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<channel>
	<title>Claire Medcalf</title>
	<link>http://cargocollective.com</link>
	<description>Claire Medcalf</description>
	<pubDate>Fri, 09 Dec 2011 04:46:54 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Ask Men</title>
				
		<link>http://cargocollective.com/clairemedcalf/Ask-Men</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/Ask-Men</comments>

		<pubDate>Fri, 09 Dec 2011 04:46:54 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[Creative, Copywriter]]></category>

		<guid isPermaLink="false">2134852</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/119696/2134852/AMlogo.jpg" width="128" height="26" width_o="128" height_o="26" src_o="http://payload.cargocollective.com/1/3/119696/2134852/AMlogo_o.jpg" data-mid="10835643"  border="0" align="left"/&#62; AskMen.com is the place to advertise online – media planners and directors all over London can finally relax knowing they will reach the largest male audience in lifestyle media.

Creative and Copywriter as part of a team at Clinic. Here the initial DM is sent to senior media planner and director recipients, and the EDM is for a wider agency audience – inviting them to a convenient, relaxing, and informative roadshow event.

Visit the site here: http://askmen.com/

&#60;img src="http://payload.cargocollective.com/1/3/119696/2134852/Askmen_DM_72_860.jpg" width="860" height="608" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2134852/Askmen_DM_72_o.jpg" data-mid="11135830"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2134852/AMbox3_860.jpg" width="860" height="557" width_o="987" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2134852/AMbox3_o.jpg" data-mid="11135827"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2134852/AskMen_roadshow_72_860.jpg" width="860" height="484" width_o="1135" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2134852/AskMen_roadshow_72_o.jpg" data-mid="11135955"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2134852/Askmen_EDM_72.jpg" width="412" height="640" width_o="412" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2134852/Askmen_EDM_72_o.jpg" data-mid="11135854"  border="0" align="left"/&#62;</description>
		
		<excerpt> AskMen.com is the place to advertise online – media planners and directors all over London can finally relax knowing they will reach the largest male audience...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Network Rail</title>
				
		<link>http://cargocollective.com/clairemedcalf/Network-Rail</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/Network-Rail</comments>

		<pubDate>Mon, 05 Dec 2011 14:43:20 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[Copywriter]]></category>

		<guid isPermaLink="false">2126709</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/119696/2126709/netraillogo.jpg" width="128" height="46" width_o="128" height_o="46" src_o="http://payload.cargocollective.com/1/3/119696/2126709/netraillogo_o.jpg" data-mid="11136323"  border="0" align="left"/&#62; Network Rail own and operate Britain's rail infrastructure. At Clinic I produced copy for their 'You Make the Difference awards 2011' email.

Visit the site here:  http://www.networkrail.co.uk/

&#60;img src="http://payload.cargocollective.com/1/3/119696/2126709/YMTD invite email.jpg" width="630" height="640" width_o="630" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126709/YMTD invite email_o.jpg" data-mid="10846984"  border="0" align="left"/&#62;</description>
		
		<excerpt> Network Rail own and operate Britain's rail infrastructure. At Clinic I produced copy for their 'You Make the Difference awards 2011' email.  Visit the site here: ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/119696/2126709/prt_1319988313.jpg" />

	</item>
		
		
	<item>
		<title>Wee Day Out</title>
				
		<link>http://cargocollective.com/clairemedcalf/Wee-Day-Out</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/Wee-Day-Out</comments>

		<pubDate>Sun, 30 Oct 2011 10:47:46 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[Creative, Copywriter]]></category>

		<guid isPermaLink="false">2126703</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/119696/2126703/weedayoutlogo.jpg" width="128" height="88" width_o="128" height_o="88" src_o="http://payload.cargocollective.com/1/3/119696/2126703/weedayoutlogo_o.jpg" data-mid="10847163"  border="0" align="left"/&#62; Wee Day Out is a website that pinpoints accessible toilets across the UK so those that need certain facilities can enjoy a day out without getting caught short. I was a creative as part of a team at Social Innovation Camp Scotland.

