http://cargocollective.com robbie izar | copywriter Sun, 07 Apr 2013 17:18:14 +0000 http://cargocollective.com en http://cargocollective.com/copywriter/Writing http://cargocollective.com/copywriter/following/copywriter/Writing Sun, 07 Apr 2013 17:18:14 +0000 robbie izar | copywriter 1746463 Writing 1. autumn dreaming: a year in san francisco (essay for my dad) 2. malt liquor & bacon (best man speech) 3. hungry (essay about little league) autumn dreaming: a year in san francisco <img src="http://payload.cargocollective.com/1/0/12339/1746463/palaceoffinearts.jpg" width="310" height="148" width_o="310" height_o="148" src_o="http://payload.cargocollective.com/1/0/12339/1746463/palaceoffinearts_o.jpg" data-mid="8592235" border="0" align="left"/> I was still running when I got there. I mean what better place to run away to than San Francisco; it is practically autumn there all the time. Cool Pacific winds ride over the bay keeping the city a crisp 70 degrees year round. I had wanted to get away from everything that reminded me of the East Coast for quite some time. Spending another moment in New England seemed unbearable. I can still remember watching my life flash before me as I walked down the aisle to receive my diploma. I realized there was nothing left for me in Boston or in Ridgewood where I grew up. So, as the President of Boston College gave me my diploma, I knew I had to go away. I wanted a new life, a new start. I didn't discover until much later that the real reason I had run away was because I wasn't ready to deal with my father's sudden death. He had passed away the beginning of my second semester of junior year and with the task of completing school, I pushed everything and everyone away. The last three semesters of my collegiate life was a blur up until graduation. And without a single job interview lined up, I had to head back home. But I wasn't ready to live in the same house where my Dad still got mail, where people still called to sell him a new long distance plan. When I left, I only took one thing that reminded me of my Dad, his old Canon AE-1 35mm camera. I was ten when he had packed the AE-1 away for a new automatic point and shoot camera, relieving it of the responsibility for thousands of snap shots that would follow for the next 10 years. That's probably why it was in such great condition when I went into his closet, dusted it off and took it with me. I packed up my clothes, the camera and just like that, I left. I thought I could get away, but grief followed, moving silently after me. So there I was, traveling west on Route 80. I was riding shotgun in my friend's beat up maroon Saab. My other two roommates followed in an equally weathered two-door Jeep Cherokee. We were all heading west for our own reasons. But I kept mine a secret, even from myself. Two weeks later we arrived in San Francisco. I had found solace. I was eager to devour it all. I absorbed the city through the lens of my father's camera. I shot countless rolls of film and spent more money than I should have on developing them. Everything was beautiful: the Golden Gate Bridge, the foothills of the Marin Headlands, even the carousel at the Fisherman's Wharf. But of all the landmarks in San Francisco, none occupied my mind as much as the Palace of Fine Arts. Living on the cusp between Nob Hill and Russian Hill, it was only a short walk from my apartment until you could see the Palace of Fine Arts. The Golden Gate Bridge flowed seamlessly in the background, a man-made divide between the ocean water and the misty sunsets San Francisco is so well known for. I would walk down toward the wharf then cut across the marina and I would be there. I wandered the paths at the Palace of Fine Arts many times: thinking, wondering, wishing. It always seemed so beautiful, but even with the midday sun high over head it felt very dark. I didn't always have my Canon with me, but I always heard the click of the shutter in my head when something would catch my attention. And for a second, time stopped. For a second, a single moment burned into my memory. I was already back in Ridgewood when I first printed this photos. I was living at home and taking photography classes at the International Center of Photography in New York City. I remember my pupils dilating wildly to the fluorescent lights as I emerged from the darkroom. I had the photos on a a tray and as my eyes refocused, I found myself staring into the shadows of the photos. I don't know what I was looking for, but I thought if I stared hard enough, I would find it. I remember taking this one shot, looking up at the pillars at the Palace of Fine Arts and wondering if those who saw them before me were equally awed. I looked at the picture one last time before I put it in the wash and saw something new. I had lost the details of my life. I never realized how much my family defined me. And when the foundation broke, I began to fall. I have this recurring dream/wish that my Dad still wakes me up before school or yells at me for not mowing the lawn. But as that dream slowly fades away, I deal with its emptiness when I am awake. He was only forty-six when he died. Forty-six. That's not even half a lifetime. And though we always had a great relationship as father and son, when he died, we