http://cargocollective.com CAROL SARAIVA Mon, 22 Oct 2012 13:17:33 +0000 http://cargocollective.com en http://cargocollective.com/carolsaraiva/For-Runners-Mizuno http://cargocollective.com/carolsaraiva/following/carolsaraiva/For-Runners-Mizuno Mon, 22 Oct 2012 13:17:33 +0000 CAROL SARAIVA 4270385 Client Mizuno. Work Mizuno Pro Runner ensures perfect performance for athletes seeking to overcome, so, we created a campaign specific for these runners. Don’t be worried if you do not understand the commercial, these running shoes, maybe, are not for you. To complete the campaign, we created a Facebook app where runners could share their unique way of running and we selected the best ones to win the new Pro Runner shoes. Results The result was amazing, we had a lot of views and we received thousands of good and creative "styles of running". <img src="http://payload98.cargocollective.com/1/2/79955/4270385/Captura de tela 2012-10-16 s 23.38.38.png" width="670" height="361" width_o="734" height_o="396" src_o="http://payload98.cargocollective.com/1/2/79955/4270385/Captura de tela 2012-10-16 s 23.38.38_o.png" data-mid="22520647" border="0" align="left"/> Credits: Guilherme Camargos, Felipe Fernandes, Douglas Coelho e Will Mazzola. Client Mizuno. Work Mizuno Pro Runner ensures perfect performance for athletes seeking to overcome, so, we created a campaign specific for these runners. Don’t... http://cargocollective.com/carolsaraiva/TV-Cinema-Web-Commercials http://cargocollective.com/carolsaraiva/following/carolsaraiva/TV-Cinema-Web-Commercials Sat, 24 Mar 2012 22:03:23 +0000 CAROL SARAIVA 3061080 - WORDS / BECEL Credits: Cesar Nunes, Clara Tehrani and Nuno Teixeira. - GRANDMA / DEVASSA Credits: Mauro Paz, Thiago Fávaro and Mateus Braga. - MOTOMIX / MOTOROLA Credits: Daniel Pereira, Sandra Magalhães e Mariana Costa. - COUPLE - GERDAU Credits: Cláudia Pimenta. - WORDS / BECEL Credits: Cesar Nunes, Clara Tehrani and Nuno Teixeira. - GRANDMA / DEVASSA Credits: Mauro Paz, Thiago Fávaro and Mateus Braga. - MOTOMIX... http://cargocollective.com/carolsaraiva/New-Senior-Citizens-Sign http://cargocollective.com/carolsaraiva/following/carolsaraiva/New-Senior-Citizens-Sign Sat, 24 Mar 2012 21:34:41 +0000 CAROL SARAIVA 3042625 Client Non-profit project for society. Work When you imagine a person over 60 years, is he like this? <img src="http://payload37.cargocollective.com/1/2/79955/3042625/Captura de tela 2012-03-24 s 23.36.53.png" width="215" height="214" width_o="215" height_o="214" src_o="http://payload37.cargocollective.com/1/2/79955/3042625/Captura de tela 2012-03-24 s 23.36.53_o.png" data-mid="15674521" border="0" align="left"/> In order to change the way older people are portrayed in Brazil, we created a non-profit movement to change the symbol that represents them. Through a website we stimulated people to share ideas, drawings and inspirations for the campaign. Results In just a few months the ideia started to get strong, a Fan Page was launched and more than 50 thousand people over 60 years old are strongly participating in this cause. Due to the impact, artists also support the initiative and are fighting for a new symbol. What about you? D you want to be part of this and make the country a fairer place? So just join us! <img src="http://payload37.cargocollective.com/1/2/79955/3042625/Captura de tela 2012-09-11 s 22.27.10.png" width="400" height="405" width_o="400" height_o="405" src_o="http://payload37.cargocollective.com/1/2/79955/3042625/Captura de tela 2012-09-11 s 22.27.10_o.png" data-mid="21311044" border="0" align="left"/> To see and join the project: https://www.facebook.com/Nova3idade Client Non-profit project for society. Work When you imagine a person over 60 years, is he like this? In order to... http://cargocollective.com/carolsaraiva/Sete-Malas-Personal-Project http://cargocollective.com/carolsaraiva/following/carolsaraiva/Sete-Malas-Personal-Project Tue, 20 Mar 2012 10:02:52 +0000 CAROL SARAIVA 3020622 I created a very special travel website and I write every week about all over the world. Sete Malas reached 100.000 people in a few months and has more than 2,500 Facebook fans. Visit the website here <img src="http://payload36.cargocollective.com/1/2/79955/3020622/Logo_Tag_AMARELO.jpg" width="670" height="434" width_o="1336" height_o="866" src_o="http://payload36.cargocollective.com/1/2/79955/3020622/Logo_Tag_AMARELO_o.jpg" data-mid="15514486" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/2/79955/3020622/passaportes_VISTO.jpg" width="670" height="493" width_o="822" height_o="605" src_o="http://payload36.cargocollective.com/1/2/79955/3020622/passaportes_VISTO_o.jpg" data-mid="15514616" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/2/79955/3020622/Captura de tela 2012-03-20 s 12.03.49.png" width="670" height="417" width_o="1132" height_o="705" src_o="http://payload36.cargocollective.com/1/2/79955/3020622/Captura