http://cargocollective.com davidmesfin.com Sat, 04 Feb 2012 15:03:28 +0000 http://cargocollective.com en http://cargocollective.com/davidmesfin/All-For-One-2012-Super-Bowl-Campaign http://cargocollective.com/davidmesfin/following/davidmesfin/All-For-One-2012-Super-Bowl-Campaign Sat, 04 Feb 2012 15:03:28 +0000 davidmesfin.com 2742091 The 2012 Super Bowl spot "All For One," reveals what drives Hyundai and its employees to relentlessly pursue making the best products possible. Hyundai's founding chairman, Chung Ju-Yung, inspired this ad with his regular response when told challenges were too great to overcome. He simply asked: "Have you tried?" Inspired by the words of determination and encouragement, the spot captures the spirit that drives Hyundai. To support the launch of the Super Bowl spot we created the following videos: All For One Behind the scenes video. Have You Tried? The question that's guided us since our founding. A New Ear in Quality Our zero defects mantra behind every vehicle we make. "Hyundaiville", USA Go behind the scenes of Hyundai's home in Montgomery Alabama. All For One - Behind The Scenes A New Era in Quality http://cargocollective.com/davidmesfin/Hyundai-Veloster-iAd http://cargocollective.com/davidmesfin/following/davidmesfin/Hyundai-Veloster-iAd Thu, 15 Dec 2011 05:36:22 +0000 davidmesfin.com 2462211 The Veloster campaign included Hyundai‘s first-ever iAd on iPhone and iPad. This new ad offering from Apple offers an incredible amount of content possibilities. So the challenge was to engage the Gen Y audience with interactive features that leveraged iPhone‘s native functionality. To do that, we kept it simple, focusing on 5 key feature experiences. To showcase the fact Velsoter can play Xbox 360 games, we created a fun driving game that leveraged iPhone‘s built-in accelerator. To call out Pandora integration, users could drag records onto Veloster‘s ―turntable roof‖ to hear DJ tracks. To highlight 40MPG, users could swipe a Veloster and send it on an animated journey through time. The iAd is non-linear, allowing users to explore features based on what interests them. Users can check out photos, watch videos, try out car colors, take a 360 spin with their finger. Even Tweet questions about the car to @HyundaiVeloster to get a response within 3 hours. The iAd averaged over 80 seconds of time spent per engagement. Easily beating its expectations, and the industry average of 60 seconds. But most important, the iAD helped generate excitement and awareness of Veloster, right from consumers‘ phones. 2011 Gold in the Cyber Category of Innocean Creative Awards - Hyundai Veloster iAd 2011 Apple iAd Gallery Hyundai Veloster iAd <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_1.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_1_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_2.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_2_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_3.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_3_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_4.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_4_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_5.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_5_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_6.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_6_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_7.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_7_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_8.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_8_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_9.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_9_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_10.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload8.cargocollective.com/1/3/100993/2462211/HyundaiVeloster_IAd_Iphone_10_o.jpg" align="left" /> Case Study http://cargocollective.com/davidmesfin/Dead-Weight http://cargocollective.com/davidmesfin/following/davidmesfin/Dead-Weight Tue, 19 Apr 2011 03:46:44 +0000 davidmesfin.com 1327453 An independent feature film I produced about an Ethiopian immigrant who at her mother’s death thought she could finally bury her tormented childhood memories of Ethiopia. But the sudden appearance of her estranged father at her mother’s wake starts unstitching her carefully patched life as a successful, over-achieving immigrant leading a quiet existence in Los Angeles, California with her precocious daughter. <img src="http://payload.cargocollective.com/1/3/100993/1327453/Picture 28.png" border="0" width="670" height="580" width_o="1166" height_o="1010" src_o="http://payload.cargocollective.com/1/3/100993/1327453/Picture 28_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1327453/Picture 29.png" border="0" width="670" height="580" width_o="1166" height_o="1010" src_o="http://payload.cargocollective.com/1/3/100993/1327453/Picture 29_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1327453/Picture 30.png" border="0" width="670" height="580" width_o="1166" height_o="1010" src_o="http://payload.cargocollective.com/1/3/100993/1327453/Picture 30_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1327453/Picture 31.png" border="0" width="670" height="580" width_o="1166" height_o="1010" src_o="http://payload.cargocollective.com/1/3/100993/1327453/Picture 31_o.png" align="left" /> Visit the website Dead Weight Trailer http://cargocollective.com/davidmesfin/Honda-Insight-on-Yahoo http://cargocollective.com/davidmesfin/following/davidmesfin/Honda-Insight-on-Yahoo Tue, 19 Apr 2011 03:19:52 +0000 davidmesfin.com 1326635 Honda Insight Adventures in Efficiency Microsite / Seven-Episode Video Series / Game / Show Room <img src="http://payload.cargocollective.com/1/3/100993/1326635/Screen shot 2011-04-18 at 4.53.23 PM.png" border="0" width="670" height="555" width_o="1295" height_o="1074" src_o="http://payload.cargocollective.com/1/3/100993/1326635/Screen