http://cargocollective.com Daniel Leon Korn - Portfolio Thu, 22 Sep 2011 15:19:58 +0000 http://cargocollective.com en http://cargocollective.com/danielkorn/SuperBrugsen http://cargocollective.com/danielkorn/following/danielkorn/SuperBrugsen Thu, 22 Sep 2011 15:19:58 +0000 Daniel Leon Korn - Portfolio 2043368 As part of their revitalization, we produced a series of so-called “webisodes” for SuperBrugsen (of denmark’s largest supermarket chains). We built and designed a food-themed campaign site, where the main focus was the launch of the videos, but also had competition elements, inspiration for recipes as well as other small, quirky ideas and videos. The webisodes themselves, revolved around three taste buds, going through various personal crises, in order to become better and stronger taste buds. Through their hardships, they had their own, personal life-coach that put them through various tests and trails… Most not ending very well. <img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_1_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_1_o.jpg" data-mid="10164853" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_11_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_11_o.jpg" data-mid="10164879" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_12_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_12_o.jpg" data-mid="10164882" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_10_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_10_o.jpg" data-mid="10164877" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_9_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_9_o.jpg" data-mid="10164875" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_8_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_8_o.jpg" data-mid="10164873" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_7_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_7_o.jpg" data-mid="10164868" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_4_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_4_o.jpg" data-mid="10164860" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_5_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_5_o.jpg" data-mid="10164862" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_6_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_6_o.jpg" data-mid="10164864" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_3_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043368/sb_web_3_o.jpg" data-mid="10164858" border="0" align="left"/> As part of their revitalization, we produced a series of so-called “webisodes” for SuperBrugsen (of denmark’s largest supermarket chains). We built and... http://cargocollective.com/danielkorn/McDonald-s-Radiospot http://cargocollective.com/danielkorn/following/danielkorn/McDonald-s-Radiospot Thu, 22 Sep 2011 14:32:24 +0000 Daniel Leon Korn - Portfolio 2043172 Yes, it’s true… I’ve done radio ads as well. This one as a follow up to an exsiting TVC, that shows when it comes to the large chicken selection at McD’s, even the most harmonious of groups can disagree… (sorry, danish only...) &#9835; McD_Chicken_.mp3 &nbsp;Play Yes, it’s true… I’ve done radio ads as well. This one as a follow up to an exsiting TVC, that shows when it comes to the large chicken selection at McD’s,... http://cargocollective.com/danielkorn/Ekstra-Bladet-EB-tv http://cargocollective.com/danielkorn/following/danielkorn/Ekstra-Bladet-EB-tv Thu, 22 Sep 2011 14:12:37 +0000 Daniel Leon Korn - Portfolio 2043115 EB.tv As part of the launch for Ekstra Bladet’s (Denmark’s largest tabloid newspaper), web-based tv channel – EB.tv – we did a customizable, interactive video, to highlight all the different sections and topics the new channels would cover. In the customizable portion, users could generate a video that put them in the middle of classic EB.tv news “whodunit” story. Afterwards, they could then share the individual video with friends, and through the various, custom clues, test to see if they could guess who the “culprit” was – and then try to make their own. <img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_1_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_1_o.jpg" data-mid="10162811" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_2_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_2_o.jpg" data-mid="10162810" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_3_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_3_o.jpg" data-mid="10162804" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_4_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_4_o.jpg" data-mid="10162801" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_5_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_5_o.jpg" data-mid="10162797" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_6_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_6_o.jpg" data-mid="10162796" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_7_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_7_o.jpg" data-mid="10162795" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_8_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_8_o.jpg" data-mid="10162794" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_9_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_9_o.jpg" data-mid="10162793" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_10_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_10_o.jpg" data-mid="10162792" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_11_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_11_o.jpg" data-mid="10162791" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_12_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_12_o.jpg" data-mid="10162790" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_13_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2043115/eb_skurk_web_13_o.jpg" data-mid="10162787" border="0" align="left"/> EB.tv As part of the launch for Ekstra Bladet’s (Denmark’s largest tabloid newspaper), web-based tv channel – EB.tv – we did a customizable, interactive... http://cargocollective.com/danielkorn/Ekstra-Bladet-Nationen http://cargocollective.com/danielkorn/following/danielkorn/Ekstra-Bladet-Nationen Wed, 21 Sep 2011 08:28:36 +0000 Daniel Leon Korn - Portfolio 2035202 The Nation To help launch their new community and comment section “Nationen” (The Nation), for Denmark’s largest tabloid newspaper, Ekstra Bladet, we developed a campaign site to highlight the new features and section of the upcoming community. We made it into a multi part game, where users were taken through various tests, quizzes and games, ultimately to see if they had what it took to be part of “Nationen”. The end score users got, they could share with friends, and challenge others to best it. Finally, we made a video-section, where users could ask the editor-in-chief of Ekstra Bladet questions and get a further introduction to the community. <img