were only starting to become friends. I wish everyday he was still here. But I can't help but be thankful for the twenty years I had him as my father. Through all of this, my interest in photography turned into obsession. The more I learned about photography the more I learned about myself. Since I began this journey, I've only used my Dad's Canon. With each photo I take, I feel like I get a little more of my Dad back. I have memories of playing catch in the backyard, raking leaves in the fall and watching him sing on stage at the high school Jamboree. But I only have dreams of things we never got to share: a beer on my twenty-first birthday or him watching me walk down that aisle to get my diploma when I graduated from college. I often wonder what my life would be like now if my father never passed away. My only comfort is that with each passing day, I find myself becoming more of the man I think my father would be proud of. - - - malt liquor & bacon (best man speech) <img src="http://payload.cargocollective.com/1/0/12339/1746463/jenjohn.jpg" width="536" height="359" width_o="536" height_o="359" src_o="http://payload.cargocollective.com/1/0/12339/1746463/jenjohn_o.jpg" data-mid="8592234" border="0" align="left"/> "Kumusta Po. Ni Hao Ma. Howdy y'all." When John asked me to be his best man, my exact response was, "Are you sure?" I was honestly surprised because when we first met, I didn't like the guy. Not one bit. But I knew he felt the same way about me. We were like two kids from opposite sides of the track. John was a studious college student; a friend to the elderly and small woodland creatures. He was dedicated to his academics and the martial arts. I on the other hand was a wanna-be thug from NJ more concerned about how baggy my jeans were and where I was going to scrounge up $1.49 for my next forty ounce of Olde English malt liquor. We grew up in very similar neighborhoods in NJ and some how crossed paths at Boston College. From the looks of things he turned out pretty good. I turned out more medium-well to well done. You know, cause I'm darker than he is. But in truth, we weren't great friends in college. It wasn't until we entered the working world that our friendship blossomed into a beautiful flower. That is, if flowers were made from bacon. John and I share a special relationship with food and it mostly centers around pork products. We share a distinct palate. We appreciate the finest braised spareribs to the most expertly prepared succulent pork-chops. But our stomachs are also at home dining on such fine cuisine as scrapple, porkroll or Spam. I like to think if we were the two sides of The Ying and Yang, we would represent pork and more pork. John appreciates the simple things in life. Meat. Cheese. Bread. I happen to love Philly cheesesteaks. It's like we're brothers. One brother who is dark, the other brother having an incredibly large head. Rumor has it bugs don't really fly around John's head more than get sucked into its orbit. Writing this speech I had to think hard to figure out why John and I were friends beyond just food. So I dug deep to find out what he held in his heart. I thought I would find more pork, but what I really found was that John held his family, his friends, and now his beautiful wife close to his heart. I've known John for 14 years now, but the one thing I've never figured out is what he has in that giant head of his. Some say it use to hold T.O.'s ego when he was playing for the Eagles. All I know is that its definitely bigger than a breadbox and filled with a lot of great memories. One memory comes to mind. I got this call from John a few years ago. He tells me he met a girl and that he really liked her. He said he wanted to write about it in his Hopes and Dream journal but he was so excited he decided to call me instead. And that was the night he met Jen. And since then he's been a little more mature, a little more refined, and slightly more classy, which is a lot to say for a guy from Philly. Now, they say you can judge a man's character by the friends he keeps. But I say it is more about how many of those friends have nicknames. Truth is, I don't remember anyone's real name anymore, but I can tell you that "Dinner" is not the meal were about to have. "Bone" is not part of a steak. "P-Man" has nothing to do with going to the bathroom. And when you get bumped from your flight to Turks & Caicos or you're just having a really bad day, rest assured you just got "Mo-Rocked." But John is also is a man of many names. Back in high school, he was known as Short Round, C or Johnny C. That trend continued in college as John earned nicknames like Trip Nip, Meatball, Ninja, Artie C, and The Sampler. The last one he earned for his penchant for sampling other peoples food while they were still eating. John may not wear his emotions on his sleeve, but trust me, the guy is not shy about eating off your plate. With so many different nicknames it was hard to boil down what it was that people liked so much about John. But then I started thinking about the names that John goes by everyday: Son. Brother. Friend. And now Husband. In these names John's character truly shines. In these names, we can each think back to the memories and stories we've shared with John and say