Visit the site here: http://www.weedayout.com This site is no longer live.

&#60;img src="http://payload.cargocollective.com/1/3/119696/2126703/WeeDayOutAbout_860.jpg" width="860" height="529" width_o="1039" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126703/WeeDayOutAbout_o.jpg" data-mid="10847029"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126703/WeeDayOutHome_860.jpg" width="860" height="530" width_o="1037" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126703/WeeDayOutHome_o.jpg" data-mid="10847032"  border="0" align="left"/&#62;</description>
		
		<excerpt> Wee Day Out is a website that pinpoints accessible toilets across the UK so those that need certain facilities can enjoy a day out without getting caught short. I...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/119696/2126703/prt_1319989525.jpg" />

	</item>
		
		
	<item>
		<title>On The Go Tours</title>
				
		<link>http://cargocollective.com/clairemedcalf/On-The-Go-Tours</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/On-The-Go-Tours</comments>

		<pubDate>Fri, 21 Oct 2011 09:47:10 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[Copywriter]]></category>

		<guid isPermaLink="false">2126692</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/119696/2126692/onthegologo2.jpg" width="128" height="135" width_o="128" height_o="135" src_o="http://payload.cargocollective.com/1/3/119696/2126692/onthegologo2_o.jpg" data-mid="10795327"  border="0" align="left"/&#62; Get Rid of Me is a competition run every year by the travel company On The Go Tours. I produced the web copy for the first round in 2010.

Visit the site here: http://www.getridofme.com/

&#60;img src="http://payload.cargocollective.com/1/3/119696/2126692/gromotgt_860.jpg" width="860" height="546" width_o="1007" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126692/gromotgt_o.jpg" data-mid="10795093"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126692/gromprize1_860.jpg" width="860" height="552" width_o="996" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126692/gromprize1_o.jpg" data-mid="10795096"  border="0" align="left"/&#62;</description>
		
		<excerpt> Get Rid of Me is a competition run every year by the travel company On The Go Tours. I produced the web copy for the first round in 2010.  Visit the site here:...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/119696/2126692/prt_1318876312.jpg" />

	</item>
		
		
	<item>
		<title>Soho Gyms</title>
				
		<link>http://cargocollective.com/clairemedcalf/Soho-Gyms</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/Soho-Gyms</comments>

		<pubDate>Fri, 21 Oct 2011 09:29:18 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[Creative, Copywriter]]></category>

		<guid isPermaLink="false">2126714</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/119696/2126714/sohologo.jpg" width="128" height="148" width_o="128" height_o="148" src_o="http://payload.cargocollective.com/1/3/119696/2126714/sohologo_o.jpg" data-mid="10909714"  border="0" align="left"/&#62; Soho Gyms were having a social for their Clapham members. They wanted the party to happen online too.

To encourage tweeting #sohosocial we tagged everything in the bar with physical tags explaining what to do. On the screens  the latest tweets and twitpics showed up in the live feed. It received tweets from as far as Mykonos. I worked on this as part of a team at Clinic.

Visit the site here: http://www.sohogyms.com/

&#60;img src="http://payload.cargocollective.com/1/3/119696/2126714/stamped_arm.jpg" width="457" height="640" width_o="457" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126714/stamped_arm_o.jpg" data-mid="11198399"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126714/tag3_860.jpg" width="853" height="640" width_o="853" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126714/tag3_o.jpg" data-mid="11198406"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126714/tag4_860.jpg" width="853" height="640" width_o="853" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126714/tag4_o.jpg" data-mid="11198408"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126714/soho-champagne11.jpg" width="480" height="640" width_o="480" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126714/soho-champagne11_o.jpg" data-mid="10835369"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126714/soho-glitter-sign1_860.jpg" width="853" height="640" width_o="853" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126714/soho-glitter-sign1_o.jpg" data-mid="10835371"  border="0" align="left"/&#62;</description>
		
