http://cargocollective.com Joanne Chow | Creative Copywriter Thu, 29 Nov 2012 08:54:50 +0000 http://cargocollective.com en http://cargocollective.com/cljoanne/Gillette-Proglide-Live-life-against-the-grain http://cargocollective.com/cljoanne/following/cljoanne/Gillette-Proglide-Live-life-against-the-grain Thu, 29 Nov 2012 08:54:50 +0000 Joanne Chow | Creative Copywriter 4521929 The Objective Sell the Proglide's ability to provide a comfortable shave against the grain. The Campaign We played on the dual meaning of "against the grain" and created a campaign which encouraged men to break their daily routines and discover new and interesting things around them. This campaign was originally meant for 4 countries - Australia, New Zealand, Japan and Korea, but only Korea took it on in the end. What I learnt - One can never have too many blades. The Facebook page <img src="http://payload111.cargocollective.com/1/1/47447/4521929/1_860.jpg" width="860" height="663" width_o="1688" height_o="1303" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/1_o.jpg" data-mid="24022031" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/2_860.jpg" width="860" height="663" width_o="1688" height_o="1303" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/2_o.jpg" data-mid="24022037" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/3_860.jpg" width="860" height="663" width_o="1688" height_o="1303" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/3_o.jpg" data-mid="24022039" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/4_860.jpg" width="860" height="663" width_o="1688" height_o="1303" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/4_o.jpg" data-mid="24022044" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/7_860.jpg" width="860" height="663" width_o="1688" height_o="1303" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/7_o.jpg" data-mid="24022050" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/8_860.jpg" width="860" height="663" width_o="1688" height_o="1303" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/8_o.jpg" data-mid="24022055" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/9_860.jpg" width="860" height="663" width_o="1688" height_o="1303" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/9_o.jpg" data-mid="24022056" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/10_860.jpg" width="860" height="663" width_o="1688" height_o="1303" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/10_o.jpg" data-mid="24022057" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/11_860.jpg" width="860" height="663" width_o="1688" height_o="1303" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/11_o.jpg" data-mid="24022060" border="0" align="left"/> Web banner - idea 1 <img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-26_860.jpg" width="728" height="91" width_o="728" height_o="91" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-26_o.jpg" data-mid="24022086" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-27_860.jpg" width="728" height="315" width_o="728" height_o="315" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-27_o.jpg" data-mid="24022095" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-28_860.jpg" width="728" height="314" width_o="728" height_o="314" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-28_o.jpg" data-mid="24022100" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-29_860.jpg" width="728" height="313" width_o="728" height_o="313" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-29_o.jpg" data-mid="24022107" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-30_860.jpg" width="728" height="313" width_o="728" height_o="313" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-30_o.jpg" data-mid="24022118" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-31_860.jpg" width="729" height="314" width_o="729" height_o="314" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-31_o.jpg" data-mid="24022135" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-32_860.jpg" width="729" height="313" width_o="729" height_o="313" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-32_o.jpg" data-mid="24022144" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-33_860.jpg" width="729" height="91" width_o="729" height_o="91" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-33_o.jpg" data-mid="24022157" border="0" align="left"/> Web banner - idea 2 <img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-13.jpg" width="300" height="252" width_o="300" height_o="252" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-13_o.jpg" data-mid="24022201" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-14.jpg" width="501" height="301" width_o="501" height_o="301" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-14_o.jpg" data-mid="24022204" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-15.jpg" width="501" height="301" width_o="501" height_o="301" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-15_o.jpg" data-mid="24022207" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-16.jpg" width="501" height="301" width_o="501" height_o="301" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-16_o.jpg" data-mid="24022215" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-17.jpg" width="501" height="301" width_o="501" height_o="301" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-17_o.jpg" data-mid="24022221" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-18.jpg" width="501" height="301" width_o="501" height_o="301" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-18_o.jpg" data-mid="24022227" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-19.jpg" width="501" height="301" width_o="501" height_o="301" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-19_o.jpg" data-mid="24022233" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-20.jpg" width="301" height="251" width_o="301" height_o="251" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/GilletteBanners-20_o.jpg" data-mid="24022238" border="0" align="left"/> Posters <img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-08_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-08_o.jpg" data-mid="24021988" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-09_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-09_o.jpg" data-mid="24021997" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-07_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-07_o.jpg" data-mid="24021986" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-06_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-06_o.jpg" data-mid="24021980" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-10_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-10_o.jpg" data-mid="24022006" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-01_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-01_o.jpg" data-mid="24021968" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-02_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-02_o.jpg" data-mid="24021971" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-03_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-03_o.jpg" data-mid="24021973" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-04_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-04_o.jpg" data-mid="24021976" border="0" align="left"/><img src="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-05_860.jpg" width="860" height="1216" width_o="1181" height_o="1670" src_o="http://payload111.cargocollective.com/1/1/47447/4521929/POSTERS-PRINT7-05_o.jpg" data-mid="24021979" border="0" align="left"/> The Objective Sell the Proglide's ability to provide a comfortable shave against the grain. The Campaign We played on the dual meaning of "against the grain" and... http://cargocollective.com/cljoanne/Anlene-Stay-Strong http://cargocollective.com/cljoanne/following/cljoanne/Anlene-Stay-Strong Thu, 29 Nov 2012 07:52:52 +0000 Joanne Chow | Creative Copywriter 4521764 The Objective Change the current brand perception that Anlene is only for women over 50. The Campaign Using "Stay Strong" as a platform, we created an influencer campaign in which we identified strong Singaporean women and created mini documentaries to inspire a new set of audience. We also edited 30-second cuts which were aired on television. What I learnt - Never underestimate the strength (or stubbornness) of a woman. The mini documentaries: Jane Lee Diana Ser Daphne Huang The 30-second edits Jane Lee Diana Ser Daphne Huang Print ads <img src="http://payload111.cargocollective.com/1/1/47447/4521764/Anlene EDM_860.jpeg" width="860" height="400" width_o="1374" height_o="640" src_o="http://payload111.cargocollective.com/1/1/47447/4521764/Anlene EDM_o.jpeg" data-mid="24020572" border="0" align="left"/> The Objective Change the current brand perception that Anlene is only for women over 50. The Campaign Using "Stay Strong" as a platform, we created an influencer... http://cargocollective.com/cljoanne/Awards http://cargocollective.com/cljoanne/following/cljoanne/Awards Sun, 07 Nov 2010 09:34:50 +0000 Joanne Chow | Creative Copywriter 761440 This is about as famous as I've ever been. (Nope, no paparazzi photos...yet.) Anlene - Ceramic, Glass, Jade Adfest 2012 Press - Bronze Spikes 2011 Art Direction - Bronze <img