http://cargocollective.com Brit Larson Wed, 10 Apr 2013 12:33:34 +0000 http://cargocollective.com en http://cargocollective.com/britlarson/Slim-Fast http://cargocollective.com/britlarson/following/britlarson/Slim-Fast Wed, 10 Apr 2013 12:33:34 +0000 Brit Larson 5379145 Slim-Fast - Sex With the Lights On from The Bull-White House on Vimeo. Slim-Fast - One Hot Momma from The Bull-White House on Vimeo. Slim-Fast - Looking Good is the Best Revenge from The Bull-White House on Vimeo. Slim-Fast - Sex With the Lights On from The Bull-White House on Vimeo. Slim-Fast - One Hot Momma from The Bull-White House on Vimeo. Slim-Fast - Looking Good... http://cargocollective.com/britlarson/Margarine-Spreads-Assn http://cargocollective.com/britlarson/following/britlarson/Margarine-Spreads-Assn Mon, 10 Dec 2012 17:58:44 +0000 Brit Larson 4587519 For the past few decades, margarine was perceived as the chemically-laden alternative to butter. When pitching the Margarine & Spreads Association we challenged the current perceptions of margarine with the strategy "Made from Plants," as margarine, in fact, is just a derivative of rapeseed oil. To tell this story, we created a digital farmer's almanac, called "The Cream of the Crop." Written from the perspective of Farmer Gabriel {our brand ambassador} we dispelled the rumors you've all heard about margarine, and brought the spread back to its roots. Digital almanac selected pages: <img src="http://payload114.cargocollective.com/1/1/41948/4587519/00_860.jpg" width="860" height="1112" width_o="2048" height_o="2650" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/00_o.jpg" data-mid="24401030" border="0" align="left"/> <img src="http://payload114.cargocollective.com/1/1/41948/4587519/02_860.jpg" width="860" height="1112" width_o="2048" height_o="2650" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/02_o.jpg" data-mid="24401036" border="0" align="left"/> <img src="http://payload114.cargocollective.com/1/1/41948/4587519/06_860.jpg" width="860" height="1112" width_o="2048" height_o="2650" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/06_o.jpg" data-mid="24401039" border="0" align="left"/> <img src="http://payload114.cargocollective.com/1/1/41948/4587519/07_860.jpg" width="860" height="1112" width_o="2048" height_o="2650" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/07_o.jpg" data-mid="24401047" border="0" align="left"/> The infinite-scroll website was the hub for all content, the point of access for digital almanac, video blogs, google chat with Farmer Gabriel, etc. <img src="http://payload114.cargocollective.com/1/1/41948/4587519/SIte-02_860.jpg" width="860" height="1377" width_o="2048" height_o="3279" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/SIte-02_o.jpg" data-mid="24401576" border="0" align="left"/> Google chat: <img src="http://payload114.cargocollective.com/1/1/41948/4587519/GOOGLE_860.jpg" width="860" height="475" width_o="1397" height_o="773" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/GOOGLE_o.jpg" data-mid="24400820" border="0" align="left"/> Select video blog titles: <img src="http://payload114.cargocollective.com/1/1/41948/4587519/01_860.jpg" width="860" height="664" width_o="2048" height_o="1582" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/01_o.jpg" data-mid="24401627" border="0" align="left"/> <img src="http://payload114.cargocollective.com/1/1/41948/4587519/05_860.jpg" width="860" height="664" width_o="2048" height_o="1582" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/05_o.jpg" data-mid="24401631" border="0" align="left"/> <img src="http://payload114.cargocollective.com/1/1/41948/4587519/06_5_860.jpg" width="860" height="664" width_o="2048" height_o="1582" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/06_5_o.jpg" data-mid="24401634" border="0" align="left"/> We also created rapeseed seed bombs to drive engagement in your own garden. <img src="http://payload114.cargocollective.com/1/1/41948/4587519/SEED_860.jpg" width="860" height="645" width_o="2048" height_o="1536" src_o="http://payload114.cargocollective.com/1/1/41948/4587519/SEED_o.jpg" data-mid="24400822" border="0" align="left"/> For the past few decades, margarine was perceived as the chemically-laden alternative to butter. When pitching the Margarine & Spreads Association we challenged the... http://cargocollective.com/britlarson/Oh-Goodie