		<excerpt> Soho Gyms were having a social for their Clapham members. They wanted the party to happen online too.  To encourage tweeting #sohosocial we tagged everything in...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/119696/2126714/prt_1319205110.jpg" />

	</item>
		
		
	<item>
		<title>Turner Media Innovations</title>
				
		<link>http://cargocollective.com/clairemedcalf/Turner-Media-Innovations</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/Turner-Media-Innovations</comments>

		<pubDate>Fri, 21 Oct 2011 08:45:07 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[Creative, Copywriter]]></category>

		<guid isPermaLink="false">2126657</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/119696/2126657/Turnerlogo2.jpg" width="128" height="36" width_o="128" height_o="36" src_o="http://payload.cargocollective.com/1/3/119696/2126657/Turnerlogo2_o.jpg" data-mid="10860287"  border="0" align="left"/&#62; Turner Media Innovations help brands engage audiences through their channels. They wanted an ad for toy press that took direct inspiration from famous and successful advertising campaigns. I worked on this as part of a team at Clinic.

Visit the site here: http://www.turnermediainnovations.com/

&#60;img src="http://payload.cargocollective.com/1/3/119696/2126657/TMIprintad_860.jpg" width="860" height="496" width_o="1108" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126657/TMIprintad_o.jpg" data-mid="10847287"  border="0" align="left"/&#62;</description>
		
		<excerpt> Turner Media Innovations help brands engage audiences through their channels. They wanted an ad for toy press that took direct inspiration from famous and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/119696/2126657/prt_1319204577.jpg" />

	</item>
		
		
	<item>
		<title>The Pacific Institute</title>
				
		<link>http://cargocollective.com/clairemedcalf/The-Pacific-Institute</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/The-Pacific-Institute</comments>

		<pubDate>Fri, 21 Oct 2011 06:36:34 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[Copywriter]]></category>

		<guid isPermaLink="false">2126669</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/119696/2126669/tpi-logo-small.jpg" width="128" height="36" width_o="128" height_o="36" src_o="http://payload.cargocollective.com/1/3/119696/2126669/tpi-logo-small_o.jpg" data-mid="10860357"  border="0" align="left"/&#62; The Pacific Institute help individuals and businesses move from potential to performance. They asked Clinic for a little brand refresh, I had a look at their copy and tone of voice.

Visit the site here: http://www.pacificinstitute.co.uk/

&#60;img src="http://payload.cargocollective.com/1/3/119696/2126669/44266_TPI_Brand Guide_V7-1_860.jpg" width="860" height="608" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126669/44266_TPI_Brand Guide_V7-1_o.jpg" data-mid="10847256"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126669/44266_TPI_Brand Guide_V7-2_860.jpg" width="860" height="578" width_o="951" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126669/44266_TPI_Brand Guide_V7-2_o.jpg" data-mid="10847258"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126669/TPIscreenshot_860.jpg" width="860" height="520" width_o="1058" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126669/TPIscreenshot_o.jpg" data-mid="10906907"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126669/TPIscreenshot2_860.jpg" width="860" height="520" width_o="1058" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126669/TPIscreenshot2_o.jpg" data-mid="10906908"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126669/TPIscreenshot3_860.jpg" width="860" height="520" width_o="1058" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126669/TPIscreenshot3_o.jpg" data-mid="10906910"  border="0" align="left"/&#62;</description>
		
		<excerpt> The Pacific Institute help individuals and businesses move from potential to performance. They asked Clinic for a little brand refresh, I had a look at their copy...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/119696/2126669/prt_1319988992.jpg" />

	</item>
		
		
	<item>
		<title>An Urban Om</title>
				
		<link>http://cargocollective.com/clairemedcalf/An-Urban-Om</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/An-Urban-Om</comments>

		<pubDate>Fri, 21 Oct 2011 06:06:05 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[Copywriter]]></category>

		<guid isPermaLink="false">2126727</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/119696/2126727/urbanom.jpg" width="128" height="24" width_o="128" height_o="24" src_o="http://payload.cargocollective.com/1/3/119696/2126727/urbanom_o.jpg" data-mid="10794356"  border="0" align="left"/&#62; Bridget Stacey teaches the ancient practice of yoga with a modern approach. I take her class and edit the copy for her workshop flyers.

