http://cargocollective.com Dexter Cruz Wed, 10 Apr 2013 07:30:36 +0000 http://cargocollective.com en http://cargocollective.com/dextercruz/Glimpse-by-The-Find http://cargocollective.com/dextercruz/following/dextercruz/Glimpse-by-The-Find Wed, 10 Apr 2013 07:30:36 +0000 Dexter Cruz 5376811 Glimpse is a shopping site driven by Facebook Likes. The project was funded by Microsoft to showcase the power of the new Internet Explorer. As a new offering, the site also features catalogs from thousands of brands. <img src="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0000_LOGIN-SCREEN_2048.png" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0000_LOGIN-SCREEN_o.png" data-mid="28937192" border="0" align="left"/><img src="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0003_NORMAL_2048.png" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0003_NORMAL_o.png" data-mid="28937194" border="0" align="left"/><img src="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0005_CATALOG-GRID_2048.png" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0005_CATALOG-GRID_o.png" data-mid="28937195" border="0" align="left"/><img src="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0006_CATALOG-OVERLAY_2048.png" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0006_CATALOG-OVERLAY_o.png" data-mid="28937196" border="0" align="left"/><img src="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0009_PAGE-DRAG_2048.png" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0009_PAGE-DRAG_o.png" data-mid="28937197" border="0" align="left"/><img src="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0011_INDEX-VIEW_2048.png" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload153.cargocollective.com/1/0/799/5376811/theglimpse_catalogs_09_0011_INDEX-VIEW_o.png" data-mid="28937199" border="0" align="left"/> Glimpse is a shopping site driven by Facebook Likes. The project was funded by Microsoft to showcase the power of the new Internet Explorer. As a new offering, the... http://cargocollective.com/dextercruz/Bold-Ride http://cargocollective.com/dextercruz/following/dextercruz/Bold-Ride Tue, 02 Apr 2013 23:27:46 +0000 Dexter Cruz 5321479 We've amassed thousands of car photos and videos across the interweb and put them all together in one site and here is the result. Or in two words: Car Porn! I mean, Bold Ride. <img src="http://payload151.cargocollective.com/1/0/799/5321479/responsive_mocks_boldride_2048.png" width="1600" height="1000" width_o="1600" height_o="1000" src_o="http://payload151.cargocollective.com/1/0/799/5321479/responsive_mocks_boldride_o.png" data-mid="28935018" border="0" align="left"/> <img src="http://payload151.cargocollective.com/1/0/799/5321479/boldride3_home_06_w300x600ad_02b_2048.png" width="1200" height="3000" width_o="1200" height_o="3000" src_o="http://payload151.cargocollective.com/1/0/799/5321479/boldride3_home_06_w300x600ad_02b_o.png" data-mid="28897903" border="0" align="left"/> We've amassed thousands of car photos and videos across the interweb and put them all together in one site and here is the result. Or in two words: Car Porn! I... http://cargocollective.com/dextercruz/Fuse-Summer-Camp http://cargocollective.com/dextercruz/following/dextercruz/Fuse-Summer-Camp Mon, 03 Sep 2012 19:40:30 +0000 Dexter Cruz 11334 Fuse Summer Camp is a series of posters to promote the VJs of Fuse Channel (previously named Much Music). We created a series of posters: Sasquatch kidnapping a lady camper, The Fuse VJs in a School Bus, and a tiled desktop wallpaper for the Fuse VJs Juliya, Marianella, Steven, and Dylan. <img src="http://payload.cargocollective.com/1/0/799/11334/cargo_poster_summercamp.jpg" width="670" height="948" width_o="670" height_o="948" src_o="http://payload.cargocollective.com/1/0/799/11334/cargo_poster_summercamp_o.jpg" data-mid="712546" border="0" align="left"/> Fuse Summer Camp is a series of posters to promote the VJs of Fuse Channel (previously named Much Music). We created a series of posters: Sasquatch kidnapping a... http://cargocollective.com/dextercruz/MTV-Afternoon-Dlux http://cargocollective.com/dextercruz/following/dextercruz/MTV-Afternoon-Dlux Mon, 03 Sep 2012 19:37:09 +0000 Dexter Cruz 11344 A show made for MTV Overdrive, Afternoon Dlux takes the best moments from MTV’s afternoon program line up: Yo Mama, Room Raiders, Parental Control, Next, and Date My Mom. It’s a mad remix where a character from one show answers a question from another show—via quick cuts, smart editing, and a very good set of creative writers on staff. That’s a good mix to have. For the show open, we tried to stay true to the show’s concept—only use the originals and remix it in an unexpected way. We fired up Adobe illustrator and decided that we’re only gonna use the default colors, patterns, and shapes native to the program. The result: a radioactive explosion of different characters and environments only a mother induced in acid could love. A true afternoon delight...dlux. Watch the Show » MTV | Afternoon Dlux from Dex Cruz on Vimeo. <img