http://cargocollective.com Bryce Isaacson // Copywriter Thu, 02 May 2013 14:17:40 +0000 http://cargocollective.com en http://cargocollective.com/bryceisaacson/Off-the-Street-Club-Fundraiser http://cargocollective.com/bryceisaacson/following/bryceisaacson/Off-the-Street-Club-Fundraiser Thu, 02 May 2013 14:17:40 +0000 Bryce Isaacson // Copywriter 4570754 The Chicago ad industry comes together every year to support the Off The Street Club, a refuge for boys and girls in the violent west side. I branded the 102nd Annual Holiday Luncheon, which raised over half a million dollars. <img src="http://payload113.cargocollective.com/1/2/90865/4570754/OTSC_T-Shirt_Bryce_small_900_17_900.png" width="771" height="600" width_o="771" height_o="600" src_o="http://payload113.cargocollective.com/1/2/90865/4570754/OTSC_T-Shirt_Bryce_small_900_17_o.png" data-mid="24392135" border="0" align="left"/> <img src="http://payload113.cargocollective.com/1/2/90865/4570754/DSC_0416_NEW_900.jpg" width="900" height="450" width_o="1440" height_o="721" src_o="http://payload113.cargocollective.com/1/2/90865/4570754/DSC_0416_NEW_o.jpg" data-mid="24389493" border="0" align="left"/><img src="http://payload113.cargocollective.com/1/2/90865/4570754/DSC_0275_NEW_900.jpg" width="900" height="551" width_o="1440" height_o="883" src_o="http://payload113.cargocollective.com/1/2/90865/4570754/DSC_0275_NEW_o.jpg" data-mid="24390786" border="0" align="left"/><img src="http://payload113.cargocollective.com/1/2/90865/4570754/_MG_2584_crop_2_900.jpg" width="900" height="622" width_o="1901" height_o="1314" src_o="http://payload113.cargocollective.com/1/2/90865/4570754/_MG_2584_crop_2_o.jpg" data-mid="24390847" border="0" align="left"/><img src="http://payload113.cargocollective.com/1/2/90865/4570754/_MG_2561rect_sm_900.jpg" width="900" height="439" width_o="1965" height_o="960" src_o="http://payload113.cargocollective.com/1/2/90865/4570754/_MG_2561rect_sm_o.jpg" data-mid="24389484" border="0" align="left"/><img src="http://payload113.cargocollective.com/1/2/90865/4570754/_MG_2710_PLAYA_900.jpg" width="900" height="496" width_o="1800" height_o="992" src_o="http://payload113.cargocollective.com/1/2/90865/4570754/_MG_2710_PLAYA_o.jpg" data-mid="24389871" border="0" align="left"/> The Chicago ad industry comes together every year to support the Off The Street Club, a refuge for boys and girls in the violent west side. I branded the 102nd... http://cargocollective.com/bryceisaacson/Ice-the-Arctic http://cargocollective.com/bryceisaacson/following/bryceisaacson/Ice-the-Arctic Mon, 29 Apr 2013 20:25:39 +0000 Bryce Isaacson // Copywriter 5513634 <img src="http://payload160.cargocollective.com/1/2/90865/5513634/ icethearctic_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload160.cargocollective.com/1/2/90865/5513634/ icethearctic_o.jpg" data-mid="29693100" border="0" align="left"/> This will be the first year that the Arctic summer ice melts completely. This is unacceptable. To combat this threat directly, I'm creating a Kickstarter to charter a plane over the Arctic and drop several bags of convenience store ice. Check back for rad video and updates. <img src="http://payload160.cargocollective.com/1/2/90865/5513634/algore_900.jpg" width="900" height="675" width_o="1200" height_o="900" src_o="http://payload160.cargocollective.com/1/2/90865/5513634/algore_o.jpg" data-mid="29693090" border="0" align="left"/><img src="http://payload160.cargocollective.com/1/2/90865/5513634/polarybeary.jpg" width="600" height="698" width_o="600" height_o="698" src_o="http://payload160.cargocollective.com/1/2/90865/5513634/polarybeary_o.jpg" data-mid="29798429" border="0" align="left"/> This will be the first year that the Arctic summer ice melts completely. This is unacceptable. To combat this threat directly, I'm creating a... http://cargocollective.com/bryceisaacson/EA-Games http://cargocollective.com/bryceisaacson/following/bryceisaacson/EA-Games Mon, 29 Apr 2013 11:45:25 +0000 Bryce Isaacson // Copywriter 5388441 Fuse is a 4-player game where you and your buddies control four characters and their crazy guns. The team has to work together and combine