Design Werkstatt http://cargocollective.com Design Werkstatt Fri, 14 Dec 2012 02:54:46 +0000 http://cargocollective.com en DW Curso: Tipografía Suiza y Proyecto Editorial http://cargocollective.com/designwerkstatt/DW-Curso-Tipografia-Suiza-y-Proyecto-Editorial http://cargocollective.com/designwerkstatt/following/designwerkstatt/DW-Curso-Tipografia-Suiza-y-Proyecto-Editorial Fri, 14 Dec 2012 02:54:46 +0000 Design Werkstatt 4597326 Dirigido a diseñadores gráfico, industriales, arquitectos y todo aquel con pasión por el mundo de las letras y sus posibilidades. La tipografía, juntamente con la fotografía y el dibujo, han sido tradicionalmente las herramientas del diseñador gráfico. Con la revolución digital y el acceso al ordenador, se han confundido estas herramientas de oficio, que exigen un intenso conocimiento, con las herramientas que hacen posible generar soluciones gráficas (software). Esta democratización del diseño ha generado un gran intrusismo profesional y un empobrecimiento gradual de los comunicados visuales que constantemente nos rodean. La tipografía es, además, la única herramienta exclusiva del diseñador gráfico, ya que otras como la forma, el color o la composición son comunes a todas las disciplinas artístico-creativas. Por ello, y ante un panorama de competencia salvaje, el dominio y control de la tipografía la convierten de herramienta a arma decisiva y factor diferencial del buen diseñador. Este curso recoge la tradición tipográfica suizo-alemana, y sienta las bases para todos aquellos que quieran hacer una aproximación seria al diseño de comunicación, o para otros que, ya inmersos en este área, quieran paliar este déficit de formación, dotándolos de los conocimientos y de las habilidades técnicas necesarias para la concepción de proyectos gráficos con profesionalidad y excelencia tipográfica. El proyecto que se desarrollará con los conocimientos adquiridos será un libro de autor en el cual el diseñador ejercerá también de editor, con las posibilidades que eso otorga al proyecto. Módulos: 1. Tipografía suiza (aplicada) Horas: 14 Profe: Lupi Asensio Teniendo en cuenta que la tipografía es una ciencia no matemática, el objetivo principal de estas clases es la educación del ojo para valorar la mancha tipográfica (con los blancos que genera) y los significados de ésta. En este sentido se quiere educar en la idea que el carácter del tipo y la estructura del plano gráfico/tipográfico adjetivan el nivel de significación del texto y que, por tanto, son factores determinantes en el carácter trascendental del comunicado verbal. 2. Diagramación Horas: 9 Profe: Pere Marquilla La diagramación permite la organización en el espacio de contenidos escritos, visuales y en algunos casos audiovisuales (multimedia) en medios impresos y electrónicos, como libros, diarios y revistas. 3. Historia de la Tipografía Horas: 9 Profe: Martin Lorenz En realidad un repaso de la história del diseño gráfico, desde el Renacimiento hasta nuestros días, haciendo énfasis en aquellos autores cuyo dominio de la tipografía ha dejado huella en la historia. 4. Proyecto Editorial Horas: 7,5 Profe: Lupi Asensio Aquí se abordará uno de los proyectos más complejos y ambiciosos del diseño editorial: el libro. Por ello se planteará como una labor de realización, desde el inicio, de un libro de un autor de elección personal. Así el alumno actuará, además de como diseñador, como editor (en el sentido más anglosajón de la palabra) ya que escogerá (y también podrá generar) contenidos. Esto le proporcionará un margen muy amplio de actuación, ya que aparte de diseñador, podrá crear las imágenes (ilustraciones, fotos, etc.) y además le permitirá tener todo el control del proyecto puesto que, con frecuencia, el diseñador se ve “limitado” por las decisiones editoriales. Tendremos en cuenta todas las voces (materiales, producción, tipografía, aspectos formales) que conveniente dirigidas comunicarán la interpretación elegida del texto seleccionado, creando así un producto único. Más información sobre los profesores. Horas: 42 Lunes de 6—9 pm (14 días) A partir del lunes 4 de febrero 2013 Idioma: Castellano; pero también hablamos inglés, alemán y catalán :) Lugar: Gracia (Barcelona, metro Diagonal) Precio: 840 Euros Matriculación: Por favor envíanos 4 líneas con lo que has estudiado y un pdf con tus tres mejores proyectos a DW(at)twopoints.net. En Design Werkstatt creemos en la docencia de calidad donde cada uno encuentra un espacio para crecer a su propia manera en el ambiente más adecuado y con los mejores profesionales de la docencia. Por eso nuestros grupos son máximo de 10 personas y compartimos el tiempo de clase con té y café, lo que nos permite simultanear un debate de rigor con un distendido ambiente de sobremesa. Inscripciones hasta el viernes 1 de febrero 2013. <img src="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1729.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1729_o.jpg" data-mid="24523799" border="0" align="left"/> Mònica Figueras y Ana Delgar <img src="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1749.