src="http://payload.cargocollective.com/1/0/799/11344/proj_mtvafternoondlux_grid.png" width="669" height="1029" width_o="669" height_o="1029" src_o="http://payload.cargocollective.com/1/0/799/11344/proj_mtvafternoondlux_grid_o.png" data-mid="1661332" border="0" align="left"/> A show made for MTV Overdrive, Afternoon Dlux takes the best moments from MTV’s afternoon program line up: Yo Mama, Room Raiders, Parental Control, Next, and Date... http://cargocollective.com/dextercruz/Motorola-Krave http://cargocollective.com/dextercruz/following/dextercruz/Motorola-Krave Mon, 03 Sep 2012 19:37:07 +0000 Dexter Cruz 11336 Groomed to kill the iPhone, Motorola Krave was packed with features: a clam-shell that easily holds up to your ear and angles nicely with your mouth; a touch screen flip-top cover, which lets you access the phone features even when it’s closed; and “Haptic Technology” which made the phone buzz, “tic”, or react every time you accessed the phone with your finger—something the iPhone didn’t have. We launched a campaign that followed and documented the lives of ordinary people leading real- life multiple roles, just like the phone. We had over 10,000 unique visitors to the site–and thank God the “Like” button didn’t exist then because fans would have over-clicked the bejesus out of it. The Motorola Krave had a great hardware with a bad operating system, which led to its demise, and failure to fulfill its life-long mission. Website <img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_01.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_01_o.jpg" data-mid="40400" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_02.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_02_o.jpg" data-mid="40401" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_03.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_03_o.jpg" data-mid="40402" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_04.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_04_o.jpg" data-mid="40403" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_05.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_05_o.jpg" data-mid="40404" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_06.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_06_o.jpg" data-mid="40405" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_07.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_07_o.jpg" data-mid="40406" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_08.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_08_o.jpg" data-mid="40407" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_09.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_09_o.jpg" data-mid="40408" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_10.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/799/11336/cargo_motokrave_10_o.jpg" data-mid="40409" border="0" align="left"/> ... Credits: Creative Direction, Design + Illustration Build: Grow Interactive Video Shoot: Click 3x Agency: Draftfcb NY Client: Motorola ... Groomed to kill the iPhone, Motorola Krave was packed with features: a clam-shell that easily holds up to your ear and angles nicely with your mouth; a touch screen... http://cargocollective.com/dextercruz/MTV-The-G-Hole http://cargocollective.com/dextercruz/following/dextercruz/MTV-The-G-Hole Wed, 11 Jan 2012 15:39:15 +0000 Dexter Cruz 11339 As we launched MTV Overdrive back in 2005 (before YouTube hit critical mass), we needed to come up with shows, package it, and air it live on our new canvas of choice: the internet. The G- hole is one of those shows. Aimed at gamers and video game geeks, we featured on the show a character who gets sucked-in to this Game Hole inspired by dimly lit basements, stacks of pizza boxes, and caffeine-fueled kids with dried red eyes from hours of playing. We used an abstracted red eye as a background for our VJs which eventually led us to to use it on other things—shirts, hats, mousepad, etc. The show had a good following among the gaming community. We got tons of freebies from game developers. And we got to play video games while at work. Really the best place on earth, the G-hole. Show Open Storyboards <img src="http://payload.cargocollective.com/1/0/799/11339/cargo_mtvghole_01_1.jpg" width="670" height="760" width_o="670" height_o="760" src_o="http://payload.cargocollective.com/1/0/799/11339/cargo_mtvghole_01_1_o.jpg" data-mid="44941" border="0" align="left"/> As we launched MTV Overdrive back in 2005 (before YouTube hit critical mass), we needed to come up with shows, package it, and air it live on our new canvas of... http://cargocollective.com/dextercruz/B-Toys http://cargocollective.com/dextercruz/following/dextercruz/B-Toys Wed, 11 Jan 2012 15:39:15 +0000 Dexter Cruz 2407338 So, The Science Project called and asked if I was available to work on a site for a line of children’s toys. My quick reply? “You got me with toys.” Designed in Canada, manufactured in China, and distributed everywhere around the world, B Toys is Willy Wonka and Lego in acid. We built a site that featured different worlds (The World of B) and environments using the actual toys in the scale model