http://cargocollective.com/britlarson/following/britlarson/Oh-Goodie Thu, 04 Oct 2012 17:22:28 +0000 Brit Larson 4200344 We were briefed to create a new brand of ice cream from the bottom up. Luckily, I’m the most passionate person about all things sugar. Oh! Goodie ice cream celebrates simple pleasures in life and marries it to the experience of eating ice cream. And it's low-calorie to boot. Pints <img src="http://payload95.cargocollective.com/1/1/41948/4200344/01-BITES_860.jpg" width="860" height="556" width_o="2048" height_o="1324" src_o="http://payload95.cargocollective.com/1/1/41948/4200344/01-BITES_o.jpg" data-mid="22105638" border="0" align="left"/> Bars <img src="http://payload95.cargocollective.com/1/1/41948/4200344/02-SAMMIES_860.jpg" width="860" height="556" width_o="2048" height_o="1324" src_o="http://payload95.cargocollective.com/1/1/41948/4200344/02-SAMMIES_o.jpg" data-mid="22105640" border="0" align="left"/> Cones <img src="http://payload95.cargocollective.com/1/1/41948/4200344/03-CONES_860.jpg" width="860" height="556" width_o="2048" height_o="1324" src_o="http://payload95.cargocollective.com/1/1/41948/4200344/03-CONES_o.jpg" data-mid="22105648" border="0" align="left"/> Popsicles <img src="http://payload95.cargocollective.com/1/1/41948/4200344/04-POPS_860.jpg" width="860" height="556" width_o="2048" height_o="1324" src_o="http://payload95.cargocollective.com/1/1/41948/4200344/04-POPS_o.jpg" data-mid="22105650" border="0" align="left"/> We were briefed to create a new brand of ice cream from the bottom up. Luckily, I’m the most passionate person about all things sugar. Oh! Goodie ice cream... http://cargocollective.com/britlarson/Awaken http://cargocollective.com/britlarson/following/britlarson/Awaken Thu, 04 Oct 2012 17:13:04 +0000 Brit Larson 4199542 A mailer design to entice a tea brand. The product experience was packaged within 6 separate tea tins. That’s about all I can tell you at the moment. <img src="http://payload94.cargocollective.com/1/1/41948/4199542/Pack1_860.jpg" width="860" height="645" width_o="2048" height_o="1536" src_o="http://payload94.cargocollective.com/1/1/41948/4199542/Pack1_o.jpg" data-mid="22101844" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199542/Pack2_860.jpg" width="860" height="645" width_o="2048" height_o="1536" src_o="http://payload94.cargocollective.com/1/1/41948/4199542/Pack2_o.jpg" data-mid="22101850" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199542/Pack3_860.jpg" width="860" height="564" width_o="2048" height_o="1345" src_o="http://payload94.cargocollective.com/1/1/41948/4199542/Pack3_o.jpg" data-mid="22101855" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199542/Pack_860.jpg" width="860" height="645" width_o="2048" height_o="1536" src_o="http://payload94.cargocollective.com/1/1/41948/4199542/Pack_o.jpg" data-mid="22101838" border="0" align="left"/> A mailer design to entice a tea brand. The product experience was packaged within 6 separate tea tins. That’s about all I can tell you at the moment. http://cargocollective.com/britlarson/StriVectin http://cargocollective.com/britlarson/following/britlarson/StriVectin Thu, 04 Oct 2012 17:12:59 +0000 Brit Larson 4199549 We were charged with telling a scientific story - simply and beautifully - to pitch a new client, anti-aging brand, StriVectin. The concept was "'6 molecules that changed life as we know it" StriVectin's patented NIA-114 (Niacin) being one of them. <img src="http://payload94.cargocollective.com/1/1/41948/4199549/01_860.jpg" width="860" height="645" width_o="2048" height_o="1536" src_o="http://payload94.cargocollective.com/1/1/41948/4199549/01_o.jpg" data-mid="22101005" border="0" align="left"/> <img src="http://payload94.cargocollective.com/1/1/41948/4199549/02_860.jpg" width="860" height="645" width_o="2048" height_o="1536" src_o="http://payload94.cargocollective.com/1/1/41948/4199549/02_o.jpg" data-mid="22101018" border="0" align="left"/> <img src="http://payload94.cargocollective.com/1/1/41948/4199549/03_860.jpg" width="860" height="645" width_o="2048" height_o="1536" src_o="http://payload94.cargocollective.com/1/1/41948/4199549/03_o.jpg" data-mid="22101028" border="0" align="left"/> <img