http://cargocollective.com Chelsea Davison Mon, 14 Jan 2013 00:35:06 +0000 http://cargocollective.com en http://cargocollective.com/chelseadavison/Rebranding-Islam http://cargocollective.com/chelseadavison/following/chelseadavison/Rebranding-Islam Mon, 14 Jan 2013 00:35:06 +0000 Chelsea Davison 4643846 Winner of: <img src="http://payload117.cargocollective.com/1/6/215716/4643846/yg gold.jpg" width="463" height="86" width_o="463" height_o="86" src_o="http://payload117.cargocollective.com/1/6/215716/4643846/yg gold_o.jpg" data-mid="26540799" border="0" align="left"/> Judged by Jim Riswold Executive Director W+K12, Wieden+Kennedy Islam has an image problem in the United States, one that we'd like to change. <img src="http://payload117.cargocollective.com/1/6/215716/4643846/islam.jpg" width="384" height="197" width_o="384" height_o="197" src_o="http://payload117.cargocollective.com/1/6/215716/4643846/islam_o.jpg" data-mid="26546829" border="0" align="left"/> People believe Islam is violent because they've heard about jihad, but few of them know any other verses from the Quran. However, many of these people (like the sign holder above) choose to stay ignorant and view pro-Islamic arguments as anti-American and Anti-Christian. So, rather than just tell people "Muslims are just like Christians," we want to engage people to experience the similarities between the two religions for themselves. A poster campaign will highlight positive verses from both the Quran and the Bible, and will ask the viewer to identify which holy book the text is from. Viewers can go to the given URL and vote on each specific poster. By unknowingly mistaking Islamic and Christian values, prejudiced Americans will realize for themselves that the religions are BOTH about love. And, as passersby visit the microsite, they will discover more about Islam by themselves, without shutting anyone else out. Poster Examples: <img src="http://payload117.cargocollective.com/1/6/215716/4643846/posters.jpg" width="572" height="2253" width_o="572" height_o="2253" src_o="http://payload117.cargocollective.com/1/6/215716/4643846/posters_o.jpg" data-mid="26546964" border="0" align="left"/> In Action: <img src="http://payload117.cargocollective.com/1/6/215716/4643846/inaction.jpg" width="572" height="353" width_o="572" height_o="353" src_o="http://payload117.cargocollective.com/1/6/215716/4643846/inaction_o.jpg" data-mid="26547046" border="0" align="left"/> Microsite Example: <img src="http://payload117.cargocollective.com/1/6/215716/4643846/islam phonevote.jpg" width="600" height="534" width_o="600" height_o="534" src_o="http://payload117.cargocollective.com/1/6/215716/4643846/islam phonevote_o.jpg" data-mid="26547130" border="0" align="left"/> When people go to the website, the phone detects the location and lets the viewer vote on the specific poster. Barriers to Changing Prejudice: - Logic isn’t effective. “It is primarily the emotional aspect of attitudes that makes a prejudiced person hard to argue with; logic is not effective in countering emotions—people will ignore or distort any challenge to their belief.”1 Therefore pointing out hypocrisy (for example “All I need to know about Christianity I learned in the Crusades”) is not effective. - Confirmation Bias. People often value data according to how much that information either supports or goes against an existing belief they hold.2 So, just providing statistics (for example “42% of Muslims said they volunteer regularly compared with 29% of all Americans”3) is not enough to change public opinion. - Making exceptions. When presented with an information that contradicts the stereotype, the biased person will often explain away the inconsistency by either saying the behavior is “the result of special circumstances, instead of the actor's true nature” or by “sub-typing” the individual as an exception to the rule. Thus, highlighting individuals who defy the stereotype (for example “Aalia is a practicing Muslim, a surgeon who saves