http://cargocollective.com Brian Rzentkowski Wed, 20 Oct 2010 17:47:30 +0000 http://cargocollective.com en http://cargocollective.com/brianjrez/Music-of-the-MIA http://cargocollective.com/brianjrez/following/brianjrez/Music-of-the-MIA Wed, 20 Oct 2010 17:47:30 +0000 Brian Rzentkowski 718197 Our challenge was to give a new reason for Minnesotans to visit the Minneapolis Institute of the Arts other than the already stellar pros to doing so, such as, amazing traveling exhibits and the fact that it's free for entry. This mobile smartphone application creates a soundtrack for each room of exhibits within the museum. Surely, the act of viewing art can be a moving experience but nothing seems to pull emotion out of the everyday person quite like the perfect musical pairing. We wanted the app to be simple, yet, evoke emotion. Art by Molly Claxton <img src="http://payload.cargocollective.com/1/1/43697/718197/MIAmusic_905.jpg" width="905" height="541" width_o="2048" height_o="1225" src_o="http://payload.cargocollective.com/1/1/43697/718197/MIAmusic_o.jpg" data-mid="3376409" border="0" align="left"/> Our challenge was to give a new reason for Minnesotans to visit the Minneapolis Institute of the Arts other than the already stellar pros to doing so, such as,... http://cargocollective.com/brianjrez/How-To-Get-Pregnant http://cargocollective.com/brianjrez/following/brianjrez/How-To-Get-Pregnant Wed, 20 Oct 2010 17:18:04 +0000 Brian Rzentkowski 712956 While working on "Prank House, The First Reality Video Game," I got to help write and play a role in a strange, disturbing, yet, kind of funny Onision video. Onision is a notable YouTuber with upwards of 470,000 subscribers. While working on "Prank House, The First Reality Video Game," I got to help write and play a role in a strange, disturbing, yet, kind of funny Onision video.... http://cargocollective.com/brianjrez/General-Motors-The-Only-Constant-Is-Change http://cargocollective.com/brianjrez/following/brianjrez/General-Motors-The-Only-Constant-Is-Change Mon, 18 Oct 2010 23:01:08 +0000 Brian Rzentkowski 712869 General Motors is in a strange state of transition. With low consumer expectations we needed to convey a message that GM is a manufacturer that is more concerned about innovation that serves their customer rather than the volume of vehicles sold. Below is a print campaign, a charging station for portable electronic devices to highlight the introduction of the Chevrolet Volt and also a strategy for repurposing abandoned GM facilities. Hit 'Fullscreen' for an easier read. Art by Bethany Birnie Fullscreen <img src="http://payload.cargocollective.com/1/1/43697/712869/GMPrintAd1_6_905.jpg" width="905" height="585" width_o="1000" height_o="647" src_o="http://payload.cargocollective.com/1/1/43697/712869/GMPrintAd1_6_o.jpg" data-mid="3389936" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/712869/GMPrintAd2_905.jpg" width="905" height="585" width_o="1000" height_o="647" src_o="http://payload.cargocollective.com/1/1/43697/712869/GMPrintAd2_o.jpg" data-mid="3389944" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/712869/GMPrintAd3_905.jpg" width="905" height="585" width_o="1000" height_o="647" src_o="http://payload.cargocollective.com/1/1/43697/712869/GMPrintAd3_o.jpg" data-mid="3389949" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/712869/ChargingStation_1.jpg" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/1/43697/712869/ChargingStation_1_o.jpg" data-mid="3529666" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/712869/WasteToEnergyPlants_1.jpg" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/1/43697/712869/WasteToEnergyPlants_1_o.jpg" data-mid="3529667" border="0" align="left"/> General Motors is in a strange state of transition. With low consumer expectations we needed to convey a message that GM is a manufacturer that is more concerned... http://cargocollective.com/brianjrez/Prank-House-The-First-Reality-Video-Game http://cargocollective.com/brianjrez/following/brianjrez/Prank-House-The-First-Reality-Video-Game Mon, 18 Oct 2010 16:27:34 +0000 Brian Rzentkowski 711748 Prank House, the first Reality Video Game, is a new game that allows people to shoot real paintball guns, drive real remote control cars, release animals, shock real people and prank the House's residents through a desktop application. The House is viewed live, 24/7, on 35 different cameras. An impressive lineup of internet celebs debuted the game's first season. The celebrities included Shay Carl, CharlesTrippy, Cory Williams, Peter Chao, Ideo Productions, PrankvsPrank, MattG124, WheezyWaiter, Onision, Cory