http://cargocollective.com Dave Fymbo / Copywriter Wed, 06 Jun 2012 16:09:10 +0000 http://cargocollective.com en http://cargocollective.com/davefymbo/Colorado-Tourism-Come-To-Life http://cargocollective.com/davefymbo/following/davefymbo/Colorado-Tourism-Come-To-Life Wed, 06 Jun 2012 16:09:10 +0000 Dave Fymbo / Copywriter 2810124 After bringing the Colorado Tourism account back in-state, we knew we had to do something special. But lots of places can shoot beautiful videos. We needed to rise above the clutter and stand for something. We set out to capture what it really feels like to visit Colorado. It's not just about the things you do. But the realization that this is what life is all about. Matt Ingwalson (Creative Director) had the vision for this campaign. He wrote the voiceover in the TV spots. I wrote the print ads seen below. Category Winner at the 2012 ADCD Show <img src="http://payload25.cargocollective.com/1/2/75001/2810124/2013_2_750.jpg" width="750" height="974" width_o="750" height_o="974" src_o="http://payload25.cargocollective.com/1/2/75001/2810124/2013_2_o.jpg" data-mid="29832831" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/2/75001/2810124/2013_1_750.jpg" width="750" height="974" width_o="750" height_o="974" src_o="http://payload25.cargocollective.com/1/2/75001/2810124/2013_1_o.jpg" data-mid="29832834" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/2/75001/2810124/flowers_750.jpg" width="750" height="971" width_o="750" height_o="971" src_o="http://payload25.cargocollective.com/1/2/75001/2810124/flowers_o.jpg" data-mid="18311969" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/2/75001/2810124/print750_750.jpg" width="750" height="974" width_o="750" height_o="974" src_o="http://payload25.cargocollective.com/1/2/75001/2810124/print750_o.jpg" data-mid="29832825" border="0" align="left"/> #page_1 { display: none !important; } After bringing the Colorado Tourism account back in-state, we knew we had to do something special. But lots of places can shoot beautiful videos. We needed to... http://cargocollective.com/davefymbo/American-Crew-Style-Book http://cargocollective.com/davefymbo/following/davefymbo/American-Crew-Style-Book Fri, 23 Mar 2012 14:51:57 +0000 Dave Fymbo / Copywriter 2428746 Men are not born. They're built. We designed the 2012 American Crew Style Selector book with two purposes in mind. To debut three new haircuts to stylists. And reinforce our brand's position as an expert on masculinity. I wrote this article on the history of York Hall, connecting our brand images with a boxing icon. [insets of body copy follow full spreads] Category Winner at the 2012 ADCD Show <img src="http://payload6.cargocollective.com/1/2/75001/2428746/page1_750_750.png" width="750" height="552" width_o="750" height_o="552" src_o="http://payload6.cargocollective.com/1/2/75001/2428746/page1_750_o.png" data-mid="12391955" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2428746/page2_750_750.png" width="750" height="523" width_o="750" height_o="523" src_o="http://payload6.cargocollective.com/1/2/75001/2428746/page2_750_o.png" data-mid="12392310" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2428746/page2 copy 750_750.png" width="750" height="626" width_o="750" height_o="626" src_o="http://payload6.cargocollective.com/1/2/75001/2428746/page2 copy 750_o.png" data-mid="12392321" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2428746/page3_750_750.png" width="750" height="523" width_o="750" height_o="523" src_o="http://payload6.cargocollective.com/1/2/75001/2428746/page3_750_o.png" data-mid="12391958" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2428746/page4_750_750.png" width="750" height="523" width_o="750" height_o="523" src_o="http://payload6.cargocollective.com/1/2/75001/2428746/page4_750_o.png" data-mid="12391951" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2428746/page4 copy 750_750.png" width="750" height="390" width_o="750" height_o="390" src_o="http://payload6.cargocollective.com/1/2/75001/2428746/page4 copy 750_o.png" data-mid="12392312" border="0" align="left"/> #page_1 { display: none !important; } Men are not born. They're built. We designed the 2012 American Crew Style Selector book with two purposes in mind. To debut three new haircuts to stylists. And... http://cargocollective.com/davefymbo/Portico-by-Exclusive-Resorts