were lucky to have him as a part of our lives. It's an honor to stand here today and be John's best man and call him my friend. And I really can't wait to see what stories unfold in the future now that he's found the love of his life. So, if you'll join me. Let's raise our glasses to Jen and John. May your days together be filled with more days like this: full of friends, family and good times. - - - hungry <img src="http://payload.cargocollective.com/1/0/12339/1746463/redbaseballcap.jpg" width="218" height="464" width_o="218" height_o="464" src_o="http://payload.cargocollective.com/1/0/12339/1746463/redbaseballcap_o.jpg" data-mid="8592236" border="0" align="left"/> I woke up this afternoon really hungry. But it was for something I haven't wanted in a long time. At first I thought it was a craving for BBQ, in particular brisket. But I let this feeling sit for fifteen minutes and thought about it again. I wasn't hungry for food. I was hungry for competition. I was hungry to be part of a team again. The last time I felt an overwhelming sense of competition and being part of a team was when I was in little league. It was a muggy Tuesday evening in New Jersey and I was pitching for Mama Rosa's Pizza. And the game just went into extra innings. Hard to believe(for those that know me now), but I was quite the athlete back then. My batting average hovered around .600. Now I never hit a home run and maybe had 7 triples over three seasons, but I always got on base. I hit singles like they were going out of style. I remember the moment my coach came up to me and told me my batting average for the first time. He was floored. But I didn't really understand how good it was...I was still searching for that first home run. I would have gladly traded 100's of singles for one home run. So I was never an all-star. And I was fine with that. I guess that's why I've always been a great team player. But during this game, I had to deliver on the mound. It was all up to me. But I'd pitched nine innings already. And I was so tired. Then, I started walking guys in. I cringed as our lead started to melt away. I remember being in tears as I chucked balls wildly over the plate. Thinking back, I'm not sure if I was crying because I wanted to win or because I just wanted it to be over. Now we all know how cruel kids can be... But I remember my teammates cheering me on. Fingers wrapped tightly around chain link, rally caps and mitts on heads, they clung to the backstop like wild animals. No one was left on the bench. They were cheering for me? The big baby crying on the mound wiping away snot and tears with every pitch? On that field, all the middle school bullshit didn't exist. On that field, I wasn't the nerdy kid with glasses in band. None of that mattered. On that field, I was on their team. We were all a part of something bigger than ourselves. And even to kids our age, that meant something. Now, I know there's no crying in baseball. But there I was, crying uncontrollably because I wanted the win so bad. But I didn't want glory for myself, I just didn't want to let my team down. Because when I was in little league, there were no trophies for losers. A win was a win. Losers went home appreciated. Two, four, six, eight... My team rushed the field after I threw the last strike. The game was finally over. And there I was, in the middle of all my teammates jumping up and down, still crying. Not because we had won or because I hadn't given up on myself - but because my team never gave up on me. - - - var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> Writing 1. autumn dreaming: a year in san francisco (essay for my dad) 2. malt liquor & bacon (best man speech) 3. hungry (essay about little league) autumn... http://cargocollective.com/copywriter/Google-Glass http://cargocollective.com/copywriter/following/copywriter/Google-Glass Fri, 29 Mar 2013 19:32:12 +0000 robbie izar | copywriter 5293951 Google's Project Glass <img src="http://payload149.cargocollective.com/1/0/12339/5293951/Google Glass.png" width="670" height="256" width_o="1077" height_o="412" src_o="http://payload149.cargocollective.com/1/0/12339/5293951/Google Glass_o.png" data-mid="28477504" border="0" align="left"/><img src="http://payload149.cargocollective.com/1/0/12339/5293951/ProjectGlassTwitter.png" width="670" height="167" width_o="1008" height_o="252" src_o="http://payload149.cargocollective.com/1/0/12339/5293951/ProjectGlassTwitter_o.png" data-mid="28478725" border="0" align="left"/><img src="http://payload149.cargocollective.com/1/0/12339/5293951/whitespace.png" width="670" height="215" width_o="950" height_o="305" src_o="http://payload149.cargocollective.com/1/0/12339/5293951/whitespace_o.png" data-mid="28674349" border="0" align="left"/><img src="http://payload149.cargocollective.com/1/0/12339/5293951/whitespace.png" width="670" height="215" width_o="950" height_o="305" src_o="http://payload149.cargocollective.com/1/0/12339/5293951/whitespace_o.png" data-mid="28674349" border="0" align="left"/> #GlassExplorers Profile: Robbie Izar, 1 of 8,000 When I was 20 years old, my Dad passed away unexpectedly. To say it was a life-changing event would be mere understatement. Since then, I've always dreamed of filming a documentary to share my perspective on the