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1749_o.jpg" data-mid="24523803" border="0" align="left"/> Maria Carvahlo <img src="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1752.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1752_o.jpg" data-mid="24523804" border="0" align="left"/> Alejandra Casal <img src="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1754.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1754_o.jpg" data-mid="24523805" border="0" align="left"/> Ainhoa Zabaleta <img src="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1758.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/IMG_1758_o.jpg" data-mid="24523808" border="0" align="left"/> Yvette Larrañaga <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_AJ1.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_AJ1_o.jpg" data-mid="24523810" border="0" align="left"/> Alba Jordana <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_AJ2.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_AJ2_o.jpg" data-mid="24523811" border="0" align="left"/> Alba Jordana <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_AJ3.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_AJ3_o.jpg" data-mid="24523813" border="0" align="left"/> Alba Jordana <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LAZ1.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LAZ1_o.jpg" data-mid="24523814" border="0" align="left"/> Ainhoa Zabaleta <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LAZ2.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LAZ2_o.jpg" data-mid="24523816" border="0" align="left"/> Ainhoa Zabaleta <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LDN1.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LDN1_o.jpg" data-mid="24523819" border="0" align="left"/> Diogo Nascimento <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LDN2.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LDN2_o.jpg" data-mid="24523820" border="0" align="left"/> Diogo Nascimento <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LGP1.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LGP1_o.jpg" data-mid="24523821" border="0" align="left"/> Gil Posner <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LGP2.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LGP2_o.jpg" data-mid="24523823" border="0" align="left"/> Gil Posner <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LGP3.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LGP3_o.jpg" data-mid="24523824" border="0" align="left"/> Gil Posner <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LPL1.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LPL1_o.jpg" data-mid="24523826" border="0" align="left"/> Pablo Lozano <img src="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LYL1.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload114.cargocollective.com/1/5/160591/4597326/PTA_LYL1_o.jpg" data-mid="24523828" border="0" align="left"/> Yvette Larrañaga Dirigido a diseñadores gráfico, industriales, arquitectos y todo aquel con pasión por el mundo de las letras y sus posibilidades. La tipografía, juntamente con... DW Curso: Sistemas Visuales para Identidades Flexibles http://cargocollective.com/designwerkstatt/DW-Curso-Sistemas-Visuales-para-Identidades-Flexibles http://cargocollective.com/designwerkstatt/following/designwerkstatt/DW-Curso-Sistemas-Visuales-para-Identidades-Flexibles Wed, 12 Dec 2012 05:06:02 +0000 Design Werkstatt 4597344 Dirigido a diseñadores gráficos que quieran dominar la herramienta del presente/futuro para la realización de identidades visuales. En los últimos años el perfil del diseñador gráfico se ha ido difuminando. Al diseñador se le exige ser capaz de todo y de nada al mismo tiempo. La pérdida de significado que ha sufrido la palabra “diseño” ha desembocado en la necesidad de especialización en el marco de las ramas "tradicionales" de éste: publicidad, diseño gráfico, diseño editorial, diseño interactivo o "motion design". Estas áreas son cada vez más específicas, concentrándose en objetivos claramente definidos. Consecuentemente, la figura del diseñador integral de los años setenta ha muerto y con él el conocimiento de las herramientas básicas de comunicación, creando una gran grieta que el mercado laboral actual penaliza. Las identidades visuales son proyectos de diferente cariz que engloban campañas, colecciones editoriales, identidades corporativas o institucionales. Todos este proyectos presentan una amplia gama de aplicaciones que tienen que funcionar conjuntamente para lograr un objetivo común de comunicación pero, que a la vez utilizan los diferentes medios para modular la comunicación y aprovechar las posibilidades óptimas de comunicación de cada apoyo. Es por este motivo que el diseñador de identidades visuales necesita construir estos sistemas complejos desde el dominio y la ejecución perfecta