http://cargocollective.com/davefymbo/following/davefymbo/Portico-by-Exclusive-Resorts Thu, 23 Feb 2012 18:05:26 +0000 Dave Fymbo / Copywriter 2809828 Exclusive Resorts came to us and said they needed to launch a new brand. We needed a name. A brand identity. A logo. And a website. In a month. We said no problem. The website established Portico as a new take on the luxury destination club. In the first month alone, the number of new members tripled expectations. <img src="http://payload25.cargocollective.com/1/2/75001/2809828/Home750_750.jpg" width="750" height="419" width_o="750" height_o="419" src_o="http://payload25.cargocollective.com/1/2/75001/2809828/Home750_o.jpg" data-mid="14268637" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/2/75001/2809828/Destination750_750.jpg" width="750" height="418" width_o="750" height_o="418" src_o="http://payload25.cargocollective.com/1/2/75001/2809828/Destination750_o.jpg" data-mid="14268638" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/2/75001/2809828/BoraBora750_750.jpg" width="750" height="608" width_o="750" height_o="608" src_o="http://payload25.cargocollective.com/1/2/75001/2809828/BoraBora750_o.jpg" data-mid="14268974" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/2/75001/2809828/Scottsdalecrop750_750.jpg" width="750" height="595" width_o="750" height_o="595" src_o="http://payload25.cargocollective.com/1/2/75001/2809828/Scottsdalecrop750_o.jpg" data-mid="14268767" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/2/75001/2809828/Chamonix750_750.jpg" width="750" height="609" width_o="750" height_o="609" src_o="http://payload25.cargocollective.com/1/2/75001/2809828/Chamonix750_o.jpg" data-mid="14268977" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/2/75001/2809828/Verdes750_750.jpg" width="750" height="623" width_o="750" height_o="623" src_o="http://payload25.cargocollective.com/1/2/75001/2809828/Verdes750_o.jpg" data-mid="14268980" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/2/75001/2809828/WildDunes750_750.jpg" width="750" height="615" width_o="847" height_o="695" src_o="http://payload25.cargocollective.com/1/2/75001/2809828/WildDunes750_o.jpg" data-mid="14268982" border="0" align="left"/> #page_1 { display: none !important; } Exclusive Resorts came to us and said they needed to launch a new brand. We needed a name. A brand identity. A logo. And a website. In a month. We said no... http://cargocollective.com/davefymbo/K-H-Holiday-Invite http://cargocollective.com/davefymbo/following/davefymbo/K-H-Holiday-Invite Mon, 19 Dec 2011 09:50:08 +0000 Dave Fymbo / Copywriter 2424043 How do you invite your own agency to a holiday ice skating party? You design an invitation with skate laces. The invite captured the fun tone of the party and put everyone in the mood to fall on their butts. Lining the edges of the middle panel are a bunch of lines that started as “Snapple facts” and ended up a little offbeat. Hand-laced, locally letterpressed. Winner at the 2012 ADCD Show <img src="http://payload6.cargocollective.com/1/2/75001/2424043/1_750_750.jpg" width="750" height="614" width_o="750" height_o="614" src_o="http://payload6.cargocollective.com/1/2/75001/2424043/1_750_o.jpg" data-mid="12502811" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2424043/2_750_750.jpg" width="750" height="562" width_o="750" height_o="562" src_o="http://payload6.cargocollective.com/1/2/75001/2424043/2_750_o.jpg" data-mid="12502814" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2424043/3_750_750.jpg" width="750" height="998" width_o="750" height_o="998" src_o="http://payload6.cargocollective.com/1/2/75001/2424043/3_750_o.jpg" data-mid="12502817" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2424043/4_750_750.jpg" width="750" height="534" width_o="750" height_o="534" src_o="http://payload6.cargocollective.com/1/2/75001/2424043/4_750_o.jpg" data-mid="12502820" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2424043/5_750_750.jpg" width="750" height="498" width_o="750" height_o="498" src_o="http://payload6.cargocollective.com/1/2/75001/2424043/5_750_o.jpg" data-mid="12502823" border="0" align="left"/> #page_1 { display: none !important; } How do you invite your own agency to a holiday ice skating party? You design an invitation with skate laces. The invite captured the fun tone of the party and... http://cargocollective.com/davefymbo/The-Brown-Palace-Holiday-Window