de tela 2012-03-20 s 12.03.49_o.png" data-mid="15514509" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/2/79955/3020622/7malas.jpg" width="600" height="447" width_o="600" height_o="447" src_o="http://payload36.cargocollective.com/1/2/79955/3020622/7malas_o.jpg" data-mid="21389877" border="0" align="left"/> *More than 7,5 thousand "shares" just in this post. I created a very special travel website and I write every week about all over the world. Sete Malas reached 100.000 people in a few months and has more than 2,500... http://cargocollective.com/carolsaraiva/2899280 http://cargocollective.com/carolsaraiva/following/carolsaraiva/2899280 Tue, 28 Feb 2012 08:17:17 +0000 CAROL SARAIVA 2899280 http://cargocollective.com/carolsaraiva/Sound-Test-Drive-HONDA http://cargocollective.com/carolsaraiva/following/carolsaraiva/Sound-Test-Drive-HONDA Wed, 09 Nov 2011 18:51:51 +0000 CAROL SARAIVA 1004763 Client Honda Work For Honda's new campaign we made more than a traditional piece, we created a completely new experience. Grab your headset and accelerate. Results More than 195 thousand Youtube views. Webby Awards finalist. Credits: Crisão and Fred Saldanha. Client Honda Work For Honda's new campaign we made more than a traditional piece, we created a completely new experience. Grab your headset and accelerate. ... http://cargocollective.com/carolsaraiva/To-Donate-just-Say-So-NOVARTIS http://cargocollective.com/carolsaraiva/following/carolsaraiva/To-Donate-just-Say-So-NOVARTIS Thu, 05 May 2011 16:59:20 +0000 CAROL SARAIVA 1001796 Client Novartis Work In Brazil, in order to become an organ and/or tissue donor people just need to say so, whether to their family or friends. As simple as that, without any bureaucracy or documentation. But few people know this, reason why the Brazilian Association of Organ Transplantation (ABTO) and Novartis needed a campaign to educate the youth on this subject. We create a simple contest with a strong concept: “To donate just say so”. People were encouraged to create a 30-second video showing how easy it is to become an organ donor. The best video, besides winning a cash prize, was also produced and aired as the official commercial of the campaign. To promote the campaign we invited Brazil's most engaged bloggers to participate. They should create a 30-second video for the contest and challenge 3 other bloggers to do the same. Results The strategy was a success, more than 70 bloggers participated, 150 videos were submitted, we had more than 2,4 million viewers and lots of spontaneous media. But the best result was that we increased the number of donors. In 2010 we beat the Brazilian record of organ donations. Case Link: http://www.youtube.com/watch?v=HuHyrQQdYcw Winner Video Link: http://www.youtube.com/watch?v=v7ubjuKSatg&feature=related Facebook APP Link: http://www.youtube.com/watch?v=7WJaBcNtx5o&feature=related <img src="http://payload.cargocollective.com/1/2/79955/1001796/img_ilustra.jpg" width="670" height="240" width_o="670" height_o="240" src_o="http://payload.cargocollective.com/1/2/79955/1001796/img_ilustra_o.jpg" data-mid="6834983" border="0" align="left"/> Credits Executive Creative Director: Mateus Braga Art Director: Marcelo Fernandes Assistants : Beatriz Poiano e Thales Monteiro Film Directors: Animales Client Novartis Work In Brazil, in order to become an organ and/or tissue donor people just need to say so, whether to their family or friends. As simple as that,... http://cargocollective.com/carolsaraiva/Baby-Star-PATO-FU-Videoclip http://cargocollective.com/carolsaraiva/following/carolsaraiva/Baby-Star-PATO-FU-Videoclip Mon, 28 Feb 2011 12:22:04 +0000 CAROL SARAIVA 1113682 Client Bristol - Dermodex Work Inspired by children and old albums, the Pato Fu band recorded their tenth album with musical toys and children's vocals. An interesting project that reaches from babies to moms. The project was a great success and called the attention of Dermodex, a modern brand specialized in the care and protection of babies, that decided to join the band to develop an innovative project. Thus, together, they created the Baby Star project: Brazilian´s first music clip made entirely of photos sent over the Internet. People across the country could submit photos of their babies and the best ones were chosen to be part of Rock 'n Roll Lullaby´s videoclip. Result More than 10 thousand photos and a very nice oficial videoclip played in different medias. <img src="http://payload.cargocollective.com/1/2/79955/1113682/frame02.jpg" width="670" height="376" width_o="800" height_o="450" src_o="http://payload.cargocollective.com/1/2/79955/1113682/frame02_o.jpg" data-mid="10832597" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/79955/1113682/frame03.jpg" width="670" height="373" width_o="800" height_o="446" src_o="http://payload.cargocollective.com/1/2/79955/1113682/frame03_o.jpg" data-mid="10832641" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/79955/1113682/frame01.jpg" width="670" height="375" width_o="800" height_o="448" src_o="http://payload.cargocollective.com/1/2/79955/1113682/frame01_o.jpg" data-mid="10832672" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/79955/1113682/frame04.jpg" width="670" height="375" width_o="800" height_o="448" src_o="http://payload.cargocollective.com/1/2/79955/1113682/frame04_o.jpg" data-mid="10832684" border="0" align="left"/> Click to see the website <img src="http://payload.cargocollective.com/1/2/79955/1113682/site_dermodex_home.