de las herramientas básicas de comunicación, utilizando todas estas técnicas, tecnologías y disciplinas. Módulos:  1. Sistemas visuales: análisis, aplicación i creación Horas: 30 Profe: Martin Lorenz Los sistemas visuales permiten al diseñador mantener el control sobre la coherencia e incoherencia del resultado final de un producto y/o proyecto. Ambas, la coherencia y la incoherencia, son esenciales para cada proyecto y/o producto, ya que la coherencia es necesaria para el reconocimiento y cierta incoherencia lo es para el uso flexible en aplicaciones. En contraste con un logo estático u otro tipo de imagen que se repite como un sello en las aplicaciones, un sistema visual toma en consideración aplicaciones venideras e incluso las usa para mostrar sus posibilidades. Los sistemas visuales se usan en diseño corporativo, branding, campañas promocionales, diseño editorial, diseño de tipografías, etc. 2. Programación de sistemas visuales: una vez desarrollado el sistema visual propio en las clases de Martin se programará en processing Horas: 21 Profe: Cristobal Castilla Este módulo permite adquirir conocimientos básicos de processing para poder programar el sistema visual creado en el módulo anterior. Entre lo que se imparte hay referencias para entender las capacidades de la programación y cómo distintos métodos de programación permiten o no diferentes soluciones, fundamentos de programación que incluyen: introducción a processing, diseño paramétrico, dibujo básico (formas, color…), tipografía, pixels (trabajo con bitmaps), control: condiciones y repeticiones, exportación de composiciones y tutoría de proyecto propio. Más información sobre los profesores. Horas: 51 Miércoles de 6—9 pm (17 Dias) A partir del miércoles 6 de febrero 2013 Lugar: Gracia (Barcelona, metro Diagonal) Idioma: Castellano; pero también hablamos inglés, alemán y catalán :) Precio: 1.000 Euros Matriculación: Por favor envíanos 4 líneas con lo que has estudiado y un pdf con tus tres mejores proyectos a DW(at)twopoints.net. En Design Werkstatt creemos en la docencia de calidad donde cada uno encuentra un espacio para crecer a su propia manera en el ambiente más adecuado y con los mejores profesionales de la docencia. Por eso nuestros grupos son máximo de 10 personas y compartimos el tiempo de clase con té y café, lo que nos permite simultanear un debate de rigor con un distendido ambiente de sobremesa. Inscripciones hasta el viernes 1 de febrero 2013. <img src="http://payload114.cargocollective.com/1/5/160591/4597344/JosepLopez1.jpg" width="670" height="492" width_o="2048" height_o="1504" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/JosepLopez1_o.jpg" data-mid="24455406" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/5/160591/4597344/JosepLopez2.jpg" width="670" height="492" width_o="2048" height_o="1504" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/JosepLopez2_o.jpg" data-mid="24455412" border="0" align="left"/> (c) Josep López <img src="http://payload114.cargocollective.com/1/5/160591/4597344/3edba4451b62ded05d3c225b1c06c682.jpg" width="600" height="423" width_o="600" height_o="423" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/3edba4451b62ded05d3c225b1c06c682_o.jpg" data-mid="24455416" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/5/160591/4597344/257e87f27a00c649216e2d406b9b0f30.jpg" width="600" height="423" width_o="600" height_o="423" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/257e87f27a00c649216e2d406b9b0f30_o.jpg" data-mid="24455423" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/5/160591/4597344/30619a77f5a2f4bc075ad90c75546903.jpg" width="600" height="423" width_o="600" height_o="423" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/30619a77f5a2f4bc075ad90c75546903_o.jpg" data-mid="24455426" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/5/160591/4597344/229567ea5023f363d9665a70c1f73f96.jpg" width="600" height="423" width_o="600" height_o="423" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/229567ea5023f363d9665a70c1f73f96_o.jpg" data-mid="24455428" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/5/160591/4597344/51993172e64438528aa67f043e38704c.jpg" width="600" height="423" width_o="600" height_o="423" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/51993172e64438528aa67f043e38704c_o.jpg" data-mid="24455431" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/5/160591/4597344/e8a18ebee036a8c98e37969df911b4f4.jpg" width="600" height="423" width_o="600" height_o="423" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/e8a18ebee036a8c98e37969df911b4f4_o.jpg" data-mid="24455433" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/5/160591/4597344/ecb129311d2661605eb22fc4619ef1d5.jpg" width="600" height="423" width_o="600" height_o="423" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/ecb129311d2661605eb22fc4619ef1d5_o.jpg" data-mid="24455436" border="0" align="left"/> (c) Mònica Figueras Domènech <img