http://cargocollective.com Claire Morales Mon, 10 Dec 2012 16:02:08 +0000 http://cargocollective.com en http://cargocollective.com/clairemorales/Paratype http://cargocollective.com/clairemorales/following/clairemorales/Paratype Mon, 10 Dec 2012 16:02:08 +0000 Claire Morales 1374216 Client: Paratype. Genre: Animation, video Instructor: Michele Wong Kung Fong Animation for Russian type foundry Paratype. Watch: Created for one of the first foundries to break away from the state, the video alludes to Russian constructivism, highlighting the idea of rebuilding through type. Cyrillic alphabets are used as well as some more traditional typefaces, most of which were created 75+ years ago. Video seeks to highlight the individualities and differences of the typefaces, a collection of distinct parts rather than a large homogenized whole. Client: Paratype. Genre: Animation, video Instructor: Michele Wong Kung Fong Animation for Russian type foundry Paratype. Watch: Created for one of the first... http://cargocollective.com/clairemorales/Logo-Compilation http://cargocollective.com/clairemorales/following/clairemorales/Logo-Compilation Mon, 10 Dec 2012 16:02:02 +0000 Claire Morales 1374299 Genre: Branding <img src="http://payload.cargocollective.com/1/3/107221/1374299/carma.png" width="169" height="148" width_o="169" height_o="148" src_o="http://payload.cargocollective.com/1/3/107221/1374299/carma_o.png" data-mid="12381045" border="0" align="left"/> Carma Mark for a meat market in Mexico that sells meat (carnes) and fish (mariscos). The name is a marriage of the two, and the mark reflects this. Warm colors and a forced connection capture the spirit and life behind the carneceria. <img src="http://payload.cargocollective.com/1/3/107221/1374299/maids_6.png" width="160" height="197" width_o="160" height_o="197" src_o="http://payload.cargocollective.com/1/3/107221/1374299/maids_6_o.png" data-mid="12381209" border="0" align="left"/> The Maids Mark for The Maids, a successful Omaha based house cleaning company with hundreds of franchise locations in the U.S and Canada. Brand plays on the idea of maids as militants, and the mark is a subtle hint of what is to come with brand extension. <img src="http://payload.cargocollective.com/1/3/107221/1374299/Screen shot 2012-05-10 at 10.19.16 PM.png" width="318" height="131" width_o="318" height_o="131" src_o="http://payload.cargocollective.com/1/3/107221/1374299/Screen shot 2012-05-10 at 10.19.16 PM_o.png" data-mid="17392107" border="0" align="left"/> NanoH2O NanoH2O is a water filtration membrane manufacturer. Brand centers around idea of purifying as a whole through cleaning up the way one does buisiness. Marks focus on the unity between technology and a natural process. <img src="http://payload.cargocollective.com/1/3/107221/1374299/dfs.png" width="159" height="188" width_o="159" height_o="188" src_o="http://payload.cargocollective.com/1/3/107221/1374299/dfs_o.png" data-mid="12380760" border="0" align="left"/> Dallas Film Society Mark for Dallas Film Society. Logo plays on the idea of film as a show, drawing cues from show print typography and graphics. <img src="http://payload.cargocollective.com/1/3/107221/1374299/Screen shot 2012-05-10 at 10.10.06 PM.png" width="402" height="215" width_o="402" height_o="215" src_o="http://payload.cargocollective.com/1/3/107221/1374299/Screen shot 2012-05-10 at 10.10.06 PM_o.png" data-mid="17391924" border="0" align="left"/> The Schul Group The Schul Group educates and coaches CEOs and higher ups in companies to do what hey do better. A monoline owl captures their wisdom and authority in the field, establishing an air of stability, levelheadedness and strength while expressing the group's emphasis on learning. <img src="http://payload.cargocollective.com/1/3/107221/1374299/lfwy.png" width="236" height="136" width_o="236" height_o="136" src_o="http://payload.cargocollective.com/1/3/107221/1374299/lfwy_o.png" data-mid="12380983" border="0" align="left"/> Lifeway Foods Kefir maker Lifeway foods makes products full of probiotics and enzymes that better digestion and promote health. The cleanness, simplicity, and naturalness of the mark are reflective of the foods Lifeway produces. Genre: Branding Carma Mark for a meat market in Mexico that sells meat (carnes) and fish (mariscos). The name is a marriage of the two, and the mark reflects... http://cargocollective.com/clairemorales/Broken-Lines http://cargocollective.com/clairemorales/following/clairemorales/Broken-Lines Mon, 10 Dec 2012 16:02:01 +0000 Claire Morales 3361153 My first experience in designing materials for myself. Album art is centered around song content, a mix of passion and sarcasm, awkwardness and confidence, comforting and frightening thought. Album is based around the idea of broken lines, the title track and driving concept behind the art