lives, and a proud American”) is not enough to change the view of the full group.4 1. Elliot Aronson, Timothy Wilson, and Robin Akert, eds., Social Psychology, Sixth Edition, accessed December 18, 2012, http://wps.prenhall.com/hss_aronson_socpsych_6/64/16429/4205981.cw/-/4206029/index.html 2. Raymond S. Nickerson, “Confirmation Bias: A Ubiquitous Phenomenon in Many Guises,” Review of General Psychology Vol. 2. No. 2 (1998): 175-220, accessed December 18, 2012, http://psy2.ucsd.edu/~mckenzie/nickersonConfirmationBias.pdf 3. “American Muslim Voter Characteristics” Council on American-Islamic Relations, accessed December 18, 2012, http://www.cair.com/beyondstereotypes/journalist_guide-15.pdf 4. Diane Mackie and Eliot R. Smith, eds., Social Psychology, Third Edition, accessed December 18, 2012, http://psypress.co.uk/smithandmackie/resources/topic.asp?topic=ch05-tp-03 AD: Jamie Shin. Winner of: Judged by Jim Riswold Executive Director W+K12, Wieden+Kennedy Islam has an image problem in the United States, one that we'd like to change. ... http://cargocollective.com/chelseadavison/Emergency-Couch-Connection http://cargocollective.com/chelseadavison/following/chelseadavison/Emergency-Couch-Connection Fri, 21 Dec 2012 03:27:26 +0000 Chelsea Davison 4644437 Winner of: <img src="http://payload117.cargocollective.com/1/6/215716/4644437/yg gold.jpg" width="463" height="86" width_o="463" height_o="86" src_o="http://payload117.cargocollective.com/1/6/215716/4644437/yg gold_o.jpg" data-mid="24727315" border="0" align="left"/> Judged by David Lee Worldwide Digital ECD, TBWAWorldwide After Hurricane Sandy, many people needed a place to stay but were unaware of where to go. Meanwhile, many people with extra couches or rooms did not know which friends were in need of help. With the Emergency Couch Connection, Facebook can connect people with available housing during a disaster. <img src="http://payload117.cargocollective.com/1/6/215716/4644437/couch title.jpg" width="446" height="197" width_o="446" height_o="197" src_o="http://payload117.cargocollective.com/1/6/215716/4644437/couch title_o.jpg" data-mid="26547597" border="0" align="left"/> Facebook users in crisis areas receive an alert via mobile and mini feed inviting them to use the Couch Connection app. They can begin by either offering up a couch or looking for one based on their location. <img src="http://payload117.cargocollective.com/1/6/215716/4644437/couch screen1.jpg" width="670" height="827" width_o="985" height_o="1216" src_o="http://payload117.cargocollective.com/1/6/215716/4644437/couch screen1_o.jpg" data-mid="26547636" border="0" align="left"/> <img src="http://payload117.cargocollective.com/1/6/215716/4644437/vertical2.jpg" width="648" height="1988" width_o="648" height_o="1988" src_o="http://payload117.cargocollective.com/1/6/215716/4644437/vertical2_o.jpg" data-mid="26548119" border="0" align="left"/> <img src="http://payload117.cargocollective.com/1/6/215716/4644437/couch screen3.jpg" width="670" height="526" width_o="985" height_o="774" src_o="http://payload117.cargocollective.com/1/6/215716/4644437/couch screen3_o.jpg" data-mid="26548165" border="0" align="left"/> Awareness of the program will begin when people first receive the alert and will spread organically as more people opt into the app and see friends using it. AD: Jamie Shin. Winner of: Judged by David Lee Worldwide Digital ECD, TBWAWorldwide After Hurricane Sandy, many people needed a place to stay but were unaware of where to go.... http://cargocollective.com/chelseadavison/Yaz-Birth-Control http://cargocollective.com/chelseadavison/following/chelseadavison/Yaz-Birth-Control Thu, 06 Sep 2012 21:18:41 +0000 Chelsea Davison 3055689 Birth control ads typically depict girls dancing in swimsuits and hula hooping. Pregnancy, however, is many girls' worst nightmare, so let's cut the cheery euphemisms and tell it like it is. <img src="http://payload37.cargocollective.com/1/6/215716/3055689/yaz new green