http://cargocollective.com Dexter Cruz Wed, 11 Jan 2012 21:39:15 +0000 http://cargocollective.com en http://cargocollective.com/dextercruz/MTV-The-G-Hole http://cargocollective.com/dextercruz/following/dextercruz/MTV-The-G-Hole Wed, 11 Jan 2012 21:39:15 +0000 Dexter Cruz 11339 As we launched MTV Overdrive back in 2005 (before YouTube hit critical mass), we needed to come up with shows, package it, and air it live on our new canvas of choice: the internet. The G- hole is one of those shows. Aimed at gamers and video game geeks, we featured on the show a character who gets sucked-in to this Game Hole inspired by dimly lit basements, stacks of pizza boxes, and caffeine-fueled kids with dried red eyes from hours of playing. We used an abstracted red eye as a background for our VJs which eventually led us to to use it on other things—shirts, hats, mousepad, etc. The show had a good following among the gaming community. We got tons of freebies from game developers. And we got to play video games while at work. Really the best place on earth, the G-hole. Show Open Storyboards <img src="http://payload.cargocollective.com/1/0/799/11339/cargo_mtvghole_01_1.jpg" border="0" width="670" height="760" width_o="670" height_o="760" src_o="http://payload.cargocollective.com/1/0/799/11339/cargo_mtvghole_01_1_o.jpg" align="left" /> http://cargocollective.com/dextercruz/B-Toys http://cargocollective.com/dextercruz/following/dextercruz/B-Toys Wed, 11 Jan 2012 21:39:15 +0000 Dexter Cruz 2407338 So, The Science Project called and asked if I was available to work on a site for a line of children’s toys. My quick reply? “You got me with toys.” Designed in Canada, manufactured in China, and distributed everywhere around the world, B Toys is Willy Wonka and Lego in acid. We built a site that featured different worlds (The World of B) and environments using the actual toys in the scale model photographed at the studio. Users can also view the toy, at 360o, on the website. And we also had a little B Toys booklet where users can share quotes from kids (patterned after the show, Kids Say The Darndest Things). The results were pretty amazing. We had over a thousand unique visitors per month and now we have over 18,000 likes on Facebook. And growing. http://cargocollective.com/dextercruz/Ea-Sports-MMA http://cargocollective.com/dextercruz/following/dextercruz/Ea-Sports-MMA Wed, 11 Jan 2012 21:39:14 +0000 Dexter Cruz 1781606 What do martial arts meatheads and video game nerds have in common? Anna Kournikova’s wallpaper on their desktop, perhaps? But a big YES to EA Sports Mixed Martial Arts (MMA). Not only can gamers enjoy the game in their parents’ basement, now they can play head-to-head with another gamer across the country, thanks to this online portal we’ve created. On our website, players can create profiles linked to their Playstation or Xbox account and they’re matched with opponents with similar skills from the online database. Other users can watch the match, live, as online site commentators stream live feeds onto the site’s video player. Virtual sports. Virtual players. The future of online gaming. Leading up to the launch, we had enormous hits to the site as unique visitors spiked crashing our servers. EAs tech team came to the rescue and in a few hours, we’re back in business to entertain hordes of teens vying for the the number one spot: the MMA Champion of the World! ...Get ready to rumble. <img src="http://payload.cargocollective.com/1/0/799/1781606/xtrarice_crops_emma_01_760.jpeg" border="0" width="670" height="1622" width_o="680" height_o="1647" src_o="http://payload.cargocollective.com/1/0/799/1781606/xtrarice_crops_emma_01_760_o.jpeg" align="left" /> http://cargocollective.com/dextercruz/MTV-First-Ladies http://cargocollective.com/dextercruz/following/dextercruz/MTV-First-Ladies Wed, 11 Jan 2012 06:01:03 +0000 Dexter Cruz 321895 A group of badass, perfect-pitched divas who crawled their way to success through undeniable talent and iron will—they’re your MTV First Ladies. And they deserve their own show. We made the show stand out by dressing it up with henna tattoo patterns–beautiful, intricate, delicate, but temporary. An apt description for the show’s pop star divas. MTV First Ladies was a hit among teens, and also ran MTV’s billboard in Times Square called 44 and a half. During the launch, we came down to Time Square with the MTV TRL (That’s “Total Request Live” for the Gen X’ers) crowd and watched the eye-candy motion graphics animation, teary-eyed. http://cargocollective.com/dextercruz/Motorola-Zine http://cargocollective.com/dextercruz/following/dextercruz/Motorola-Zine Fri, 22 Jul 2011 02:04:43 +0000 Dexter Cruz 11414 To be looked up to as the Techie Mommy before the iPhone, your mobile phone must come with a 5.0 megapixel camera; can record up to 30 minutes worth of video; and can share photos and videos on Wi-Fi. Since we wanted moms to ooh and ahh over this new bundle of joy, we built a site that bannered all the features of this baby: shoots really well, makes downloading easy, and sharing a no-brainer. We had a great site that got us a Creativity Award, a feature in the Favorite