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/2/79955/1113682/site_dermodex_home_o.jpg" data-mid="5350931" border="0" align="left"/> Youtube Link: http://www.youtube.com/watch?v=C0HTsIr3Xkw Credits: Art Director: Marcelo Silva Assistants: Beatriz Poiano e Thales Monteiro Director: Gabriel Barbosa Client Bristol - Dermodex Work Inspired by children and old albums, the Pato Fu band recorded their tenth album with musical toys and children's vocals. An... http://cargocollective.com/carolsaraiva/Help-Tiago-TMN http://cargocollective.com/carolsaraiva/following/carolsaraiva/Help-Tiago-TMN Wed, 09 Feb 2011 13:14:02 +0000 CAROL SARAIVA 1015007 Client TMN (Portuguese biggest mobile phone carrier) and Fantasporto (Internacional Terror Festival) Work This project aimed at promoting an innovative partnership between the mobile carrier and the Terror Festival. In the advert, one of the FantasPorto Festival’s producers was kidnapped and he had just one mobile phone in the place where he was kept captive. With this mobile he could film himself and call people giving hints about where he was. The first one who discovered where Tiago was won several prizes, including the phone he was using. Results: In just 5 days we had more than 120 thousand visits to the site and more than 20 thousand phone calls. Results Silver in CCP 2 Golds in Sinos Festival Grand Prix in Sinos Festival Silver in Eficácia Awards Sapos Awards Links: http://www.youtube.com/watch?v=KbWHnXZk1DU Cinema and Internet Video Link: http://www.youtube.com/watch?v=xdWRt6s0JO0 Credits: Creative Director: Rui Vieira Art Direction: Jose Carlos Client TMN (Portuguese biggest mobile phone carrier) and Fantasporto (Internacional Terror Festival) Work This project aimed at promoting an innovative... http://cargocollective.com/carolsaraiva/Mission-AXE-AXE http://cargocollective.com/carolsaraiva/following/carolsaraiva/Mission-AXE-AXE Tue, 01 Feb 2011 07:23:58 +0000 CAROL SARAIVA 1004458 Client AXE Work To launch the new Axe deodorant, we promoted an alternate reality game during 2 months. The whole story was about a secret formula that had been stolen by the villain Miss Mean. To recover it, Axe-Man invited everybody to join them in a battle. The campaign presented two important characters: Menage and Trois. They were the Axe-Men responsible for recovering the formula and keeping in touch with users. Once a week, they called participants’ mobiles to give them hints about the game, disclosing site areas where it was possible to win prizes. We also did some guerilla marketing. Menage and Trois went to the centre of Lisbon and invited passers-by to join them in the Secret Mission, explaining both the product and the campaign. People’s collaboration in the end turned Ménage and Trois into one woman only, much more powerful and beautiful than before, who managed to defeat Miss Mean. Results More than 100 thousand visits to the site and lots of spontaneous media. Link: http://www.youtube.com/watch?v=9qiGz2kXAG8 Link: http://www.youtube.com/watch?v=_pnUtOHyhn0 Activation Link: http://www.youtube.com/watch?v=XYbeP_fp8A8& <img src="http://payload.cargocollective.com/1/2/79955/1004458/Captura de tela 2011-02-02 s 23.18.30.png" width="670" height="417" width_o="967" height_o="602" src_o="http://payload.cargocollective.com/1/2/79955/1004458/Captura de tela 2011-02-02 s 23.18.30_o.png" data-mid="4862436" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/79955/1004458/Captura de tela 2011-02-02 s 23.17.10.png" width="670" height="387" width_o="964" height_o="558" src_o="http://payload.cargocollective.com/1/2/79955/1004458/Captura de tela 2011-02-02 s 23.17.10_o.png" data-mid="11468422" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/79955/1004458/Captura de tela 2011-11-10 s 16.08.15.png" width="471" height="327" width_o="471" height_o="327" src_o="http://payload.cargocollective.com/1/2/79955/1004458/Captura de tela 2011-11-10 s 16.08.15_o.png" data-mid="11468430" border="0" align="left"/> Credits Art Directors: Carlos Matias e Pedro Vilas-Boas Creative Director: Rui Vieira Client AXE Work To launch the new Axe deodorant, we promoted an alternate reality game during 2 months. The whole story was about a secret formula that had been...