grieving process. For the most part, grief and bereavement are subjects that are ignored in our school systems. And from my experience, this creates young adults who are less capable of dealing with the aftermath of losing someone they loved or supporting their friends who have lost someone. That's why I think Google Glass will be so important to my documentary's success. With Glass, I will be able to add an unmatched level of intimacy to the interviews I'm planning to film. After losing my Dad, I discovered the unique experience of feeling completely alone, even though I was still surrounded by the rest of my family who struggled to help me out of my depression. I discovered what it felt like to not be an active participant in your own life – simply being, letting life happen to you. But most importantly, I discovered the true meaning of resiliency. My vision of success for this documentary is that it will help people find the power within themselves to get back to life – to find the courage to step back into a world that crumbled around them. And ultimately, discover happiness again. "To share powerful stories of people struggling to stay connected to the world after losing loved ones." That's my Google Glass Project in 102 characters. var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> Google's Project Glass #GlassExplorers Profile: Robbie Izar, 1 of 8,000 When I was 20 years old, my Dad passed away unexpectedly. To say it was a life-changing... http://cargocollective.com/copywriter/5125013 http://cargocollective.com/copywriter/following/copywriter/5125013 Wed, 06 Mar 2013 14:37:50 +0000 robbie izar | copywriter 5125013 <img src="http://payload141.cargocollective.com/1/0/12339/5125013/rizarbear.png" width="670" height="195" width_o="670" height_o="195" src_o="http://payload141.cargocollective.com/1/0/12339/5125013/rizarbear_o.png" data-mid="28151393" border="0" align="left"/> robbie izar's spirit animal is the bear.* *after filling its belly with delectable and savory foods, a bear is happiest in that exquisite moment right before it passes out on the couch. var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> robbie izar's spirit animal is the bear.* *after filling its belly with delectable and savory foods, a bear is happiest in that exquisite moment right... http://cargocollective.com/copywriter/The-Lincoln-Motor-Company http://cargocollective.com/copywriter/following/copywriter/The-Lincoln-Motor-Company Sat, 09 Feb 2013 13:58:29 +0000 robbie izar | copywriter 4480677 The Lincoln Motor Company <img src="http://payload109.cargocollective.com/1/0/12339/4480677/LMC_ZEPHYR.png" width="670" height="273" width_o="1622" height_o="661" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/LMC_ZEPHYR_o.png" data-mid="27394323" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/12339/4480677/LMC.png" width="670" height="127" width_o="982" height_o="187" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/LMC_o.png" data-mid="28712700" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/12339/4480677/LMC_Wish_2.png" width="670" height="649" width_o="670" height_o="649" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/LMC_Wish_2_o.png" data-mid="28760335" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/12339/4480677/LMC_VanitySin.png" width="670" height="650" width_o="739" height_o="717" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/LMC_VanitySin_o.png" data-mid="28712204" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/12339/4480677/LincolnFirstsMAIN.jpg" width="670" height="472" width_o="1530" height_o="1080" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/LincolnFirstsMAIN_o.jpg" data-mid="26537183" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/12339/4480677/LincolnFirstsGRID.jpg" width="670" height="371" width_o="2048" height_o="1136" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/LincolnFirstsGRID_o.jpg" data-mid="26537192" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/12339/4480677/LincolnFirstsTweets.jpg" width="670" height="346" width_o="1603" height_o="829" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/LincolnFirstsTweets_o.jpg" data-mid="26538414" border="0" align="left"/> Introducing The Lincoln Motor Company There aren't many creatives who can say they've had the opportunity to break a 90-year-old brand down into its individual parts, then rebuild it. And it has been one interesting ride – from helping create the brand's new copy tone, to pitching work for the Super Bowl, to helping clients loosen their death grip on the tried, true and the familiar. National Newpaper The following two print ads ran in The New York Times, The Wall Street Journal, and USA Today on April 12th, 2013 and April 19th, 2013. Wish Vanity #LincolnFirsts: A Twitter Campaign Through the month of February 2013, the Lincoln Motor Company took over Union, Ogilvie, and Riverside train stations in Chicago, IL. What makes this project significant, is that it's typically a retail media buy used to tout J.D. Power and Associates claims. I'm proud that my partner and I went beyond what was expected and delivered an engaging and fun campaign. More #LincolnFirsts #LincolnFirsts Tweets <img src="http://payload109.cargocollective.com/1/0/12339/4480677/Screen Shot 