http://cargocollective.com Carson K. Smith Wed, 01 Feb 2012 01:05:00 +0000 http://cargocollective.com en http://cargocollective.com/carsonksmith/YP-com http://cargocollective.com/carsonksmith/following/carsonksmith/YP-com Wed, 01 Feb 2012 01:05:00 +0000 Carson K. Smith 2717846 As YP.com was launching Daily Deals, its answer to Groupon, my partner and I pitched this extension to the YP app to our CDs. Open the YP app and select a city. <img src="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 9.png" border="0" width="670" height="407" width_o="680" height_o="414" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 9_o.png" align="left" /> Choose the category you’d like to find a deal in. Or, do a quick roll, which randomizes all deals in a particular market. <img src="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 10.png" border="0" width="354" height="415" width_o="354" height_o="415" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 10_o.png" align="left" /> Roll the Dice with a flick of the wrist. <img src="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 11.png" border="0" width="458" height="407" width_o="458" height_o="407" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 11_o.png" align="left" /> When the dice land, they match a business and a deal. it links to the YP business’s site. You see location, star rating and the deal being offered. <img src="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 13.png" border="0" width="353" height="415" width_o="353" height_o="415" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 13_o.png" align="left" /> Sign in and pay for the deal right there. It lives on the phone until you use it. <img src="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 12.png" border="0" width="670" height="405" width_o="679" height_o="411" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/Picture 12_o.png" align="left" /> I also wrote the lines for these fantastic YP banners. <img src="http://payload20.cargocollective.com/1/2/82881/2717846/1_6.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/1_6_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/2/82881/2717846/2.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/2_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/2/82881/2717846/3.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/3_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/2/82881/2717846/4.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/4_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/2/82881/2717846/dad1.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/dad1_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/2/82881/2717846/dad3.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/dad3_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/2/82881/2717846/staycation2.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/staycation2_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/2/82881/2717846/staycation3.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/staycation3_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/2/82881/2717846/vacation1.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/vacation1_o.jpg" align="left" /> <img src="http://payload20.cargocollective.com/1/2/82881/2717846/vacation2.jpg" border="0" width="300" height="250" width_o="300" height_o="250" src_o="http://payload20.cargocollective.com/1/2/82881/2717846/vacation2_o.jpg" align="left" /> http://cargocollective.com/carsonksmith/Zynga http://cargocollective.com/carsonksmith/following/carsonksmith/Zynga Thu, 22 Dec 2011 00:15:58 +0000 Carson K. Smith 2492344 Zynga wanted to expand its 'Ville' franchise with a medieval, fantasy, social media adventure game. And came up with... <img src="http://payload9.cargocollective.com/1/2/82881/2492344/castleville.jpg" border="0" width="384" height="131" width_o="384" height_o="131" src_o="http://payload9.cargocollective.com/1/2/82881/2492344/castleville_o.jpg" align="left" /> I worked as a copywriter on this character driven Facebook game. <img src="http://payload9.cargocollective.com/1/2/82881/2492344/castleville_billboard1.jpg" border="0" width="600" height="187" width_o="600" height_o="187" src_o="http://payload9.cargocollective.com/1/2/82881/2492344/castleville_billboard1_o.jpg" align="left" /> We created shareable content for the game's release. <img src="http://payload9.cargocollective.com/1/2/82881/2492344/game_trailer_1A.jpg" border="0" width="651" height="1100" width_o="651" height_o="1100" src_o="http://payload9.cargocollective.com/1/2/82881/2492344/game_trailer_1A_o.jpg" align="left" /> It gained a lot of traction. <img src="http://payload9.cargocollective.com/1/2/82881/2492344/Picture 3.png" border="0" width="670" height="388" width_o="718" height_o="416" src_o="http://payload9.cargocollective.com/1/2/82881/2492344/Picture 3_o.png" align="left" /> Over five million fans can't be wrong. <img