will know they were truly expected. <br /> <br /> Offside, a soccer magazine. <br /> #61 The focus on your look will be appreciated.<br /> <br /> Elle, a fashion magazine for women.<br /> #46 A new relationship will double your closet. Belesbian.nu</div>" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/6/198126/3046082/cargocollective_10_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload37.cargocollective.com/1/6/198126/3046082/cargocollective_10_o.png" data-mid="18110136" caption="<div class="description_text02">07 CAMPAIGN SITE<br /> <br /> All the different URLs lead to our microsite. The first thing you see is a couple of arguments and a video with the manifesto read by a verity of famous gay profiles.</div>" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/6/198126/3046082/cargocollective-1_11_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload37.cargocollective.com/1/6/198126/3046082/cargocollective-1_11_o.png" data-mid="18110132" caption="<div class="description_text02">08 CAMPAIGN SITE 2<br /> <br /> Further on the site we encourage people to upload their own arguments with text, picture, video or music. Together with 40 arguments from Stockholm Pride so far we´ve manage to collect almost 350 different ones.</div>" border="0" align="left"/> MANIFESTO (ENGLISH TRANSLATION) We are the leering lesbians in the locker rooms. We are the gorgeous gays coming on to your boyfriends. We are the discolovin’ dragkings and the trendsetting trannys. We are the girls with no boobs and guys with no cock. We are the huggable bears and your biggest fear. We’re your banker, your mailman, your idol, teacher and boss. We’re in the back of your mind, behind your closet door, and in your wettest dream. And you, you’re gonna love us. STOCKHOLM PRIDE 2012 OFFICIAL CAMPAIGN (SWEDISH) The campaign is now live. Watch it here. MANIFESTO (ENGLISH TRANSLATION) We are the leering lesbians in the... About Us http://cargocollective.com/evarickardmichal/About-Us http://cargocollective.com/evarickardmichal/following/evarickardmichal/About-Us Tue, 20 Mar 2012 17:59:21 +0000 evarickardmichal 2978903 Hi again. We’re flattered that you want to get to know us better. Here’s our story, the short version. We’re Eva, Rickard and Michal. Two art directors and one copywriter who met each other during our two years at Berghs School of communication. We found that our different backgrounds and history were a great source for a successful collaboration. That’s why we after graduation 2012 continued to work as a creative team. We got hired by Linus Karlsson and Andreas Dahlqvist at McCann where we been working on a project which you’ll see the result of in the next six months. If you look at the work from our time at Berghs you’ll see that some were recognized in Future Lions, One Show, Clio, D&AD, New York Festivals, Bees Awards, YCN, Creativity Awards, Gulltaggen, New Creatives and Creativity Online, some weren’t. Some of the ideas were produced, and some more will be if we are to decide. Hope you’ve enjoyed your stay. Eva, Rickard and Michal. Contact: Eva Wallmark ew@mccann.dk +4670-550 48 67 LinkedIn Rickard Beskow rb@mccann.dk +4673-994 68 14 LinkedIn Michal Sitkiewicz ms@mccann.dk +4670-368 85 33 LinkedIn Hi again. We’re flattered that you want to get to know us better. Here’s our story, the short version. We’re Eva, Rickard and Michal. Two art directors and... Save the Difference by Aviva http://cargocollective.com/evarickardmichal/Save-the-Difference-by-Aviva http://cargocollective.com/evarickardmichal/following/evarickardmichal/Save-the-Difference-by-Aviva Tue, 20 Mar 2012 17:23:42 +0000 evarickardmichal 3046081 SAVE THE DIFFERENCE BY AVIVA Awards D&AD Student Awards 2012 – Best of Year Young people see saving as something boring that means cutting down on things they like. We wanted to change this and found a way for them to save every time they shop. SAVE THE DIFFERENCE BY AVIVA Awards D&AD Student Awards 2012 – Best of Year Young people see saving as something boring that means cutting down on things they... PETA - The 1% Give Back http://cargocollective.com/evarickardmichal/PETA-The-1-Give-Back http://cargocollective.com/evarickardmichal/following/evarickardmichal/PETA-The-1-Give-Back Tue, 20 Mar 2012 17:18:34 +0000 evarickardmichal 3046022 PETA – 1% PERCENT GIVEBACK Many of the gamblers in the racing industry have a big love for the horses. And they wish they could do something to improve the conditions in the sport. But they don't feel like giving up betting. PETA – 1% PERCENT GIVEBACK Many of the gamblers in the racing industry have a big love for the horses. And they wish they could do something to improve the... PETA – Death Bet http://cargocollective.com/evarickardmichal/PETA-Death-Bet http://cargocollective.com/evarickardmichal/following/evarickardmichal/PETA-Death-Bet Tue, 20 Mar 2012 17:17:34 +0000 evarickardmichal 3045857 PETA – DEATH BET Awards: One Show 2012 Integrated Campaign - Gold One Show 2012 Client Pitch - Honorable Mention One