small.jpg" width="576" height="720" width_o="576" height_o="720" src_o="http://payload37.cargocollective.com/1/6/215716/3055689/yaz new green small_o.jpg" data-mid="21577514" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/6/215716/3055689/yaz new tan small.jpg" width="576" height="720" width_o="576" height_o="720" src_o="http://payload37.cargocollective.com/1/6/215716/3055689/yaz new tan small_o.jpg" data-mid="21577518" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/6/215716/3055689/yaz new aqua small.jpg" width="576" height="720" width_o="576" height_o="720" src_o="http://payload37.cargocollective.com/1/6/215716/3055689/yaz new aqua small_o.jpg" data-mid="21577507" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/6/215716/3055689/yaz new red small.jpg" width="576" height="720" width_o="576" height_o="720" src_o="http://payload37.cargocollective.com/1/6/215716/3055689/yaz new red small_o.jpg" data-mid="21577515" border="0" align="left"/> Birth control ads typically depict girls dancing in swimsuits and hula hooping. Pregnancy, however, is many girls' worst nightmare, so let's cut the cheery... http://cargocollective.com/chelseadavison/Trick-or-Treat-for-UNICEF http://cargocollective.com/chelseadavison/following/chelseadavison/Trick-or-Treat-for-UNICEF Wed, 22 Aug 2012 00:14:12 +0000 Chelsea Davison 3953243 Produced at BBH Unsurprisingly, kids care more about gorging themselves on candy than ending worldwide starvation. So, to pump up the appeal of the historic Trick-or-Treat for UNICEF program, BBH transformed the collection boxes into adorable Halloween characters. My part in this was to bring those characters to life, so I wrote a script introducing the new gang and their mission. The video is featured on the Trick-or-Treat for UNICEF as well as being the intro to the Trick-or-Treat for UNICEF DVDs sent to schools across the country. <img src="http://payload82.cargocollective.com/1/6/215716/3953243/unicef.jpeg" width="670" height="174" width_o="996" height_o="260" src_o="http://payload82.cargocollective.com/1/6/215716/3953243/unicef_o.jpeg" data-mid="20657831" border="0" align="left"/> Produced at BBH Unsurprisingly, kids care more about gorging themselves on candy than ending worldwide starvation. So, to pump up the appeal of the historic... http://cargocollective.com/chelseadavison/Cole-Haan http://cargocollective.com/chelseadavison/following/chelseadavison/Cole-Haan Fri, 10 Aug 2012 11:44:16 +0000 Chelsea Davison 3895881 Produced at BBH To launch Cole Haan's new Chelsea Pump, BBH created a campaign built on the fact that when you have a wearable pair of heels, there's no reason to go home early. My part in this was to think up lines encouraging New Yorkers to stay out. These glow-in-the-dark messages were painted on rolling gates, strategically located next to bars and subway stops where people might be tempted to go home. Cole Haan - #DontGoHome Case Study 145 Allen St<img src="http://payload79.cargocollective.com/1/6/215716/3895881/no great story.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload79.cargocollective.com/1/6/215716/3895881/no great story_o.jpeg" data-mid="20337781" border="0" align="left"/> 558 Driggs Ave, Brooklyn <img src="http://payload79.cargocollective.com/1/6/215716/3895881/unicycle.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload79.cargocollective.com/1/6/215716/3895881/unicycle_o.jpeg" data-mid="20337778" border="0" align="left"/> 120 Bedford, Brooklyn<img src="http://payload79.cargocollective.com/1/6/215716/3895881/14 hours.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload79.cargocollective.com/1/6/215716/3895881/14 hours_o.jpeg" data-mid="20337780" border="0" align="left"/> 176 Bowery<img src="http://payload79.cargocollective.com/1/6/215716/3895881/diary.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload79.cargocollective.com/1/6/215716/3895881/diary_o.jpeg" data-mid="21966058" border="0" align="left"/> 186 Mott St<img src="http://payload79.cargocollective.com/1/6/215716/3895881/reality shows.