and the music itself. Each song references this idea in some way weather it is in broken lines of communication, broken relationships, broken intentions, the album as a whole fixated on disconnection where there should be engagement. Type and imagery draw from Victorian era and a more casual, hand drawn, folky aesthetic. The two styles contrast against one another yet mix well, alluding to a dichotomy. Similarly, dreamy and girly colors are paired with a more vibrant deep rust. <img src="http://payload53.cargocollective.com/1/3/107221/3361153/blcrgofrnt.jpg" width="600" height="559" width_o="600" height_o="559" src_o="http://payload53.cargocollective.com/1/3/107221/3361153/blcrgofrnt_o.jpg" data-mid="17289468" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/3/107221/3361153/crgomiddle.jpg" width="600" height="559" width_o="600" height_o="559" src_o="http://payload53.cargocollective.com/1/3/107221/3361153/crgomiddle_o.jpg" data-mid="17290019" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/3/107221/3361153/middlecrgo.jpg" width="600" height="559" width_o="600" height_o="559" src_o="http://payload53.cargocollective.com/1/3/107221/3361153/middlecrgo_o.jpg" data-mid="17289721" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/3/107221/3361153/blcrgobck.jpg" width="600" height="559" width_o="600" height_o="559" src_o="http://payload53.cargocollective.com/1/3/107221/3361153/blcrgobck_o.jpg" data-mid="17289526" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/3/107221/3361153/bckdetl.jpg" width="600" height="559" width_o="600" height_o="559" src_o="http://payload53.cargocollective.com/1/3/107221/3361153/bckdetl_o.jpg" data-mid="17289666" border="0" align="left"/> My first experience in designing materials for myself. Album art is centered around song content, a mix of passion and sarcasm, awkwardness and confidence,... http://cargocollective.com/clairemorales/Transcendental-Toddy http://cargocollective.com/clairemorales/following/clairemorales/Transcendental-Toddy Mon, 10 Dec 2012 16:02:00 +0000 Claire Morales 3090310 Transcendental Toddy is a fictional company supplying cold brew, the strongest and smoothest option around for black coffee. With long shelf life, three times the caffeine of normal coffee, and a 12 hour brewing process, Transcendental Toddy surpasses the average cup of joe, taking the act of coffee drinking to its outermost limits. Packaging plays with the idea of coffee as a substance capable of transporting its drinker to an eye openingly caffeinated state. Funky sci-fi imagery, allusions to drug language, and an all seeing coffee bean eye establish this 32 oz bottle fo cold brew as an otherworldly stimulant. <img src="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo1.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo1_o.jpg" data-mid="17209291" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo2.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo2_o.jpg" data-mid="17209397" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/3/107221/3090310/crgocloseish.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload39.cargocollective.com/1/3/107221/3090310/crgocloseish_o.jpg" data-mid="17247922" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo3.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo3_o.jpg" data-mid="17209527" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo5.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo5_o.jpg" data-mid="17209726" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo4.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload39.cargocollective.com/1/3/107221/3090310/toddycrgo4_o.jpg" data-mid="17209558" border="0" align="left"/> Transcendental Toddy is a fictional company supplying cold brew, the strongest and smoothest option around for black coffee. With long shelf life, three times the... http://cargocollective.com/clairemorales/The-Maids http://cargocollective.com/clairemorales/following/clairemorales/The-Maids Mon, 10 Dec 2012 16:01:58 +0000 Claire Morales 2625518 Client: The Maids Genre: Branding, illustration, web, publication Instructor: Brian Mcadams <img src="http://payload16.cargocollective.com/1/3/107221/2625518/mdslogo_600.jpg" width="600" height="360" width_o="750" height_o="450" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/mdslogo_o.jpg" data-mid="17287731" border="0" align="left"/> Branding and brand extension for Omaha based housecleaning company The Maids. Boasting 800 franchise locations in the U.S. in Canada and a five-member cleaning team for every house tidied, The Maids are a forced to be reckoned with. Branding reflects this, taking cues from military language and imagery, prompting the viewer to see the Maids as the efficient, widespread, and thorough cleaning team that they are. <img src="http://payload16.cargocollective.com/1/3/107221/2625518/stnerymds1crgo.