src="http://payload9.cargocollective.com/1/2/82881/2492344/game_trailer_1A.jpg" border="0" width="651" height="1100" width_o="651" height_o="1100" src_o="http://payload9.cargocollective.com/1/2/82881/2492344/game_trailer_1A_o.jpg" align="left" /> http://cargocollective.com/carsonksmith/SpeakerBox-Series http://cargocollective.com/carsonksmith/following/carsonksmith/SpeakerBox-Series Sat, 27 Aug 2011 21:30:49 +0000 Carson K. Smith 1919220 We wanted to the crew of BSSP to actually show up for outside speakers. I helped name and brand a speaker series we called SpeakerBox, which was formed to educate, inform, and spark creativity for the agency. To launch the series we invited Blaine Merker of Rebar Group, an urban design agency in San Francisco. Meeker discussed PARK(ing) Day and other projects Rebar has worked on. <img src="http://payload.cargocollective.com/1/2/82881/1919220/rebar_poster.jpeg" border="0" width="425" height="600" width_o="425" height_o="600" src_o="http://payload.cargocollective.com/1/2/82881/1919220/rebar_poster_o.jpeg" align="left" /> To promote the event in advance, we created a "parklet" with sod in the agency's lot to draw attention to the series' first subject, and get the crew to think about our space in a new way. <img src="http://payload.cargocollective.com/1/2/82881/1919220/DSCN5436.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/82881/1919220/DSCN5436_o.JPG" align="left" /> Inspired by Rebar's focus of common space, we made an astro turf, sand-blasted, two and a half dimensional posters to display in each building. <img src="http://payload.cargocollective.com/1/2/82881/1919220/BSSP parklet 2.jpg" border="0" width="670" height="499" width_o="720" height_o="537" src_o="http://payload.cargocollective.com/1/2/82881/1919220/BSSP parklet 2_o.jpg" align="left" /> Not just a crew email was sent. Three inch speaker boxes were delivered to team members. The speaker boxes opened to an invite. <img src="http://payload.cargocollective.com/1/2/82881/1919220/DSCN5433.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/82881/1919220/DSCN5433_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1919220/DSCN5434.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/82881/1919220/DSCN5434_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1919220/Speaker Box Part 1_Rebar.png" border="0" width="600" height="1167" width_o="600" height_o="1167" src_o="http://payload.cargocollective.com/1/2/82881/1919220/Speaker Box Part 1_Rebar_o.png" align="left" /> The conference room filled to capacity. <img src="http://payload.cargocollective.com/1/2/82881/1919220/DSCN5437.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/82881/1919220/DSCN5437_o.JPG" align="left" /> And the event was seen as a success. http://cargocollective.com/carsonksmith/MINI http://cargocollective.com/carsonksmith/following/carsonksmith/MINI Wed, 10 Aug 2011 18:13:19 +0000 Carson K. Smith 1584085 To sell the bigger MINI Countryman, we created billboards for Desert MINI in Las Vegas. <img src="http://payload.cargocollective.com/1/2/82881/1584085/MINI Vegas_Page_5.jpg" border="0" width="670" height="195" width_o="2048" height_o="597" src_o="http://payload.cargocollective.com/1/2/82881/1584085/MINI Vegas_Page_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1584085/MINI Vegas_Page_1.jpg" border="0" width="670" height="195" width_o="2048" height_o="597" src_o="http://payload.cargocollective.com/1/2/82881/1584085/MINI Vegas_Page_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1584085/MINI Vegas_Page_7.jpg" border="0" width="670" height="195" width_o="2048" height_o="597" src_o="http://payload.cargocollective.com/1/2/82881/1584085/MINI Vegas_Page_7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1584085/MINI Vegas_Page_6.jpg" border="0" width="670" height="195" width_o="2048" height_o="597" src_o="http://payload.cargocollective.com/1/2/82881/1584085/MINI Vegas_Page_6_o.jpg" align="left" /> Also for the Countryman, my partner and I created these animated banners for the SoCal market, which lived on major newspapers' websites. MPG Maintenance Russian Dolls http://cargocollective.com/carsonksmith/Priceline http://cargocollective.com/carsonksmith/following/carsonksmith/Priceline Tue, 10 May 2011 20:49:46 +0000 Carson K. Smith 1388016 My partner and I came up with the Department of Negotiation. The thinking was to make Priceline customers feel like they were part of The Negotiator's world. The idea was turned into the Intro spot. As well as a booking tool in the form of a Facebook app. <img src="http://payload.cargocollective.com/1/2/82881/1388016/030411_INTRO.jpg" border="0" width="670" height="543" width_o="1191" height_o="967" src_o="http://payload.cargocollective.com/1/2/82881/1388016/030411_INTRO_o.jpg" align="left" /> We added a supporting character named Naomi Price, an agent who represents the Priceline tool Name Your Own Price. The character starred