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload79.cargocollective.com/1/6/215716/3895881/reality shows_o.jpeg" data-mid="21305348" border="0" align="left"/> 348 Bowery<img src="http://payload79.cargocollective.com/1/6/215716/3895881/gym.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload79.cargocollective.com/1/6/215716/3895881/gym_o.jpeg" data-mid="20519943" border="0" align="left"/> 130 Orchard St. <img src="http://payload79.cargocollective.com/1/6/215716/3895881/double.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload79.cargocollective.com/1/6/215716/3895881/double_o.jpeg" data-mid="20519942" border="0" align="left"/> As the 22 headlines went up, the tweets and instagram photos started coming in, proving a night of dancing and drinking with friends beats watching Law & Order reruns alone in your Snuggie. <img src="http://payload79.cargocollective.com/1/6/215716/3895881/tweets.jpg" width="515" height="417" width_o="515" height_o="417" src_o="http://payload79.cargocollective.com/1/6/215716/3895881/tweets_o.jpg" data-mid="20337902" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/6/215716/3895881/billboard.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload79.cargocollective.com/1/6/215716/3895881/billboard_o.jpeg" data-mid="21966081" border="0" align="left"/> Produced at BBH To launch Cole Haan's new Chelsea Pump, BBH created a campaign built on the fact that when you have a wearable pair of heels, there's no reason to... http://cargocollective.com/chelseadavison/Truth-or-Dare http://cargocollective.com/chelseadavison/following/chelseadavison/Truth-or-Dare Sun, 10 Jun 2012 20:07:30 +0000 Chelsea Davison 3563640 Covered by <img src="http://payload63.cargocollective.com/1/6/215716/3563640/truth or dare press color copy.jpg" width="670" height="146" width_o="709" height_o="155" src_o="http://payload63.cargocollective.com/1/6/215716/3563640/truth or dare press color copy_o.jpg" data-mid="20151682" border="0" align="left"/> New Yorkers usually avoid eye contact with strangers as if their life depended on it--though if they're in Thompkins Square Park after midnight, if probably does--so I decided to bring this group of cold, soulless humans together, at least for one afternoon. And what better way, than by bringing back the public embarrassment of middle school pastimes. Using a budget of $23.25 (all of which was spent on bagels for the friends who covertly filmed), I put the 300 cards around Washington Square Park. <img src="http://payload63.cargocollective.com/1/6/215716/3563640/collage1.jpg" width="670" height="800" width_o="612" height_o="720" src_o="http://payload63.cargocollective.com/1/6/215716/3563640/collage1_o.jpg" data-mid="21189841" border="0" align="left"> Answers to truths could be tweeted @TruthOrDareNYC, and sure enough, the Twitter account received some great responses, a few of which were retweeted. <img src="http://payload63.cargocollective.com/1/6/215716/3563640/Screen shot 2012-06-10 at 9.34.png" width="670" height="283" width_o="696" height_o="294" src_o="http://payload63.cargocollective.com/1/6/215716/3563640/Screen shot 2012-06-10 at 9.34_o.png" data-mid="18435121" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/6/215716/3563640/Screen shot 2012-06-10 at 8.55.34 PM.png" width="514" height="291" width_o="514" height_o="291" src_o="http://payload63.cargocollective.com/1/6/215716/3563640/Screen shot 2012-06-10 at 8.55.34 PM_o.png" data-mid="18434308" border="0" align="left"/> The project also got some amazing press: - via CNN Watch New Yorkers Play an Epic Game of Truth or Dare - via MSN Truth or dare - two ways of bringing New York together - via The Independent Video: Watch New Yorkers Stumble Upon Random Game Of Truth Or Dare - via Gothamist Giant Truth or Dare game turns New York into a middle-school party - via Grist Truth or Dare of the Day - via The Daily What Giant Game of Truth or Dare Forces New Yorkers Out of Their Shells - via PSFK Additional mentions