photographed at the studio. Users can also view the toy, at 360o, on the website. And we also had a little B Toys booklet where users can share quotes from kids (patterned after the show, Kids Say The Darndest Things). The results were pretty amazing. We had over a thousand unique visitors per month and now we have over 18,000 likes on Facebook. And growing. <img src="http://payload5.cargocollective.com/1/0/799/2407338/btoys_18_home_04_01_2048.jpg" width="1200" height="1000" width_o="1200" height_o="1000" src_o="http://payload5.cargocollective.com/1/0/799/2407338/btoys_18_home_04_01_o.jpg" data-mid="28938090" border="0" align="left"/> So, The Science Project called and asked if I was available to work on a site for a line of children’s toys. My quick reply? “You got me with toys.”... http://cargocollective.com/dextercruz/Ea-Sports-MMA http://cargocollective.com/dextercruz/following/dextercruz/Ea-Sports-MMA Wed, 11 Jan 2012 15:39:14 +0000 Dexter Cruz 1781606 What do martial arts meatheads and video game nerds have in common? Anna Kournikova’s wallpaper on their desktop, perhaps? But a big YES to EA Sports Mixed Martial Arts (MMA). Not only can gamers enjoy the game in their parents’ basement, now they can play head-to-head with another gamer across the country, thanks to this online portal we’ve created. On our website, players can create profiles linked to their Playstation or Xbox account and they’re matched with opponents with similar skills from the online database. Other users can watch the match, live, as online site commentators stream live feeds onto the site’s video player. Virtual sports. Virtual players. The future of online gaming. Leading up to the launch, we had enormous hits to the site as unique visitors spiked crashing our servers. EAs tech team came to the rescue and in a few hours, we’re back in business to entertain hordes of teens vying for the the number one spot: the MMA Champion of the World! ...Get ready to rumble. <img src="http://payload.cargocollective.com/1/0/799/1781606/xtrarice_crops_emma_01_760.jpeg" width="670" height="1622" width_o="680" height_o="1647" src_o="http://payload.cargocollective.com/1/0/799/1781606/xtrarice_crops_emma_01_760_o.jpeg" data-mid="14566062" border="0" align="left"/> What do martial arts meatheads and video game nerds have in common? Anna Kournikova’s wallpaper on their desktop, perhaps? But a big YES to EA Sports Mixed... http://cargocollective.com/dextercruz/MTV-First-Ladies http://cargocollective.com/dextercruz/following/dextercruz/MTV-First-Ladies Wed, 11 Jan 2012 00:01:03 +0000 Dexter Cruz 321895 A group of badass, perfect-pitched divas who crawled their way to success through undeniable talent and iron will—they’re your MTV First Ladies. And they deserve their own show. We made the show stand out by dressing it up with henna tattoo patterns–beautiful, intricate, delicate, but temporary. An apt description for the show’s pop star divas. MTV First Ladies was a hit among teens, and also ran MTV’s billboard in Times Square called 44 and a half. During the launch, we came down to Time Square with the MTV TRL (That’s “Total Request Live” for the Gen X’ers) crowd and watched the eye-candy motion graphics animation, teary-eyed. A group of badass, perfect-pitched divas who crawled their way to success through undeniable talent and iron will—they’re your MTV First Ladies. And they... http://cargocollective.com/dextercruz/Motorola-Zine http://cargocollective.com/dextercruz/following/dextercruz/Motorola-Zine Thu, 21 Jul 2011 21:04:43 +0000 Dexter Cruz 11414 To be looked up to as the Techie Mommy before the iPhone, your mobile phone must come with a 5.0 megapixel camera; can record up to 30 minutes worth of video; and can share photos and videos on Wi-Fi. Since we wanted moms to ooh and ahh over this new bundle of joy, we built a site that bannered all the features of this baby: shoots really well, makes downloading easy, and sharing a no-brainer. We had a great site that got us a Creativity Award, a feature in the Favorite Website Awards (FWA), and other merits. Then came the iPhone. Website <img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_01.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_01_o.jpg" data-mid="40374" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_02.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_02_o.jpg" data-mid="40375" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_06.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_06_o.jpg" data-mid="40379" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_04_1.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_04_1_o.jpg" data-mid="57338" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_07.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/799/11414/cargo_motozine2_07_o.jpg" data-mid="40380" border="0" align="left"/> Credits: Creative Direction, Design + Illustration Agency: Draftfcb Client: Motorola To be looked up to as the Techie Mommy before the iPhone, your mobile phone must come with a 5.0 megapixel camera; can record up to 30 minutes worth of video; and...