src="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_1_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_1_o.jpg" data-mid="10123216" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_2_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_2_o.jpg" data-mid="10123213" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_3_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_3_o.jpg" data-mid="10123212" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_4_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_4_o.jpg" data-mid="10123210" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_5_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_5_o.jpg" data-mid="10123208" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_6_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_6_o.jpg" data-mid="10123203" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_7_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_7_o.jpg" data-mid="10123202" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_8_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_8_o.jpg" data-mid="10123199" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_10_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2035202/eb_nationen_web_10_o.jpg" data-mid="10123197" border="0" align="left"/> The Nation To help launch their new community and comment section “Nationen” (The Nation), for Denmark’s largest tabloid newspaper, Ekstra Bladet, we... http://cargocollective.com/danielkorn/Puma-Until-Then http://cargocollective.com/danielkorn/following/danielkorn/Puma-Until-Then Wed, 21 Sep 2011 07:47:44 +0000 Daniel Leon Korn - Portfolio 2035057 As a follow-up to the “Until Then” series of TVC and prints, we made a small series of prints, depicting what football shoes might look like in the future. Kristoffer Gandsager and James Godfrey did the main concept. I helped with development of the design and the illustrations. <img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_1_o.jpg" data-mid="10122179" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_2_o.jpg" data-mid="10122173" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_3_o.jpg" data-mid="10122171" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_4_o.jpg" data-mid="10122169" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_5_o.jpg" data-mid="10122166" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_6_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_6_o.jpg" data-mid="10122163" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_7_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_7_o.jpg" data-mid="10122161" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_8_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_8_o.jpg" data-mid="10122159" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_9_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_9_o.jpg" data-mid="10122157" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_10_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_10_o.jpg" data-mid="10122154" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_11_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2035057/Puma_ut_print_11_o.jpg" data-mid="10122153" border="0" align="left"/> As a follow-up to the “Until Then” series of TVC and prints, we made a small series of prints, depicting what football shoes might look like in the future. ... http://cargocollective.com/danielkorn/Radisson-Blu-Breaks http://cargocollective.com/danielkorn/following/danielkorn/Radisson-Blu-Breaks Tue, 20 Sep 2011 07:37:11 +0000 Daniel Leon Korn - Portfolio 2029488 A 2010 campaign done for the Radisson Blu chain of hotels The foundation was a pretty spectacular competition prize, where the winner got 365 hotel stays, to use however he or she wanted. The prize being this special, we built a special and social competition, where users could nominate and promote themselves, to win the grand prize. After users had nominated themselves, we asked them to generate a “whish list” of potential Radisson Blu hotels they’d like to visit, in case they won. This, in turn, drove a lot of traffic and awareness to the main Radisson Blu site. <img src="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_1_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_1_o.jpg" data-mid="10092806" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_2_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_2_o.jpg" data-mid="10092803" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_3_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_3_o.jpg" data-mid="10092802" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_4_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_4_o.jpg" data-mid="10092800" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_5_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_5_o.jpg" data-mid="10092798" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_6_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2029488/RadissonBlu_6_o.jpg" data-mid="10092796" border="0" align="left"/> A little cut-down video we had running in many of the hotel lobbies A 2010 campaign done for the Radisson Blu chain of hotels The foundation was a pretty spectacular competition prize, where the winner got 365 hotel stays, to use... http://cargocollective.com/danielkorn/Spies-Holiday-Generator http://cargocollective.com/danielkorn/following/danielkorn/Spies-Holiday-Generator Mon, 19 Sep 2011 07:11:23 +0000 Daniel Leon Korn - Portfolio 2023790 As part of their early spring campaign, Spies (one of Denmark’s largest travel agencies, and part of the Thomas Cook group) wanted a digital “add-on” to compliment their TV commercial, and to generate sign-ups for their newsletter. The idea for the campaign was based off a preexisting TV commercial, which plays on Spies well-known slogan: “Holidays you don’t want to leave”. In the TVC, one of Spies guests' ends up hiding under a pile of coconuts, in order not to be sent home from his lovely holiday: Spies - Coconut from Robert/Boisen Like-Minded on Vimeo. We took the character from the TVC, and used him in an animated version, and we built a small interactive holiday Generator around him, letting the user decide what type of vacation they themselves would like to go on (i.e. with, or with-out kids, exotic, or with-in Europe etc.). Finally, we let the audience “launch” our character into the coconut pile via various more or less ingenious methods, ranging from pogo sticks to donkeys. In the ensuing coconut, a special “golden coconut” was hidden with a one-off offer on the holiday the user just had