firepower to survive, so we developed the tagline FOUR AGAINST EVERYONE. More trailer action here and here. Banners <img src="http://payload154.cargocollective.com/1/2/90865/5388441/Screen Shot 2013-04-29 at 9.31.06 AM.png" width="667" height="562" width_o="667" height_o="562" src_o="http://payload154.cargocollective.com/1/2/90865/5388441/Screen Shot 2013-04-29 at 9.31.06 AM_o.png" data-mid="29669741" border="0" align="left"/> <img src="http://payload154.cargocollective.com/1/2/90865/5388441/Screen Shot 2013-04-29 at 9.31.34 AM_900.png" width="900" height="251" width_o="993" height_o="277" src_o="http://payload154.cargocollective.com/1/2/90865/5388441/Screen Shot 2013-04-29 at 9.31.34 AM_o.png" data-mid="29669727" border="0" align="left"/> <img src="http://payload154.cargocollective.com/1/2/90865/5388441/ANTIMATTER_RULES_5.jpg" width="666" height="566" width_o="666" height_o="566" src_o="http://payload154.cargocollective.com/1/2/90865/5388441/ANTIMATTER_RULES_5_o.jpg" data-mid="30238593" border="0" align="left"/> Videos IN PRODUCTION As a campaign extension, we created a series of skit comedy videos called VIRTUAL HOSPITAL. It's where bad guys go after getting shot with crazy things from the game, like black holes and melanite crystal. A sneak peek... <img src="http://payload154.cargocollective.com/1/2/90865/5388441/blackhole.gif" width="500" height="281" width_o="500" height_o="281" src_o="http://payload154.cargocollective.com/1/2/90865/5388441/blackhole_o.gif" data-mid="29685359" border="0" align="left"/> Fuse is a 4-player game where you and your buddies control four characters and their crazy guns. The team has to work together and combine firepower to survive, so... http://cargocollective.com/bryceisaacson/Unemployment-Apocalypse http://cargocollective.com/bryceisaacson/following/bryceisaacson/Unemployment-Apocalypse Mon, 24 Sep 2012 11:44:25 +0000 Bryce Isaacson // Copywriter 4134421 This is a public service I started for the unemployed. They send us what they hate most about job hunting, then we destroy it for their pleasure using animated gifs. <img src="http://payload91.cargocollective.com/1/2/90865/4134421/ukguy.jpg" width="547" height="276" width_o="547" height_o="276" src_o="http://payload91.cargocollective.com/1/2/90865/4134421/ukguy_o.jpg" data-mid="21726891" border="0" align="left"/> <img src="http://payload91.cargocollective.com/1/2/90865/4134421/endoftheweek.gif" width="533" height="374" width_o="533" height_o="374" src_o="http://payload91.cargocollective.com/1/2/90865/4134421/endoftheweek_o.gif" data-mid="21739925" border="0" align="left"/> <img src="http://payload91.cargocollective.com/1/2/90865/4134421/laser.jpg" width="499" height="393" width_o="499" height_o="393" src_o="http://payload91.cargocollective.com/1/2/90865/4134421/laser_o.jpg" data-mid="21727414" border="0" align="left"/> <img src="http://payload91.cargocollective.com/1/2/90865/4134421/overqualified24.gif" width="533" height="374" width_o="533" height_o="374" src_o="http://payload91.cargocollective.com/1/2/90865/4134421/overqualified24_o.gif" data-mid="21726952" border="0" align="left"/> It lives on Twitter and Wordpress. Click the images to visit. <img src="http://payload91.cargocollective.com/1/2/90865/4134421/Screen Shot 2012-09-24 at 11.41.36 AM_900.png" width="900" height="614" width_o="1347" height_o="920" src_o="http://payload91.cargocollective.com/1/2/90865/4134421/Screen Shot 2012-09-24 at 11.41.36 AM_o.png" data-mid="21728937" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/2/90865/4134421/Screen Shot 2012-09-24 at 3.50.58 PM_900.png" width="900" height="572" width_o="1157" height_o="736" src_o="http://payload91.cargocollective.com/1/2/90865/4134421/Screen Shot 2012-09-24 at 3.50.58 PM_o.png" data-mid="21739990" border="0" align="left"/> This is a public service I started for the unemployed. They send us what they hate most about job hunting, then we destroy it for their pleasure using animated... http://cargocollective.com/bryceisaacson/Sugar-in-the-Raw http://cargocollective.com/bryceisaacson/following/bryceisaacson/Sugar-in-the-Raw Mon, 20 Aug 2012 10:56:33 +0000 Bryce Isaacson // Copywriter 3892430 <img src="http://payload79.cargocollective.com/1/2/90865/3892430/choffeeshopmag.jpg" width="560" height="373" width_o="560" height_o="373" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/choffeeshopmag_o.jpg" data-mid="20557106" border="0" align="left"/>Why a comic book Sugar in the Raw is already on the tables of most coffee shops, which makes them a great place to encourage folks to give it a try. So we created a series of comic books for tabletops and magazine racks. They highlight the product in a casual, entertaining way, and can be easily read while drinking joe. <img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic0_2_900.jpg" width="675" height="836" width_o="675" height_o="836" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic0_2_o.jpg" data-mid="20952928" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic1_3_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic1_3_o.jpg" data-mid="20952929" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic2lessmute_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic2lessmute_o.jpg" data-mid="20952931" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic3_5_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic3_5_o.jpg" data-mid="20952933" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic4mute_6_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic4mute_6_o.jpg" data-mid="20952935" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic5_7_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic5_7_o.jpg" data-mid="20952936" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic6_8_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic6_8_o.jpg" data-mid="20952938" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic7v2_9_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic7v2_9_o.jpg" data-mid="20952939" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic8_10_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic8_10_o.jpg" data-mid="20952941" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic9_11_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic9_11_o.jpg" data-mid="20952943" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic10_12_900.jpg" width="675" height="900" width_o="675" height_o="900" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic10_12_o.jpg" data-mid="20952945" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/2/90865/3892430/comic11mute_13_900.jpg" width="675" height="901" width_o="675" height_o="901" src_o="http://payload79.cargocollective.com/1/2/90865/3892430/comic11mute_13_o.jpg" data-mid="20952946" border="0" align="left"/> Why a comic book Sugar in the Raw is already on the tables of most coffee shops, which makes them a great place to encourage folks to give it a try. So we created... http://cargocollective.com/bryceisaacson/Dora-s-Brazilian-Grill http://cargocollective.com/bryceisaacson/following/bryceisaacson/Dora-s-Brazilian-Grill Sat, 18 Aug 2012 22:18:01 +0000 Bryce Isaacson // Copywriter 2959094 Ordering one steak is dumb. At Dora's Brazilian Grill, meat is brought to your table by skewer-wielding waiters all night long. Bumper Sticker<img src="http://payload32.cargocollective.com/1/2/90865/2959094/-1_900.jpg" width="900" height="350" width_o="2048" height_o="796" src_o="http://payload32.cargocollective.com/1/2/90865/2959094/-1_o.jpg" data-mid="15874879" border="0" align="left"/> Print<img src="http://payload32.cargocollective.com/1/2/90865/2959094/endless_skewers_sm_900.jpg" width="900" height="582" width_o="1000" height_o="647" src_o="http://payload32.cargocollective.com/1/2/90865/2959094/endless_skewers_sm_o.jpg" data-mid="18160919" border="0" align="left"/> Billboard changes twice to reveal the whole message <img src="http://payload32.cargocollective.com/1/2/90865/2959094/DorasBillboard1_600px_900_5.jpg" width="475" height="246" width_o="475" height_o="246" src_o="http://payload32.cargocollective.com/1/2/90865/2959094/DorasBillboard1_600px_900_5_o.jpg" data-mid="29725578" border="0" align="left"/><img