2012-11-21 at 5.13.22 PM.png" width="670" height="331" width_o="772" height_o="382" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/Screen Shot 2012-11-21 at 5.13.22 PM_o.png" data-mid="23776925" border="0" align="left"/> <img src="http://payload109.cargocollective.com/1/0/12339/4480677/recording_engineer.png" width="600" height="449" width_o="600" height_o="449" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/recording_engineer_o.png" data-mid="23889502" border="0" align="left"/> Lincoln Wish List Radio Best Fort Ever &#9835; LINCOLN_WISH_LIST_MKX _MIX_60.mp3 &nbsp;Play Dandelion Wishes &#9835; LINCOLN_WISH_LIST_PANDORA_MIX_30.mp3 &nbsp;Play How Much Is A Wish Worth? &#9835; LINCOLN_WISH_LIST_MKS_MIX_60.mp3 &nbsp;Play <img src="http://payload109.cargocollective.com/1/0/12339/4480677/BeckSplash.jpg" width="670" height="343" width_o="1662" height_o="852" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/BeckSplash_o.jpg" data-mid="26495638" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/12339/4480677/BeckMain.jpg" width="670" height="938" width_o="1653" height_o="2315" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/BeckMain_o.jpg" data-mid="26495650" border="0" align="left"/> Hello, Again Blog On February 12th, 2013 the Lincoln Motor Company in collaboration with Beck and Chris Milk, launched a digital experience unlike anything ever seen or heard before – a true 360-degree concert experience. Beck Says “Hello, Again” to David Bowie’s “Sound and Vision” For some artists, a blank canvas can be intimidating. But if your name happens to be Beck, all you see is possibility – a chance to create something truly one-of-a-kind. Something that not only inspires, but breaks all the conventions of the concert experience. Welcome to “Hello, Again.” This is where past creations inspire new ideas. Where the old notions of how a concert is recorded and captured get discarded, and completely reimagined. It started with an idea – reimagine David Bowie’s classic, “Sound and Vision.” But it needed to be more than just another cover. It needed to be an interpretation unlike anything before, a disarmingly fresh perspective on the familiar. In collaboration with director Chris Milk, Beck has created a digital experience like no other. By capturing the concert with 360-degree cameras and 360-degree binaural microphones, online viewers will have the unprecedented opportunity to literally experience the show from any and every seat in the house. This digital experience allows online viewers to click through a variety of lenses to view the show, as well as experience three distinct and different sound origins: an outer microphone that captures the 150+ musicians up close, an inner microphone that represents what the studio audience hears, and finally a center microphone that lets you hear what Beck hears. So sit back and immerse yourself in a true-to-life concert experience. This is “Hello, Again.” Let’s play. <img src="http://payload109.cargocollective.com/1/0/12339/4480677/LMC_FritzWiseTwo.png" width="670" height="1174" width_o="1016" height_o="1781" src_o="http://payload109.cargocollective.com/1/0/12339/4480677/LMC_FritzWiseTwo_o.png" data-mid="31576217" border="0" align="left"/> Lincoln Now: Fritz Wise Texarkana, Texas isn’t necessarily the first place that springs to mind when discussing legendary jazz drummers. Growing up in the middle of the country, Fritz Wise was exposed to a vast range of music, from country narratives to the soulful R&B vocals. Keeping an open heart and mind to his musical influences, he eventually found himself on a road filled with the syncopated beats of jazz. A friend once told him that the instrument chooses you, not the other way around. And it was with that nudge from fate that Fritz dedicated himself to the perfection of percussion. Because the greatest musicians have always been the ones with such mastery over their instruments that their emotions ring true and clear – in each and every note. Watch Fritz here. var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> The Lincoln Motor Company Introducing The Lincoln Motor Company There aren't many creatives who can say they've had the opportunity to break a 90-year-old brand... http://cargocollective.com/copywriter/Hipster-or-Horse http://cargocollective.com/copywriter/following/copywriter/Hipster-or-Horse Tue, 14 Feb 2012 17:57:40 +0000 robbie izar | copywriter 1746523 Hipster or Horse? Sometimes, it's hard to tell the difference. <img src="http://payload.cargocollective.com/1/0/12339/1746523/BlueRibbons.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/12339/1746523/BlueRibbons_o.jpg" data-mid="8592446" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/1746523/SpokedWheels.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/12339/1746523/SpokedWheels_o.jpg" data-mid="8592448" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/1746523/SleighBells.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/12339/1746523/SleighBells_o.jpg" data-mid="8592452" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/1746523/FlannelFever.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/12339/1746523/FlannelFever_o.jpg" data-mid="8592454" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/1746523/RedicSpecs.