Website Awards (FWA), and other merits. Then came the iPhone. Website <img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_01.jpg" border="0" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_02.jpg" border="0" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_06.jpg" border="0" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_04_1.jpg" border="0" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_04_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_07.jpg" border="0" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_07_o.jpg" align="left" /> Credits: Creative Direction, Design + Illustration Agency: Draftfcb Client: Motorola http://cargocollective.com/dextercruz/Motorola-Rockstarizer http://cargocollective.com/dextercruz/following/dextercruz/Motorola-Rockstarizer Fri, 22 Jul 2011 02:04:42 +0000 Dexter Cruz 10006 Your dreams of becoming a “Rockstar” can now be realized, thanks to the power of technology and the magic dust of advertising. That’s what we promised with this smoke and mirror Facebook ad campaign for the MotoQ9m—redressed in a black and red casing that aims to reposition this model as the “cooler” rockstar brother of the business phone, MotoQ. We launched a Facebook app that allowed visitors to create an album art using a photo of themselves (or a co-worker everyone picked on) complete with a fictitious band name which they can download as a desktop wallpaper, or use to adorn their newly created Facebook profile page. In a matter of hours, we got over a thousand likes and the album art generated a lot of buzz within Facebook and the rest of the interweb. We got a Creativity award for “making awesome” and a trip to the ice cream stand from the account folks. These are what dreams are made of. Flash App Screens <img src="http://payload.cargocollective.com/1/0/799/10006/proj_rockstarier_grid.png" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload.cargocollective.com/1/0/799/10006/proj_rockstarier_grid_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/10006/cargo_rockstarizer_01.jpg" border="0" width="670" height="1200" width_o="670" height_o="1200" src_o="http://payload.cargocollective.com/1/0/799/10006/cargo_rockstarizer_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/10006/cargo_rockstarizer_02.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/799/10006/cargo_rockstarizer_02_o.jpg" align="left" /> Credits: Design Direction, Illustration + Animation Build: 2Advanced Agency: Draftfcb NY Client: Motorola http://cargocollective.com/dextercruz/Starbucks-Home http://cargocollective.com/dextercruz/following/dextercruz/Starbucks-Home Fri, 22 Jul 2011 02:04:07 +0000 Dexter Cruz 4876 Until 2008, Starbucks got away with zero advertising effort, yet everyone knows it by name. But when major competitors like Dunkin’ Donuts and Seattle’s Best moved to people’s kitchen counters, Starbucks’ top-of-mind dominance started to shrink. Something had to be done and Starbucks Coffee at Home campaign was born. We introduced 16 blends and varieties of Starbucks for the home via print ads and online banner ads. All materials directed users to starbuckscoffeeathome.com. The elements in the website were similar to what Starbucks fans find in stores–fun, casual chalkboard art and the freedom to bend your coffee to your liking. The site’s main feature was the Coffee Chooser, where users were quizzed how they like their coffee according to body, balance, acidity, etc. We then sent them a sample of the coffee variety that matches their answers. The results were overwhelming: 20,000 coffee samples gone in a week and 2,000 unique visitors to the site per day. Not bad at all. Launch Site » <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_01.jpg" border="0" width="670" height="503" width_o="680" height_o="511" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_02.jpg" border="0" width="670" height="503" width_o="680" height_o="511" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_03.jpg" border="0" width="670" height="503" width_o="680" height_o="511" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_04.jpg" border="0" width="670" height="503" width_o="680" height_o="511" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_05.jpg" border="0" width="670" height="503" width_o="680" height_o="511" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_06.jpg" border="0" width="670" height="503" width_o="680" height_o="511" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_07.jpg" border="0" width="670" height="503" width_o="680" height_o="511" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_08.jpg" border="0" width="670" height="503" width_o="680" height_o="511" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_10.jpg" border="0" width="670" height="503" width_o="680" height_o="511" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_print_01.jpg" border="0" width="670" height="864" width_o="680" height_o="877" src_o="http://payload.cargocollective.com/1/0/799/4876/dcdotcom_sbux_print_01_o.jpg" align="left" /> Credits: Creative Direction, Design, Illustration + Animation Build: Your-Majesty Studio: Draftfcb NY Client: Kraft + Starbucks