src="http://payload114.cargocollective.com/1/5/160591/4597344/2526df77b25052fb0d10f290135179f8.jpg" width="600" height="422" width_o="600" height_o="422" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/2526df77b25052fb0d10f290135179f8_o.jpg" data-mid="24455447" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/5/160591/4597344/daa669b061b9f1dc0a3607f0cdfb3797.jpg" width="600" height="849" width_o="600" height_o="849" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/daa669b061b9f1dc0a3607f0cdfb3797_o.jpg" data-mid="24455450" border="0" align="left"/> (c) Yvette Larrañaga <img src="http://payload114.cargocollective.com/1/5/160591/4597344/LeoUrena1.jpg" width="670" height="473" width_o="1000" height_o="707" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/LeoUrena1_o.jpg" data-mid="24455524" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/5/160591/4597344/LeoUrena2.jpg" width="670" height="473" width_o="1000" height_o="707" src_o="http://payload114.cargocollective.com/1/5/160591/4597344/LeoUrena2_o.jpg" data-mid="24455527" border="0" align="left"/> (c) Leo Ureña Dirigido a diseñadores gráficos que quieran dominar la herramienta del presente/futuro para la realización de identidades visuales. En los últimos años el... DW Teachers http://cargocollective.com/designwerkstatt/DW-Teachers http://cargocollective.com/designwerkstatt/following/designwerkstatt/DW-Teachers Wed, 12 Dec 2012 03:27:41 +0000 Design Werkstatt 2984985 Lupi Asensio Lupi Asensio graduated in Fine Arts from the University of Barcelona, specializing in Design, but she studied as well at the KABK in The Hague, specialized in Swiss/German typography at the University of Applied Arts in Darmstadt and did a postgraduate degree in Visual Communication and Cinema Studies at the HFG Offenbach. Lupi Asensio has taught typography, color and visual communication at different design schools, universities and master degrees. During 2007—2009 she became the director of the Graphic Design Master Degree at ELISAVA. In 2007 she founded TwoPoints.Net together with Martin Lorenz with whom she currently runs the Postgraduate Degree in Applied Typography at the Elisava Design School. She also does a PhD about design education within the framework of the design research programme at the UB's Fine Arts Faculty. Martin Lorenz If he wouldn’t have done an internship at the Atelier Müller+Volkmann in 1989, Martin Lorenz probably would have become a cook, a comic artist or an architect. He began to study Communication Design in 1996 at the University of Applied Sciences of Darmstadt. After three years in Darmstadt he changed to the KABK (Royal Academy of Fine Arts) in The Hague and graduated in 2001. He moved in the same year to Frankfurt, where he worked for the next four years at the Hort. Since 2005, he lives with his wife Lupi Asensio and his two kids in Barcelona. There he directs a postgraduate degree in applied typography at the design school Elisava, is board member of the Official Association of the Catalan Graphic Designers, co-founder of Constructing Communications, creative director of the architecture magazine Quaderns, organizer of the lectures 2/4 de 8, initiator of The One Weekend Book Series, Stille Post and now the co-founder of Design Werkstatt. Martin Lorenz currently writes a doctoral thesis on flexible visual systems in graphic design and is part of a design research group at the University of Barcelona. Donald Roos Donald Roos (Haarlem, the Netherlands, 1978) studied Graphic & Typographic Design at the Royal Academy of Fine Arts in The Hague. After graduation, he went on to study Culture & Media for a couple years at the University of Amsterdam. He worked as a designer at design studio Buro Petr van Blokland and he freelanced for several studios in Amsterdam. In 2008, he started up his own studio Bureau.Donald, based in Amsterdam. Donald’s work varies from visual and interactive designs for complex websites to animations for music videos. His passion for letters and typography always shines through in his design work. 
As a typographic entrepreneur, he also initiates his own projects: he runs an alternative font foundry called VetteLetters, he devised the typography portal Typebase.com and, with his brother Benz (a lighting designer) he has a blog called RoosBros. The latest project is called How-Can-I-Be-Social, a start-up company which goal is activating social networks.
 Donald has been a teacher with several academies; the Willem de Kooning Academy, Rotterdam College and Fontys College. He currently teaches type design at the Royal Academy of Fine Arts in The Hague. He teaches workshops in the area of type design and design for digital media at ED! Academy for Sustainable Design Education and Communication and at Design Werkstatt. 