http://cargocollective.com/davefymbo/following/davefymbo/The-Brown-Palace-Holiday-Window Wed, 14 Dec 2011 14:08:23 +0000 Dave Fymbo / Copywriter 2424073 When your client has a three-panel window at the corner of 17th and Tremont, you could do a display wrap. Or you could stuff the Brown’s window with brown teddy bears. And have a contest with a mobile entry to guess the number of stuffed animals. The best part: the winner received a weekend at The Brown Palace and got to donate the bears to a Colorado charity of their choice. Winner at the 2012 ADCD Show Winner at the 2012 Denver Fifty <img src="http://payload6.cargocollective.com/1/2/75001/2424073/bp-teddy_750.jpg" width="720" height="480" width_o="720" height_o="480" src_o="http://payload6.cargocollective.com/1/2/75001/2424073/bp-teddy_o.jpg" data-mid="12395839" border="0" align="left"/><img src="http://payload6.cargocollective.com/1/2/75001/2424073/left sign_750.png" width="750" height="961" width_o="1442" height_o="1848" src_o="http://payload6.cargocollective.com/1/2/75001/2424073/left sign_o.png" data-mid="12395847" border="0" align="left"/> #page_1 { display: none !important; } When your client has a three-panel window at the corner of 17th and Tremont, you could do a display wrap. Or you could stuff the Brown’s window with brown teddy... http://cargocollective.com/davefymbo/Colorado-Tourism-Public-Art http://cargocollective.com/davefymbo/following/davefymbo/Colorado-Tourism-Public-Art Tue, 06 Dec 2011 16:22:51 +0000 Dave Fymbo / Copywriter 2418968 In 2011, the Colorado Tourism Office hosted its annual conference in Loveland. We decided to use art as way to unite attendees from all over the state and give a nod to Loveland’s public art heritage. In between speaker sessions, we asked conference guests to use markers and paint to express what Colorado means to them on tiny squares of felt. 384 squares later, we had an 8’ x 12’ state flag that shows the attendees' state pride and now acts as a traveling art exhibit. Winner at the 2011 Denver Fifty <img src="http://payload5.cargocollective.com/1/2/75001/2418968/KARSH_CTO_FLAG1_750.jpg" width="750" height="500" width_o="900" height_o="600" src_o="http://payload5.cargocollective.com/1/2/75001/2418968/KARSH_CTO_FLAG1_o.jpg" data-mid="12178763" border="0" align="left"/><img src="http://payload5.cargocollective.com/1/2/75001/2418968/KARSH_CTO_FLAG4_750.jpg" width="750" height="500" width_o="900" height_o="600" src_o="http://payload5.cargocollective.com/1/2/75001/2418968/KARSH_CTO_FLAG4_o.jpg" data-mid="12178768" border="0" align="left"/><img src="http://payload5.cargocollective.com/1/2/75001/2418968/KARSH_CTO_FLAG5_750.jpg" width="750" height="500" width_o="900" height_o="600" src_o="http://payload5.cargocollective.com/1/2/75001/2418968/KARSH_CTO_FLAG5_o.jpg" data-mid="12178772" border="0" align="left"/> #page_1 { display: none !important; } In 2011, the Colorado Tourism Office hosted its annual conference in Loveland. We decided to use art as way to unite attendees from all over the state and give a... http://cargocollective.com/davefymbo/The-Brown-Palace-Rooftop-Honey http://cargocollective.com/davefymbo/following/davefymbo/The-Brown-Palace-Rooftop-Honey Fri, 18 Nov 2011 11:27:05 +0000 Dave Fymbo / Copywriter 2328763 The Brown Palace partnered with Wynkoop Brewing to make a beer with a special ingredient: honey from the beehives on top of the famous hotel. The beer needed a name. One that quickly communicated the style and highlighted what made this beer unique. I named it Rooftop Honey. We designed a logo and put it on t-shirts, glasses, coasters, and tap handles. Then we drank a couple dozen growlers. And then we made a poster. Winner at the 2011 Denver Fifty Recognized by Communication Arts Category Winner at the 2012 ADCD Show <img