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/stnerymds1crgo_o.jpg" data-mid="17287065" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/stnerymds2crgo.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/stnerymds2crgo_o.jpg" data-mid="17287103" border="0" align="left"/> Collection of spreads from field guide: <img src="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_600.jpg" width="600" height="434" width_o="1088" height_o="788" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_o.jpg" data-mid="17286488" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_11_600.jpg" width="600" height="434" width_o="1088" height_o="788" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_11_o.jpg" data-mid="17286537" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_12_600.jpg" width="600" height="434" width_o="1088" height_o="788" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_12_o.jpg" data-mid="17286568" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_13_600.jpg" width="600" height="434" width_o="1088" height_o="788" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_13_o.jpg" data-mid="17286594" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_14_600.jpg" width="600" height="434" width_o="1088" height_o="788" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_14_o.jpg" data-mid="17286609" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_15_600.jpg" width="600" height="434" width_o="1088" height_o="788" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/mds1crgo_15_o.jpg" data-mid="17286624" border="0" align="left"/> Poster Series: <img src="http://payload16.cargocollective.com/1/3/107221/2625518/bubblebomb-01.jpg" width="416" height="630" width_o="416" height_o="630" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/bubblebomb-01_o.jpg" data-mid="13287891" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/bubblebomb-02.jpg" width="632" height="416" width_o="632" height_o="416" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/bubblebomb-02_o.jpg" data-mid="13287960" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/poster3-01.jpg" width="613" height="399" width_o="613" height_o="399" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/poster3-01_o.jpg" data-mid="13288044" border="0" align="left"/> Website: <img src="http://payload16.cargocollective.com/1/3/107221/2625518/websitemds-01_600.jpg" width="600" height="591" width_o="695" height_o="685" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/websitemds-01_o.jpg" data-mid="17286731" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/websitemds-02_600.jpg" width="600" height="591" width_o="695" height_o="685" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/websitemds-02_o.jpg" data-mid="17286742" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/websitemds-03_600.jpg" width="600" height="592" width_o="695" height_o="686" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/websitemds-03_o.jpg" data-mid="17286755" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/websitemds-05_600.jpg" width="600" height="592" width_o="695" height_o="686" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/websitemds-05_o.jpg" data-mid="17286766" border="0" align="left"/> Punch Card: front and back <img src="http://payload16.cargocollective.com/1/3/107221/2625518/punchcard2-01.jpg" width="376" height="283" width_o="376" height_o="283" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/punchcard2-01_o.jpg" data-mid="13287255" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/punchcard-01.jpg" width="376" height="283" width_o="376" height_o="283" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/punchcard-01_o.jpg" data-mid="13287172" border="0" align="left"/> Service Vehicle: <img src="http://payload16.cargocollective.com/1/3/107221/2625518/themaidstruck-01.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/themaidstruck-01_o.jpg" data-mid="13287339" border="0" align="left"/> Door Hanger: front and back <img src="http://payload16.cargocollective.com/1/3/107221/2625518/doorhanger1-01_12.jpg" width="376" height="762" width_o="376" height_o="762" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/doorhanger1-01_12_o.jpg" data-mid="13287688" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/107221/2625518/doorhanger2-01.jpg" width="376" height="762" width_o="376" height_o="762" src_o="http://payload16.cargocollective.com/1/3/107221/2625518/doorhanger2-01_o.jpg" data-mid="13287743" border="0" align="left"/> Client: The Maids Genre: Branding, illustration, web, publication Instructor: Brian Mcadams Branding and brand extension for Omaha based housecleaning company... http://cargocollective.com/clairemorales/Design-Within-Reach http://cargocollective.com/clairemorales/following/clairemorales/Design-Within-Reach Mon, 10 Dec 2012 