Vidal, SuperEd86, KeepTheHeat, and many others. The mission? Make Internet History. In just one week of being live we garnered over 88,000 users, 35,000 active users, with an average sustained time viewing and participating in the app of 27 minutes. My duties included, but were not limited to, capturing exciting moments for highlight reels, editing highlight reels, writing scenarios to influence the shows participants, and updating the social media channels. Prank House Official Trailer Real Life ExciteBike - Charles Trippy Charles Trippy is one of most popular YouTubers of all time. He has upwards of 900,000 subscribers between his CharlesTrippy and CTFxC channels. Here, keeping with the theme of video games, we all killed some time during breaks between dodging paintball guns and racing RC cars against viewers at home to create this video. Girl Vs. Goat - Shay Carl Shay Carl and his family (The ShayTards) have created a YouTube powerhouse channel. They have upwards of 650,000 subscribers and put out endearing content chronicling their day to day lives. While at Prank House, Shay got his camera rolling for us and captured the essence of what it was like inside of the app. Prank House, the first Reality Video Game, is a new game that allows people to shoot real paintball guns, drive real remote control cars, release animals, shock... http://cargocollective.com/brianjrez/Mercedes-Benz-Pandora-The-Drive http://cargocollective.com/brianjrez/following/brianjrez/Mercedes-Benz-Pandora-The-Drive Sun, 03 Oct 2010 19:37:00 +0000 Brian Rzentkowski 676515 Mercedes Benz and Pandora Internet radio come together in this user experience webpage. As the page loads the lights in the garage and the doors of the all new SLS-AMG Gullwing will rise. A first person perspective will walk the user into the driver side seat and, "The Drive," will begin. Once the default drive has begun (Pacific Coast Highway with a Classic Rock playlist), the user will be able to change the location of the drive. Each location will provide users with a tailor made playlist that brings to life the real-life scenery passing by. Mercedes Benz will facilitate a chance for those doomed to hours in their offices to experience some of the most beautiful drives in the world while in the driver's seat of the world's highest performing luxury vehicles. Fullscreen <img src="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora1_905.jpg" width="905" height="733" width_o="1800" height_o="1459" src_o="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora1_o.jpg" data-mid="3351003" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora2-.jpg" width="670" height="543" width_o="740" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora2-_o.jpg" data-mid="3167363" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora3.jpg" width="670" height="433" width_o="850" height_o="550" src_o="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora3_o.jpg" data-mid="3167364" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora4.jpg" width="670" height="433" width_o="850" height_o="550" src_o="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora4_o.jpg" data-mid="3167366" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora5.jpg" width="670" height="433" width_o="850" height_o="550" src_o="http://payload.cargocollective.com/1/1/43697/676515/NEWMBPandora5_o.jpg" data-mid="3167368" border="0" align="left"/> Mercedes Benz and Pandora Internet radio come together in this user experience webpage. As the page loads the lights in the garage and the doors of the all new... http://cargocollective.com/brianjrez/Mall-of-America-Find-Yourself http://cargocollective.com/brianjrez/following/brianjrez/Mall-of-America-Find-Yourself Sun, 03 Oct 2010 19:31:32 +0000 Brian Rzentkowski 596833 Our challenge was to create a shopping experience for an infrequent shopper. Our target became young men that never found personal style to be necessary in their lives due to gaming or scholarly pursuits but now they have arrived at a point in their life where they would like to date, make new friends at college or interview for their first real job. Users will go to the site, find a look that they find appealing, get a route of the Mall of America and book a Style Guide. The Guide will act more as a friend than a personal shopper. Sometimes you just need someone there to say, "you know what, that looks good on you," or, "that's not for you, why don't you try this shirt instead?" Also, while walking through the mall, the Guide will point out places and events happening