src="http://payload32.cargocollective.com/1/2/90865/2959094/DorasBillboard2_600px_900_3.jpg" width="475" height="246" width_o="475" height_o="246" src_o="http://payload32.cargocollective.com/1/2/90865/2959094/DorasBillboard2_600px_900_3_o.jpg" data-mid="29725580" border="0" align="left"/><img src="http://payload32.cargocollective.com/1/2/90865/2959094/DorasBillboard3_600px_900_4.jpg" width="475" height="246" width_o="475" height_o="246" src_o="http://payload32.cargocollective.com/1/2/90865/2959094/DorasBillboard3_600px_900_4_o.jpg" data-mid="29725581" border="0" align="left"/> Ordering one steak is dumb. At Dora's Brazilian Grill, meat is brought to your table by skewer-wielding waiters all night long. Bumper Sticker Print ... http://cargocollective.com/bryceisaacson/Dr-Scholl-s http://cargocollective.com/bryceisaacson/following/bryceisaacson/Dr-Scholl-s Fri, 10 Aug 2012 22:51:16 +0000 Bryce Isaacson // Copywriter 2861585 Years of broadcasting functional benefits haven't gained Dr. Scholl's brand loyalty. Since times got tight, consumers have been turning to cheaper brands or leaving the foot care category altogether. We found that "being on my feet too much" is the #1 reason for foot pain, and nobody's on them like the working class. So we positioned the product as a way to help them persevere through a hard day's work. The idea: Dr. Scholl's supports those who stand on their own two feet. <img src="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsprint1_v2.jpg" width="640" height="828" width_o="640" height_o="828" src_o="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsprint1_v2_o.jpg" data-mid="14546478" border="0" align="left"/> <img src="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsprint2.jpg" width="640" height="828" width_o="640" height_o="828" src_o="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsprint2_o.jpg" data-mid="14546479" border="0" align="left"/> <img src="http://payload28.cargocollective.com/1/2/90865/2861585/doers-840_10.jpg" width="640" height="828" width_o="640" height_o="828" src_o="http://payload28.cargocollective.com/1/2/90865/2861585/doers-840_10_o.jpg" data-mid="14852303" border="0" align="left"/> Installation Adhesive strips collect dust and dirt (i.e. toil) to slowly reveal the message. <img src="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollssubway.gif" width="640" height="458" width_o="640" height_o="458" src_o="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollssubway_o.gif" data-mid="14546482" border="0" align="left"/> Product Innovation As consumers wear through their insole, they reveal a message congratulating them on their toil, and a coupon code to replace the worn-out item. <img src="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsproduct.gif" width="640" height="393" width_o="640" height_o="393" src_o="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsproduct_o.gif" data-mid="14546480" border="0" align="left"/> The March Cam gives a live feed of passersby at shoe level. <img src="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsbillboard.gif" width="640" height="461" width_o="640" height_o="461" src_o="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsbillboard_o.gif" data-mid="14546473" border="0" align="left"/> Point-of-Purchase Ties the message to product benefits. <img src="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsinstore.jpg" width="640" height="460" width_o="640" height_o="460" src_o="http://payload28.cargocollective.com/1/2/90865/2861585/8_schollsinstore_o.jpg" data-mid="14546475" border="0" align="left"/> Years of broadcasting functional benefits haven't gained Dr. Scholl's brand loyalty. Since times got tight, consumers have been turning to cheaper brands or leaving... http://cargocollective.com/bryceisaacson/Articles http://cargocollective.com/bryceisaacson/following/bryceisaacson/Articles Thu, 24 May 2012 10:49:41 +0000 Bryce Isaacson // Copywriter 2472414 <img src="http://payload8.cargocollective.com/1/2/90865/2472414/BK_intro.jpg" width="618" height="180" width_o="618" height_o="180" src_o="http://payload8.cargocollective.com/1/2/90865/2472414/BK_intro_o.jpg" data-mid="23499276" border="0" align="left"/> They met one sultry night in South Beach. One a subversive hipster