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/12339/1746523/RedicSpecs_o.jpg" data-mid="8592457" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/1746523/AmericanSpirit.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/12339/1746523/AmericanSpirit_o.jpg" data-mid="8592458" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/1746523/PetiteMen.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/12339/1746523/PetiteMen_o.jpg" data-mid="8592460" border="0" align="left"/> Wildly obsessed with Blue Ribbons. Hipster or Horse? Spoke wheel fetish. Hipster or Horse? Rocks Sleigh Bells. Hipster or Horse? Feverish for flannel. Hipster or Horse? Penchant for ridiculously large eyewear. Hipster or Horse? Has more American Spirit. Hipster or Horse? Prefers being ridden by petite men in tight clothing. Hipster or Horse? more on tumblr. var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> Hipster or Horse? Sometimes, it's hard to tell the difference. Wildly obsessed with Blue Ribbons. Hipster or Horse? Spoke wheel fetish. ... http://cargocollective.com/copywriter/RadioShack http://cargocollective.com/copywriter/following/copywriter/RadioShack Mon, 21 Nov 2011 00:46:49 +0000 robbie izar | copywriter 2337235 RadioShack <img src="http://payload1.cargocollective.com/1/0/12339/2337235/RadShak.png" width="670" height="349" width_o="670" height_o="349" src_o="http://payload1.cargocollective.com/1/0/12339/2337235/RadShak_o.png" data-mid="27513196" border="0" align="left"/> RadioShack I was responsible for content across all of RadioShack's social media channels, including writing video scripts and questions for interviews and events. But what I really loved about this job was I got to direct talent on shoots and stay involved throughout the entire post-production process through editing and soundtrack selection. RadioShack at Maker Faire NYC: Makers RadioShack at Maker Faire NYC: Attendees Luda Steps Up In The Cut The White HTC EVO 3D <img src="http://payload1.cargocollective.com/1/0/12339/2337235/iSpy1.png" width="670" height="538" width_o="934" height_o="751" src_o="http://payload1.cargocollective.com/1/0/12339/2337235/iSpy1_o.png" data-mid="14134961" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/0/12339/2337235/ISpy.png" width="670" height="358" width_o="1088" height_o="582" src_o="http://payload1.cargocollective.com/1/0/12339/2337235/ISpy_o.png" data-mid="14093404" border="0" align="left"/> Twitter Called Us On November 9th, 2011 RadioShack shared out the #ISpy hashtag. Within 8 hours the brand generated 85.5 million #ISpy trend impressions and collected over 171,000 @RadioShack tweet impressions. What started out as a simple product launch assignment, developed into a recording breaking event for the RadioShack brand. We delivered our campaign message, Rare Is Beautiful through Twitter by creating the world's largest game of I Spy, helping fans spy rare and beautiful white animals across the course of the day. As the results show, the campaign was a resounding success. In fact, Twitter ended up calling our CMO to compliment the campaign. They said they were most impressed with how we found a way to use Twitter as an integral part of the promotion, instead of simply using it as a platform. The Results var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> RadioShack RadioShack I was responsible for content across all of RadioShack's social media channels, including writing video scripts and questions for... http://cargocollective.com/copywriter/Mtn-Dew-Combat-Cards http://cargocollective.com/copywriter/following/copywriter/Mtn-Dew-Combat-Cards Sun, 20 Nov 2011 23:25:53 +0000 robbie izar | copywriter 2336883 Call of Duty® Modern Warfare® 3 and Mtn Dew Present: Double XP Combat Cards Press on [Double XP] and Combat Cards: Video summary on IGN. <img src="http://payload1.cargocollective.com/1/0/12339/2336883/DoubleXP_Landing.png" width="670" height="470" width_o="1263" height_o="887" src_o="http://payload1.cargocollective.com/1/0/12339/2336883/DoubleXP_Landing_o.png" data-mid="11742915" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/0/12339/2336883/DoubleXP_CombatCardsGallery.jpg" width="670" height="575" width_o="1065" height_o="915" src_o="http://payload1.cargocollective.com/1/0/12339/2336883/DoubleXP_CombatCardsGallery_o.jpg" data-mid="11742931" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/0/12339/2336883/dew_underground.png" width="670" height="451" width_o="881" height_o="594" src_o="http://payload1.cargocollective.com/1/0/12339/2336883/dew_underground_o.png" data-mid="11742941" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/0/12339/2336883/MW3_Sandman.png" width="670" height="414" width_o="948" height_o="586" src_o="http://payload1.cargocollective.com/1/0/12339/2336883/MW3_Sandman_o.png" data-mid="11743004" border="0" align="left"/><img src="http://payload1.cargocollective.com/1/0/12339/2336883/DoubleXP_CombatCardsPreTrade.png" width="670" height="470" width_o="1262" height_o="886" src_o="http://payload1.cargocollective.com/1/0/12339/2336883/DoubleXP_CombatCardsPreTrade_o.png" data-mid="11745800" border="0" align="left"/> [Double XP] Rank Up Your Game Within 24 hours of being released, Call of Duty®: Modern Warfare® 3 sold over 6.5 million copies – and that was just