16:01:58 +0000 Claire Morales 1378915 Annual report for the mid-century modern furniture maker, Design Within Reach. Hands are a recurring theme throughout, reflecting important values of the company: accessible design, attention to detail, heirloom quality, community. <img src="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal.jpg" width="576" height="576" width_o="576" height_o="576" src_o="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal_o.jpg" data-mid="6706651" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal3.jpg" width="670" height="335" width_o="1152" height_o="576" src_o="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal3_o.jpg" data-mid="6706654" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal4.jpg" width="670" height="335" width_o="1152" height_o="576" src_o="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal4_o.jpg" data-mid="6706655" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal6.jpg" width="670" height="335" width_o="1152" height_o="576" src_o="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal6_o.jpg" data-mid="6706657" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal7.jpg" width="670" height="335" width_o="1152" height_o="576" src_o="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal7_o.jpg" data-mid="6706659" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal8.jpg" width="670" height="335" width_o="1152" height_o="576" src_o="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal8_o.jpg" data-mid="6706662" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal10.jpg" width="670" height="335" width_o="1152" height_o="576" src_o="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal10_o.jpg" data-mid="6706664" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal12.jpg" width="670" height="335" width_o="1152" height_o="576" src_o="http://payload.cargocollective.com/1/3/107221/1378915/dwrfinal12_o.jpg" data-mid="6706667" border="0" align="left"/> Annual report for the mid-century modern furniture maker, Design Within Reach. Hands are a recurring theme throughout, reflecting important values of the company:... http://cargocollective.com/clairemorales/Nugget-Markets-brand-extension http://cargocollective.com/clairemorales/following/clairemorales/Nugget-Markets-brand-extension Mon, 10 Dec 2012 16:01:57 +0000 Claire Morales 3346385 produce box: <img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgopb1.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgopb1_o.jpg" data-mid="17203871" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgopb2.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgopb2_o.jpg" data-mid="17203931" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgobp3.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgobp3_o.jpg" data-mid="17204012" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgobp4.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgobp4_o.jpg" data-mid="17204050" border="0" align="left"/> farm to market produce guide <img src="http://payload52.cargocollective.com/1/3/107221/3346385/1st.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/1st_o.jpg" data-mid="17186551" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/2nd.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/2nd_o.jpg" data-mid="17186555" border="0" align="left"/> <img src="http://payload52.cargocollective.com/1/3/107221/3346385/3rd.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/3rd_o.jpg" data-mid="17186557" border="0" align="left"/> <img src="http://payload52.cargocollective.com/1/3/107221/3346385/4th.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/4th_o.jpg" data-mid="17200922" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/5th.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/5th_o.jpg" data-mid="17200951" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/6th.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/6th_o.jpg" data-mid="17200968" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/7th.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/7th_o.jpg" data-mid="17200974" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/8th.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/8th_o.jpg" data-mid="17200983" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/10th.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/10th_o.jpg" data-mid="17186479" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/11th.jpg" width="670" height="254" width_o="1044" height_o="396" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/11th_o.jpg" data-mid="17186515" border="0" align="left"/> (spreads) <img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgo1.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgo1_o.jpg" data-mid="17201761" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgo2.