Show 2012 Website - Merit One Show 2012 Online Ad (Campaign) - Merit PETA need people's attention to show what’s going on in the horse racing industry. A place where horses are raced to the grave. Our solution is an integrated campaign with a provoking message. PETA – DEATH BET Awards: One Show 2012 Integrated Campaign - Gold One Show 2012 Client Pitch - Honorable Mention One Show 2012 Website - Merit One Show 2012... Hjärnfonden - Christmas Card http://cargocollective.com/evarickardmichal/Hjarnfonden-Christmas-Card http://cargocollective.com/evarickardmichal/following/evarickardmichal/Hjarnfonden-Christmas-Card Fri, 03 Feb 2012 13:53:08 +0000 evarickardmichal 2738978 <img src="http://payload21.cargocollective.com/1/6/198126/2738978/cargocollective_905.jpeg" width="905" height="602" width_o="905" height_o="602" src_o="http://payload21.cargocollective.com/1/6/198126/2738978/cargocollective_o.jpeg" data-mid="13898505" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/6/198126/2738978/02_o_905.jpeg" width="905" height="602" width_o="905" height_o="602" src_o="http://payload21.cargocollective.com/1/6/198126/2738978/02_o_o.jpeg" data-mid="13898506" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/6/198126/2738978/03_o_905.jpeg" width="905" height="602" width_o="905" height_o="602" src_o="http://payload21.cargocollective.com/1/6/198126/2738978/03_o_o.jpeg" data-mid="13898507" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/6/198126/2738978/04_o_905.jpeg" width="905" height="602" width_o="905" height_o="602" src_o="http://payload21.cargocollective.com/1/6/198126/2738978/04_o_o.jpeg" data-mid="13898509" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/6/198126/2738978/05_o_905.jpeg" width="905" height="602" width_o="905" height_o="602" src_o="http://payload21.cargocollective.com/1/6/198126/2738978/05_o_o.jpeg" data-mid="13898510" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/6/198126/2738978/06_o_905.jpeg" width="905" height="602" width_o="905" height_o="602" src_o="http://payload21.cargocollective.com/1/6/198126/2738978/06_o_o.jpeg" data-mid="13898511" border="0" align="left"/> HJÄRNFONDEN Hjärnfonden, a Swedish organization that supports brain research is in great need of donations. That’s why we created a Christmas card where the receiver gets a feeling of what it's like to suffer from Alzheimer’s disease. HJÄRNFONDEN Hjärnfonden, a Swedish organization that supports brain research is in great need of donations. That’s why we created a Christmas card where the... E.ON Snatch http://cargocollective.com/evarickardmichal/E-ON-Snatch http://cargocollective.com/evarickardmichal/following/evarickardmichal/E-ON-Snatch Fri, 03 Feb 2012 13:51:07 +0000 evarickardmichal 2738958 E-ON SNATCH Awards: Commendation, D&AD 2011 New Creatives, Shortlist October 2011 Young people take energy for granted and find the subject quite boring. And that’s a big reason why they leave devices on stand by. In order change that and encourage them to waste less energy we came up with E-on Snatch. E-ON SNATCH Awards: Commendation, D&AD 2011 New Creatives, Shortlist October 2011 Young people take energy for granted and find the subject quite boring. And... Visit Japan - Post from Japan http://cargocollective.com/evarickardmichal/Visit-Japan-Post-from-Japan http://cargocollective.com/evarickardmichal/following/evarickardmichal/Visit-Japan-Post-from-Japan Fri, 03 Feb 2012 13:50:14 +0000 evarickardmichal 2738953 VISIT JAPAN – POST FROM JAPAN Awards Future Lions 2012 - Winner Clio 2012 Integrated Campaign - Bronze Clio 2012 Interactive - Bronze Creativity Awards 2012 - Best in Show Creativity Awards 2012 - Gold Creativity Awards 2012 - Silver New York Festivals 2012 Interactive - Finalist Bees Awards Best Student Work 2012 - Finalist Mention Article in Creativity-Online, March 2011 Since the catastrophe in spring 2011 Japan lost 36 percent of their tourists. In order to bring them back Japan needs to show that it's both a safe and beautiful country to visit. The problem is that the catastrophic pictures are still stuck in people's mind. VISIT JAPAN – POST FROM JAPAN Awards Future Lions 2012 - Winner Clio 2012 Integrated Campaign - Bronze Clio 2012 Interactive - Bronze Creativity Awards 2012 -... Bright Light by Ray Ban http://cargocollective.com/evarickardmichal/Bright-Light-by-Ray-Ban http://cargocollective.com/evarickardmichal/following/evarickardmichal/Bright-Light-by-Ray-Ban Fri, 03 Feb 2012 13:49:41 +0000 evarickardmichal 2738633 RAY BAN – BRIGHT LIGHT Awards: Gulltaggen, Best Nordic Student Work 2012 - Gold Creativity Awards 2012 - Platinum Creativity Awards 2012 - Gold Ray Ban wants to help customers in big cities spend more time in the sun. The problem is that they sometimes end up in the shadows due to the skyscrapers and tall buildings. That’s why we created a helpful tool called Bright Light. RAY BAN – BRIGHT LIGHT Awards: Gulltaggen, Best Nordic Student Work 2012 - Gold Creativity Awards 2012 - Platinum Creativity Awards 2012 - Gold Ray Ban wants...