http://cargocollective.com creativemadam Tue, 14 Feb 2012 12:11:23 +0000 http://cargocollective.com en http://cargocollective.com/creativemadam/DIY-Xmas-tree http://cargocollective.com/creativemadam/following/creativemadam/DIY-Xmas-tree Tue, 14 Feb 2012 12:11:23 +0000 creativemadam 2783202 <img src="http://payload24.cargocollective.com/1/2/88303/2783202/Screen shot 2012-02-10 at 15.23.56.png" border="0" width="566" height="600" width_o="566" height_o="600" src_o="http://payload24.cargocollective.com/1/2/88303/2783202/Screen shot 2012-02-10 at 15.23.56_o.png" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88303/2783202/tumblr_lvdr7sXhry1r6gyxio1_500.jpg" border="0" width="337" height="600" width_o="337" height_o="600" src_o="http://payload24.cargocollective.com/1/2/88303/2783202/tumblr_lvdr7sXhry1r6gyxio1_500_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88303/2783202/tumblr_lwlnvqyezT1r6gyxio1_1280.jpg" border="0" width="450" height="600" width_o="450" height_o="600" src_o="http://payload24.cargocollective.com/1/2/88303/2783202/tumblr_lwlnvqyezT1r6gyxio1_1280_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/2/88303/2783202/tumblr_lvdqz2GINA1r6gyxio1_1280.jpg" border="0" width="448" height="600" width_o="448" height_o="600" src_o="http://payload24.cargocollective.com/1/2/88303/2783202/tumblr_lvdqz2GINA1r6gyxio1_1280_o.jpg" align="left" /> A Christmas Appeal from Arnold KLP At this time of the year it’s easy to get lost in the material madness of Christmas and forget that once upon a time all children needed in their stockings was a cardboard box, some sticks wrapped in tinsel, a hoop and a Satsuma. Which is why at Arnold KLP we’re championing a return to the days of the homemade Yule - heady, halcyon days, that produced strong, combat-ready citizens with a sense of pride, duty, and imagination beyond reality TV. Ladies and Gentlemen, introducing the DIY Christmas tree. http://cargocollective.com/creativemadam/Model-Behaviour http://cargocollective.com/creativemadam/following/creativemadam/Model-Behaviour Fri, 10 Feb 2012 08:16:12 +0000 creativemadam 2781488 A music video for the band Collectable Few. We follow an aspiring model through three increasingly absurd shoots before the viewer is left thinking "was it all worth it". Besides concepting, Madam turned producer to create this shoot. The actress is ex-hollyoaks star Zoe Lister. The studio a favour from friends at Tapestry. The whole shoot cost less than £300. http://cargocollective.com/creativemadam/Not-Nokia http://cargocollective.com/creativemadam/following/creativemadam/Not-Nokia Thu, 09 Feb 2012 22:04:08 +0000 creativemadam 2778626 An apology We hoped to show you loads of our Nokia work but due to contractual obligations we can't publish anything online under our name. However, we'd be more than happy to show you in person. I hope you understand and appreciate the reasons why we can't. <img src="http://payload23.cargocollective.com/1/2/88303/2778626/nokianoshow1.jpg" border="0" width="636" height="900" width_o="636" height_o="900" src_o="http://payload23.cargocollective.com/1/2/88303/2778626/nokianoshow1_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778626/nokianoshow2.jpg" border="0" width="636" height="900" width_o="636" height_o="900" src_o="http://payload23.cargocollective.com/1/2/88303/2778626/nokianoshow2_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778626/nokianoshow3.jpg" border="0" width="636" height="900" width_o="636" height_o="900" src_o="http://payload23.cargocollective.com/1/2/88303/2778626/nokianoshow3_o.jpg" align="left" /> In the mean time here's some totally unrelated videos we found on Youtube that have nothing to do with us. http://cargocollective.com/creativemadam/P-O-Cruises http://cargocollective.com/creativemadam/following/creativemadam/P-O-Cruises Thu, 09 Feb 2012 21:39:46 +0000 creativemadam 2778592 <img src="http://payload23.cargocollective.com/1/2/88303/2778592/po1.jpg" border="0" width="670" height="521" width_o="900" height_o="700" src_o="http://payload23.cargocollective.com/1/2/88303/2778592/po1_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778592/po2.jpg" border="0" width="670" height="521" width_o="900" height_o="700" src_o="http://payload23.cargocollective.com/1/2/88303/2778592/po2_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778592/po3.jpg" border="0" width="670" height="521" width_o="900" height_o="700" src_o="http://payload23.cargocollective.com/1/2/88303/2778592/po3_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778592/po4.jpg" border="0" width="670" height="521" width_o="900" height_o="700" src_o="http://payload23.cargocollective.com/1/2/88303/2778592/po4_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778592/po5.jpg" border="0" width="670" height="521" width_o="900" height_o="700" src_o="http://payload23.cargocollective.com/1/2/88303/2778592/po5_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778592/po6.jpg" border="0" width="670" height="521" width_o="900" height_o="700" src_o="http://payload23.cargocollective.com/1/2/88303/2778592/po6_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778592/po7.jpg" border="0" width="670" height="521" width_o="900" height_o="700" src_o="http://payload23.cargocollective.com/1/2/88303/2778592/po7_o.jpg" align="left" /> Problem P&O Cruises needed to attract a new breed of customer to their holidays in a cluttered and highly competitive market. Insight P&O have a very loyal following that having been on one holiday can’t wait to book their next. Solution We created a new way of talking about cruising, owning the anticipation and excitement