within MOA that appeal to someone trying to kick-start a new social life. Also, there is an interactive billboard where shoppers can pick a look that will be dressed onto their reflected body. Using QR code technology, the user can get a Plan-of-Attack sent to their mobile phone to ease their shopping anxiety. The Guide will then keep in touch with the user via push messaging through a mobile app that outlines the social events happening at the mall. We have also included a series of print ads to ensure we reach all audiences. Art by Bethany Birnie <img src="http://payload.cargocollective.com/1/1/43697/596833/FindYourselfMicrositerevised.jpg" width="670" height="413" width_o="850" height_o="525" src_o="http://payload.cargocollective.com/1/1/43697/596833/FindYourselfMicrositerevised_o.jpg" data-mid="3167288" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596833/FindYourselfMicrosite2.jpg" width="670" height="414" width_o="850" height_o="526" src_o="http://payload.cargocollective.com/1/1/43697/596833/FindYourselfMicrosite2_o.jpg" data-mid="3167290" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596833/FindYourselfMicrosite3_1.jpg" width="670" height="414" width_o="850" height_o="526" src_o="http://payload.cargocollective.com/1/1/43697/596833/FindYourselfMicrosite3_1_o.jpg" data-mid="3167295" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596833/Billboard.jpg" width="670" height="484" width_o="830" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/596833/Billboard_o.jpg" data-mid="3167310" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596833/MOAapp.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/596833/MOAapp_o.jpg" data-mid="3167314" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596833/MOAPrint1b.jpg" width="670" height="433" width_o="850" height_o="550" src_o="http://payload.cargocollective.com/1/1/43697/596833/MOAPrint1b_o.jpg" data-mid="3167318" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596833/MOAprint2.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/596833/MOAprint2_o.jpg" data-mid="3167319" border="0" align="left"/> Our challenge was to create a shopping experience for an infrequent shopper. Our target became young men that never found personal style to be necessary in their... http://cargocollective.com/brianjrez/Bell-Ross-Time-Instruments http://cargocollective.com/brianjrez/following/brianjrez/Bell-Ross-Time-Instruments Sat, 28 Aug 2010 01:39:59 +0000 Brian Rzentkowski 596807 Print Bell & Ross Time Instruments creates watches that serve as a representation of class with an understanding of function. With the cost of the watches we were able to be tongue and cheek with our upper-echelon clients. Art by Brit Larson <img src="http://payload.cargocollective.com/1/1/43697/596807/Print3.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/596807/Print3_o.jpg" data-mid="3376448" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/B-R1.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/596807/B-R1_o.jpg" data-mid="3376457" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/ResizedScotch.jpg" width="600" height="777" width_o="600" height_o="777" src_o="http://payload.cargocollective.com/1/1/43697/596807/ResizedScotch_o.jpg" data-mid="3376570" border="0" align="left"/> Direct Mail We decided that direct mail was a viable option for the target Bell & Ross consumer. The following pieces start with a cover and then each chapter page for the four collections of B&R watches. <img src="http://payload.cargocollective.com/1/1/43697/596807/Cover_1.jpg" width="670" height="753" width_o="889" height_o="1000" src_o="http://payload.cargocollective.com/1/1/43697/596807/Cover_1_o.jpg" data-mid="2753717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/InstrumentV2_905.jpg" width="905" height="507" width_o="2048" height_o="1148" src_o="http://payload.cargocollective.com/1/1/43697/596807/InstrumentV2_o.jpg" data-mid="3376741" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/Instrument_Product_905.jpg" width="905" height="509" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/1/43697/596807/Instrument_Product_o.jpg" data-mid="3376742" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/ProfessionalV2_905.jpg" width="905" height="509" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/1/43697/596807/ProfessionalV2_o.jpg" data-mid="3376743" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/Professional_Product_905.jpg" width="905" height="508" width_o="2048" height_o="1150" src_o="http://payload.cargocollective.com/1/1/43697/596807/Professional_Product_o.jpg" data-mid="3376745" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/ClassicV2_905.jpg" width="905" height="508" width_o="2048" height_o="1150" src_o="http://payload.cargocollective.com/1/1/43697/596807/ClassicV2_o.jpg" data-mid="3376746" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/Classic_Product_905.jpg" width="905" height="508" width_o="2048" height_o="1150" src_o="http://payload.cargocollective.com/1/1/43697/596807/Classic_Product_o.jpg" data-mid="3376747" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/VintageV2_905.jpg" width="905" height="509" width_o="2048" height_o="1153" src_o="http://payload.cargocollective.com/1/1/43697/596807/VintageV2_o.jpg" data-mid="3376750" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596807/Vintage_Product_905.jpg" width="905" height="508" width_o="2048" height_o="1150" src_o="http://payload.cargocollective.com/1/1/43697/596807/Vintage_Product_o.jpg" data-mid="3376752" border="0" align="left"/> Print Bell & Ross Time Instruments creates watches that serve as a representation of class with an understanding of function. With the cost of the watches we were... http://cargocollective.com/brianjrez/Staub-Me-Cook-Stuff http://cargocollective.com/brianjrez/following/brianjrez/Staub-Me-Cook-Stuff Sat, 28 Aug 2010 00:56:57 +0000 Brian Rzentkowski 596751 Staub is a high-end cookware company that is famous for its cast iron kettles. Our challenge was to target men who appreciate a home cooked meal but may have never learned how to cook one. These pots have little to no learning curve so that's the direction we took the work. Co-Copywriter, Michael Ziman; Art by Bethany Birnie <img src="http://payload.cargocollective.com/1/1/43697/596751/StaubBlue.jpg" width="670" height="433" width_o="800" height_o="518" src_o="http://payload.cargocollective.com/1/1/43697/596751/StaubBlue_o.jpg" data-mid="2753344" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596751/StaubOrangeCROPPED.jpg" width="670" height="433" width_o="800" height_o="518" src_o="http://payload.cargocollective.com/1/1/43697/596751/StaubOrangeCROPPED_o.jpg" data-mid="2753345" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/596751/StaubRed.jpg" width="670" height="433" width_o="800" height_o="518" src_o="http://payload.cargocollective.com/1/1/43697/596751/StaubRed_o.jpg" data-mid="2753346" border="0" align="left"/> Staub is a high-end cookware company that is famous for its cast iron kettles. Our challenge was to target men who appreciate a home cooked meal but may have never... http://cargocollective.com/brianjrez/Baileys-Bake-In-Some-Irish http://cargocollective.com/brianjrez/following/brianjrez/Baileys-Bake-In-Some-Irish Tue, 20 Jul 2010 13:42:13 +0000 Brian Rzentkowski 522668 Baileys was a challenge but a lot of fun to work on. Ad school lore tells us to stay far away from liquor but once the concept came to fruition, it became a keeper. Art by Nicole Albrecht <img src="http://payload.cargocollective.com/1/1/43697/522668/01_Bailyes.jpg" width="612" height="793" width_o="612" height_o="793" src_o="http://payload.cargocollective.com/1/1/43697/522668/01_Bailyes_o.jpg" data-mid="2753280" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/522668/02_Baileys.jpg" width="613" height="793" width_o="613" height_o="793" src_o="http://payload.cargocollective.com/1/1/43697/522668/02_Baileys_o.jpg" data-mid="2753281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/522668/03_Baileys.jpg" width="613" height="794" width_o="613" height_o="794" src_o="http://payload.cargocollective.com/1/1/43697/522668/03_Baileys_o.jpg" data-mid="2753282" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/522668/iphone1.jpg" width="317" height="600" width_o="317" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/522668/iphone1_o.jpg" data-mid="2753758" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/522668/iphone2.jpg" width="317" height="600" width_o="317" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/522668/iphone2_o.jpg" data-mid="2753760" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/522668/iphone 3.jpg" width="317" height="600" width_o="317" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/522668/iphone 3_o.jpg" data-mid="2753761" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43697/522668/cupcake holder.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/43697/522668/cupcake holder_o.jpg" data-mid="2753763" border="0" align="left"/> Baileys was a challenge but a lot of fun to work on. Ad school lore tells us to stay far away from liquor but once the concept came to fruition, it became a keeper....