Charlie Godinet Creative

Charlie Godinet Creative http://cargocollective.com Charlie Godinet Creative Tue, 16 May 2017 21:39:36 +0000 http://cargocollective.com en L&P LIVE http://cargocollective.com/charliegodinet/L-P-LIVE http://cargocollective.com/charliegodinet/following/charliegodinet/L-P-LIVE Tue, 16 May 2017 21:39:36 +0000 Charlie Godinet Creative 11160065 Traditionally investing in only summer brand activity, L&P wanted a socially led 'always on' campaign for 2016. So we created L&P Live, a weekly talk show set in the home of L&P - a dairy. The show spanned 3 seasons, 30 episodes in total and amassed over 3 million views. All of L&P's social networks were used as extended segments of the show; audience talkback on Facebook, roaming reporters on Snapchat and polling on Instagram. The show is hosted by comedians Tim Batt & Guy Montgomery and was produced by the guys who created 7days. Check out the first couple of episodes below and if you'd like see more head to the L&P Facebook page here S01 E01 S01 E02 Traditionally investing in only summer brand activity, L&P wanted a socially led 'always on' campaign for 2016. So we created L&P Live, a weekly talk show set in... ALL BLACKS http://cargocollective.com/charliegodinet/ALL-BLACKS http://cargocollective.com/charliegodinet/following/charliegodinet/ALL-BLACKS Tue, 16 May 2017 21:39:30 +0000 Charlie Godinet Creative 10559270 Working in New Zealand you inevitably come across on a number of All Blacks sponsorship briefs. Here's a few things I've done over the years. GATORADE - GETS THE ALL BLACKS OVER THE LINE For the 2017 Lions Tour we created a TVC that showed how Gatorade are with the All Blacks every step of the way to victory. ASB - THE ABS BLEND With the 2015 Rugby World Cup being played on the other side of the Globe, All Black matches were on in the wee hours of the morning here in NZ. So we got ASB to join forces with the All Blacks to create the ABS Blend – a special coffee to help get Kiwis up early to watch the games. The coffee is quick and powerful, just like the All Blacks. And the squad even helped to roast, grind and smash some of the beans into packs. This limited edition coffee was available free around the country, with a new batch delivered to ASB branches the day before each RWC match. TVC THE MAKING OF AIR NEW ZEALAND - ALL BLACKS AIR BRIDGES We transformed Air New Zealand’s international air bridges into the All Blacks' changing room during the 2011 Rugby World Cup. <img src="//payload412.cargocollective.com/1/9/289998/10559270/side1_o_1000.jpg" width="905" height="667" width_o="2048" height_o="1510" src_o="//payload412.cargocollective.com/1/9/289998/10559270/side1_o_2048.jpg" data-mid="69489017" border="0" align="left" data-title="905 — 1000 × 737"data-hi-res="//payload412.cargocollective.com/1/9/289998/10559270/side1_o_1600_c.jpg" /><img src="//payload412.cargocollective.com/1/9/289998/10559270/side2_o_1000.jpg" width="905" height="667" width_o="2048" height_o="1510" src_o="//payload412.cargocollective.com/1/9/289998/10559270/side2_o_2048.jpg" data-mid="69489018" border="0" align="left" data-title="905 — 1000 × 737"data-hi-res="//payload412.cargocollective.com/1/9/289998/10559270/side2_o_1600_c.jpg" /><img src="//payload412.cargocollective.com/1/9/289998/10559270/side6_o_1000.jpg" width="905" height="120" width_o="2048" height_o="274" src_o="//payload412.cargocollective.com/1/9/289998/10559270/side6_o_2048.jpg" data-mid="69489021" border="0" align="left" data-title="905 — 1000 × 133"data-hi-res="//payload412.cargocollective.com/1/9/289998/10559270/side6_o_1600_c.jpg" /><img src="//payload412.cargocollective.com/1/9/289998/10559270/side3_o_1000.jpg" width="905" height="143" width_o="2048" height_o="325" src_o="//payload412.cargocollective.com/1/9/289998/10559270/side3_o_2048.jpg" data-mid="69489019" border="0" align="left" data-title="905 — 1000 × 158"data-hi-res="//payload412.cargocollective.com/1/9/289998/10559270/side3_o_1600_c.jpg" /><img src="//payload412.cargocollective.com/1/9/289998/10559270/side4_o_1000.jpg" width="905" height="144" width_o="2048" height_o="327" src_o="//payload412.cargocollective.com/1/9/289998/10559270/side4_o_2048.jpg" data-mid="69489020" border="0" align="left" data-title="905 — 1000 × 159"data-hi-res="//payload412.cargocollective.com/1/9/289998/10559270/side4_o_1600_c.jpg" /> Working in New Zealand you inevitably come across on a number of All Blacks sponsorship briefs. Here's a few things I've done