In My Own Words

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	<title>In My Own Words – Amanda Phelps</title>
	<link>http://cargocollective.com</link>
	<description>In My Own Words – Amanda Phelps</description>
	<pubDate>Tue, 10 Jan 2012 14:23:05 +0000</pubDate>
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	<item>
		<title>Hello.  My name's Amanda.</title>
				
		<link>http://cargocollective.com/cwamandaphelps/Hello-My-name-s-Amanda</link>

		<comments>http://cargocollective.com/cwamandaphelps/following/cwamandaphelps/Hello-My-name-s-Amanda</comments>

		<pubDate>Tue, 10 Jan 2012 14:23:05 +0000</pubDate>

		<dc:creator>In My Own Words – Amanda Phelps</dc:creator>
		
		<category><![CDATA[Junior Copywriter, Advertising, Austin Texas, University of Texas at Austin]]></category>

		<guid isPermaLink="false">1398234</guid>

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 &#60;img src="http://payload.cargocollective.com/1/2/71440/1398234/DSCN4691.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/71440/1398234/DSCN4691_o.JPG" data-mid="27465522"  border="0" align="left"/&#62;
My name is Amanda Phelps and I graduated from the University of Texas at Austin.  I have a dual degree in advertising and French.  Throughout my schooling and post-grad, I interned and held junior positions at a few agencies and corporations in Austin, Texas.  These internships, jobs, as well as my completion of the Texas Creative Sequence (Portfolio) really helped me hone my skills as an advertising copywriter. 

I really like writing and that shows throughout my work.  My dream would be to write for brands that really excite me!  So go ahead and take a look around.  To get a more comprehensive look at my current work, please visit my Behance page. If you have any questions, please feel free to send me an email. 

Also check out my Linkedin and Twitter to get a better sense of who I am.</description>
		
		<excerpt>   My name is Amanda Phelps and I graduated from the University of Texas at Austin.  I have a dual degree in advertising and French.  Throughout my schooling and...</excerpt>

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		<title>Agency Work: LatinWorks</title>
				
		<link>http://cargocollective.com/cwamandaphelps/Agency-Work-LatinWorks</link>

		<comments>http://cargocollective.com/cwamandaphelps/following/cwamandaphelps/Agency-Work-LatinWorks</comments>

		<pubDate>Wed, 04 May 2011 13:03:40 +0000</pubDate>

		<dc:creator>In My Own Words – Amanda Phelps</dc:creator>
		
		<category><![CDATA[Pizza Hut, Hispanic, Advertising, Radio, Facebook]]></category>

		<guid isPermaLink="false">1397960</guid>

		<description>Huggies Snug &#38; Dry Produced Radio Spot:

   
      
      
         
         
         
            
            
				
					
				
			
			&#38;#9835; Huggies Talk REV7.mp3
            
            
               
                  
               
            
         
         
         
            
            
         
         &#38;nbsp;Play
      
   
   

Script:
Mom 1:  	Conozco muy bien a mi bebé, conozco como llora
I know my baby.  I know my baby’s cry 

Mom 2: 	Su risa
My baby’s laugh (baby laugh)

Mom 3: 	Conozco sus berrinches
I know his tantrums

Mom 1: 	Lo conozco desde siempre
I know, because I’ve experienced it.

Mom 2: 	Desde que nació
Everyday since she was born.

Mom 1: 	Fui descubriendo lo que le gustaba
Which is why I figured out a couple of things along the way.

Mom 3: 	Su comida favorita
His favorite food.

Mom 2: 	O que los chícharos ni de chiste.
Or that peas were just not his thing.

Mom 1:  	y descubrí que cuando se moja se enoja.
And I discovered that when he gets wet, he gets upset.

Mom 2:  	Por eso uso los pañales HUGGIES® Snug &#38; Dry
That’s why I use HUGGIES® Snug &#38; Dry diapers.