shot 2011-04-18 at 4.53.23 PM_o.png" align="left" /> Visit the website Adventures in Efficiency Seven-Episode Video Four people from Los Angeles – two long-time friends and a newlywed couple – have been given the opportunity to take an all-expense paid trip from LA to New Orleans. The only caveat … it’s a road trip! And they have been challenged to get there most efficiently using the features inside the new Honda Insight. Online Advertising 300x250 Standard Banner 160x600 Standard Banner 160x600 Rich Media Banner http://cargocollective.com/davidmesfin/SoyJoy http://cargocollective.com/davidmesfin/following/davidmesfin/SoyJoy Mon, 18 Apr 2011 02:38:50 +0000 davidmesfin.com 1322196 <img src="http://payload.cargocollective.com/1/3/100993/1322196/SJ_1_Home_1.3.7.jpg" border="0" width="670" height="503" width_o="800" height_o="601" src_o="http://payload.cargocollective.com/1/3/100993/1322196/SJ_1_Home_1.3.7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1322196/SJ_ArtistGallery_1.4.jpg" border="0" width="670" height="489" width_o="800" height_o="585" src_o="http://payload.cargocollective.com/1/3/100993/1322196/SJ_ArtistGallery_1.4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1322196/droppedImage_2.jpg" border="0" width="623" height="459" width_o="623" height_o="459" src_o="http://payload.cargocollective.com/1/3/100993/1322196/droppedImage_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1322196/droppedImage_1.jpg" border="0" width="623" height="460" width_o="623" height_o="460" src_o="http://payload.cargocollective.com/1/3/100993/1322196/droppedImage_1_o.jpg" align="left" /> http://cargocollective.com/davidmesfin/Everybody-Knows-Somebody-Who-Loves-a-Honda http://cargocollective.com/davidmesfin/following/davidmesfin/Everybody-Knows-Somebody-Who-Loves-a-Honda Mon, 18 Apr 2011 02:24:04 +0000 davidmesfin.com 1322130 This campaign utilizes the social arena to show the unique bond between people, Hondas, and other people. It gets everyone thinking about the Honda lovers they know, and wondering if maybe they should be driving one too.

 It’s like the famous six degrees of separation theory, which says that every person on earth can be connected through six people or less. But in this case, if you know somebody who loves a Honda, and they know somebody who loves a Honda, and so on and so forth, the chain of Honda love can connect us all. 2010 Silver IAB Mixx Awards - Integrated Campaign 2009 One Show Interactive Finalist - Social App 2009 Webby Nominee - Best Use of Social 2009 Ads of the World - Best Social Vitrue - Top 25 Social Brands of 2009 Microsite <img src="http://payload.cargocollective.com/1/3/100993/1322130/Picture 27.png" border="0" width="670" height="454" width_o="1184" height_o="804" src_o="http://payload.cargocollective.com/1/3/100993/1322130/Picture 27_o.png" align="left" /> Case Study http://cargocollective.com/davidmesfin/Mandalay-Bay http://cargocollective.com/davidmesfin/following/davidmesfin/Mandalay-Bay Sun, 17 Apr 2011 21:53:27 +0000 davidmesfin.com 1321307 Rich Media Banners | Shark Rich Media Banners | Wine http://cargocollective.com/davidmesfin/Print-Advertising http://cargocollective.com/davidmesfin/following/davidmesfin/Print-Advertising Mon, 11 Apr 2011 04:28:44 +0000 davidmesfin.com 1292165 McAfee.com Hackers <img src="http://payload.cargocollective.com/1/3/100993/1292165/img10.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292165/img10_o.jpg" align="left" /> Native XML <img src="http://payload.cargocollective.com/1/3/100993/1292165/img8.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292165/img8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1292165/img9.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292165/img9_o.jpg" align="left" /> http://cargocollective.com/davidmesfin/Identity-Design http://cargocollective.com/davidmesfin/following/davidmesfin/Identity-Design Mon, 11 Apr 2011 04:14:50 +0000 davidmesfin.com 1292139 Susie Cakes identity design <img src="http://payload.cargocollective.com/1/3/100993/1292139/img7.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292139/img7_o.jpg" align="left" /> Buddha's Belly identity design <img src="http://payload.cargocollective.com/1/3/100993/1292139/img25.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292139/img25_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1292139/img24.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292139/img24_o.jpg" align="left" /> http://cargocollective.com/davidmesfin/Los-Angeles-Master-Chorale http://cargocollective.com/davidmesfin/following/davidmesfin/Los-Angeles-Master-Chorale Mon, 11 Apr 2011 04:12:44 +0000 davidmesfin.com 1292124 Season brochure design and direct mail <img src="http://payload.cargocollective.com/1/3/100993/1292124/img4.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292124/img4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1292124/img5.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292124/img5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1292124/img6.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292124/img6_o.jpg" align="left" /> Identity and stationary design <img src="http://payload.cargocollective.com/1/3/100993/1292124/img12.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292124/img12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1292124/img13.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292124/img13_o.jpg" align="left" /> Photography - Art Direction <img src="http://payload.cargocollective.com/1/3/100993/1292124/img20.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292124/img20_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1292124/img22.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292124/img22_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/100993/1292124/img21.jpg" border="0" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100993/1292124/img21_o.jpg" align="left" /> Credit: Photography Eric Tucker