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<channel>
	<title>Caco Vaccaro</title>
	<link>http://cargocollective.com</link>
	<description>Caco Vaccaro</description>
	<pubDate>Mon, 07 May 2012 17:59:28 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Keep</title>
				
		<link>http://cargocollective.com/cacovaccaro/Keep</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/Keep</comments>

		<pubDate>Mon, 07 May 2012 17:59:28 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[explorative]]></category>

		<guid isPermaLink="false">3358459</guid>

		<description>Mini-installation.

&#60;img src="http://payload52.cargocollective.com/1/0/29792/3358459/keep_1000.jpg" width="800" height="586" width_o="800" height_o="586" src_o="http://payload52.cargocollective.com/1/0/29792/3358459/keep_o.jpg" data-mid="17254560"  border="0" align="left"/&#62;</description>
		
		<excerpt>Mini-installation.  </excerpt>

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	</item>
		
		
	<item>
		<title>Home</title>
				
		<link>http://cargocollective.com/cacovaccaro/Home</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/Home</comments>

		<pubDate>Mon, 07 May 2012 16:35:05 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[explorative]]></category>

		<guid isPermaLink="false">3357784</guid>

		<description>Find "home" at google images. Then the homes have babies with typography.

&#60;img src="http://payload52.cargocollective.com/1/0/29792/3357784/home_0_1000.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload52.cargocollective.com/1/0/29792/3357784/home_0_o.jpg" data-mid="17251012"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/0/29792/3357784/home_01_1000.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload52.cargocollective.com/1/0/29792/3357784/home_01_o.jpg" data-mid="17251015"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/0/29792/3357784/home_1_1000.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload52.cargocollective.com/1/0/29792/3357784/home_1_o.jpg" data-mid="17251022"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/0/29792/3357784/home_2_1000.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload52.cargocollective.com/1/0/29792/3357784/home_2_o.jpg" data-mid="17251030"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/0/29792/3357784/home_3_1000.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload52.cargocollective.com/1/0/29792/3357784/home_3_o.jpg" data-mid="17251034"  border="0" align="left"/&#62;</description>
		
		<excerpt>Find "home" at google images. Then the homes have babies with typography.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Daydreamers</title>
				
		<link>http://cargocollective.com/cacovaccaro/Daydreamers</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/Daydreamers</comments>

		<pubDate>Mon, 07 May 2012 15:19:40 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[illustration, concept, print]]></category>

		<guid isPermaLink="false">3357180</guid>

		<description>Daydreamers never live the dream. Part of a series of posters about human behaviour.

&#60;img src="http://payload52.cargocollective.com/1/0/29792/3357180/daydreamers__1000.jpg" width="800" height="1076" width_o="800" height_o="1076" src_o="http://payload52.cargocollective.com/1/0/29792/3357180/daydreamers__o.jpg" data-mid="22975635"  border="0" align="left"/&#62;</description>
		
		<excerpt>Daydreamers never live the dream. Part of a series of posters about human behaviour.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload52.cargocollective.com/1/0/29792/3357180/prt_1336421912.jpg" />

	</item>
		
		
	<item>
		<title>Premier League, 20 Seasons</title>
				
		<link>http://cargocollective.com/cacovaccaro/Premier-League-20-Seasons</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/Premier-League-20-Seasons</comments>

		<pubDate>Mon, 07 May 2012 09:06:19 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[art direction]]></category>

		<guid isPermaLink="false">3353938</guid>

		<description>&#60;img src="http://payload52.cargocollective.com/1/0/29792/3353938/premier_2_1000.jpg" width="800" height="560" width_o="800" height_o="560" src_o="http://payload52.cargocollective.com/1/0/29792/3353938/premier_2_o.jpg" data-mid="17232296"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/0/29792/3353938/premier_1_1000.jpg" width="800" height="560" width_o="800" height_o="560" src_o="http://payload52.cargocollective.com/1/0/29792/3353938/premier_1_o.jpg" data-mid="17232292"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/0/29792/3353938/lockup_1000.jpg" width="800" height="560" width_o="800" height_o="560" src_o="http://payload52.cargocollective.com/1/0/29792/3353938/lockup_o.jpg" data-mid="17232289"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Blue Rose Code</title>
				
		<link>http://cargocollective.com/cacovaccaro/Blue-Rose-Code</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/Blue-Rose-Code</comments>

		<pubDate>Sat, 17 Dec 2011 08:32:58 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">2472238</guid>

		<description>Photographic work comissioned by Ross Wilson's very own Blue Rose Code