Mom 3:   	Ah, mis HUGGIES® Snug &#38; Dry.	
Oh... my HUGGIES® Snug &#38; Dry.

Mom 1:  	Probé con muchas marcas
I’ve tried all kinds of brands.

Mom 2: 	Genéricas, baratas.
Off-brands, bargain brands.

Mom 3: 	Pero los que me funcionaron fueron mis HUGGIES® Snug &#38; Dry
But HUGGIES® Snug &#38; Dry works better for me.

Mom 2:	 	Tienen ese sistema LeakLock, que le da protección que dura.
They have this LeakLock system that gives him long lasting protection

Mom 3:  	Y así no me vuelvo loca. (TO BABY:  No, no, no es cierto preciosa mia, así te tengo contenta. (KISSES BABY LOVINGLY))
And that’s how I stay sane. (TO BABY: Just kidding my little precious angel, that’s how I keep you happy. (KISSES BABY LOVINGLY AND LAUGHS)

Mom 1:  	Contenta
		Happy

Mom 2:  	Contenta
		Happy.

(:20 TAG TO RETAILER EVENTS &#38; TO SOLICIT TESTIMONIALS – MASS)

VO:	Pañales HUGGIES® Snug &#38; Dry. Porque mamá sabe.
	HUGGIES® Snug &#38; Dry diapers. Because moms know best.

Domino's Latino Intern Project

Premise: Hispanics love sharing their opinions online.  They love to use the Internet as a source of information and entertainment.  Based on this and many more reasons, the Share-A-Slice campaign was created.  Share-A-Slice or Comparte-Una-Rebanda means to Share-A-Slice of your life, creativity, culture, community, music, style, etc.

Domino's Latino Radio

Promotional Event:
   
      
      
         
         
         
            
            
				
					
				
			
			&#38;#9835; Domino's Radio Fare Trade 1.mp3
            
            
               
                  
               
            
         
         
         
            
            
         
         &#38;nbsp;Play
      
   
   
Script:
Man:	 Domino’s quiere Compartir-Una-Rebanada contigo, así que esta va por cuenta de la casa. Estamos cambiando rebanadas por creatividad. Ve a tu Domino’s más cercano, decora la caja que estamos promocionando, tomale una foto, súbela a Domino’s Latino en Facebook y ya. Satisface tu antojo y tu creatividad en un mismo lugar.

Lunch is on us because Domino’s wants to Share-A-Slice with you.  Domino’s is trading slices for creativity. Simply visit your local Domino’s and decorate your own pizza box.  Take a picture of your box, "like" Domino’s Latino on Facebook and done.  Fulfill your creativity and your craving all in one place. 

Social Cause:
   
      
      
         
         
         
            
            
				
					
				
			
			&#38;#9835; Domino's Radio Social Cause 3.mp3
            
            
               
                  
               
            
         
         
         
            
            
         
         &#38;nbsp;Play
      
   
   
Script:
Man: Mientras más compartes, más recibes. Mientras más recibes, más tienes para compartir. Y mientras más tienes para compartir, más diferencia puedes hacer en tu vecindario. Únete a Domino’s y Comparte-Una-Rebanada con tu comunidad. Descubre cómo tú y Domino’s pueden donar y ayudar a tus vecinos.

Hazte fan de Dominos Latino, vota por tu cuidad y comparte una rebanada con tu comunidad en Facebook.com/DominosLatino.

The more you share, the more you gain.  The more you gain, the more you give back.  The more you give back, the more you can make a difference in your community.  Domino’s wants to Share-A-Slice with you and your neighborhood.  Find out how Domino’s and you can donate in your local area. 

"Fan" us on our Facebook page, vote for your city and share a slice with your community at Facebook.com/DominosLatino. 

Viral Videos:
These viral videos are part of the Share-A-Slice of your Culture part of the campaign. Fans can suggest "slang" words on our Facebook Page and Domino's would pick which words to make a video.