known for selling little cars and Swedish furniture, the other a burgermonger looking for an advertiser. “Sell my burgers,” she cloyed, flaunting a wad of bennies. “I can do that.” Before long CPB and BK were spending weekends together at a cabin in Boulder. In 2004 they announced they were tying the knot, and celebrated by sacrificing an intern. Soon they welcomed the birth of their child, the King. “Be culturally relevant, and cash registers will ring!” CPB told the King as he pushed him out the door. His first order of business, hopping in bed with a stranger and a Double Croissan’wich. Next he was popping his plastic, expressionless face in all sorts of places and getting kicked in the shin by his royal son. His commercials titillated and terrified; water coolers were awash with conversation about the “Creepy King.” One message board poster sneered “McDonald’s slogan should be: Our food sucks but at least we won’t molest you.” Still the King had a higher goal in mind than commercials: celebrity. Halloween masks of his face sold faster than they could be made. The King’s parents laughed with delight as the populace wore their mascot. Next came a series for Xbox—gone were the days of simply dropping your logo into video games! GameSpot's review for Sneak King raved “It’s a dumb game, but it’s also $4.” The King pimped Whoppers everywhere. He showed up at Lakers games with supermodels, was immortalized in wax at Madam Tussauds, got Simpsonized, rapped about SpongeBob's butt, and brewed his own line of cologne, MJ style. In short, he clowned in ways Ronald can only dream and ushered in an era of bizarre advertising experimentation. Competitors began animating the crap out of their mascots, and dumping guys into costumes became a go-to creative solution. Wendy came alive in paper doll form, Jack played catch up introducing his own family, and even Dairy Queen’s lips started talking smack. Consumers, on the other hand, just got the heebie jeebies. The King succeeded in making them creeped out, yes, but hungry, no. And as a result, all was not well in the CPB-BK household. Neighbors report that things came to a head one night in March 2011: “You never bring home money for me. Why can’t we have nice things like the McDonalds next door?” “I’m trying, baby. The King’s out every day doing the most outrageous things!” “Well, maybe it’s time he did some UNoutrageous things and started selling burgers!” “Ugh, that’s not how I roll. Why do you ALWAYS have to have it your way?” The next afternoon when CPB came home from work, his snowboard and Clios were on the front lawn. He quietly collected them and went his way, wistful of the King he loved, yet resigned to the fact that BK would ax him in the shed that night. <img src="http://payload8.cargocollective.com/1/2/90865/2472414/sneeze_intro.jpg" width="618" height="180" width_o="618" height_o="180" src_o="http://payload8.cargocollective.com/1/2/90865/2472414/sneeze_intro_o.jpg" data-mid="23783448" border="0" align="left"/> A dust particle smacks your nose hair, sending neurons zipping to that cranial pot of jelly upstairs. Reacting faster than a teen girl to gossip, it phones your face, throat and chest to avenge the slight. Their muscles spaz in unison, building up air pressure until every facial orifice is about to explode. At that moment you're faced with a decision: how to sneeze. There are all sorts of ways to go through with it. Some people sneeze like wet whoopee cushions, their lips flapping unabashedly. Dainty sneezers clench their teeth and scrunch their noses into accordion shapes to contain the expulsion. Then they act ashamed and excuse themselves like they stepped on your infant. My dad’s sneezes were fanfare announcing his presence. Playing in my room, I heard his symphonic gale thunder through the house, causing the window panes to shake and lights to tremble. (My old man also sneezes when he walks into sunlight, but when his cells made a leaf rub of chromosomes for me, they skipped over that frond.) Of course you can stifle a sneeze completely, but even Joey Nichols knew this was a bad idea. In fifth grade we were standing by the