&#60;img src="http://payload8.cargocollective.com/1/0/29792/2472238/blue_rose_code_1000.jpg" width="800" height="540" width_o="800" height_o="540" src_o="http://payload8.cargocollective.com/1/0/29792/2472238/blue_rose_code_o.jpg" data-mid="12461407"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/29792/2472238/blue_rose_code_4_1000.jpg" width="800" height="534" width_o="800" height_o="534" src_o="http://payload8.cargocollective.com/1/0/29792/2472238/blue_rose_code_4_o.jpg" data-mid="12461406"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/29792/2472238/blue_rose_code_3_1000.jpg" width="819" height="1024" width_o="819" height_o="1024" src_o="http://payload8.cargocollective.com/1/0/29792/2472238/blue_rose_code_3_o.jpg" data-mid="12461405"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/29792/2472238/blue_rose_code_2_1000.jpg" width="800" height="534" width_o="800" height_o="534" src_o="http://payload8.cargocollective.com/1/0/29792/2472238/blue_rose_code_2_o.jpg" data-mid="12461403"  border="0" align="left"/&#62;</description>
		
		<excerpt>Photographic work comissioned by Ross Wilson's very own Blue Rose Code  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload8.cargocollective.com/1/0/29792/2472238/prt_1324132351.jpg" />

	</item>
		
		
	<item>
		<title>DBA in Space</title>
				
		<link>http://cargocollective.com/cacovaccaro/DBA-in-Space</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/DBA-in-Space</comments>

		<pubDate>Sat, 17 Dec 2011 08:10:55 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[art direction, design]]></category>

		<guid isPermaLink="false">2472198</guid>

		<description>This is the Winner of the Grand Prix of the BIMA Awards 2012.
My role: Deputy Art Director, working on the visual concept for the contest website. Agency: The Mill


&#60;img src="http://payload8.cargocollective.com/1/0/29792/2472198/1_1000.jpg" width="800" height="528" width_o="800" height_o="528" src_o="http://payload8.cargocollective.com/1/0/29792/2472198/1_o.jpg" data-mid="12461277"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/29792/2472198/2_1000.jpg" width="800" height="528" width_o="800" height_o="528" src_o="http://payload8.cargocollective.com/1/0/29792/2472198/2_o.jpg" data-mid="12461278"  border="0" align="left"/&#62;
</description>
		
		<excerpt>This is the Winner of the Grand Prix of the BIMA Awards 2012. My role: Deputy Art Director, working on the visual concept for the contest website. Agency: The Mill ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload8.cargocollective.com/1/0/29792/2472198/prt_1324131014.jpg" />

	</item>
		
		
	<item>
		<title>Nissan X-Trail</title>
				
		<link>http://cargocollective.com/cacovaccaro/Nissan-X-Trail</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/Nissan-X-Trail</comments>

		<pubDate>Wed, 16 Feb 2011 06:33:57 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[art direction, design]]></category>

		<guid isPermaLink="false">1065732</guid>

		<description>Art direction for an interactive campaign in which people choose driving conditions of the X-Trail. Designs were build on 3D effects based on paralax since there were limited assets and budget.
Digitas London, 2010


&#60;img src="http://payload.cargocollective.com/1/0/29792/1065732/3_1000.jpg" width="800" height="718" width_o="800" height_o="718" src_o="http://payload.cargocollective.com/1/0/29792/1065732/3_o.jpg" data-mid="5117111"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/29792/1065732/1_1000.jpg" width="800" height="718" width_o="800" height_o="718" src_o="http://payload.cargocollective.com/1/0/29792/1065732/1_o.jpg" data-mid="5117108"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/29792/1065732/4_1000.jpg" width="800" height="718" width_o="800" height_o="718" src_o="http://payload.cargocollective.com/1/0/29792/1065732/4_o.jpg" data-mid="5119946"  border="0" align="left"/&#62;</description>
		
		<excerpt>Art direction for an interactive campaign in which people choose driving conditions of the X-Trail. Designs were build on 3D effects based on paralax since there...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/29792/1065732/prt_1297859495.jpg" />

	</item>
		
		
	<item>
		<title>Honda Hybrid City</title>
				
		<link>http://cargocollective.com/cacovaccaro/Honda-Hybrid-City</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/Honda-Hybrid-City</comments>

		<pubDate>Sun, 13 Feb 2011 19:49:43 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[concept, campaign, stunt]]></category>

		<guid isPermaLink="false">1050445</guid>

		<description>Concept l made at W+K for the launch of the new CR-Z in 2010.

&#60;img src="http://payload.cargocollective.com/1/0/29792/1050445/1_3_1000.jpg" width="800" height="125" width_o="800" height_o="125" src_o="http://payload.cargocollective.com/1/0/29792/1050445/1_3_o.jpg" data-mid="5066249"  border="0" align="left"/&#62;

The brief:

Be the first ever Honda creative campaign on social networks, for an audience of tech savyy not-geeks, age ranging from 26 to 40 y/o. 

CR-Z is a smart car for smart people. Campaign shoud be friendly, inventive and playful. And the attributes of the car - eco, sports and normal mode - should be the core of the creative concept.

The creative idea:

Build a scale model of a city on a selected shopping mall and create a game and test test drive. Full of funny and interesting places to be discovered through the cameras. 

For a month, three players will drive the miniature CR-Z for 30 minutes, online. So, there will be limited slots of play, which will add exclusivity to the game.

