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<channel>
	<title>Clarissa Soto :: Designer</title>
	<link>http://cargocollective.com</link>
	<description>Clarissa Soto :: Designer</description>
	<pubDate>Fri, 30 Sep 2011 02:23:36 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Nina Payne</title>
		<link>http://cargocollective.com/clarissasoto/Nina-Payne</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/Nina-Payne</comments>
		<pubDate>Fri, 30 Sep 2011 02:23:36 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">2078910</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/2078910/np-1_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/2078910/np-1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/2078910/np-2_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/2078910/np-2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/2078910/np-3_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/2078910/np-3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/2078910/np-4_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/2078910/np-4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/2078910/logo-np_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/2078910/logo-np_o.jpg" align="left" /&#62; 

Nina Payne is a footwear company inspired by the style, vibrancy, and character of the vaudeville stage. 

Designed the logo and the NP mark, along with the striped pattern, a consistent element used throughout the designs.</description>
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	<item>
		<title>VH1's Pop Up Video</title>
		<link>http://cargocollective.com/clarissasoto/VH1-s-Pop-Up-Video</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/VH1-s-Pop-Up-Video</comments>
		<pubDate>Thu, 29 Sep 2011 21:57:26 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">2077987</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/2077987/puv-1A_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/2077987/puv-1A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/2077987/puv-1B_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/2077987/puv-1B_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/2077987/puv-1C_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/2077987/puv-1C_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/2077987/puv-1D_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/2077987/puv-1D_o.jpg" align="left" /&#62; 

Designed the VH1's Pop Up Video section, including the "Create Your Own Pop Up Video" feature. Incorporated the show's branding throughout the pages, such as the background art, marquee area, and css color styling.

The "Create Your Own Pop Up Video" is an overlay feature that allows users to create and share their very own Pop Up Video. Designed the interaction and interface, and provided ad sales with a new custom sponsor integration for Starbucks.   
</description>
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	<item>
		<title>Logos</title>
		<link>http://cargocollective.com/clarissasoto/Logos</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/Logos</comments>
		<pubDate>Wed, 24 Aug 2011 02:45:20 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[identity]]></category>

		<guid isPermaLink="false">1903266</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logos-1_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logos-1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logos-1A_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logos-1A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logos-2_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logos-2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logos-3_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logos-3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logo-np_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logo-np_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logos-4_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logos-4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logos-5_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logos-5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logos-6_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logos-6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logos-7_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logos-7_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1903266/logos-8_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1903266/logos-8_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>The Fray Superfan Sweepstakes</title>
		<link>http://cargocollective.com/clarissasoto/The-Fray-Superfan-Sweepstakes</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/The-Fray-Superfan-Sweepstakes</comments>
		<pubDate>Mon, 22 Aug 2011 01:42:26 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">1893088</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/1893088/fray-1_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1893088/fray-1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1893088/fray-2_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1893088/fray-2_o.jpg" align="left" /&#62; 

VH1 partnered with Rhapsody to host the ultimate fan sweepstakes for The Fray. The design was also featured in a Rolling Stone issue to promote the sweepstakes. </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>MTV &#38; VH1 Touch</title>
		<link>http://cargocollective.com/clarissasoto/MTV-VH1-Touch</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/MTV-VH1-Touch</comments>
		<pubDate>Fri, 19 Aug 2011 03:04:40 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">1883121</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/1883121/vh1-iPad-1_720.jpg" border="0" width="720" height="570" width_o="720" height_o="570" src_o="http://payload.cargocollective.com/1/2/89810/1883121/vh1-iPad-1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1883121/vh1-iPad-2_720.jpg" border="0" width="720" height="570" width_o="720" height_o="570" src_o="http://payload.cargocollective.com/1/2/89810/1883121/vh1-iPad-2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1883121/vh1-iPad-3_720.jpg" border="0" width="720" height="570" width_o="720" height_o="570" src_o="http://payload.cargocollective.com/1/2/89810/1883121/vh1-iPad-3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1883121/vh1-iPad-4_720.jpg" border="0" width="720" height="570" width_o="720" height_o="570" src_o="http://payload.cargocollective.com/1/2/89810/1883121/vh1-iPad-4_o.jpg" align="left" /&#62; 

Designed the interface and interaction for MTV and VH1's optimized site for the iPad. The sites feature music videos, show clips, tv schedule, and an apps section. </description>
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	<item>
		<title>You Oughta Know</title>
		<link>http://cargocollective.com/clarissasoto/You-Oughta-Know</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/You-Oughta-Know</comments>
		<pubDate>Sun, 15 May 2011 01:36:36 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">1445675</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/1445675/yok-3_720.jpg" border="0" width="720" height="570" width_o="720" height_o="570" src_o="http://payload.cargocollective.com/1/2/89810/1445675/yok-3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1445675/yok-4_720.jpg" border="0" width="720" height="570" width_o="720" height_o="570" src_o="http://payload.cargocollective.com/1/2/89810/1445675/yok-4_o.jpg" align="left" /&#62; 

You Oughta Know (YOK) is one of VH1's music franchises where users can discover new, up and coming artists.