that comes from booking a P&O Cruise. At the same time we changed the look and feel to give greater stand out. http://cargocollective.com/creativemadam/Porsche-Boxster-Pitch http://cargocollective.com/creativemadam/following/creativemadam/Porsche-Boxster-Pitch Thu, 09 Feb 2012 21:05:27 +0000 creativemadam 2778190 <img src="http://payload23.cargocollective.com/1/2/88303/2778190/porsche1.jpg" border="0" width="670" height="502" width_o="900" height_o="675" src_o="http://payload23.cargocollective.com/1/2/88303/2778190/porsche1_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778190/porsche2.jpg" border="0" width="670" height="502" width_o="900" height_o="675" src_o="http://payload23.cargocollective.com/1/2/88303/2778190/porsche2_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778190/porsche3.jpg" border="0" width="670" height="502" width_o="900" height_o="675" src_o="http://payload23.cargocollective.com/1/2/88303/2778190/porsche3_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778190/copycloseup.jpg" border="0" width="670" height="704" width_o="900" height_o="947" src_o="http://payload23.cargocollective.com/1/2/88303/2778190/copycloseup_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778190/porsche4.jpg" border="0" width="670" height="502" width_o="900" height_o="675" src_o="http://payload23.cargocollective.com/1/2/88303/2778190/porsche4_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2778190/porsche5.jpg" border="0" width="670" height="502" width_o="900" height_o="675" src_o="http://payload23.cargocollective.com/1/2/88303/2778190/porsche5_o.jpg" align="left" /> Problem The majority of Porsche owners don't buy them as their principal car but now with so many competitors around the Boxster's price range (£32k) people are asking themselves why would they ever by it as their second car? Insight Long before the practicalities of boot space and number of seats became a factor the 15 years old you had a very different consideration set. You wanted something sexy. You wanted something fast. You wanted the Porsche. Solution We asked people to declare their spirit for driving by taking them back to when they were 15 and gently reminding them that back then they wanted the Porsche "From when you dreamt of owning a Porsche. To the moment you can" Below is a rough video Adam put together for the 80s: http://cargocollective.com/creativemadam/Tesco-Clubcard-students http://cargocollective.com/creativemadam/following/creativemadam/Tesco-Clubcard-students Thu, 09 Feb 2012 20:13:27 +0000 creativemadam 2777872 <img src="http://payload23.cargocollective.com/1/2/88303/2777872/tesco1.jpg" border="0" width="670" height="422" width_o="900" height_o="567" src_o="http://payload23.cargocollective.com/1/2/88303/2777872/tesco1_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2777872/tesco2.jpg" border="0" width="670" height="422" width_o="900" height_o="567" src_o="http://payload23.cargocollective.com/1/2/88303/2777872/tesco2_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2777872/tesco3.jpg" border="0" width="670" height="422" width_o="900" height_o="567" src_o="http://payload23.cargocollective.com/1/2/88303/2777872/tesco3_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2777872/tesco4.jpg" border="0" width="670" height="422" width_o="900" height_o="567" src_o="http://payload23.cargocollective.com/1/2/88303/2777872/tesco4_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2777872/tesco5.jpg" border="0" width="670" height="422" width_o="900" height_o="567" src_o="http://payload23.cargocollective.com/1/2/88303/2777872/tesco5_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2777872/tesco6.jpg" border="0" width="670" height="422" width_o="900" height_o="567" src_o="http://payload23.cargocollective.com/1/2/88303/2777872/tesco6_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2777872/tesco7.jpg" border="0" width="670" height="422" width_o="900" height_o="567" src_o="http://payload23.cargocollective.com/1/2/88303/2777872/tesco7_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/2/88303/2777872/tesco9.jpg" border="0" width="670" height="422" width_o="900" height_o="567" src_o="http://payload23.cargocollective.com/1/2/88303/2777872/tesco9_o.jpg" align="left" /> Problem Tesco knows students use their stores but what they don't know is how they spend their money. They want to become the supermarket of choice for students but also to get them signed up to Tesco Clubcard. Insight Habits are formed very quickly in the first few weeks at University. The best place to speak to students and become part of their routine is at freshers' week. Solution We pitch up at the freshers' fairs and bribe them with free stuff if they signed up to Clubcard. Clubcard points often seem intangeble but we made the connection between the staple must haves for any shop and the more social rewards like pub vouchers. http://cargocollective.com/creativemadam/About-madam http://cargocollective.com/creativemadam/following/creativemadam/About-madam Thu, 09 Feb 2012 19:17:41 +0000 creativemadam 2777518 <img src="http://payload23.cargocollective.com/1/2/88303/2777518/adamandmatt.jpg" border="0" width="670" height="457" width_o="794" height_o="542" src_o="http://payload23.cargocollective.com/1/2/88303/2777518/adamandmatt_o.jpg" align="left" /> Matt and Adam have been working together for over 5 years. They first met as competing graduates at the Marketing Store where they recognised their strength as a team. Since then they have grown a strong and successful partnership built on passion and an excellent understanding of one another. Matthew is from the North East of England and predominantly does the words. Adam is from the North East of Scotland and he’s in charge of the pictures. Read the madamcreative tweets Follow Adam on Tumblr email us at info@creativemadam.com http://cargocollective.com/creativemadam/Gatorade-G-Series-Pitch http://cargocollective.com/creativemadam/following/creativemadam/Gatorade-G-Series-Pitch Mon, 19 Sep 2011 15:38:56 +0000 creativemadam 2025043 What Next? Records will always be broken. Progress never stops. Routines will always be improved upon. Technology gets better. So does the science. <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng2.jpg" border="0" width="670" height="474" width_o="900" height_o="638" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng3.