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	<title>caleb britton andrews</title>
	<link>http://cargocollective.com</link>
	<description>caleb britton andrews</description>
	<pubDate>Tue, 29 Mar 2011 00:39:33 +0000</pubDate>
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		<title>Icons</title>
				
		<link>http://cargocollective.com/calebandrews/Icons</link>

		<comments>http://cargocollective.com/calebandrews/following/calebandrews/Icons</comments>

		<pubDate>Tue, 29 Mar 2011 00:39:33 +0000</pubDate>

		<dc:creator>caleb britton andrews</dc:creator>
		
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		<guid isPermaLink="false">1233478</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/96574/1233478/icons.jpg" width="670" height="511" width_o="2048" height_o="1564" src_o="http://payload.cargocollective.com/1/3/96574/1233478/icons_o.jpg" data-mid="5957426"  border="0" align="left"/&#62;Icons. Sometimes we forget they're there, and other times we forget that icons don't simply exist, but are created.

That's where I come in. 

I'm fluent in making simple, effective icons that any audience can recognize or relate to. I make sure that every icon I make can stand on its own but also blend in with the rest of the set.</description>
		
		<excerpt>Icons. Sometimes we forget they're there, and other times we forget that icons don't simply exist, but are created.  That's where I come in.   I'm fluent in making...</excerpt>

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		<title>Eleprint</title>
				
		<link>http://cargocollective.com/calebandrews/Eleprint</link>

		<comments>http://cargocollective.com/calebandrews/following/calebandrews/Eleprint</comments>

		<pubDate>Tue, 29 Mar 2011 00:35:43 +0000</pubDate>

		<dc:creator>caleb britton andrews</dc:creator>
		
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		<guid isPermaLink="false">1233452</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/96574/1233452/eleprint.jpg" width="670" height="511" width_o="931" height_o="711" src_o="http://payload.cargocollective.com/1/3/96574/1233452/eleprint_o.jpg" data-mid="5957382"  border="0" align="left"/&#62;Eleprint is a local print + design duo focused on bringing the elegance of modern design to the greater public. Using iconic CMYK color schemes and mid-50's design, I created a brand focused on simplicity and speed without sacrificing style.</description>
		
		<excerpt>Eleprint is a local print + design duo focused on bringing the elegance of modern design to the greater public. Using iconic CMYK color schemes and mid-50's design,...</excerpt>

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		<title>Kenari</title>
				
		<link>http://cargocollective.com/calebandrews/Kenari</link>

		<comments>http://cargocollective.com/calebandrews/following/calebandrews/Kenari</comments>

		<pubDate>Tue, 29 Mar 2011 00:30:22 +0000</pubDate>

		<dc:creator>caleb britton andrews</dc:creator>
		
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">1233442</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/96574/1233442/kenari.jpg" width="670" height="511" width_o="931" height_o="711" src_o="http://payload.cargocollective.com/1/3/96574/1233442/kenari_o.jpg" data-mid="5957316"  border="0" align="left"/&#62;Kenari was a local farm in need of a stylish logo that would universally apply to their brand no matter what the context. Using my specialty for type I was able to create a solid logo that showcases balance and flow.</description>
		
		<excerpt>Kenari was a local farm in need of a stylish logo that would universally apply to their brand no matter what the context. Using my specialty for type I was able to...</excerpt>

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		<title>Archetype Records</title>
				
		<link>http://cargocollective.com/calebandrews/Archetype-Records</link>

		<comments>http://cargocollective.com/calebandrews/following/calebandrews/Archetype-Records</comments>

		<pubDate>Tue, 29 Mar 2011 00:13:26 +0000</pubDate>

		<dc:creator>caleb britton andrews</dc:creator>
		
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">1233317</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/96574/1233317/archetype.jpg" width="670" height="511" width_o="2048" height_o="1564" src_o="http://payload.cargocollective.com/1/3/96574/1233317/archetype_o.jpg" data-mid="5957034"  border="0" align="left"/&#62;Archetype Records, an Atlanta-based music agency needed a simple logo design that would highlight them as a label with class. Built from custom type deriving from the Museo series, I was able to create a balanced, meaningful logo that Archetype was proud of.</description>
		
		<excerpt>Archetype Records, an Atlanta-based music agency needed a simple logo design that would highlight them as a label with class. Built from custom type deriving from...</excerpt>

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		<title>Air Purifier</title>
				
		<link>http://cargocollective.com/calebandrews/Air-Purifier</link>

		<comments>http://cargocollective.com/calebandrews/following/calebandrews/Air-Purifier</comments>

		<pubDate>Mon, 28 Mar 2011 23:34:09 +0000</pubDate>

		<dc:creator>caleb britton andrews</dc:creator>
		
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">1233219</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/96574/1233219/air_purifier-1.jpg" width="670" height="512" width_o="670" height_o="512" src_o="http://payload.cargocollective.com/1/3/96574/1233219/air_purifier-1_o.jpg" data-mid="5956565"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/96574/1233219/air_purifier-2.jpg" width="670" height="512" width_o="670" height_o="512" src_o="http://payload.cargocollective.com/1/3/96574/1233219/air_purifier-2_o.jpg" data-mid="5956568"  border="0" align="left"/&#62;When a client needs to start from the ground up, but do it on a budget, I do everything in my power to make sure that a solid, recognizable design is achieved for a fair rate.