src="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_Logo_900x600_750.jpg" width="750" height="500" width_o="900" height_o="600" src_o="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_Logo_900x600_o.jpg" data-mid="11690951" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_CoasterBoth_900x600_750.jpg" width="750" height="250" width_o="900" height_o="300" src_o="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_CoasterBoth_900x600_o.jpg" data-mid="11690953" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_Poster_900x600_750.jpg" width="750" height="500" width_o="900" height_o="600" src_o="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_Poster_900x600_o.jpg" data-mid="11690947" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_Tap_900x600.jpg" width="665" height="600" width_o="665" height_o="600" src_o="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_Tap_900x600_o.jpg" data-mid="11690955" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_Glass_900x600.jpg" width="399" height="600" width_o="399" height_o="600" src_o="http://payload1.cargocollective.com/1/2/75001/2328763/BP_RooftopHoney_Glass_900x600_o.jpg" data-mid="11690956" border="0" align="left"/> #page_1 { display: none !important; } The Brown Palace partnered with Wynkoop Brewing to make a beer with a special ingredient: honey from the beehives on top of the famous hotel. The beer needed a... http://cargocollective.com/davefymbo/Other-Writing-Samples http://cargocollective.com/davefymbo/following/davefymbo/Other-Writing-Samples Thu, 06 Jan 2011 16:36:41 +0000 Dave Fymbo / Copywriter 910858 A selection of my favorite tweets, a flash fiction piece titled "Honesty In Editing," and a short prose sample. <img src="http://payload.cargocollective.com/1/2/75001/910858/Tweets_750_750.png" width="750" height="1686" width_o="750" height_o="1686" src_o="http://payload.cargocollective.com/1/2/75001/910858/Tweets_750_o.png" data-mid="29869379" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/75001/910858/Screen shot 2011-01-24 at 1.51.50 PM_750.png" width="750" height="514" width_o="855" height_o="586" src_o="http://payload.cargocollective.com/1/2/75001/910858/Screen shot 2011-01-24 at 1.51.50 PM_o.png" data-mid="4674952" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/75001/910858/Writing Sample_750.png" width="750" height="618" width_o="800" height_o="660" src_o="http://payload.cargocollective.com/1/2/75001/910858/Writing Sample_o.png" data-mid="4363988" border="0" align="left"/> #page_1 { display: none !important; } A selection of my favorite tweets, a flash fiction piece titled "Honesty In Editing," and a short prose sample. http://cargocollective.com/davefymbo/Jim-Beam-Black-Print http://cargocollective.com/davefymbo/following/davefymbo/Jim-Beam-Black-Print Thu, 06 Jan 2011 13:44:48 +0000 Dave Fymbo / Copywriter 910226 Jack Daniel's is the clear category leader. But if you've got numbers that prove you've got a better product, I believe in going up against the leader. <img src="http://payload.cargocollective.com/1/2/75001/910226/Beam_750_750.png" width="750" height="1000" width_o="750" height_o="1000" src_o="http://payload.cargocollective.com/1/2/75001/910226/Beam_750_o.png" data-mid="12392398" border="0" align="left"/> #page_1 { display: none !important; } Jack Daniel's is the clear category leader. But if you've got numbers that prove you've got a better product, I believe in going up against the leader. http://cargocollective.com/davefymbo/Alli-Launch-Campaign http://cargocollective.com/davefymbo/following/davefymbo/Alli-Launch-Campaign Thu, 06 Jan 2011 13:43:24 +0000 Dave Fymbo / Copywriter 910220 When we launched Alli, we had a special challenge. We had to make sure the right people bought it AND that the wrong people didn't. We needed to show that Alli was a different way to lose weight, one that works if you do. So I wrote a 156-page book that showed how you could lose weight the right way while discouraging people looking for a magic pill. Open and honest. Something new for the weight loss category. The book appeared at retailers where Alli would be stocked, weeks before the launch. The first ad is part of the launch print. The following ad is a full-page USA Today ad that ran the day after the Super Bowl. Winner of Gold Reggie Award <img src="http://payload.cargocollective.com/1/2/75001/910220/2009alli3_750.png" width="750" height="1000" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/2/75001/910220/2009alli3_o.png" data-mid="4361122" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/75001/910220/2009alli1_750.png" width="750" height="1000" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/2/75001/910220/2009alli1_o.png" data-mid="4361126" border="0" align="left"/> #page_1 { display: none !important; } When we launched Alli, we had a special challenge. We had to make sure the right people bought it AND that the wrong people didn't. We needed to show that Alli was...