	
		
			
			
			
			
			
			
			
		
		
			
				
					
					
				
			
		
	


	
		
			
			
			
			
			
			
			
		
		
			
				
					
					
				
			
		
	


Twitter Page:
This page will promote all of our Share-A-Slice content.  Our Domino's Pizza Guy Characters will post interesting content here.
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/DOM_Twitter.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/2/71440/1397960/DOM_Twitter_o.jpg" data-mid="7126761"  border="0" align="left"/&#62;

Facebook Takeover (3 Tier Campaign):
Creativity
All of the Share-A-Slice of your Creativity (Pizza Box Design Contest) content would live on this page.
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_FB_Creative.jpg" width="670" height="494" width_o="2048" height_o="1511" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_FB_Creative_o.jpg" data-mid="7127170"  border="0" align="left"/&#62;
Translation: 
Hello! This is your opportunity to Share-A-Slice of your creativity with our Design Your Own Pizza Slice Box Contest.  First, pick up a blank pizza box at the nearest Domino’s location.  Design your box, click “Like” on the Domino’s Latino Facebook page and upload your creation and receive a coupon instantly.  You will also have an opportunity to enter our “Fan Box Slice” contest that will be produced nationwide.


Culture
All of the Share-A-Slice of your Culture (Viral Videos) content would live on this page.
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_FB_Culture.jpg" width="670" height="493" width_o="2048" height_o="1507" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_FB_Culture_o.jpg" data-mid="7127189"  border="0" align="left"/&#62;
Translation:
Do you know any words in “Spanglish”? Each month we will choose a Spanglish word suggested by one of our fans on the Domino’s Latino Facebook Fan Page.  Click  “Like” on our Domino’s Latino Facebook Page and tell us your suggestion by Sharing-your-Slang.  You never know, your word could be turned into a video in our monthly contests.

Community
All of the Share-A-Slice of your Community (Social Cause) content would live on this page.  After fans "like" us on FB, they would get to vote in our social cause campaign.  Each slice represents one vote.  After the pizza is full, a tally would be placed next to the organization.  The organization with the most "pizza slices" wins cash from Domino's.
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_FB_Community.jpg" width="670" height="494" width_o="2048" height_o="1511" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_FB_Community_o.jpg" data-mid="7127208"  border="0" align="left"/&#62;
Translation:
Domino’s wants you to Share-A-Slice with your community.  Find out how you and Domino’s can help your neighborhood.  “Like” the Domino’s Latino Facebook page and vote for an organization in your city.  The non-profit organization with the most votes will win.  Domino’s will match each votes with money and will donate it to the winning organization.  Vote now and Share-a-slice with your community.


Kickoff Event for the Share-A-Slice of your Creativity
A local Miami artist will design a giant pizza box.  This will garner attention and bring people towards the box.  People will get to design their own regular sized pizza box at our art station.  After they design their box, they will take a picture of it, fan our FB page and upload it to our Domino's Latino FB page.
(Calle Ocho):
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Festival_Placement.jpg" width="509" height="377" width_o="509" height_o="377" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Festival_Placement_o.jpg" data-mid="7127309"  border="0" align="left"/&#62;

Share-A-Slice Billboards:
If people didn't go to the event, they will see these billboards that will lead them to their local Domino's shop.

Free Slices Ahead
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Billboard1.jpg" width="670" height="502" width_o="2000" height_o="1500" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Billboard1_o.jpg" data-mid="7142763"  border="0" align="left"/&#62;

Last Exit for Free Slices
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Billboard2.jpg" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Billboard2_o.jpg" data-mid="7142775"  border="0" align="left"/&#62;

Share-A-Slice Box P.O.P.: 
Customers would be able to design their own box for a chance to be featured as the Share-A-Slice Design Contest Winner, in addition to receiving a coupon that would be redeemable online:
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/BOX_BOX_BOX.jpg" width="670" height="502" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/2/71440/1397960/BOX_BOX_BOX_o.jpg" data-mid="7126725"  border="0" align="left"/&#62;