in this spot. <img src="http://payload.cargocollective.com/1/2/82881/1388016/Naomi.jpg" border="0" width="670" height="380" width_o="1428" height_o="810" src_o="http://payload.cargocollective.com/1/2/82881/1388016/Naomi_o.jpg" align="left" /> And when Priceline introduced Hotel Freebies, a sorting feature that allows users to select hotels based on what's offered for free, we called upon an old friend. I wrote the script for the spot Large Man in a Little Jetpack. http://cargocollective.com/carsonksmith/Old-Spice http://cargocollective.com/carsonksmith/following/carsonksmith/Old-Spice Tue, 01 Mar 2011 00:07:30 +0000 Carson K. Smith 1078760 While in W+K 12, I was embedded into Old Spice during the second installment of the Smell Like a Man, Man campaign. <img src="http://payload.cargocollective.com/1/2/82881/1078760/hero.jpg" border="0" width="670" height="699" width_o="1244" height_o="1298" src_o="http://payload.cargocollective.com/1/2/82881/1078760/hero_o.jpg" align="left" /> Briefed to write headlines in the Man Your Man Could Small Like voice, I crafted these and more. <img src="http://payload.cargocollective.com/1/2/82881/1078760/42_160x500.jpeg" border="0" width="598" height="600" width_o="598" height_o="600" src_o="http://payload.cargocollective.com/1/2/82881/1078760/42_160x500_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1078760/42_300x300.jpeg" border="0" width="655" height="551" width_o="655" height_o="551" src_o="http://payload.cargocollective.com/1/2/82881/1078760/42_300x300_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1078760/42_300x600.jpeg" border="0" width="670" height="400" width_o="1005" height_o="600" src_o="http://payload.cargocollective.com/1/2/82881/1078760/42_300x600_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1078760/42_728x90.jpeg" border="0" width="670" height="384" width_o="728" height_o="418" src_o="http://payload.cargocollective.com/1/2/82881/1078760/42_728x90_o.jpeg" align="left" /> The banners lived on the web and the lines were used as Facebook posts. <img src="http://payload.cargocollective.com/1/2/82881/1078760/Picture 2.png" border="0" width="532" height="289" width_o="532" height_o="289" src_o="http://payload.cargocollective.com/1/2/82881/1078760/Picture 2_o.png" align="left" /> With Zech Bard. http://cargocollective.com/carsonksmith/Published-Work http://cargocollective.com/carsonksmith/following/carsonksmith/Published-Work Sat, 19 Feb 2011 20:37:58 +0000 Carson K. Smith 1078808 <img src="http://payload.cargocollective.com/1/2/82881/1078808/Picture 10.png" border="0" width="472" height="52" width_o="472" height_o="52" src_o="http://payload.cargocollective.com/1/2/82881/1078808/Picture 10_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1078808/4704444904_6195a87208_b.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/82881/1078808/4704444904_6195a87208_b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1078808/volcanoes.jpg" border="0" width="358" height="504" width_o="358" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078808/volcanoes_o.jpg" align="left" /> Originally published in &Review. Links to articles available on the Web. Willamette Week Recycling the Hustle. The Last Yip. Rogue of the Week: Alice Loretta Gatten. JoonAng Daily For food lovers, no shrimp of a place. For globetrotters, here's a place to put your feet up. Take me out to the yagujang. http://cargocollective.com/carsonksmith/Wordstock http://cargocollective.com/carsonksmith/following/carsonksmith/Wordstock Sat, 19 Feb 2011 20:16:37 +0000 Carson K. Smith 1078621 <img src="http://payload.cargocollective.com/1/2/82881/1078621/Screen shot 2011-02-19 at 12.12.28 PM.png" border="0" width="379" height="443" width_o="379" height_o="443" src_o="http://payload.cargocollective.com/1/2/82881/1078621/Screen shot 2011-02-19 at 12.12.28 PM_o.png" align="left" /> Be a Literary Omnivore. The yearly literary festival in Portland has been branded by W+K 12 since its second year. In 2009, the brief was food. I wrote many of the lines that lived on the popular buttons. <img src="http://payload.cargocollective.com/1/2/82881/1078621/wordstock button photo.jpg" border="0" width="670" height="446" width_o="756" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078621/wordstock button photo_o.jpg" align="left" /> I led the takeover at the event's biggest sponsor, Powell's Books. We branded staircases of the iconic four story bookstore. <img src="http://payload.cargocollective.com/1/2/82881/1078621/IMG_7917.JPG" border="0" width="670" height="893" width_o="1944" height_o="2592" src_o="http://payload.cargocollective.com/1/2/82881/1078621/IMG_7917_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1078621/Screen shot 2011-08-10 at 10.30.03 AM.png" border="0" width="638" height="481" width_o="638" height_o="481" src_o="http://payload.cargocollective.com/1/2/82881/1078621/Screen shot 2011-08-10 at 10.30.03 