src="http://payload94.cargocollective.com/1/1/41948/4199549/07_860.jpg" width="860" height="638" width_o="2048" height_o="1519" src_o="http://payload94.cargocollective.com/1/1/41948/4199549/07_o.jpg" data-mid="22101032" border="0" align="left"/> We were charged with telling a scientific story - simply and beautifully - to pitch a new client, anti-aging brand, StriVectin. The concept was "'6 molecules that... http://cargocollective.com/britlarson/Hannah-Getting-Married http://cargocollective.com/britlarson/following/britlarson/Hannah-Getting-Married Thu, 04 Oct 2012 17:12:57 +0000 Brit Larson 4199630 My dear friend was getting married and asked if I could design a few favors for her wedding. The bachelorette party was being held at a gun range in New Jersey, hence, we formed a gun club complete with identity and t-shirts. <img src="http://payload94.cargocollective.com/1/1/41948/4199630/GC-01_860.jpg" width="860" height="547" width_o="2048" height_o="1303" src_o="http://payload94.cargocollective.com/1/1/41948/4199630/GC-01_o.jpg" data-mid="22101349" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199630/GC-02.JPG" width="540" height="720" width_o="540" height_o="720" src_o="http://payload94.cargocollective.com/1/1/41948/4199630/GC-02_o.JPG" data-mid="22101350" border="0" align="left"/> The wedding itself was nautical themed. We decided on letterpressed coasters of a little illustration I did, in 8 different shades of blue. <img src="http://payload94.cargocollective.com/1/1/41948/4199630/photo-edit_860.jpg" width="768" height="1024" width_o="768" height_o="1024" src_o="http://payload94.cargocollective.com/1/1/41948/4199630/photo-edit_o.jpg" data-mid="22101359" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199630/photo-05_860.JPG" width="768" height="1024" width_o="768" height_o="1024" src_o="http://payload94.cargocollective.com/1/1/41948/4199630/photo-05_o.JPG" data-mid="22101356" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199630/photo 1_860.JPG" width="764" height="564" width_o="764" height_o="564" src_o="http://payload94.cargocollective.com/1/1/41948/4199630/photo 1_o.JPG" data-mid="22101537" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199630/Diver.jpg" width="412" height="618" width_o="412" height_o="618" src_o="http://payload94.cargocollective.com/1/1/41948/4199630/Diver_o.jpg" data-mid="22101346" border="0" align="left"/> My dear friend was getting married and asked if I could design a few favors for her wedding. The bachelorette party was being held at a gun range in New Jersey,... http://cargocollective.com/britlarson/Portraits http://cargocollective.com/britlarson/following/britlarson/Portraits Thu, 04 Oct 2012 17:12:54 +0000 Brit Larson 4199797 A collection of non-traditional portraiture. <img src="http://payload94.cargocollective.com/1/1/41948/4199797/FoxyLady_860.jpg" width="860" height="1207" width_o="1024" height_o="1438" src_o="http://payload94.cargocollective.com/1/1/41948/4199797/FoxyLady_o.jpg" data-mid="22102475" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199797/UnclePeter2_860.jpg" width="860" height="1095" width_o="1388" height_o="1768" src_o="http://payload94.cargocollective.com/1/1/41948/4199797/UnclePeter2_o.jpg" data-mid="22102754" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199797/Wolf_860.jpg" width="860" height="1119" width_o="1300" height_o="1692" src_o="http://payload94.cargocollective.com/1/1/41948/4199797/Wolf_o.jpg" data-mid="22102523" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199797/Smokin2_860.jpg" width="860" height="1329" width_o="2048" height_o="3165" src_o="http://payload94.cargocollective.com/1/1/41948/4199797/Smokin2_o.jpg" data-mid="22102665" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199797/Chief_860.jpg" width="860" height="1329" width_o="2048" height_o="3165" src_o="http://payload94.cargocollective.com/1/1/41948/4199797/Chief_o.jpg" data-mid="22102653" border="0" align="left"/> A collection of non-traditional portraiture. http://cargocollective.com/britlarson/The-Bar-at-26 http://cargocollective.com/britlarson/following/britlarson/The-Bar-at-26 Thu, 04 Oct 2012 17:12:51 +0000 Brit Larson 4199921 A few posters for my apartment’s tiny bar and the selected drinks serve. <img