by CBS News, MSNBC's Dylan Ratigan Show, BuzzFeed, and countless others. Thanks New York. Now we can go back to dutifully shunning each other, for fear of getting stabbed. Covered by New Yorkers usually avoid eye contact with strangers as if their life depended on it--though if they're in Thompkins Square Park after midnight, if... http://cargocollective.com/chelseadavison/Comedy-Other-Projects http://cargocollective.com/chelseadavison/following/chelseadavison/Comedy-Other-Projects Thu, 10 May 2012 22:16:05 +0000 Chelsea Davison 3383668 I work on a lot of fun side projects. Lena Dunham's Audition for Zero Dark Thirty: Covered by: <img src="http://payload54.cargocollective.com/1/6/215716/3383668/video press.jpg" width="670" height="190" width_o="684" height_o="194" src_o="http://payload54.cargocollective.com/1/6/215716/3383668/video press_o.jpg" data-mid="27232946" border="0" align="left"/> I write a comedy blog: What I Fucked Up. <img src="http://payload54.cargocollective.com/1/6/215716/3383668/wifu.jpg" width="510" height="134" width_o="510" height_o="134" src_o="http://payload54.cargocollective.com/1/6/215716/3383668/wifu_o.jpg" data-mid="27235082" border="0" align="left"/> Firefly Valentines Covered by: <img src="http://payload54.cargocollective.com/1/6/215716/3383668/firefly.jpg" width="426" height="64" width_o="426" height_o="64" src_o="http://payload54.cargocollective.com/1/6/215716/3383668/firefly_o.jpg" data-mid="27233204" border="0" align="left"/> And sometimes I tell jokes. You should come. Below is a video of some stand-up: Or if you aren't in NY, you can always follow me on Twitter. I work on a lot of fun side projects. Lena Dunham's Audition for Zero Dark Thirty: Covered by: I write a comedy blog: What I Fucked Up. Firefly Valentines... http://cargocollective.com/chelseadavison/Harley-Davidson http://cargocollective.com/chelseadavison/following/chelseadavison/Harley-Davidson Tue, 20 Mar 2012 20:53:57 +0000 Chelsea Davison 3047368 If you've got the Harley attitude, you don't take shit from anyone, even gravity. <img src="http://payload37.cargocollective.com/1/6/215716/3047368/harley billboard.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload37.cargocollective.com/1/6/215716/3047368/harley billboard_o.jpg" data-mid="20783013" border="0" align="left"/> Even mundane places are not off limits. Painted highway road lines (along with the logo and copy) on the floor remind passersby that right now they could be riding on a Harley instead. <img src="http://payload37.cargocollective.com/1/6/215716/3047368/harley escalator2.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload37.cargocollective.com/1/6/215716/3047368/harley escalator2_o.jpg" data-mid="20783475" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/6/215716/3047368/harley airport2.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload37.cargocollective.com/1/6/215716/3047368/harley airport2_o.jpg" data-mid="20783396" border="0" align="left"/> To prepare riders to go wherever the fuck they want, Harley will release a Survival Guide app, with tips on everything from fighting bears to escaping soccer moms. <img src="http://payload37.cargocollective.com/1/6/215716/3047368/harley mobile app complete.jpg" width="670" height="1317" width_o="996" height_o="1958" src_o="http://payload37.cargocollective.com/1/6/215716/3047368/harley mobile app complete_o.jpg" data-mid="21850061" border="0" align="left"/> To show that in print Harley doesn't heed any boundaries, the motorcycle would drive right over featured articles in magazines to create a new sort of two page spread. The real, unblocked feature would be located directly behind the Harley-Davidson version of the feature. <img src="http://payload37.cargocollective.com/1/6/215716/3047368/harley magazinefull.jpg" width="670" height="1599" width_o="905" height_o="2160" src_o="http://payload37.cargocollective.com/1/6/215716/3047368/harley magazinefull_o.jpg" data-mid="21774515" border="0" align="left"/> Similarly