tetherball poles, fantasizing as usual of worlds filled with atomic weapons. Then my nose twitched and face puckered like an angry grandma’s. To avoid blasting my friend, I stopped the sneeze in the bridge of my nose. Felt like smashing a loaf of bread into a wall. Neglecting my thoughtfulness, Joey said “Stopping a sneeze kills brain cells.” I resented it, but he was right. What kind of self-respecting sneeze wouldn’t bust into my fat tub of grey matter and flip a table after an insult like that? Here it was, trying to get schmuck out of my filthy nostrils and I had the audacity to pull the brakes. “How’s God going to bless you now, punk!?” it screamed, chucking a chair into my hippocampus. Whether you go through with a sneeze or rearrange your brain cells, you can't decide to keep your eyes open. And even though science has made monkeys glow in the dark, we still don’t know why. The general hypothesis is it keeps the microbes from flying into our peepers. Then again, in the Middle Ages they thought sneezing was your soul escaping, and if that’s true it makes sense why we close our eyes. Nobody would want to look at that. So they said “God bless you” to stuff their medieval souls back in. The phrase (or the godless abbreviation) is still the cultural obligation of any decent person in proximity. Which doesn't make much sense. Why is it when you yawn or burp you’re supposed to say “excuse me,” but when you sneeze, strangers in an elevator are supposed to call upon the Almighty on your behalf? When you cough or hiccup, nobody is obligated to say anything. You could be hacking away with whooping cough, yawning from narcolepsy, burping from giardia, and hiccupping from kidney failure, but the guy next to you with dust up his nose will get blessed. If there are other people around, you should cover your mouth. But don't use your hands. Because that's gross. Use a Kleen-ex, or (if you’re not adverse to accessories popular in the California Gold Rush) a handkerchief. Or you can always sneeze the way the health department told my elementary school: into your shoulder. (I made fun of this to the kid next to me and got sent to the principal’s office.) But if no one’s around, sneeze the way nature intended. When you feel your nose buzz and soft pallet lift, raise your head to the sky. Inhale deeply and roll gently onto your heels. Push the pressure out with your chest, and lean forward until your head gives a curt nod. Release. Savor the feeling of sending a cloud of salivary vapor glistening freely into the sun. Your drops of spit may get evaporated and fall onto a droopy purple pansy as the first sign of spring—or provide sanitation and drinking water to an ant village. The circle of life will be blessed because you have learned how to sneeze. <img src="http://payload8.cargocollective.com/1/2/90865/2472414/ steinhour60.jpg" width="618" height="180" width_o="618" height_o="180" src_o="http://payload8.cargocollective.com/1/2/90865/2472414/ steinhour60_o.jpg" data-mid="23783466" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/2/90865/2472414/Screen Shot 2012-09-17 at 11.43.23 AM_7_900.png" width="695" height="419" width_o="695" height_o="419" src_o="http://payload8.cargocollective.com/1/2/90865/2472414/Screen Shot 2012-09-17 at 11.43.23 AM_7_o.png" data-mid="21489195" border="0" align="left"/> They met one sultry night in South Beach. One a subversive hipster known for selling little cars and Swedish furniture, the other a burgermonger looking for an... http://cargocollective.com/bryceisaacson/Orvis http://cargocollective.com/bryceisaacson/following/bryceisaacson/Orvis Thu, 24 May 2012 08:24:39 +0000 Bryce Isaacson // Copywriter 2564203 The 2010s haven't been kind to our sanity. With the world going bananas, there's never been a better excuse to flee into the humanless wilds. But that isn't what Orvis stands for. Fly fishing isn't the way to escape your problems. It's the way to solve them. The sport creates the calm needed to hear your conscience and let your subconscious find unexpected solutions. It's the laboratory of the brain and a problem-solving sanctuary. These print ads tease a battery of stunts which kick off the campaign. <img src="http://payload13.cargocollective.com/1/2/90865/2564203/orvis_print1_650.jpg" width="650" height="841" width_o="650" height_o="841" src_o="http://payload13.cargocollective.com/1/2/90865/2564203/orvis_print1_650_o.jpg" data-mid="18489144" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/2/90865/2564203/orvis_print2_650.jpg" width="650" height="841" width_o="650" height_o="841" src_o="http://payload13.cargocollective.com/1/2/90865/2564203/orvis_print2_650_o.jpg" data-mid="18489147" border="0" align="left"/> We upload the video evidence.