Visit the site here: http://anurbanom.com/

&#60;img src="http://payload.cargocollective.com/1/3/119696/2126727/yoga workshop flyer.jpg" width="447" height="640" width_o="447" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126727/yoga workshop flyer_o.jpg" data-mid="10794181"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126727/WORKSHOPS x 3 DISCOUNT ESHOT.jpg" width="453" height="640" width_o="453" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126727/WORKSHOPS x 3 DISCOUNT ESHOT_o.jpg" data-mid="12142940"  border="0" align="left"/&#62;</description>
		
		<excerpt> Bridget Stacey teaches the ancient practice of yoga with a modern approach. I take her class and edit the copy for her workshop flyers.  Visit the site here:...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/119696/2126727/prt_1318875059.jpg" />

	</item>
		
		
	<item>
		<title>Society of London Theatre</title>
				
		<link>http://cargocollective.com/clairemedcalf/Society-of-London-Theatre</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/Society-of-London-Theatre</comments>

		<pubDate>Fri, 21 Oct 2011 05:59:05 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[Copywriter]]></category>

		<guid isPermaLink="false">2126677</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/119696/2126677/SOLTlogo.jpg" width="128" height="128" width_o="128" height_o="128" src_o="http://payload.cargocollective.com/1/3/119696/2126677/SOLTlogo_o.jpg" data-mid="10860420"  border="0" align="left"/&#62; The Society of London Theatre (SOLT) represents the producers, theatre owners and managers of theatres in central London. They also do lots to promote theatre-going. At Clinic I worked on the brand guidelines to support the existing concept for tkts which is administered by SOLT.

Visit the site here: http://www.solt.co.uk/

&#60;img src="http://payload.cargocollective.com/1/3/119696/2126677/TKTS_Brand Guide_V1-1_860.jpg" width="860" height="581" width_o="947" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126677/TKTS_Brand Guide_V1-1_o.jpg" data-mid="10847201"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/119696/2126677/TKTS_Brand Guide_V1-2_860.jpg" width="860" height="539" width_o="1020" height_o="640" src_o="http://payload.cargocollective.com/1/3/119696/2126677/TKTS_Brand Guide_V1-2_o.jpg" data-mid="10847204"  border="0" align="left"/&#62;</description>
		
		<excerpt> The Society of London Theatre (SOLT) represents the producers, theatre owners and managers of theatres in central London. They also do lots to promote...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/119696/2126677/prt_1319194695.jpg" />

	</item>
		
		
	<item>
		<title>Friends</title>
				
		<link>http://cargocollective.com/clairemedcalf/Friends</link>

		<comments>http://cargocollective.com/clairemedcalf/following/clairemedcalf/Friends</comments>

		<pubDate>Tue, 21 Jun 2011 15:25:48 +0000</pubDate>

		<dc:creator>Claire Medcalf</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1562638</guid>

		<description>Some lovely people with lovely projects and lovely websites.

Hunter Gatherers: http://hunter-gatherers.co.uk/
ANDOR: http://www.creativeandorcultural.com/
The Create Place: http://www.thecreateplace.co.uk/
Crafty Fox Market: http://craftyfoxmarket.blogspot.com/
Caroline Glover: http://www.carolineglover.co.uk/
Lucy Barber: http://lucybarber.co.uk/
Drew Cox: http://www.drewcox.co.uk/
Ben Metcalf: http://banjosplace.tumblr.com/
Katee Hui: http://katee.org/
Sangeet Gyawali: http://www.sangeight.com/</description>
		
		<excerpt>Some lovely people with lovely projects and lovely websites.  Hunter Gatherers: http://hunter-gatherers.co.uk/ ANDOR: http://www.creativeandorcultural.com/ The...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/119696/1562638/prt_1308687891.jpg" />

	</item>
		
	</channel>
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