within the United States and the UK. It also grossed over $400 million dollars in a single day making it the most successful entertainment launch ever across any category or medium. Combat Cards Our challenge was to reinvigorate Mtn Dew's Game Fuel program and support the world's largest video game launch in history. We needed a concept that would resonate with hardcore Call of Duty gamers and people new to the franchise. We found our solution in baseball. We created Combat Cards for Mtn Dew's Double XP promotion. And just like the baseball cards we all used to collect and trade when we were growing up, Combat Cards could be collected and traded to accumulate even more Double XP time. But we wanted trading to live organically and not exist solely on the promotional site. By making it very easy for gamers to share their trade lists, they spread the word about Combat Cards across Facebook, Twitter, message boards, game forums and more. UPDATE: As of January 1st, 2012, over 1.8 million gamers engaged with and participated in the promotion by redeeming over 18 million codes. Back of Dew Series Maps Combat Card: Underground Back of MW3 Series Characters Combat Card: Master Sergeant Sandman My Trade List var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> Call of Duty® Modern Warfare® 3 and Mtn Dew Present: Double XP Combat Cards Press on [Double XP] and Combat Cards: Video summary on IGN. [Double XP] Rank... http://cargocollective.com/copywriter/AMP-Energy-Strikes-For-Charity http://cargocollective.com/copywriter/following/copywriter/AMP-Energy-Strikes-For-Charity Mon, 06 Jun 2011 17:08:11 +0000 robbie izar | copywriter 1552804 AMP Energy and Urijah Faber Present: Strikes For Charity <img src="http://payload.cargocollective.com/1/0/12339/1552804/S4C__0000_the fight.jpg" width="670" height="626" width_o="670" height_o="626" src_o="http://payload.cargocollective.com/1/0/12339/1552804/S4C__0000_the fight_o.jpg" data-mid="13952065" border="0" align="left"/> Background In 2007, UFC fighters Urijah Faber and Dominick Cruz faced each other for the first time - Faber embarrassed Cruz with a first round submission. Months later at a charity event, Cruz signed his name over Faber's face on charity posters. Fast forward to 2012 and Faber has never forgotten that insult. Strikes For Charity This promotion embraces the lawlessness and attitude of the UFC and MMA and turns it on its head by transforming raw brute force into money for charity. For every strike Urijah Faber lands on Dominick Cruz, AMP Energy in partnership with Urijah Faber will donate $500 dollars to Cruz's favorite charity. Consider this Urijah Faber's ultimate response to Cruz's disrespect years ago. <img src="http://payload.cargocollective.com/1/0/12339/1552804/S4C__0004_COUNTER.jpg" width="670" height="626" width_o="670" height_o="626" src_o="http://payload.cargocollective.com/1/0/12339/1552804/S4C__0004_COUNTER_o.jpg" data-mid="13952068" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/12339/1552804/S4C__0002_faceoff_2.jpg" width="670" height="626" width_o="670" height_o="626" src_o="http://payload.cargocollective.com/1/0/12339/1552804/S4C__0002_faceoff_2_o.jpg" data-mid="13952066" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/12339/1552804/S4C__0003_leaderboard.jpg" width="670" height="626" width_o="670" height_o="626" src_o="http://payload.cargocollective.com/1/0/12339/1552804/S4C__0003_leaderboard_o.jpg" data-mid="13952067" border="0" align="left"/> LIVE Fightcast Challenge Your Facebook Friends Facebook Leaderboard var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> AMP Energy and Urijah Faber Present: Strikes For Charity Background In 2007, UFC fighters Urijah Faber and Dominick Cruz faced each other for the first time -... http://cargocollective.com/copywriter/Ford-Mustang http://cargocollective.com/copywriter/following/copywriter/Ford-Mustang Wed, 18 May 2011 21:09:26 +0000 robbie izar | copywriter 1467047 FORD MUSTANG <img src="http://payload.cargocollective.com/1/0/12339/1467047/MustangSensoryProject.png" width="670" height="567" width_o="707" height_o="599" src_o="http://payload.cargocollective.com/1/0/12339/1467047/MustangSensoryProject_o.png" data-mid="7241470" border="0" align="left"/> The Mustang Sensory Project This campaign let Mustang enthusiasts share how their fives senses were awakened through the Primal Power of the Mustang. Once on the site, drivers were encouraged to post POV videos, burnout clips, technical data on their engines or just good old fashioned photos of Mustangs. <img src="http://payload.cargocollective.com/1/0/12339/1467047/MustangPrimalScream.png" width="670" height="425" width_o="887" height_o="563" src_o="http://payload.cargocollective.com/1/0/12339/1467047/MustangPrimalScream_o.png" data-mid="7241390" border="0" align="left"/> Mustang Primal Scream This banner capitalized on the built-in microphones in PCs and laptops. Users would click the banner then unleash a primal scream to see how it rated against the power of the Mustang. <img