over the years. GATORADE - GETS THE... Fresh up - CHAD vs LARRY http://cargocollective.com/charliegodinet/Fresh-up-CHAD-vs-LARRY http://cargocollective.com/charliegodinet/following/charliegodinet/Fresh-up-CHAD-vs-LARRY Tue, 16 May 2017 21:38:55 +0000 Charlie Godinet Creative 12838677 In 2013, two mates from a small town in New Zealand had a hot curry race. The controversial ending was debated for the next four years. Until Fresh-up, an iconic Kiwi fruit juice targeted at competitive mates, discovered it online and offered them a rematch. In the form of their own 45 minute TV show. After two warm up challenges, which the boys took one a piece, they settled into the main event. 'Chad vs Larry' was broadcast live at primetime on New Zealand's largest television network. CASE STUDY OUTDOOR <img src="//payload526.cargocollective.com/1/9/289998/12838677/outdoor_670.jpg" width="670" height="634" width_o="670" height_o="634" src_o="//payload526.cargocollective.com/1/9/289998/12838677/outdoor_670.jpg" data-mid="68749776" border="0" align="left" data-title="905 (670) — 670 × 634"/> PROMO TVC WEB SERIES Chad and Larry's journey to the event was documented in a 6 part web series which can be viewed here. In 2013, two mates from a small town in New Zealand had a hot curry race. The controversial ending was debated for the next four years. Until Fresh-up, an iconic... State Insurance - Skip.done. http://cargocollective.com/charliegodinet/State-Insurance-Skip-done http://cargocollective.com/charliegodinet/following/charliegodinet/State-Insurance-Skip-done Wed, 29 Mar 2017 15:07:00 +0000 Charlie Godinet Creative 12678383 CASE STUDY GARDEN PRE-ROLL KITCHEN PRE-ROLL BATHROOM PRE-ROLL CASE STUDY GARDEN PRE-ROLL KITCHEN PRE-ROLL BATHROOM PRE-ROLL Tui Pilsner - ExBeerience http://cargocollective.com/charliegodinet/Tui-Pilsner-ExBeerience http://cargocollective.com/charliegodinet/following/charliegodinet/Tui-Pilsner-ExBeerience Wed, 06 Jan 2016 19:16:37 +0000 Charlie Godinet Creative 9919107 We all have ideas that die. This one hurt especially as it was half way through production when the plug got pulled. It was also when VR googles were just coming out. Anyway, enough with the sob story here's the idea. <img src="//payload380.cargocollective.com/1/9/289998/9919107/HeroExbeerience_1000.jpg" width="905" height="507" width_o="1268" height_o="711" src_o="//payload380.cargocollective.com/1/9/289998/9919107/HeroExbeerience_1268.jpg" data-mid="53391740" border="0" align="left" data-title="905 — 1000 × 560"data-hi-res="//payload380.cargocollective.com/1/9/289998/9919107/HeroExbeerience_1250.jpg" /> Tui wanted people to sample their new hoppier, full flavoured pilsner. To match this mighty drop we created the 'ExBeerience' a virtual reality journey through the Tui Pilsner universe. Drinkers would climb aboard a fibreglass sheep mounted with rockets, strap on an Oculus Rift headset and be handed a pint of Tui Pilsner. Upon sipping the Pilsner their journey would begin, launching them out of the Tui Brewery into space. The rocket powered sheep would then carry them through the pilsner universe where they'ld encounter a hop meteor shower, meet thirsty astronauts all before being sucked into a bottle shaped black hole. Emerging from the unknown punters would descend rapidly back to earth crash landing in a tall glass of Tui Pilsner. RENDERS OF THE 3D WORLD <img src="//payload380.cargocollective.com/1/9/289998/9919107/Finalkeyframes23_1000.jpg" width="905" height="2283" width_o="1325" height_o="3344" src_o="//payload380.cargocollective.com/1/9/289998/9919107/Finalkeyframes23_1325.jpg" data-mid="53392321" border="0" align="left" data-title="905 — 1000 × 2523"data-hi-res="//payload380.cargocollective.com/1/9/289998/9919107/Finalkeyframes23_1250.jpg" /> The ExBeerience was scheduled to hit bars around the country along with a short film about the idea. Once the tour was over, the Exbeerience would then be available for smartphone download with special edition Pilsner 12 packs that fold out into a cardboard Oculus Rift set to enjoy at home. <img src="//payload380.cargocollective.com/1/9/289998/9919107/CardboardEB2_1000.jpg" width="905" height="251" width_o="2080" height_o="578" src_o="//payload380.cargocollective.com/1/9/289998/9919107/CardboardEB2_2080.jpg" data-mid="53829617" border="0" align="left" data-title="905 — 1000 × 277"data-hi-res="//payload380.cargocollective.com/1/9/289998/9919107/CardboardEB2_1600_c.jpg" /> We all have ideas that