<img src="http://payload13.cargocollective.com/1/2/90865/2564203/orvis_youtube2SM_900.jpg" width="800" height="516" width_o="800" height_o="516" src_o="http://payload13.cargocollective.com/1/2/90865/2564203/orvis_youtube2SM_o.jpg" data-mid="19676361" border="0" align="left"/> Outdoor pieces communicate the message where it's needed most - urban areas.<img src="http://payload13.cargocollective.com/1/2/90865/2564203/Orvis subway_headline_900.png" width="900" height="486" width_o="2048" height_o="1107" src_o="http://payload13.cargocollective.com/1/2/90865/2564203/Orvis subway_headline_o.png" data-mid="12950361" border="0" align="left"/> The message will target stories about conflict.<img src="http://payload13.cargocollective.com/1/2/90865/2564203/greece_mini_900.jpg" width="777" height="263" width_o="777" height_o="263" src_o="http://payload13.cargocollective.com/1/2/90865/2564203/greece_mini_o.jpg" data-mid="18545874" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/2/90865/2564203/facebookstatusglow_900.jpg" width="778" height="135" width_o="778" height_o="135" src_o="http://payload13.cargocollective.com/1/2/90865/2564203/facebookstatusglow_o.jpg" data-mid="18750296" border="0" align="left"/> Problem-Solving Retreats A new line of retreats will help strained couples, businesses and families find answers from licensed counselors working hand-in-hand with fly fishing experts. <img src="http://payload13.cargocollective.com/1/2/90865/2564203/retreatspage_900.jpg" width="900" height="571" width_o="1358" height_o="863" src_o="http://payload13.cargocollective.com/1/2/90865/2564203/retreatspage_o.jpg" data-mid="18821840" border="0" align="left"/> Promoted through Ad Words.<img src="http://payload13.cargocollective.com/1/2/90865/2564203/googlesearchcouples_900.jpg" width="800" height="513" width_o="800" height_o="513" src_o="http://payload13.cargocollective.com/1/2/90865/2564203/googlesearchcouples_o.jpg" data-mid="18472623" border="0" align="left"/><img src="http://payload13.cargocollective.com/1/2/90865/2564203/googlesearchdivorce_900.jpg" width="800" height="538" width_o="800" height_o="538" src_o="http://payload13.cargocollective.com/1/2/90865/2564203/googlesearchdivorce_o.jpg" data-mid="18472626" border="0" align="left"/> The 2010s haven't been kind to our sanity. With the world going bananas, there's never been a better excuse to flee into the humanless wilds. But that isn't what... http://cargocollective.com/bryceisaacson/something-weird http://cargocollective.com/bryceisaacson/following/bryceisaacson/something-weird Wed, 11 Apr 2012 20:48:37 +0000 Bryce Isaacson // Copywriter 3187944 This was a campaign idea for Adams Natural Peanut Butter. The concept was that their peanut butter comes from the udders of a giant nut, because that's really natural. <img src="http://payload44.cargocollective.com/1/2/90865/3187944/peanutcow3_900.jpg" width="900" height="599" width_o="1280" height_o="853" src_o="http://payload44.cargocollective.com/1/2/90865/3187944/peanutcow3_o.jpg" data-mid="16312202" border="0" align="left"/> The Peanut Cow Theme Song &#9835; PEANUTCOW.mp3 &nbsp;Play There was a man bought 100 cows and then set out to milk them, And every cow gave plain old milk just like the cow before him. Well it makes my udder shudder! And it makes my liver quiver! ‘Cause a heifer true is a heifer who gives Adams Peanut Butter. Download it. This was a campaign idea for Adams Natural Peanut Butter. The concept was that their peanut butter comes from the udders of a giant nut, because that's really...