generated. <img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_1_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_1_o.jpg" data-mid="10063113" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_2_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_2_o.jpg" data-mid="10063109" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_3_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_3_o.jpg" data-mid="10063107" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_4_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_4_o.jpg" data-mid="10063105" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_5_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_5_o.jpg" data-mid="10063103" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_6_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_6_o.jpg" data-mid="10063102" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_7_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_7_o.jpg" data-mid="10063101" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_8_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_8_o.jpg" data-mid="10063099" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_9_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_9_o.jpg" data-mid="10063098" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_10_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_10_o.jpg" data-mid="10063097" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_11_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_11_o.jpg" data-mid="10063096" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_12_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_12_o.jpg" data-mid="10063094" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_13_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2023790/Spies_generator_905_13_o.jpg" data-mid="10063093" border="0" align="left"/> As part of their early spring campaign, Spies (one of Denmark’s largest travel agencies, and part of the Thomas Cook group) wanted a digital “add-on” to... http://cargocollective.com/danielkorn/Young-Creative-Circle-Awards http://cargocollective.com/danielkorn/following/danielkorn/Young-Creative-Circle-Awards Thu, 15 Sep 2011 12:40:45 +0000 Daniel Leon Korn - Portfolio 2007437 Each year the danish Creative Circle Awards (formerly known as the “Guldkorn”), holds a competition for all young danish creatives, age 28 or under. The task is to come up with, and execute an idea for a client in under 24 hours. Usually the brief comes for a non-profit or charitable client, and is separated into four categories: Print, digital, design and film. – teams then have to pick which categories to enter. The winner teams of each category get to go to the Cannes Lions advertising festival, and represent Denmark in their respective classes, at the Young Lions Competition. I’ve participated two years in a row, and feel proud to say that all my submitted work has been shortlisted each year, and I’ve also got a win in the 2010 digital category. 2009 YCCA This year’s client was children’s welfare organization “Red Barnet”. The brief: To make people aware of digital/cyber bullying amongst kids. With my teammate Peter Metcalf, we did two print ads. The first, "Weapons of Mass Destruction", was a play on war-tech-posters. Showing how much “damage” kids could do with modern media and gadgets: <img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_1_o.jpg" data-mid="9980066" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_o.jpg" data-mid="9980068" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_3_o.jpg" data-mid="9980071" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_4_o.jpg" data-mid="9980072" border="0" align="left"/> The second was a print ad, which tongue-in-cheek mimicked a page out of a biology book; depicting how the modern Cyber Bully likes to operate, classifying “him” as a vermin/pest: <img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_1_o.jpg" data-mid="9980443" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_2_o.jpg" data-mid="9980447" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_3_o.jpg" data-mid="9980450" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_09_2_4_o.jpg" data-mid="9980451" border="0" align="left"/> Both works were shortlisted for that years YCCA, here & here, amongst the final 8. 2010 YCCA This year’s client was wildlife and nature preservation organization “Danmarks Naturfredningsforegning”. The brief: To get kids to “rediscover” nature. With my teammate Julie Cetti, we managed to do two pieces of work, which both shortlisted. The first was in the print category, and the ad played on the fact, that children won’t know how to entertain themselves outside of videogames: <img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_1_o.jpg" data-mid="9980943" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_2_o.jpg" data-mid="9980980" border="0" align="left"/> See the shortlisting here We also made an entry for the Digital portion of the competition. Here we made an interactive banner, where the user could input various criteria for their kids’ after-school activates (social, free, active etc. etc.). Then the banner would “suggest” an activity, which of course, would always be to take your kids out in to nature, and let them explore and have fun there. This entry won the digital category, and we got a trip to Cannes Lions out of it (yay us!) <img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_1_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_1_o.jpg" data-mid="9981274" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_2_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_2_o.jpg" data-mid="9981278" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_3_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_3_o.jpg" data-mid="9981279" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_4_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_4_o.jpg" data-mid="9981280" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_5_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_5_o.jpg" data-mid="9981284" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_6_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_6_o.jpg" data-mid="9981287" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_8_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_8_o.jpg" data-mid="9981290" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_9_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_9_o.jpg" data-mid="9981292" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_10_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/2007437/YCCA_10_banner_10_o.jpg" data-mid="9981293" border="0" align="left"/> Each year the danish Creative Circle Awards (formerly known as the “Guldkorn”), holds a competition for all young danish creatives, age 28 or under. The task... http://cargocollective.com/danielkorn/Green-Nation http://cargocollective.com/danielkorn/following/danielkorn/Green-Nation Thu, 15 Sep 2011 08:34:15 +0000 Daniel Leon Korn - Portfolio 2002420 Green Nation was a joint-venture project between Denmark’s largest energy provider DONG Energy (no, really, they’re called that…) and Denmark’s largest pharmaceutical company Novo Nordisk. The initial idea was that Novo Nordisk, having helped finance Horns Rev II (DONG Energy’s – to date – largest off-shore windmill park) would make it possible for their employees to get “green” and sustainable energy from said windmill park, and also help them reduce their CO2-emissions in general. Along with this initiative, both parties wanted a digital community, where people who switched to this new initiative, would be able to monitor their energy usage, compare it to their previous years consumption, receive various tips on how to lower their