This particular client had nothing but a name and an idea. I ran with it and produced it several package designs and logo options for their venture, and it's paid off. They're one of the highest merchants on Amazon at the moment.</description>
		
		<excerpt>When a client needs to start from the ground up, but do it on a budget, I do everything in my power to make sure that a solid, recognizable design is achieved for a...</excerpt>

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		<title>Banner &#38; Email Ads</title>
				
		<link>http://cargocollective.com/calebandrews/Banner-Email-Ads</link>

		<comments>http://cargocollective.com/calebandrews/following/calebandrews/Banner-Email-Ads</comments>

		<pubDate>Mon, 28 Mar 2011 23:28:37 +0000</pubDate>

		<dc:creator>caleb britton andrews</dc:creator>
		
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">1232867</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/96574/1232867/web-01.jpg" width="670" height="511" width_o="2048" height_o="1564" src_o="http://payload.cargocollective.com/1/3/96574/1232867/web-01_o.jpg" data-mid="5956364"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/96574/1232867/web-02.jpg" width="670" height="511" width_o="2048" height_o="1564" src_o="http://payload.cargocollective.com/1/3/96574/1232867/web-02_o.jpg" data-mid="5956401"  border="0" align="left"/&#62;Banner ads and email advertisements are some of my favorite things to design. The goal is to catch the viewer and convince them to click, and with the alarming amount of banners ads on the web, it's a difficult task.

Glyde, a buy-and-sell video game webstore, needed two banner ads to help facilitate PS3 and Wii purchases by attracting their relevant audiences. For the PS3 advert I opted to showcase some of the highest selling PS3 titles, whereas the Wii advert focused on a single popular title.

GiltMAN is the go-to fashion guide/store for men. With this simple email advertisement I wanted to point out the main focus of Gilt: men's suits.</description>
		
		<excerpt>Banner ads and email advertisements are some of my favorite things to design. The goal is to catch the viewer and convince them to click, and with the alarming...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Blog post images</title>
				
		<link>http://cargocollective.com/calebandrews/Blog-post-images</link>

		<comments>http://cargocollective.com/calebandrews/following/calebandrews/Blog-post-images</comments>

		<pubDate>Mon, 28 Mar 2011 22:20:14 +0000</pubDate>

		<dc:creator>caleb britton andrews</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1232852</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/96574/1232852/blog_images.jpg" width="670" height="511" width_o="931" height_o="711" src_o="http://payload.cargocollective.com/1/3/96574/1232852/blog_images_o.jpg" data-mid="5954901"  border="0" align="left"/&#62;When news breaks, it breaks fast. Between Twitter, Facebook, RSS feeds and a myriad of other ways to spread information, you need to combine compelling articles with strong visuals.

As the lead designer of boxy.co I was in charge of producing strong visuals for blog posts seen around the world at breakneck speeds.

Photograpy, design, and editing were all done on the fly while maintaining a sharp eye for strong images.</description>
		
		<excerpt>When news breaks, it breaks fast. Between Twitter, Facebook, RSS feeds and a myriad of other ways to spread information, you need to combine compelling articles...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>iPhone Icons</title>
				
		<link>http://cargocollective.com/calebandrews/iPhone-Icons</link>

		<comments>http://cargocollective.com/calebandrews/following/calebandrews/iPhone-Icons</comments>

		<pubDate>Thu, 24 Mar 2011 18:31:54 +0000</pubDate>

		<dc:creator>caleb britton andrews</dc:creator>
		
		<category><![CDATA[icons]]></category>

		<guid isPermaLink="false">1216875</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/96574/1216875/iphone_icons.jpg" width="670" height="511" width_o="931" height_o="711" src_o="http://payload.cargocollective.com/1/3/96574/1216875/iphone_icons_o.jpg" data-mid="5954307"  border="0" align="left"/&#62;The challenge? Create scalable iPhone icons with appropriate dimensions and crisp detail. By using Adobe Illustrator I was able to, from scratch, create icons that are highly detailed at any size.

The client received an icon that exceeded their expectation and remained within their brand.</description>
		
		<excerpt>The challenge? Create scalable iPhone icons with appropriate dimensions and crisp detail. By using Adobe Illustrator I was able to, from scratch, create icons that...</excerpt>

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