src="http://payload.cargocollective.com/1/0/12339/1467047/MustangTHX1Cant.jpg" width="670" height="469" width_o="704" height_o="493" src_o="http://payload.cargocollective.com/1/0/12339/1467047/MustangTHX1Cant_o.jpg" data-mid="7238437" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/1467047/MustangTHX2Cant.jpg" width="670" height="469" width_o="704" height_o="493" src_o="http://payload.cargocollective.com/1/0/12339/1467047/MustangTHX2Cant_o.jpg" data-mid="7238439" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/1467047/MustangTHX3Cant.jpg" width="670" height="468" width_o="704" height_o="492" src_o="http://payload.cargocollective.com/1/0/12339/1467047/MustangTHX3Cant_o.jpg" data-mid="7238441" border="0" align="left"/> Mustang THX Experience Imagine hearing the thunderous growl of the 2012 Mustang in 360° stereo surround sound. Instead of the normal THX sound that plays before a movie, the audience would be treated to the sound of the Mustang's engine revving and growling in full THX surround sound. Then the Mustang with its rear tires squealing and smoking, would burst onto the screen and the audience would realize that this THX sound system check was sponsored by the 2012 Mustang. =^.^= rawr var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> FORD MUSTANG The Mustang Sensory Project This campaign let Mustang enthusiasts share how their fives senses were awakened through the Primal Power of the... http://cargocollective.com/copywriter/Warrior-Sports http://cargocollective.com/copywriter/following/copywriter/Warrior-Sports Mon, 16 May 2011 23:50:02 +0000 robbie izar | copywriter 130806 WARRIOR SPORTS <img src="http://payload.cargocollective.com/1/0/12339/130806/KovyRed.jpg" width="670" height="428" width_o="2048" height_o="1308" src_o="http://payload.cargocollective.com/1/0/12339/130806/KovyRed_o.jpg" data-mid="561406" border="0" align="left"/> WARRIOR PRINT This is the brand your mother warned you about. But if you always listened to everything your momma told you, you'd still be playing the French horn in marching band instead of killin' it on the LAX pitch and delivering mind-numbing hits on the ice.* *I don't really talk like that, but you know how it is - you do it for the kids. <img src="http://payload.cargocollective.com/1/0/12339/130806/whistle.jpg" width="670" height="432" width_o="1225" height_o="791" src_o="http://payload.cargocollective.com/1/0/12339/130806/whistle_o.jpg" data-mid="561397" border="0" align="left"/> Warrior Whistle Summer Teeth. Warrior style. <img src="http://payload.cargocollective.com/1/0/12339/130806/eraserprogirls.jpg" width="670" height="401" width_o="1113" height_o="667" src_o="http://payload.cargocollective.com/1/0/12339/130806/eraserprogirls_o.jpg" data-mid="561685" border="0" align="left"/> Eraser Pro FACT: A concerned parent called Warrior headquarters and complained that this print ad had undone 15 years of parenting. I realize now, that I was too cavalier. Midriffs can tear families asunder. <img src="http://payload.cargocollective.com/1/0/12339/130806/allhail_collage_sd4_6.jpg" width="670" height="433" width_o="1360" height_o="880" src_o="http://payload.cargocollective.com/1/0/12339/130806/allhail_collage_sd4_6_o.jpg" data-mid="15014590" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/130806/zambonicrizzlewhite.png" width="670" height="686" width_o="670" height_o="686" src_o="http://payload.cargocollective.com/1/0/12339/130806/zambonicrizzlewhite_o.png" data-mid="27527287" border="0" align="left"/> All Hail Loved by many. Hated by more. Envied by all. Zamboni Crack Placement The "Zamboni Crack" is a wide gap in the boards on an ice rink. For some reason, hockey players frequently get the blades of their sticks caught in the crack which leads to the blade shattering and splintering from the rest of the stick. <img src="http://payload.cargocollective.com/1/0/12339/130806/WarriorDigitalRED.jpg" width="670" height="554" width_o="760" height_o="629" src_o="http://payload.cargocollective.com/1/0/12339/130806/WarriorDigitalRED_o.jpg" data-mid="14294408" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/130806/WarriorDigital2.png" width="670" height="559" width_o="991" height_o="828" src_o="http://payload.cargocollective.com/1/0/12339/130806/WarriorDigital2_o.png" data-mid="14274218" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/130806/WarriorDigital4.png" width="670" height="559" width_o="1010" height_o="843" src_o="http://payload.cargocollective.com/1/0/12339/130806/WarriorDigital4_o.png" data-mid="14274220" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/12339/130806/WarriorDigital5.png" width="670" height="527" width_o="782" height_o="616" src_o="http://payload.cargocollective.com/1/0/12339/130806/WarriorDigital5_o.png" data-mid="14274222" border="0" align="left"/> WARRIOR WEBSITE Under a very tight six week deadline, we put together an award winning website for Warrior. Some of it is even written in French! Glorious n'est ce pas!? Oui Oui! UPDATE: On 12/1/10, our Warrior website won Best Digital Website at The D Show in Detroit, Mi. var sc_project=8706684; var sc_invisible=1; var sc_security="80e246bf"; var scJsHost = (("https:" == document.location.protocol) ? "https://secure." : "http://www."); document.write(""); <img class="statcounter"br / src="http://c.statcounter.com/8706684/0/80e246bf/1/"br / alt="free web stats"> WARRIOR SPORTS WARRIOR PRINT This is the brand your mother warned you about. But if you always listened to everything your momma told you, you'd still be...