src="http://payload.cargocollective.com/1/1/47447/761440/Anlene_Ceramic_Small.png" width="670" height="465" width_o="989" height_o="687" src_o="http://payload.cargocollective.com/1/1/47447/761440/Anlene_Ceramic_Small_o.png" data-mid="11062262" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761440/Anlene_Glass_Small.png" width="670" height="466" width_o="989" height_o="689" src_o="http://payload.cargocollective.com/1/1/47447/761440/Anlene_Glass_Small_o.png" data-mid="11062254" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761440/Anlene_Jade_Small.png" width="670" height="466" width_o="989" height_o="688" src_o="http://payload.cargocollective.com/1/1/47447/761440/Anlene_Jade_Small_o.png" data-mid="11062256" border="0" align="left"/> M&Ms Mini AdFest 2010 Poster - Bronze Spikes 2009 Outdoor - Gold <img src="http://payload.cargocollective.com/1/1/47447/761440/MnMs_Red.jpg" width="450" height="306" width_o="450" height_o="306" src_o="http://payload.cargocollective.com/1/1/47447/761440/MnMs_Red_o.jpg" data-mid="11062153" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761440/MnMs_Black.jpg" width="450" height="306" width_o="450" height_o="306" src_o="http://payload.cargocollective.com/1/1/47447/761440/MnMs_Black_o.jpg" data-mid="11062156" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761440/MnMs_Green.jpg" width="450" height="306" width_o="450" height_o="306" src_o="http://payload.cargocollective.com/1/1/47447/761440/MnMs_Green_o.jpg" data-mid="11062158" border="0" align="left"/> MINI "FUN CORNERS" - Circus, Club Spikes 2009 Outdoor - Bronze <img src="http://payload.cargocollective.com/1/1/47447/761440/200909260751471291.jpg" width="670" height="418" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/47447/761440/200909260751471291_o.jpg" data-mid="11062210" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761440/200909260751393640.jpg" width="670" height="418" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/47447/761440/200909260751393640_o.jpg" data-mid="11062206" border="0" align="left"/> Century Fiesta Name Cards D&AD 2009 Point of Sale Posters – In Book DMAM Awards 2008 Best Use of Alternative Media – Merit <img src="http://payload.cargocollective.com/1/1/47447/761440/Century fiesta costume shop_ namecards_hires.jpg" width="670" height="583" width_o="2048" height_o="1783" src_o="http://payload.cargocollective.com/1/1/47447/761440/Century fiesta costume shop_ namecards_hires_o.jpg" data-mid="3606442" border="0" align="left"/> Olympus Voice Recorder Proximity Annual Creative Awards 2009 Business to Consumer - Silver DMAM Awards 2009 Best Use of Direct Mail - Silver <img src="http://payload.cargocollective.com/1/1/47447/761440/Olympus-Presso-Board-(cannes).jpg" width="670" height="502" width_o="1815" height_o="1361" src_o="http://payload.cargocollective.com/1/1/47447/761440/Olympus-Presso-Board-(cannes)_o.jpg" data-mid="3606628" border="0" align="left"/> Hotlink Claycam DMAM Awards 2008 Best Use of Direct in Brand Building – Bronze Best Use of Digital Media (Web) in Brand Building – Bronze Best Use of Digital Media (Alternative Digital Media) – Bronze Best Recruitment Programme – Merit Olympus - Washing Machine Demo Media Spikes 2008 Outdoor – Best use of ambient advertising stunts & live advertising – Bronze ADFEST 2008 Direct – Field marketing – Bronze MINI Billboard Kancil Awards 2007 <img src="http://payload.cargocollective.com/1/1/47447/761440/MINI Loop_ billboard.JPG" width="670" height="472" width_o="1181" height_o="833" src_o="http://payload.cargocollective.com/1/1/47447/761440/MINI Loop_ billboard_o.JPG" data-mid="3606688" border="0" align="left"/> This is about as famous as I've ever been. (Nope, no paparazzi photos...yet.) Anlene - Ceramic, Glass, Jade Adfest 2012 Press - Bronze Spikes 2011 Art... http://cargocollective.com/cljoanne/Carlsberg-Nice-One http://cargocollective.com/cljoanne/following/cljoanne/Carlsberg-Nice-One Sun, 07 Nov 2010 00:12:33 +0000 Joanne Chow | Creative Copywriter 761427 The Objective ‘Great Beer. Great Stories’ was an on-going print campaign. Our task was to extend the idea and create an engaging digital experience to recruit beer lovers to be part of the Carlsberg community and develop loyalty to the brand. The Campaign N.I.C.E stands for National Independent Carlsberg Enthusiasts. It’s a fellowship of beer lovers who help other beer lovers create great stories so that everyone can enjoy great beer. Oh yes, it also offers great ‘members only’ beer promotions. What I learnt - How to think like a dude who just wants to drink. *This was a pitch idea. <img