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<channel>
	<title>claudio vögtli</title>
	<link>http://cargocollective.com</link>
	<description>claudio vögtli</description>
	<pubDate>Tue, 10 Apr 2012 23:51:24 +0000</pubDate>
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	<item>
		<title>i #Splashtag</title>
				
		<link>http://cargocollective.com/claudiovoegtli/i-Splashtag</link>

		<comments>http://cargocollective.com/claudiovoegtli/following/claudiovoegtli/i-Splashtag</comments>

		<pubDate>Tue, 10 Apr 2012 23:51:24 +0000</pubDate>

		<dc:creator>claudio vögtli</dc:creator>
		
		<category><![CDATA[advertising, uca, campaign, i, ycn]]></category>

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		<description>

Team:
Claudio Vögtli
Liam Moran
Elliot White</description>
		
		<excerpt>  Team: Claudio Vögtli Liam Moran Elliot White</excerpt>

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	<item>
		<title>Marketing Plan: Breitling</title>
				
		<link>http://cargocollective.com/claudiovoegtli/Marketing-Plan-Breitling</link>

		<comments>http://cargocollective.com/claudiovoegtli/following/claudiovoegtli/Marketing-Plan-Breitling</comments>

		<pubDate>Tue, 20 Mar 2012 12:48:06 +0000</pubDate>

		<dc:creator>claudio vögtli</dc:creator>
		
		<category><![CDATA[marketing, dmi, group work, research]]></category>

		<guid isPermaLink="false">3043723</guid>

		<description>&#60;img src="http://payload37.cargocollective.com/1/6/199975/3043723/img_breitling_01_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload37.cargocollective.com/1/6/199975/3043723/img_breitling_01_o.png" data-mid="16603775"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/6/199975/3043723/img_breitling_02_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload37.cargocollective.com/1/6/199975/3043723/img_breitling_02_o.png" data-mid="16603778"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/6/199975/3043723/img_breitling_05_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload37.cargocollective.com/1/6/199975/3043723/img_breitling_05_o.png" data-mid="16603786"  border="0" align="left"/&#62;


Team:
Claudio Vögtli
Janna Lübbers
Lionel Hofstetter
Sampo Lenzi

University assignment based on desk research and qualitative research in terms of customers insights.
Breitling SA was not actively involved in this project</description>
		
		<excerpt>   Team: Claudio Vögtli Janna Lübbers Lionel Hofstetter Sampo Lenzi  University assignment based on desk research and qualitative research in terms of customers...</excerpt>

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	<item>
		<title>Lenzlinger Showroom</title>
				
		<link>http://cargocollective.com/claudiovoegtli/Lenzlinger-Showroom</link>

		<comments>http://cargocollective.com/claudiovoegtli/following/claudiovoegtli/Lenzlinger-Showroom</comments>

		<pubDate>Fri, 17 Feb 2012 20:00:36 +0000</pubDate>

		<dc:creator>claudio vögtli</dc:creator>
		
		<category><![CDATA[Product Design, Model Building, Customer Experience]]></category>

		<guid isPermaLink="false">2831597</guid>

		<description>&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_01_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_01_o.png" data-mid="16614105"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_02_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_02_o.png" data-mid="16614110"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_03_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_03_o.png" data-mid="16614113"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_04_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_04_o.png" data-mid="16614120"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_05_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_05_o.png" data-mid="16614121"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_06_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831597/img_lenzlinger_06_o.png" data-mid="16614288"  border="0" align="left"/&#62;

Team:
Claudio Vögtli
Sampo Lenzi
Marc Paulsen
Tobias Häusler</description>
		
		<excerpt>  Team: Claudio Vögtli Sampo Lenzi Marc Paulsen Tobias Häusler</excerpt>

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	</item>
		
		
	<item>
		<title>Service Design</title>
				
		<link>http://cargocollective.com/claudiovoegtli/Service-Design</link>

		<comments>http://cargocollective.com/claudiovoegtli/following/claudiovoegtli/Service-Design</comments>

		<pubDate>Fri, 17 Feb 2012 19:05:24 +0000</pubDate>

		<dc:creator>claudio vögtli</dc:creator>
		
		<category><![CDATA[DMI, Service Design]]></category>

		<guid isPermaLink="false">2831214</guid>

		<description>&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_01_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_01_o.png" data-mid="16623130"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_02_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_02_o.png" data-mid="16623134"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_03_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_03_o.png" data-mid="16623142"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_04_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_04_o.png" data-mid="16623145"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_05_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_05_o.png" data-mid="16623148"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_06_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_06_o.png" data-mid="16623154"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_07_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831214/img_processdesign_07_o.png" data-mid="16623158"  border="0" align="left"/&#62;