src="http://payload94.cargocollective.com/1/1/41948/4199921/Whiskey_860.jpg" width="860" height="547" width_o="2048" height_o="1303" src_o="http://payload94.cargocollective.com/1/1/41948/4199921/Whiskey_o.jpg" data-mid="22103138" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199921/Vodka_860.jpg" width="860" height="547" width_o="2048" height_o="1303" src_o="http://payload94.cargocollective.com/1/1/41948/4199921/Vodka_o.jpg" data-mid="22103135" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199921/French76_860.jpg" width="860" height="547" width_o="2048" height_o="1303" src_o="http://payload94.cargocollective.com/1/1/41948/4199921/French76_o.jpg" data-mid="22103116" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199921/Gin-Juice_860.jpg" width="860" height="547" width_o="2048" height_o="1303" src_o="http://payload94.cargocollective.com/1/1/41948/4199921/Gin-Juice_o.jpg" data-mid="22103119" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199921/Drank_860.jpg" width="860" height="547" width_o="2048" height_o="1303" src_o="http://payload94.cargocollective.com/1/1/41948/4199921/Drank_o.jpg" data-mid="22103114" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/1/41948/4199921/Shine_860.jpg" width="860" height="547" width_o="2048" height_o="1303" src_o="http://payload94.cargocollective.com/1/1/41948/4199921/Shine_o.jpg" data-mid="22103127" border="0" align="left"/> A few posters for my apartment’s tiny bar and the selected drinks serve. http://cargocollective.com/britlarson/HBO http://cargocollective.com/britlarson/following/britlarson/HBO Wed, 03 Aug 2011 11:41:15 +0000 Brit Larson 1394464 The Abstract: As seen on HBO. The challenge was to create a solution for a brand that would not have been possible five years ago. The Idea: 'Shop the Show' takes home shopping to the premium cable level selling items that appear on any HBO series; making available the lifestyles the characters portray. AD // Brit Larson AD // Viktor Angwald While watching any of HBO's television series, users can capitalize on their multi-tasking skills and Shop the Show. <img src="http://payload.cargocollective.com/1/1/41948/1394464/H1_860.jpg" width="860" height="556" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/41948/1394464/H1_o.jpg" data-mid="9107995" border="0" align="left"/> Items can be purchased directly from the app which acts as a broker for all retail items featured in the show. <img src="http://payload.cargocollective.com/1/1/41948/1394464/H2_860.jpg" width="860" height="556" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/41948/1394464/H2_o.jpg" data-mid="9108000" border="0" align="left"/> If watching a current-running series, users can bid on items used during filming in a live auction. You may not be Carrie Bradshaw, but at least you're wearing her Manolos. <img src="http://payload.cargocollective.com/1/1/41948/1394464/H3_860.jpg" width="860" height="556" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/41948/1394464/H3_o.jpg" data-mid="9108025" border="0" align="left"/> The Abstract: As seen on HBO. The challenge was to create a solution for a brand that would not have been possible five years ago. The Idea: 'Shop the Show'... http://cargocollective.com/britlarson/Asics http://cargocollective.com/britlarson/following/britlarson/Asics Wed, 03 Aug 2011 11:29:05 +0000 Brit Larson 664476 The Abstract: Don't be afraid of the dark. The challenge was to create an advertising campaign for a global brand that could not have been possible five years ago. The problem is that when the streetlights come on, the idea of running alone is a turn-off. The Idea: Asics NightTracker is a platform to track a runner's safety after dark and a community of nocturnal runners. AD // Brit Larson CW // Annie Rehage <img src="http://payload.cargocollective.com/1/1/41948/664476/nt2_860.png" width="860" height="556" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/41948/664476/nt2_o.png" data-mid="9159174" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/41948/664476/nt1_860.png" width="860" height="556" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/41948/664476/nt1_o.png" data-mid="9159151" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/41948/664476/final_860.png" width="860" height="645" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/1/41948/664476/final_o.png" data-mid="9159206" border="0" align="left"/> The Abstract: Don't be afraid of the dark. The challenge was to create an advertising campaign for a global brand that could not have been possible five years ago....