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgo2_o.jpg" data-mid="17201814" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgo3.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgo3_o.jpg" data-mid="17201883" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgo4.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgo4_o.jpg" data-mid="17202017" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgo5.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgo5_o.jpg" data-mid="17202115" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgo6.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgo6_o.jpg" data-mid="17202254" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgo7.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgo7_o.jpg" data-mid="17202372" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgo8.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgo8_o.jpg" data-mid="17202495" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3346385/crgo10.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3346385/crgo10_o.jpg" data-mid="17202809" border="0" align="left"/> (details) produce box: farm to market produce guide (spreads) (details) http://cargocollective.com/clairemorales/Nugget-Markets http://cargocollective.com/clairemorales/following/clairemorales/Nugget-Markets Mon, 10 Dec 2012 16:01:56 +0000 Claire Morales 3349308 Client: Nugget Markets Genre: Branding, lettering, web. Instructor: Frances Yllana Nugget Markets is a small chain of California-based grocery stores. Started up by a father and son in 1926, Nugget is still a family owned company. Boasting a broad selection of both specialty goods and everyday items at low prices, they make gourmet foods more accessible. Branding seeks highlight these company traits by instilling a sense of excitement and passion about food and the farm to market process. <img src="http://payload52.cargocollective.com/1/3/107221/3349308/mrkcrgo.png" width="478" height="310" width_o="478" height_o="310" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/mrkcrgo_o.png" data-mid="17269622" border="0" align="left"/> Language draws cues from the gold rush, playing with the name of the company, Nugget’s Californian heritage, and the sense of adventure and discovery one experiences when walking through Nugget. stationery: <img src="http://payload52.cargocollective.com/1/3/107221/3349308/crgosttnery1.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/crgosttnery1_o.jpg" data-mid="17267677" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/crgosttnery0.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/crgosttnery0_o.jpg" data-mid="17267550" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/crgosttnery2.jpg" width="670" height="478" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/crgosttnery2_o.jpg" data-mid="17267591" border="0" align="left"/> In-store signage: Language takes cues from gold rush and mining terms combined with food words for playful yet informative mix of copy and imagery. Signs seek to instill a sense of enthusiasm and excitement about the process of buying food. signage: <img src="http://payload52.cargocollective.com/1/3/107221/3349308/pster3.jpg" width="430" height="437" width_o="430" height_o="437" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/pster3_o.jpg" data-mid="17268489" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/crgopster1.jpg" width="401" height="612" width_o="401" height_o="612" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/crgopster1_o.jpg" data-mid="17268441" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/crgobred.jpg" width="401" height="611" width_o="401" height_o="611" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/crgobred_o.jpg" data-mid="17268796" border="0" align="left"/> web: <img src="http://payload52.cargocollective.com/1/3/107221/3349308/websitenugs1-01_600.jpg" width="600" height="591" width_o="2048" height_o="2018" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/websitenugs1-01_o.jpg" data-mid="17269776" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/websitenugs2-02_600.jpg" width="600" height="591" width_o="2048" height_o="2018" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/websitenugs2-02_o.jpg" data-mid="17269878" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/websitenugs3-03_600.jpg" width="600" height="591" width_o="2048" height_o="2018" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/websitenugs3-03_o.jpg" data-mid="17269928" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/websitenugs4-05_600.jpg" width="600" height="591" width_o="1448" height_o="1427" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/websitenugs4-05_o.jpg" data-mid="17269839" border="0" align="left"/> <img src="http://payload52.cargocollective.com/1/3/107221/3349308/sndmnu_600.png" width="600" height="644" width_o="621" height_o="667" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/sndmnu_o.png" data-mid="17269713" border="0" align="left"/> menu: <img src="http://payload52.cargocollective.com/1/3/107221/3349308/crgomenu1_600.jpg" width="600" height="428" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/crgomenu1_o.jpg" data-mid="17268991" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/crgomenu2_600.jpg" width="600" height="428" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/crgomenu2_o.jpg" data-mid="17269054" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/crgomenu3_600.jpg" width="600" height="428" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/crgomenu3_o.jpg" data-mid="17269159" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/107221/3349308/crgomenu4_600.jpg" width="600" height="428" width_o="2048" height_o="1462" src_o="http://payload52.cargocollective.com/1/3/107221/3349308/crgomenu4_o.jpg" data-mid="17269250" border="0" align="left"/> Client: Nugget Markets Genre: Branding, lettering, web. Instructor: Frances Yllana Nugget Markets is a small chain of California-based grocery stores. Started... http://cargocollective.com/clairemorales/Kochi-Spicehouse http://cargocollective.com/clairemorales/following/clairemorales/Kochi-Spicehouse Mon, 10 Dec 2012 16:01:56 +0000 Claire Morales 1374334 Client: Kochi Spicehouse Genre: Packaging, branding, brand extension. Instructor: Karen Dorff For this project, students were assigned a basic genre of client. Mine was "spice store." We each named our company, created marks, designed packaging and constructed "super mockups". Named after the spice capitol of india, Kochi's brand centers around the idea of creativity in cooking. Packages are loosely modeled after art supplies (paint tubes, crayon boxes, turpentine containers, etc) to encourage artistry in the kitchen. <img src="http://payload.cargocollective.com/1/3/107221/1374334/crgo1.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgo1_o.jpg" data-mid="17206165" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1374334/crgo2.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgo2_o.jpg" data-mid="17206188" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1374334/crgo3.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgo3_o.jpg" data-mid="17206200" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1374334/crgo4.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgo4_o.jpg" data-mid="17206259" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1374334/crgo5.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgo5_o.jpg" data-mid="17206289" border="0" align="left"/> (spice boxes) Bright, bold colors and the kinetic "house" system reflect the differing regions and flavors of the spice world, contained under a single roof <img src="http://payload.cargocollective.com/1/3/107221/1374334/crgoslt1.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgoslt1_o.jpg" data-mid="17245309" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1374334/crgoslt2.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgoslt2_o.jpg" data-mid="17245504" border="0" align="left"/>{image 13}<img src="http://payload.cargocollective.com/1/3/107221/1374334/crgo6.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgo6_o.jpg" data-mid="17245144" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1374334/tubes.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/tubes_o.jpg" data-mid="17244903" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1374334/crgooil2.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgooil2_o.jpg" data-mid="17245775" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1374334/crgooil3.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgooil3_o.jpg" data-mid="17246777" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/107221/1374334/crgooil1.jpg" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/3/107221/1374334/crgooil1_o.jpg" data-mid="17246462" border="0" align="left"/> (salt tins, spice tubes, oil cans) Client: Kochi Spicehouse Genre: Packaging, branding, brand extension. Instructor: Karen Dorff For this project, students were assigned a basic genre of client.... http://cargocollective.com/clairemorales/Misc-Illustration http://cargocollective.com/clairemorales/following/clairemorales/Misc-Illustration Mon, 10 Dec 2012 16:01:56 +0000 Claire Morales 4380172 A collection of stuff I've done for clients and for fun. <img src="http://payload104.cargocollective.com/1/3/107221/4380172/diadelosmuertos_LR.jpg" width="360" height="756" width_o="360" height_o="756" src_o="http://payload104.cargocollective.com/1/3/107221/4380172/diadelosmuertos_LR_o.jpg" data-mid="23184897" border="0" align="left"/> Zukali gourmet's web banner for Dia de Los Muertos A collection of stuff I've done for clients and for fun. Zukali gourmet's web banner for Dia de Los Muertos