CO2-emissions, and also receive various products to further this end. Think of it as a Nike+ for your homes energy usage... (sorry, but the site was only developed in Danish) <img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_1_905.jpg" width="905" height="523" width_o="905" height_o="523" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_1_o.jpg" data-mid="9974295" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_14_905.jpg" width="905" height="498" width_o="905" height_o="498" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_14_o.jpg" data-mid="10093465" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_2_905.jpg" width="905" height="616" width_o="905" height_o="616" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_2_o.jpg" data-mid="9974294" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_6_905.jpg" width="905" height="395" width_o="905" height_o="395" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_6_o.jpg" data-mid="9974882" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_12_905.jpg" width="905" height="616" width_o="905" height_o="616" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_12_o.jpg" data-mid="9975916" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_13_905.jpg" width="905" height="616" width_o="905" height_o="616" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_13_o.jpg" data-mid="9975918" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_3_905.jpg" width="905" height="616" width_o="905" height_o="616" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_3_o.jpg" data-mid="9974442" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_7_905.jpg" width="905" height="616" width_o="905" height_o="616" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_7_o.jpg" data-mid="9975206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_5_905.jpg" width="905" height="523" width_o="905" height_o="523" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_5_o.jpg" data-mid="9974581" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_8_905.jpg" width="905" height="616" width_o="905" height_o="616" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_8_o.jpg" data-mid="9975709" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_9_905.jpg" width="905" height="616" width_o="905" height_o="616" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_9_o.jpg" data-mid="9975710" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_11_905.jpg" width="905" height="616" width_o="905" height_o="616" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_11_o.jpg" data-mid="9975766" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_4_905.jpg" width="905" height="523" width_o="905" height_o="523" src_o="http://payload.cargocollective.com/1/1/41661/2002420/Greennation_site_4_o.jpg" data-mid="9974290" border="0" align="left"/> My role Concept & Idea, Art Direction, Website & Identity Design, Strategy, UI/UX Green Nation was a joint-venture project between Denmark’s largest energy provider DONG Energy (no, really, they’re called that…) and Denmark’s largest... http://cargocollective.com/danielkorn/IKEA-Business http://cargocollective.com/danielkorn/following/danielkorn/IKEA-Business Mon, 23 Aug 2010 14:05:43 +0000 Daniel Leon Korn - Portfolio 586464 Ready, Set, Business - Campaign with an online focus for IKEA Business. The client wanted a simple campaign that would get people to sign up for a membership to IKEA Business and their corresponding newsletter. The campaigns' main feature was a website, where the audience had to guess the price of a small IKEA furnished business being constructed in a "tilt-shift" style video. <img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_1_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_1_o.jpg" data-mid="9944899" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_2_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_2_o.jpg" data-mid="9944900" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_3_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_3_o.jpg" data-mid="9944901" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_4_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_4_o.jpg" data-mid="9944902" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_5_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_5_o.jpg" data-mid="9944904" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_6_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_6_o.jpg" data-mid="9944906" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_7_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_7_o.jpg" data-mid="9944907" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_8_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_8_o.jpg" data-mid="9944909" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_9_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_9_o.jpg" data-mid="9944925" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_14_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_14_o.jpg" data-mid="9944958" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_15_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_15_o.jpg" data-mid="9944960" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_10_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_10_o.jpg" data-mid="9944963" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_11_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_11_o.jpg" data-mid="9944965" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_12_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_12_o.jpg" data-mid="9944967" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_13_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_13_o.jpg" data-mid="9944969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_21_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/Ikea_jumpstart_905_setup_web_21_o.jpg" data-mid="9944982" border="0" align="left"/> Video from the site below: Additional in-store elements were also developed to drive audience to the website in the various countries that ran the campaign. This were mainly add-ons to media elements which were preexisting through-out the stores, like price hangers, video projections, business cards etc.: <img src="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_3_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_3_o.jpg" data-mid="9947871" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_1_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_1_o.jpg" data-mid="9947866" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_2_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_2_o.jpg" data-mid="9947869" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_4_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_4_o.jpg" data-mid="9947872" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_5_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/1/41661/586464/IKEA_Instore_elements_5_o.jpg" data-mid="9947881" border="0" align="left"/> Ready, Set, Business - Campaign with an online focus for IKEA Business. The client wanted a simple campaign that would get people to sign up for a membership to...