Redesigned the music franchise template, replacing a 3-column layout with a 2-column layout to improve content hierarchy. Incorporated YOK's branding throughout the site with color treatment, and background art treatment.</description>
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	</item>
		
		
	<item>
		<title>VH1 Mobile</title>
		<link>http://cargocollective.com/clarissasoto/VH1-Mobile</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/VH1-Mobile</comments>
		<pubDate>Mon, 25 Apr 2011 04:00:20 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">1351418</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/1351418/vh1-mobile-1_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1351418/vh1-mobile-1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1351418/vh1-mobile-2_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1351418/vh1-mobile-2_o.jpg" align="left" /&#62; 

Redesigned the VH1 homepage specifically for smartphones. Users are able to quickly scan the content for the latest videos, shows, photos, and gossip. Maintained the look and feel of the main site while introducing new module styling and UI elements for a better user experience.</description>
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	</item>
		
		
	<item>
		<title>Posted</title>
		<link>http://cargocollective.com/clarissasoto/Posted</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/Posted</comments>
		<pubDate>Mon, 11 Apr 2011 05:11:30 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[interactive, identity]]></category>

		<guid isPermaLink="false">1292323</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/1292323/posted-4A_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1292323/posted-4A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1292323/posted-4B_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1292323/posted-4B_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1292323/posted-4C_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1292323/posted-4C_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1292323/posted-4_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1292323/posted-4_o.jpg" align="left" /&#62; 

Posted is a multi-site music franchise, sponsored by AT&#38;T, that turned content into conversation. Each month a different artist was selected and featured on one of the MTV Music sites – MTV.com, VH1.com and CMT.com.

Together, AT&#38;T and MTV Music enabled fans to get even closer to the artists and their music via lifestreaming, programming the experience to drive social and viral conversation.

Designed the Posted logo, the interface and interaction for the new music franchise across all three music sites. Incorporated AT&#38;T's brand in areas such as the background art, header treatment, and css color styling throughout the page. </description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>VH1 Homepage</title>
		<link>http://cargocollective.com/clarissasoto/VH1-Homepage</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/VH1-Homepage</comments>
		<pubDate>Sat, 09 Apr 2011 20:17:35 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">1287017</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/1287017/vh1-hp-4_720.jpg" border="0" width="720" height="570" width_o="720" height_o="570" src_o="http://payload.cargocollective.com/1/2/89810/1287017/vh1-hp-4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1287017/vh1-hp-5_720.jpg" border="0" width="720" height="570" width_o="720" height_o="570" src_o="http://payload.cargocollective.com/1/2/89810/1287017/vh1-hp-5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1287017/vh1-hp-6_720.jpg" border="0" width="720" height="570" width_o="720" height_o="570" src_o="http://payload.cargocollective.com/1/2/89810/1287017/vh1-hp-6_o.jpg" align="left" /&#62; 

Redesigned VH1's homepage and navigation. Strengthened branding by incorporating the new look and feel of VH1, including a bold design treatment and color palette. Designed a new modular style system, which is used throughout the site.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>IFF</title>
		<link>http://cargocollective.com/clarissasoto/IFF</link>
		<comments>http://cargocollective.com/clarissasoto/following/clarissasoto/IFF</comments>
		<pubDate>Sat, 09 Apr 2011 19:02:14 +0000</pubDate>

		<dc:creator>Clarissa Soto :: Designer</dc:creator>
		
		<category><![CDATA[motion]]></category>

		<guid isPermaLink="false">1286803</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/89810/1286803/iff-1_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1286803/iff-1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1286803/iff-2_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1286803/iff-2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/89810/1286803/iff-3_720.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload.cargocollective.com/1/2/89810/1286803/iff-3_o.jpg" align="left" /&#62; 

Animated three trend videos for the client IFF titled Facets of Home, Ecotopia, and Zenergy. The videos provide an experience of each trend for IFF clients, using imagery, sound, color, and motion appropriately. </description>
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