AM_o.png" align="left" /> And helped create a lunchbox for Target that served as a writer's kit for children who attended the event. <img src="http://payload.cargocollective.com/1/2/82881/1078621/Lunch_Box_Closed_with_handle_up.jpg" border="0" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/2/82881/1078621/Lunch_Box_Closed_with_handle_up_o.jpg" align="left" /> http://cargocollective.com/carsonksmith/No-Place-Like-Home http://cargocollective.com/carsonksmith/following/carsonksmith/No-Place-Like-Home Sat, 19 Feb 2011 20:11:04 +0000 Carson K. Smith 1078719 If you lived here, you'd be at work by now. For the Month of May, 12 of us lived inside the Portland agency as an art installation called No Place Like Home. We created a living space in the lobby, a gallery designated for art. The show’s success was based on the group working together and actually living and sleeping in the space. We filmed the process and broadcasted it online. Leading up to the opening, we made and became art. <img src="http://payload.cargocollective.com/1/2/82881/1078719/no place like home blog.jpg" border="0" width="496" height="504" width_o="496" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078719/no place like home blog_o.jpg" align="left" /> ,<img src="http://payload.cargocollective.com/1/2/82881/1078719/hanging sign.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078719/hanging sign_o.jpg" align="left" /> ,<img src="http://payload.cargocollective.com/1/2/82881/1078719/NPLH-1.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078719/NPLH-1_o.jpg" align="left" /> ,<img src="http://payload.cargocollective.com/1/2/82881/1078719/on the web.jpg" border="0" width="670" height="499" width_o="676" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078719/on the web_o.jpg" align="left" /> , <img src="http://payload.cargocollective.com/1/2/82881/1078719/party.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078719/party_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/82881/1078719/ statement.jpeg" border="0" width="490" height="721" width_o="490" height_o="721" src_o="http://payload.cargocollective.com/1/2/82881/1078719/ statement_o.jpeg" align="left" /> I showed jart, photographs of my home displayed in mason jars. http://cargocollective.com/carsonksmith/Egg-Pan-Noodle-Pot http://cargocollective.com/carsonksmith/following/carsonksmith/Egg-Pan-Noodle-Pot Sat, 19 Feb 2011 20:01:55 +0000 Carson K. Smith 1078700 I had roommates who left dirty dishes in the sink. They'd leave 'em and I washed 'em. Then, I created Egg Pan & Noodle Pot, recurring characters inspired by my roommates, and published in a bi-monthly zine we distributed in W+K bathrooms that we called No. 2. <img src="http://payload.cargocollective.com/1/2/82881/1078700/epnp1 copy.jpg" border="0" width="670" height="379" width_o="889" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078700/epnp1 copy_o.jpg" align="left" /> , <img src="http://payload.cargocollective.com/1/2/82881/1078700/EggPanNoodlePot_bf-1.jpg" border="0" width="670" height="436" width_o="774" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078700/EggPanNoodlePot_bf-1_o.jpg" align="left" /> , <img src="http://payload.cargocollective.com/1/2/82881/1078700/egg pan dance (edit).jpg" border="0" width="670" height="446" width_o="756" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078700/egg pan dance (edit)_o.jpg" align="left" /> , <img src="http://payload.cargocollective.com/1/2/82881/1078700/slot_machine2.jpg" border="0" width="670" height="445" width_o="758" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078700/slot_machine2_o.jpg" align="left" /> , <img src="http://payload.cargocollective.com/1/2/82881/1078700/later means never.jpg" border="0" width="670" height="400" width_o="844" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078700/later means never_o.jpg" align="left" /> , <img src="http://payload.cargocollective.com/1/2/82881/1078700/handles up.jpg" border="0" width="670" height="433" width_o="779" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078700/handles up_o.jpg" align="left" /> , <img src="http://payload.cargocollective.com/1/2/82881/1078700/Screen shot 2011-03-29 at 2.25.52 PM.png" border="0" width="670" height="433" width_o="837" height_o="541" src_o="http://payload.cargocollective.com/1/2/82881/1078700/Screen shot 2011-03-29 at 2.25.52 PM_o.png" align="left" /> , <img src="http://payload.cargocollective.com/1/2/82881/1078700/I-m a doctor not a.jpg" border="0" width="670" height="405" width_o="833" height_o="504" src_o="http://payload.cargocollective.com/1/2/82881/1078700/I-m a doctor not a_o.jpg" align="left" /> , <img src="http://payload.cargocollective.com/1/2/82881/1078700/Screen shot 2011-03-29 at 2.26.36 PM.png" border="0" width="670" height="434" width_o="835" height_o="541" src_o="http://payload.cargocollective.com/1/2/82881/1078700/Screen shot 2011-03-29 at 2.26.36 PM_o.png" align="left" />