on TV, Harley will ride right through other commercials' sets, telling viewers that the only thing they really need is waiting for them on the road. <img src="http://payload37.cargocollective.com/1/6/215716/3047368/harley script.png" width="670" height="738" width_o="756" height_o="833" src_o="http://payload37.cargocollective.com/1/6/215716/3047368/harley script_o.png" data-mid="21773091" border="0" align="left"/> If you've got the Harley attitude, you don't take shit from anyone, even gravity. Even mundane places are not off limits. Painted highway road lines (along with... http://cargocollective.com/chelseadavison/Docracy http://cargocollective.com/chelseadavison/following/chelseadavison/Docracy Sat, 17 Mar 2012 23:43:54 +0000 Chelsea Davison 3026561 Produced at BBH Covered by<img src="http://payload36.cargocollective.com/1/6/215716/3026561/press.jpg" width="670" height="90" width_o="701" height_o="95" src_o="http://payload36.cargocollective.com/1/6/215716/3026561/press_o.jpg" data-mid="20921757" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/6/215716/3026561/winner.jpg" width="219" height="95" width_o="219" height_o="95" src_o="http://payload36.cargocollective.com/1/6/215716/3026561/winner_o.jpg" data-mid="20285920" border="0" align="left"/> Legal documents are not sexy. So to make a start-up offering free open-source legal documents famous (the brief for my internship at BBH), my team needed to show the need for legal docs in a non- snoozy way. We set our sights on the freelance community, a niche user base with immense potential for Docracy. Many inexperienced freelancers don't realize the necessity for legal agreements until they've been burned. So, we set up a social experiment to show what can happen without a contract : This video received over 250k views, and directed viewers to our custom microsite, www.dontgetscrewedover.com. There they found information about Docracy, other scenarios where legal documents are hugely important, and links to tons of actual contracts. <img src="http://payload36.cargocollective.com/1/6/215716/3026561/Screen shot 2012-08-03 at 10.05.15 PM.png" width="791" height="498" width_o="1197" height_o="728" src_o="http://payload36.cargocollective.com/1/6/215716/3026561/Screen shot 2012-08-03 at 10.05.15 PM_o.png" data-mid="20139318" border="0" align="left"><img src="http://payload36.cargocollective.com/1/6/215716/3026561/docracycopy.jpg" width="670" height="421" width_o="791" height_o="498" src_o="http://payload36.cargocollective.com/1/6/215716/3026561/docracycopy_o.jpg" data-mid="21190254" border="0" align="left"/> The reaction to our campaign was immediate—word of mouth about the video and the campaign spread in the freelance community resulting in thousands of views and tweets, plus write-ups on Fast Company, The Freelancers Union, The Daily What, Agency Spy, and more within days of launch. <img src="http://payload36.cargocollective.com/1/6/215716/3026561/tweets docracy.jpg" width="791" height="498" width_o="1030" height_o="646" src_o="http://payload36.cargocollective.com/1/6/215716/3026561/tweets docracy_o.jpg" data-mid="20139622" border="0" align="left"> To prepare Docracy for this influx of traffic, we overhauled their branding. We identified a set of core brand values with which we gave Docracy a more human voice so that when the freelancers came, they found an easy and appealing resource. This new voice was extended through all site copy and brought to life through a short explanatory video: The best proof of success was the boost it gave to Docracy. Their registrants during the campaign grew by 300% compared to the two weeks before it launched, and suddenly they found themselves at the center of a conversation about contracts in the freelance world. Plus, hopefully because of our campaign, some freelancer won't get stiffed. Produced at BBH Covered by Legal documents are not sexy. So to make a start-up offering free open-source legal documents famous (the brief for my internship at...