die. This one hurt especially as it was half way through production when the plug got pulled. It was also when VR googles were just coming... ASB - Run Down Your Rate http://cargocollective.com/charliegodinet/ASB-Run-Down-Your-Rate http://cargocollective.com/charliegodinet/following/charliegodinet/ASB-Run-Down-Your-Rate Wed, 11 Nov 2015 13:26:00 +0000 Charlie Godinet Creative 10687609 CASE STUDY MEET THE RUNNERS TRAINING/b> RACE DAY CASE STUDY MEET THE RUNNERS TRAINING/b> RACE DAY ASB - Snap Scholarships http://cargocollective.com/charliegodinet/ASB-Snap-Scholarships http://cargocollective.com/charliegodinet/following/charliegodinet/ASB-Snap-Scholarships Sun, 01 Feb 2015 17:54:56 +0000 Charlie Godinet Creative 9298407 PROBLEM ASB Bank needed to sign students up to their tertiary accounts, but the target market respond poorly to traditional media channels and if the messaging wasn’t entertaining, fast or relevant enough, they are quick to ignore it. SOLUTION We decided to move our entire campaign to Snapchat and create a scholarship programme that rewarded students for being students. By following ASB on Snapchat students received snappy, unexpected weekly challenges on their mobiles, which led to cool “scholarships” such as Playstations and festival tickets. The challenges could be anything from asking students to identify a Mer-man, do the moonwalk and even make their way to the bank and try to break into a real safe. RESULTS The cheeky approach quickly resulted in a huge following and earned heaps of media. Through Snapchat, ASB broke a new record in account sign-ups, created 15,000+ new followers and even received a dick pic – a first for the bank and hopefully the last. <img src="//payload349.cargocollective.com/1/9/289998/9298407/WEBHeader_670.jpg" width="670" height="252" width_o="670" height_o="252" src_o="//payload349.cargocollective.com/1/9/289998/9298407/WEBHeader_670.jpg" data-mid="53327441" border="0" align="left" data-title="905 (670) — 670 × 252"/> PRE-ROLLS CHALLENGE EXAMPLES MOBILE SITE <img src="//payload349.cargocollective.com/1/9/289998/9298407/Mobilesite_670.jpg" width="670" height="450" width_o="670" height_o="450" src_o="//payload349.cargocollective.com/1/9/289998/9298407/Mobilesite_670.jpg" data-mid="50150199" border="0" align="left" data-title="905 (670) — 670 × 450"/> View site here PROBLEM ASB Bank needed to sign students up to their tertiary accounts, but the target market respond poorly to traditional media channels and if the messaging... Toyota - Hilux Weather Report http://cargocollective.com/charliegodinet/Toyota-Hilux-Weather-Report http://cargocollective.com/charliegodinet/following/charliegodinet/Toyota-Hilux-Weather-Report Mon, 11 Aug 2014 20:40:15 +0000 Charlie Godinet Creative 8381327 Toyota were sponsoring the weather for 3 months, which equals a lot of airtime. On a limited budget, we created the Toyota Hilux Weather Report, a series of spoof, Hilux-centric brand spots featuring New Zealands answer to Ron Burgundy. Here's my five favourites. Toyota were sponsoring the weather for 3 months, which equals a lot of airtime. On a limited budget, we created the Toyota Hilux Weather Report, a series of spoof,... L&P - Hold on to Summer http://cargocollective.com/charliegodinet/L-P-Hold-on-to-Summer http://cargocollective.com/charliegodinet/following/charliegodinet/L-P-Hold-on-to-Summer Tue, 01 Apr 2014 18:51:35 +0000 Charlie Godinet Creative 7635242 Westpac - The Red Sock Mural http://cargocollective.com/charliegodinet/Westpac-The-Red-Sock-Mural http://cargocollective.com/charliegodinet/following/charliegodinet/Westpac-The-Red-Sock-Mural Wed, 03 Oct 2012 20:04:46 +0000 Charlie Godinet Creative 4194007 CASE STUDY WEB FILM <img src="//payload94.cargocollective.com/1/9/289998/4194007/RedSocks233.jpg" width="670" height="446" width_o="1685" height_o="1123" src_o="//payload94.cargocollective.com/1/9/289998/4194007/RedSocks233_o.jpg" data-mid="22072358" border="0" align="left" data-title="905 (670) — 670 × 446"data-hi-res="//payload94.cargocollective.com/1/9/289998/4194007/RedSocks233_o.jpg" /><img src="//payload94.cargocollective.com/1/9/289998/4194007/RedSocks002.jpg" width="670" height="446" width_o="1685" height_o="1123" src_o="//payload94.cargocollective.com/1/9/289998/4194007/RedSocks002_o.jpg" data-mid="22072374" border="0" align="left" data-title="905 (670) — 670 × 446"data-hi-res="//payload94.cargocollective.com/1/9/289998/4194007/RedSocks002_o.jpg" /> CASE STUDY WEB FILM