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng4.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng5.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng6.jpg" border="0" width="670" height="482" width_o="900" height_o="648" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng7.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng8.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng9.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/ng10.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/ng10_o.jpg" align="left" /> Personal Better Gatorade is the most researched sports drink in the world for a reason. So you can improve. So you can prepare smarter, Perform harder and recover faster. So that every session, game and race you do is better than your last. Gatorade is created so that you can achieve your personal best…then do better. <img src="http://payload.cargocollective.com/1/2/88303/2025043/pb.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/pb_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/pb2.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/pb2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/pb3.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/pb3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/pb4.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/pb4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/pb5.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/pb5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/2025043/pb6.jpg" border="0" width="670" height="473" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/2/88303/2025043/pb6_o.jpg" align="left" /> http://cargocollective.com/creativemadam/Peperami-Bites-Competition http://cargocollective.com/creativemadam/following/creativemadam/Peperami-Bites-Competition Sat, 05 Mar 2011 14:19:25 +0000 creativemadam 1134191 Ideabounty.com launched what we felt was an irresistible brief. To advertise a new Peperami product, Peperami bites, using their iconic brand ambassador, The Animal. They asked for a TVC and press ad plus anything else that might bring our ideas to life. <img src="http://payload.cargocollective.com/1/2/88303/1134191/familymember.jpg" border="0" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/2/88303/1134191/familymember_o.jpg" align="left" /> A New Member of the Family Follow The Animal and his offspring as he starts to train them up to become just like him. Clearly he’s a proud yet irresponsible father figure. <img src="http://payload.cargocollective.com/1/2/88303/1134191/animalcontrol.jpg" border="0" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/2/88303/1134191/animalcontrol_o.jpg" align="left" /> Animal Control Peperami Bites are the meatiest, maddest, out of control snack you can get. Even The Animal can’t handle them. Can you? <img src="http://payload.cargocollective.com/1/2/88303/1134191/arrivial.jpg" border="0" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/2/88303/1134191/arrivial_o.jpg" align="left" /> A-rival-ry Join in the turf war that has erupted between The Animal and the new kids on the block. <img src="http://payload.cargocollective.com/1/2/88303/1134191/nocontest.jpg" border="0" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/2/88303/1134191/nocontest_o.jpg" align="left" /> No Contest New Peperami Bites own the fridge when it comes to snacking. With the attitude of The Animal they are taking over, literally. http://cargocollective.com/creativemadam/Cheestrings-Top-Trumps http://cargocollective.com/creativemadam/following/creativemadam/Cheestrings-Top-Trumps Sat, 05 Mar 2011 13:45:44 +0000 creativemadam 1134156 <img src="http://payload.cargocollective.com/1/2/88303/1134156/Screen shot 2012-02-09 at 18.59.25.png" border="0" width="670" height="746" width_o="716" height_o="798" src_o="http://payload.cargocollective.com/1/2/88303/1134156/Screen shot 2012-02-09 at 18.59.25_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/1134156/realcards.jpg" border="0" width="650" height="491" width_o="650" height_o="491" src_o="http://payload.cargocollective.com/1/2/88303/1134156/realcards_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/1134156/cardscamps.jpg" border="0" width="670" height="378" width_o="850" height_o="480" src_o="http://payload.cargocollective.com/1/2/88303/1134156/cardscamps_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/88303/1134156/toppack.jpg" border="0" width="600" height="810" width_o="600" height_o="810" src_o="http://payload.cargocollective.com/1/2/88303/1134156/toppack_o.jpg" align="left" /> Mr. Strings is off on a World Tour, a tour that we were asked to bring to life for children back in the UK. By offering a fun collectable gift with purchase that educates children about places around the World, we successfully talk to mum while providing added playground currency for kids.