src="http://payload.cargocollective.com/1/1/47447/761427/Slide1.JPG" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/1/47447/761427/Slide1_o.JPG" data-mid="3604509" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761427/Slide2.JPG" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/1/47447/761427/Slide2_o.JPG" data-mid="3604510" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761427/Slide3.JPG" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/1/47447/761427/Slide3_o.JPG" data-mid="3604511" border="0" align="left"/>{<img src="http://payload.cargocollective.com/1/1/47447/761427/Slide4.JPG" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/1/47447/761427/Slide4_o.JPG" data-mid="3604512" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761427/Slide5.JPG" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/1/47447/761427/Slide5_o.JPG" data-mid="3604513" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761427/Slide6.JPG" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/1/47447/761427/Slide6_o.JPG" data-mid="3604514" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47447/761427/Slide7.JPG" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/1/47447/761427/Slide7_o.JPG" data-mid="3604515" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/761427/Slide8.JPG" width="670" height="502" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/1/47447/761427/Slide8_o.JPG" data-mid="3604508" border="0" align="left"/> The Objective ‘Great Beer. Great Stories’ was an on-going print campaign. Our task was to extend the idea and create an engaging digital experience to recruit... http://cargocollective.com/cljoanne/The-Toyota-Plan http://cargocollective.com/cljoanne/following/cljoanne/The-Toyota-Plan Sat, 06 Nov 2010 23:51:42 +0000 Joanne Chow | Creative Copywriter 761419 The Objective Sell cars during the global economy crisis. The Campaign Since everyone was talking about the economy, we put a financial spin on this idea. We proposed the possibility of turning a car from a liability to an asset... by offering gold as a purchase gift. What I learnt - A slow economy can be an opportunity in disguise. * This campaign was proposed as a pitch idea. The clients loved it, but didn't have the budget to run it in the end. <img src="http://payload.cargocollective.com/1/1/47447/761419/02-the-toyota-plan.jpg" width="670" height="444" width_o="1100" height_o="730" src_o="http://payload.cargocollective.com/1/1/47447/761419/02-the-toyota-plan_o.jpg" data-mid="3604466" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/761419/01-flip.jpg" width="670" height="444" width_o="1100" height_o="730" src_o="http://payload.cargocollective.com/1/1/47447/761419/01-flip_o.jpg" data-mid="3604465" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/761419/03-why-gold.jpg" width="670" height="444" width_o="1100" height_o="730" src_o="http://payload.cargocollective.com/1/1/47447/761419/03-why-gold_o.jpg" data-mid="3604464" border="0" align="left"/> The Objective Sell cars during the global economy crisis. The Campaign Since everyone was talking about the economy, we put a financial spin on this idea. We... http://cargocollective.com/cljoanne/Yes-Fastest-4G-Mobile-Internet-with-Voice http://cargocollective.com/cljoanne/following/cljoanne/Yes-Fastest-4G-Mobile-Internet-with-Voice Sat, 06 Nov 2010 23:33:50 +0000 Joanne Chow | Creative Copywriter 761410 The Project This is the launch of a brand new 4G service that is powered by YTL Communications. The brand name is Yes. Yes stands for all things positive and it is the first mobile Internet service with voice capabilities. We created all the digital assets and built the Yes online portal (front-end development) while BBH Singapore and Alpha 245 provided the rest of the creative materials for the brand launch. What I learnt - The process of building complex online portals - Writing SEO-friendly copy - Content strategy This is an ongoing project and you may view the site at www.yes.my Here are the web videos we created to introduce the service: The Project This is the launch of a brand new 4G service that is powered by YTL Communications. The brand name is Yes. Yes stands for all things positive and it... http://cargocollective.com/cljoanne/MINI-for-Nationwide-Heritage-Status http://cargocollective.com/cljoanne/following/cljoanne/MINI-for-Nationwide-Heritage-Status Sat, 06 Nov 2010 22:29:29 +0000 Joanne Chow | Creative Copywriter 744925 The Objective Create awareness about MINI turning 50 at a minimal cost. The Campaign We came up with the idea of MINI applying for Nationwide Heritage Status from the Malaysian Heritage Status Deciders Council. Of course, in typical Malaysian fashion, the application process was peppered with unnecessary controversies. So we rallied the community and tried to convince the authorities that MINI is indeed worthy of Nationwide Heritage Status. What I learnt - DIY FTW(Do-It-Yourself