 Cristóbal Castilla Cristóbal nació en Valencia (España) y co-fundó Aer Studio, un estudio especializado en diseño de interacción, en el año 2002. Cuenta con más de 9 años de experiencia trabajando en proyectos para clientes como Nokia, Fjord, Frog Design, Desigual, EMI Records y el Festival Sonar, entre otros. Desde 2005 ha sido galardonado con varios premios internacionales como Communication Arts Annual en 2010, Grand Laus 09, Gold Price in the European Design Awards 2009 y el The FWA - Site of the Month en diciembre de 2008, entre otros. Desde 2003 ha estado involucrado en el ámbito docente, dando clases, talleres y tutorizando proyectos, todos ellos relacionados con el diseño de interacción y la programación creativa. Ha impartido cursos en la Escuela de diseño Elisava, Instituto Europeo de Design, Instituto de Arquitectura Avanzada de Cataluña y la Universidad de Caldas en Manizales, Colombia, entre otros. Pere Marquilles i Ferrer Diseñador gráfico. En el 76 empieza a trabajar en la editorial Publicaciones Heres compaginando las revistas Pronto, TeleIndiscreta, Garbo y Arquitectural Digest. Estudiante de Arquitectura Técnica en la UPC hasta el 82 que lo deja para dedicarse exclusivamente al mundo editorial. Realiza cursos de diseño gráfico en IDEP (Barcelona). Colabora con el dominical del Diari Avui, diseña y compagina la revista Economics y Mi Familia y yo. En el 91 funda el estudio Fons Gràfic juntamente con el diseñador Miquel Àngel Higueras, dedicados al diseño gráfico, imagen corporativa, diseño editorial y señalización. Profesor de autoedición en la Escola LAI (Quark Xpress), Elisava e IDEP (InDesign). Lupi Asensio Lupi Asensio graduated in Fine Arts from the University of Barcelona, specializing in Design, but she studied as well at the KABK in The Hague,... DW Berlin 2012 Retrospective http://cargocollective.com/designwerkstatt/DW-Berlin-2012-Retrospective http://cargocollective.com/designwerkstatt/following/designwerkstatt/DW-Berlin-2012-Retrospective Mon, 05 Nov 2012 06:07:28 +0000 Design Werkstatt 4378990 Unfortunately not all of you were able to participate in the workshop or attend to the lectures. For everyone that would have liked to visit us in Berlin, but couldn’t, here is a short summary of what happened. <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Berlin2.jpg" width="670" height="670" width_o="696" height_o="696" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Berlin2_o.jpg" data-mid="23178245" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/TPN_DWPosters.jpg" width="670" height="876" width_o="696" height_o="911" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/TPN_DWPosters_o.jpg" data-mid="23178312" border="0" align="left"/> August 2012, Berlin. We took the chance that our studio mates of our Berlin office were on summer vacation to do the workshop there. It is an old shop with lots of natural light in Kreuzberg, where both, lectures and workshop could take place. Imagine a big white room with two floors, fresh coffee and tea, fruit and sweets. Through the window shined sunlight. Summer in Berlin. The streets were filled with people enjoying the weather. Perfect conditions for the first DW event. Nevertheless we were pretty nervous on the day before. We were working on DW during the past several years and now we were about to see if it would work or not. DW can’t be compared with any school we taught at before. It is an experiment based on many years of experience in teaching and directing postgraduate degrees. Having made few advertisement and haven’t organized DW before, we were actually very surprised about the immediate good response to our offer. At the end we had an amazing group of professional designers coming from Denmark, Austria, Spain, Canada and naturally different parts of Germany. <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Feierabendbierlectures3.jpg" width="670" height="670" width_o="696" height_o="696" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Feierabendbierlectures3_o.jpg" data-mid="23178326" border="0" align="left"/> Day by Day On the first day I gave a three hours introduction to visual systems in typography and graphic design. I talked about the different functions they had in history, showed many examples of different systems and gave recommendations for books. On the next day we started to analyze visual identities that used flexible visual systems. After having understood how they worked we experimented with new applications. On the day after the results were presented to the group. This work procedure was repeated for different kinds of flexible visual systems. Some focused on type design, some on color, composition, grids or production methods. Like that we became to see lots and lots of analyzes of different graphic design projects. The final assignment was to design your own flexible visual identity and which is the fun part, let it apply by one of the participants of the