Team
Claudio Vögtli
Esther Stalder
Raymond Grote
Daniel Kobelt
Oliver Weiss
Tetyana Zaikina</description>
		
		<excerpt>   Team Claudio Vögtli Esther Stalder Raymond Grote Daniel Kobelt Oliver Weiss Tetyana Zaikina</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload26.cargocollective.com/1/6/199975/2831214/prt_1334185823.png" />

	</item>
		
		
	<item>
		<title>Lego meets Coffee</title>
				
		<link>http://cargocollective.com/claudiovoegtli/Lego-meets-Coffee</link>

		<comments>http://cargocollective.com/claudiovoegtli/following/claudiovoegtli/Lego-meets-Coffee</comments>

		<pubDate>Fri, 17 Feb 2012 18:02:10 +0000</pubDate>

		<dc:creator>claudio vögtli</dc:creator>
		
		<category><![CDATA[DMI, new product development,]]></category>

		<guid isPermaLink="false">2831130</guid>

		<description>&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_01_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_01_o.png" data-mid="16622441"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_02_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_02_o.png" data-mid="16622450"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_03_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_03_o.png" data-mid="16622453"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_04_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_04_o.png" data-mid="16622457"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_05_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_05_o.png" data-mid="16622462"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_06_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_06_o.png" data-mid="16622465"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_07_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_07_o.png" data-mid="16622471"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_08_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_08_o.png" data-mid="16622475"  border="0" align="left"/&#62;&#60;img src="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_09_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload26.cargocollective.com/1/6/199975/2831130/img_lego_09_o.png" data-mid="16622476"  border="0" align="left"/&#62;

The Brief
This project is a research design project, where each group has to generate ideas for viable concept directions. Representing a fictive design agency, which offers design research, design management and concept development, groups of three students have to conceptualise, formalise and articulate a brand experience around the topic of coffee. The brands were chosen by the students and were then assigned to the groups by coincidence. The assign- ment is to transfer the strong tone of voice and the values of the given brand to a coffee experience.

Our group was given the brand “LEGO”. The task is to create a “LEGO” brand experience around the topic of coffee.

The project, a so-called umbrella project, is supported by several courses like project management or interaction design for example, which are supposed to give inputs and support the group’s project decisions. The group is coached once a week.
The groups’ achievements are presented in two separate deliverables:

a. Presentation of solutions 
b. Project documentation

Team:
Claudio Vögtli
Lionel Hofstetter
Antonia Matejka</description>
		
		<excerpt>  The Brief This project is a research design project, where each group has to generate ideas for viable concept directions. Representing a fictive design agency,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload26.cargocollective.com/1/6/199975/2831130/prt_1334186825.png" />

	</item>
		
		
	<item>
		<title>Organizational Theory – Structures and Processes</title>
				
		<link>http://cargocollective.com/claudiovoegtli/Organizational-Theory-Structures-and-Processes</link>

		<comments>http://cargocollective.com/claudiovoegtli/following/claudiovoegtli/Organizational-Theory-Structures-and-Processes</comments>

		<pubDate>Tue, 07 Feb 2012 20:56:25 +0000</pubDate>

		<dc:creator>claudio vögtli</dc:creator>
		
		<category><![CDATA[DMI, OSP]]></category>

		<guid isPermaLink="false">2765904</guid>

		<description>&#60;img src="http://payload23.cargocollective.com/1/6/199975/2765904/img_process_03_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload23.cargocollective.com/1/6/199975/2765904/img_process_03_o.png" data-mid="16627966"  border="0" align="left"/&#62;&#60;img src="http://payload23.cargocollective.com/1/6/199975/2765904/img_process_01_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload23.cargocollective.com/1/6/199975/2765904/img_process_01_o.png" data-mid="16627775"  border="0" align="left"/&#62;&#60;img src="http://payload23.cargocollective.com/1/6/199975/2765904/img_process_02_905.png" width="905" height="795" width_o="910" height_o="800" src_o="http://payload23.cargocollective.com/1/6/199975/2765904/img_process_02_o.png" data-mid="16627793"  border="0" align="left"/&#62;

Team:
Claudio Vögtli
Alice Dal Fuoco
Anne Müller
Daniel Bermejo
Sampo Lenzi
Tetyana Zaikina</description>
		
		<excerpt>  Team: Claudio Vögtli Alice Dal Fuoco Anne Müller Daniel Bermejo Sampo Lenzi Tetyana Zaikina</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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