Domino's Store Collateral:
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/Store-front.jpg" width="485" height="364" width_o="485" height_o="364" src_o="http://payload.cargocollective.com/1/2/71440/1397960/Store-front_o.jpg" data-mid="7127307"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_InStore_Poster.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_InStore_Poster_o.jpg" data-mid="7127304"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/InStore_Poster.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/2/71440/1397960/InStore_Poster_o.jpg" data-mid="7127388"  border="0" align="left"/&#62;

General Banner Ad that promotes the campaign.
At the end of the banner, there is a CTA message:
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-1.jpg" width="670" height="670" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-1_o.jpg" data-mid="7112869"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-2.jpg" width="670" height="670" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-2_o.jpg" data-mid="7112877"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-3.jpg" width="670" height="670" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-3_o.jpg" data-mid="7112888"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-4.jpg" width="670" height="670" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-4_o.jpg" data-mid="7112891"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-5.jpg" width="670" height="670" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-5_o.jpg" data-mid="7112895"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-6.jpg" width="670" height="670" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/2/71440/1397960/FINAL_Banner1-6_o.jpg" data-mid="7112897"  border="0" align="left"/&#62;

Translation: 
Share a Slice with us. Find out how you can share a slice of your creativity, your culture and how you can help your community.
For more information, "fan" us on Facebook at our Domino's Latino page.

Social Cause Banner Ad that promotes the Share-A-Slice of your Community aspect of the campaign.
After the pizzas fill up the pig, the pig enlarges to unveil a CTA message:
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/Cause_Banner-1.jpg" width="670" height="670" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/2/71440/1397960/Cause_Banner-1_o.jpg" data-mid="7200621"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/Cause_Banner Second Slide.jpg" width="670" height="670" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/2/71440/1397960/Cause_Banner Second Slide_o.jpg" data-mid="7200625"  border="0" align="left"/&#62;
Translation:
Fan the Domino’s Latino page on Facebook and find out how you and Domino’s can help your community.

Logo Designs:
&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/ShareASliceDominosLogo.jpg" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/2/71440/1397960/ShareASliceDominosLogo_o.jpg" data-mid="6840452"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71440/1397960/ShareASliceEnglishLogo.jpg" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/2/71440/1397960/ShareASliceEnglishLogo_o.jpg" data-mid="6840458"  border="0" align="left"/&#62;</description>
		
		<excerpt>Huggies Snug &#38; Dry Produced Radio Spot:    Script: Mom 1:  	Conozco muy bien a mi bebé, conozco como llora I know my baby.  I know my baby’s cry   Mom 2: 	Su...</excerpt>

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	<item>
		<title>Agency Work: GSD&#38;M Profiles in Creativity</title>
				
		<link>http://cargocollective.com/cwamandaphelps/Agency-Work-GSD-M-Profiles-in-Creativity</link>

		<comments>http://cargocollective.com/cwamandaphelps/following/cwamandaphelps/Agency-Work-GSD-M-Profiles-in-Creativity</comments>

		<pubDate>Wed, 15 Dec 2010 13:15:18 +0000</pubDate>

		<dc:creator>In My Own Words – Amanda Phelps</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">860892</guid>

		<description>As a copywriter intern at GSD&#38;M, I had the pleasure of creating the online video series, "Profiles in Creativity."  This online series showcases some of the amazing talent of the people that participated in Austin Fashion Week.




















The other interns and myself were featured in a couple of blogs and news stories:

Hanan Exposures

Austin Statesman

In addition to the GSD&#38;M agency work, I also wrote blogs for Steel Advertising &#38; Interactive:

Steel Advertising &#38; Interactive Blog</description>
		
		<excerpt>As a copywriter intern at GSD&#38;M, I had the pleasure of creating the online video series, "Profiles in Creativity."  This online series showcases some of the amazing...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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