workshop. <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Workshop5.jpg" width="670" height="670" width_o="696" height_o="696" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Workshop5_o.jpg" data-mid="23178382" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Workshop2.jpg" width="670" height="670" width_o="696" height_o="696" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Workshop2_o.jpg" data-mid="23178389" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Workshop6.jpg" width="670" height="670" width_o="696" height_o="696" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Workshop6_o.jpg" data-mid="23178410" border="0" align="left"/> DW Feierabendlectures On wednesdays and fridays we had local design studios coming over at night for lectures, the infamous DW Feierabendbierlectures. We heard inspiring talks by Sebastian Bissinger and Laure Boer of Bank, Hannes Hoepfner, Clemens Behr, Julio Rölle and Sebastian Bagge of 44flavours, Mate Steinforth of Sehsucht, Till Wiedeck of HelloMe, Annette Stahmer of fliegendeTeilchen and Serge Rompza of Node. <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Berlin.jpg" width="670" height="670" width_o="696" height_o="696" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Berlin_o.jpg" data-mid="23178582" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Feierabendbierlectures2.jpg" width="670" height="670" width_o="696" height_o="696" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Feierabendbierlectures2_o.jpg" data-mid="23178598" border="0" align="left"/> In his lecture “Of Network Structures & Generative Logos” Hannes Hoepfner shows visualizations of networks and generative logos which are part of his research for a flexible visual system for “Onformative”: <img src="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_HannesHoepfner.jpg" width="670" height="335" width_o="696" height_o="348" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_HannesHoepfner_o.jpg" data-mid="23178614" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_HannesLecture.jpg" width="670" height="402" width_o="696" height_o="418" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_HannesLecture_o.jpg" data-mid="23178623" border="0" align="left"/> (left: Paul Baran’s diagrams of communications systems, right: logo MIT) Julio Rölle and Sebastian Bagge of 44flavours made a google powered presentation of their work: <img src="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_44flavours.jpg" width="670" height="335" width_o="696" height_o="348" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_44flavours_o.jpg" data-mid="23178636" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_44flavoursLecture.jpg" width="670" height="439" width_o="696" height_o="457" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_44flavoursLecture_o.jpg" data-mid="23178650" border="0" align="left"/> Annette Stahmer of fliegendeTeilchen showed us some of her latest editorial projects: <img src="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_AnnetteStahmer-1.jpg" width="670" height="335" width_o="670" height_o="335" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_AnnetteStahmer-1_o.jpg" data-mid="23469606" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_AnnetteStahmerLecture.jpg" width="670" height="448" width_o="696" height_o="466" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_AnnetteStahmerLecture_o.jpg" data-mid="23178657" border="0" align="left"/> Sebastian Bissinger and Laure Boer of Bank explained the project “Die Andere Bibliothek”: <img src="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_Bank.jpg" width="670" height="335" width_o="696" height_o="348" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_Bank_o.jpg" data-mid="23178664" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_BankLecture.jpg" width="670" height="502" width_o="696" height_o="522" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_BankLecture_o.jpg" data-mid="23178678" border="0" align="left"/> Clemens Behr gave us insight about his trajectory since 2009: <img src="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_ClemensBehr.jpg" width="670" height="335" width_o="696" height_o="348" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_ClemensBehr_o.jpg" data-mid="23178691" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_ClemensLecture.jpg" width="670" height="444" width_o="696" height_o="462" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_ClemensLecture_o.jpg" data-mid="23178704" border="0" align="left"/> Till Wiedeck of HelloMe showed us some of his work. The diagram below describes the structural process of visual system creation at HelloMe. They work within the tension of systematic approaches and media specific applications, based on research and translated into design solutions: <img src="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_HelloMe.jpg" width="670" height="335" width_o="696" height_o="348" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_HelloMe_o.jpg" data-mid="23178715" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_TillWiedeckLecture.jpg" width="670" height="485" width_o="696" height_o="504" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_TillWiedeckLecture_o.jpg" data-mid="23178727" border="0" align="left"/> Serge