For-the-Win) Watch the campaign video: The Objective Create awareness about MINI turning 50 at a minimal cost. The Campaign We came up with the idea of MINI applying for Nationwide Heritage Status from... http://cargocollective.com/cljoanne/MINI-A-collection-of-print-ads http://cargocollective.com/cljoanne/following/cljoanne/MINI-A-collection-of-print-ads Tue, 02 Nov 2010 05:32:23 +0000 Joanne Chow | Creative Copywriter 735143 The Objective Sell various models of the MINI in a compelling and cheeky manner. <img src="http://payload.cargocollective.com/1/1/47447/735143/0280-top gear OL_edit.jpg" width="670" height="862" width_o="1675" height_o="2157" src_o="http://payload.cargocollective.com/1/1/47447/735143/0280-top gear OL_edit_o.jpg" data-mid="3604193" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/735143/0320 Stuff_edit.jpg" width="670" height="905" width_o="1081" height_o="1461" src_o="http://payload.cargocollective.com/1/1/47447/735143/0320 Stuff_edit_o.jpg" data-mid="3604207" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/735143/0308 MINI R55 Motor Trader 2_edit.jpg" width="670" height="913" width_o="1056" height_o="1440" src_o="http://payload.cargocollective.com/1/1/47447/735143/0308 MINI R55 Motor Trader 2_edit_o.jpg" data-mid="3604196" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/735143/0318 Top Gear_edit.jpg" width="670" height="861" width_o="1061" height_o="1364" src_o="http://payload.cargocollective.com/1/1/47447/735143/0318 Top Gear_edit_o.jpg" data-mid="3604200" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/735143/Mag Ad_Top Gear2.jpg" width="670" height="860" width_o="874" height_o="1122" src_o="http://payload.cargocollective.com/1/1/47447/735143/Mag Ad_Top Gear2_o.jpg" data-mid="3604214" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/735143/0318 New Man_edit.jpg" width="670" height="869" width_o="1059" height_o="1374" src_o="http://payload.cargocollective.com/1/1/47447/735143/0318 New Man_edit_o.jpg" data-mid="3538443" border="0" align="left"/> The Objective Sell various models of the MINI in a compelling and cheeky manner. http://cargocollective.com/cljoanne/Air-Asia-Quest-for-Gold http://cargocollective.com/cljoanne/following/cljoanne/Air-Asia-Quest-for-Gold Sun, 31 Oct 2010 11:07:50 +0000 Joanne Chow | Creative Copywriter 735165 The Objective Boost ticket sales to the Gold Coast during the economic downturn. The Campaign An online treasure hunt of 108 tokens. Each token represented a unique Gold Coast experience. Users had to collect all 108 tokens to win the Grand Prize. What I learnt - Contest management - Best practices for EDM writing - Integration of Facebook and Friendster - I shouldn't be the voice over talent for my own scripts. Check out the campaign video: The Objective Boost ticket sales to the Gold Coast during the economic downturn. The Campaign An online treasure hunt of 108 tokens. Each token represented a... http://cargocollective.com/cljoanne/Rojak-Song-Greeting-Campaign http://cargocollective.com/cljoanne/following/cljoanne/Rojak-Song-Greeting-Campaign Tue, 26 Oct 2010 22:17:36 +0000 Joanne Chow | Creative Copywriter 734521 The Objective This campaign started as a Chinese New Year greeting card but the client decided to extend it to showcase other cultures in Malaysia. The Campaign We featured cute characters that embodied the quirks of Malaysians - roti canai man, ice kacang man, satay man and more. Each of these characters have their own sound clip. The user can create a song by putting the characters in a row. They can then send their song as a greeting to their friends to earn points. Participants with the most points won Sony netbooks. What I learnt - Contest management - Best practices for EDM writing - Malaysians love food (Food sellers were the most popular characters) <img src="http://payload.cargocollective.com/1/1/47447/734521/site_update1.jpg" width="670" height="520" width_o="1280" height_o="995" src_o="http://payload.cargocollective.com/1/1/47447/734521/site_update1_o.jpg" data-mid="3459876" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/734521/site_update2.jpg" width="670" height="520" width_o="1280" height_o="995" src_o="http://payload.cargocollective.com/1/1/47447/734521/site_update2_o.jpg" data-mid="3459878" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47447/734521/site_update3.jpg" width="670" height="520" width_o="1280" height_o="995" src_o="http://payload.cargocollective.com/1/1/47447/734521/site_update3_o.jpg" data-mid="3459879" border="0" align="left"/> The Objective This campaign started as a Chinese New Year greeting card but the client decided to extend it to showcase other cultures in Malaysia. The Campaign ...