People who aren't driving will interact in a different way: some visitors will be able to control the weather, chosing between rainy or sunny. Controls of traffic lights and moving bridges will be in charge of visitors from home. Also, a livefeed from twitter #hybridcity will be displayed on the physical billboard. 

All online visitors will have a detailed dashboard of performance of the players, being able to choose cameras and contact the drivers directly through twitter.

The following are conceptual mockups, not final designs

&#60;img src="http://payload.cargocollective.com/1/0/29792/1050445/2_4_1000.jpg" width="800" height="481" width_o="800" height_o="481" src_o="http://payload.cargocollective.com/1/0/29792/1050445/2_4_o.jpg" data-mid="5066277"  border="0" align="left"/&#62;

Interaction in the physical space
It will be located on a  Shopping mall, and you'd be able to visit and interact with the players (that will be at home). They can tweet and change the natural conditions on the city. Next to the track, there are buttons that will change the conditions of the city, with different levels ranging from sun and rain. Controls like traffic lights, movable bridges would be added too.

Interaction from remote players:
Players can choose tasks (Eg. going to pick up a friend of the south side of the city, going to the supermarket, travelling to the countryside using the least fuel as possible). It's all easy to interact, so then the user just need to choose streets on the go and the driving mode (economic, green or sporty) depending on the necessity. It's not a "winning" game in which players compete: it's about ticking boxes and learning about the features, just like a test drive.

&#60;img src="http://payload.cargocollective.com/1/0/29792/1050445/email2.jpg" width="537" height="473" width_o="537" height_o="473" src_o="http://payload.cargocollective.com/1/0/29792/1050445/email2_o.jpg" data-mid="5094250"  border="0" align="left"/&#62;


</description>
		
		<excerpt>Concept l made at W+K for the launch of the new CR-Z in 2010.    The brief:  Be the first ever Honda creative campaign on social networks, for an audience of tech...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/29792/1050445/prt_1297771894.jpg" />

	</item>
		
		
	<item>
		<title>Grow Some Balls</title>
				
		<link>http://cargocollective.com/cacovaccaro/Grow-Some-Balls</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/Grow-Some-Balls</comments>

		<pubDate>Sun, 13 Feb 2011 12:13:31 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[illustration, concept, print]]></category>

		<guid isPermaLink="false">1050446</guid>

		<description>Part of a series of posters about human behaviour.

&#60;img src="http://payload.cargocollective.com/1/0/29792/1050446/grow_1000.jpg" width="800" height="1132" width_o="800" height_o="1132" src_o="http://payload.cargocollective.com/1/0/29792/1050446/grow_o.jpg" data-mid="17254741"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/29792/1050446/grow2_8_1000.jpg" width="800" height="998" width_o="800" height_o="998" src_o="http://payload.cargocollective.com/1/0/29792/1050446/grow2_8_o.jpg" data-mid="17254790"  border="0" align="left"/&#62;</description>
		
		<excerpt>Part of a series of posters about human behaviour.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/29792/1050446/prt_1336421853.jpg" />

	</item>
		
		
	<item>
		<title>Nokia Loop</title>
				
		<link>http://cargocollective.com/cacovaccaro/Nokia-Loop</link>

		<comments>http://cargocollective.com/cacovaccaro/following/cacovaccaro/Nokia-Loop</comments>

		<pubDate>Sat, 12 Feb 2011 12:12:57 +0000</pubDate>

		<dc:creator>Caco Vaccaro</dc:creator>
		
		<category><![CDATA[art direction, design]]></category>

		<guid isPermaLink="false">709183</guid>

		<description>Art direction for visuals of Nokia Loop app
&#60;img src="http://payload.cargocollective.com/1/0/29792/709183/3_5_1000.jpg" width="800" height="547" width_o="800" height_o="547" src_o="http://payload.cargocollective.com/1/0/29792/709183/3_5_o.jpg" data-mid="5043226"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/29792/709183/2_7_1000.jpg" width="800" height="547" width_o="800" height_o="547" src_o="http://payload.cargocollective.com/1/0/29792/709183/2_7_o.jpg" data-mid="5043245"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/29792/709183/5_3_1000.jpg" width="800" height="547" width_o="800" height_o="547" src_o="http://payload.cargocollective.com/1/0/29792/709183/5_3_o.jpg" data-mid="5043227"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/29792/709183/4_12_1000.jpg" width="800" height="547" width_o="800" height_o="547" src_o="http://payload.cargocollective.com/1/0/29792/709183/4_12_o.jpg" data-mid="5043218"  border="0" align="left"/&#62;
This is an application that allows people to record and remix everyday sound (like the motor of a bus, a bark of a dog) and put all together to make cool compositions.

The original visual id was all about playfulness in a very lose and informal way. We used the metaphor of a tape and its continuous - yet modular - shapes. All the feeling would ressemble old school early 90's mixing devices. 

Wieden + Kennedy, London, 2010</description>
		
		<excerpt>Art direction for visuals of Nokia Loop app  This is an application that allows people to record and remix everyday sound (like the motor of a bus, a bark of a dog)...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/29792/709183/prt_1297046651.jpg" />

	</item>
		
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