Rompza of NODE was talking about the collaborative work process of the Berlin and Oslo office, in regard to some of their latest projects, including the identity for ULTIMA Oslo Contemporary Music Festival: <img src="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_Node.jpg" width="670" height="335" width_o="696" height_o="348" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_Node_o.jpg" data-mid="23178776" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_SergeRompzaLecture_20.jpg" width="670" height="502" width_o="696" height_o="522" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_SergeRompzaLecture_20_o.jpg" data-mid="23178787" border="0" align="left"/> Mate Steinforth of Sehsucht gave us insight in his creation process: <img src="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_Sehsucht.jpg" width="670" height="335" width_o="696" height_o="348" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/_DW_Sehsucht_o.jpg" data-mid="23178799" border="0" align="left"/> <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_MateLecture.jpg" width="670" height="359" width_o="696" height_o="373" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_MateLecture_o.jpg" data-mid="23178802" border="0" align="left"/> To cut a long story short We were extremely happy with our participants Christina, Brigitte, Mario, Bo, Sarah, Janos, Ann, Adam, Ekhiñe and Peter. Their energy, thirst for knowledge and good mood made the experience unique and give us the energy to keep on working on DW. We are actually right now planning the next event. We can’t say much yet, just so much. We will most likely do workshops in Hamburg (Germany), Berlin (Germany), Kiel (Germany), Stavanger (Norway), Amman (Jordan), Barcelona (Spain) and Århus (Denmark). What we learned from the first DW event and want to improve in the future is the diversity of offers. For some they need to be shorter and intense workshops, for others longer and less intense. Everybody, no matter in which life and work situation he or she is, should get the chance to keep on learning in a favorable learning environment. It’s our challenge to make that possible. <img src="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Workshop3.jpg" width="670" height="670" width_o="696" height_o="696" src_o="http://payload103.cargocollective.com/1/5/160591/4378990/DW_Workshop3_o.jpg" data-mid="23178806" border="0" align="left"/> We say goodbye until our next post and leave you with quotes of some of our DW workshop participants: “I really liked your approach to start with interesting examples, to analyze and learn from them.” Sarah “My interest in systems has increased immensely, not just on a visual level. It is kind of hard to explain. It makes me feel safe.” Peter “The workshop was a great experience. Getting new helpful tools and being presented with a wide selection of case studies gave a good insight to what extend the system have and can be implemented.” Bo “I was thrilled by your workshop. I’ve felt very comfortable and learned a lot.” Ann “I had a real great time in Berlin! A DW class reunion, with new workshop every year would be great!” Christina Unfortunately not all of you were able to participate in the workshop or attend to the lectures. For everyone that would have liked to visit us in Berlin, but... About DW http://cargocollective.com/designwerkstatt/About-DW http://cargocollective.com/designwerkstatt/following/designwerkstatt/About-DW Mon, 12 Mar 2012 03:47:26 +0000 Design Werkstatt 2984960 <img src="http://payload34.cargocollective.com/1/5/160591/2984960/TPN_DWCursosInvierno_1.jpg" width="670" height="876" width_o="1000" height_o="1308" src_o="http://payload34.cargocollective.com/1/5/160591/2984960/TPN_DWCursosInvierno_1_o.jpg" data-mid="24524789" border="0" align="left"/> Martin Lorenz and Lupi Asensio from TwoPoints.Net teach since 2005. First only short workshops at different international design institutions, festivals and congresses. Later as regular teachers at five different design school in Barcelona and since 2009 they designed, organized and directed two different postgraduate and master degrees. The experiences they made, raised a question: How should design be learned nowadays? Design Werkstatt is our answer. The Design Werkstatt is not a school. It is a place for designers that seek to improve their skills in a favorable learning environment. Design can’t be learned by studying, design has to be learned by doing. Design theory should lead to action and action to theory, but never theory to theory. The Design Werkstatt (“Design Workshop” in German) is a place where “students” work and “teachers” guide. If you are interested in Design Werkstatt, send us an email to DW(at)twopoints.net, follow @DW_BB on Twitter or visit our Facebook page. Martin Lorenz and Lupi Asensio from TwoPoints.Net teach since 2005. First only short workshops at different international design institutions, festivals and...