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	<title>Brandsimplicity</title>
	<link>http://cargocollective.com</link>
	<description>Brandsimplicity</description>
	<pubDate>Sun, 15 May 2011 02:21:10 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>nProgress</title>
				
		<link>http://cargocollective.com/brandsimplicity/nProgress</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/nProgress</comments>

		<pubDate>Sun, 15 May 2011 02:21:10 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design, pitch]]></category>

		<guid isPermaLink="false">1446192</guid>

		<description> The Brief_"This project is for a mobile app icon. we would like the app icon to be an illustrated bee, which will be the symbol of our app (conveying social connectivity and mobile). the bee should look friendly - more like a honeybee, not a wasp. do not include any words or the company name in the design"

The Design_
 My inspiration on this one is the bee, location pins and cute lovable characters.

&#60;img src="http://payload.cargocollective.com/1/1/57166/1446192/nprogress.jpg" width="670" height="1021" width_o="929" height_o="1416" src_o="http://payload.cargocollective.com/1/1/57166/1446192/nprogress_o.jpg" data-mid="7049216"  border="0" align="left"/&#62;</description>
		
		<excerpt> The Brief_"This project is for a mobile app icon. we would like the app icon to be an illustrated bee, which will be the symbol of our app (conveying social...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>HID Nation</title>
				
		<link>http://cargocollective.com/brandsimplicity/HID-Nation</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/HID-Nation</comments>

		<pubDate>Sat, 14 May 2011 20:02:30 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design, wip]]></category>

		<guid isPermaLink="false">1445526</guid>

		<description>(Supplier of automobile lighting kits) 
High-intensity discharge (HID) lamps are a type of electrical lamp which produces light by means of an electric arc between tungsten electrodes housed inside a translucent or transparent fused quartz or fused alumina arc tube. This tube is filled with both gas and metal salts. The gas facilitates the arc's initial strike. Once the arc is started, it heats and evaporates the metal salts forming a plasma, which greatly increases the intensity of light produced by the arc and reduces its power consumption. High-intensity discharge lamps are a type of arc lamp.

Compared with fluorescent and incandescent lamps, HID lamps have higher luminous efficacy since a greater proportion of their radiation is in visible light as opposed to heat. Their overall luminous efficacy is also much higher: they give a greater amount of light output per watt of electricity input.

HID Nation



The Design_

Inspiration_
The light globe.
 

&#60;img src="http://payload.cargocollective.com/1/1/57166/1445526/hidnation3_929.jpg" width="928" height="1688" width_o="928" height_o="1688" src_o="http://payload.cargocollective.com/1/1/57166/1445526/hidnation3_o.jpg" data-mid="7397496"  border="0" align="left"/&#62;</description>
		
		<excerpt>(Supplier of automobile lighting kits)  High-intensity discharge (HID) lamps are a type of electrical lamp which produces light by means of an electric arc between...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Silver Plume Productions</title>
				
		<link>http://cargocollective.com/brandsimplicity/Silver-Plume-Productions</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/Silver-Plume-Productions</comments>

		<pubDate>Sat, 30 Apr 2011 21:30:56 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design, wip]]></category>

		<guid isPermaLink="false">1378953</guid>

		<description>I'm current working with this client:)

&#60;img src="http://payload.cargocollective.com/1/1/57166/1378953/silverplume1.jpg" width="670" height="1207" width_o="928" height_o="1673" src_o="http://payload.cargocollective.com/1/1/57166/1378953/silverplume1_o.jpg" data-mid="6706765"  border="0" align="left"/&#62;</description>
		
		<excerpt>I'm current working with this client:)  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57166/1378953/prt_1304216785.jpg" />

	</item>
		
		
	<item>
		<title>Velocity</title>
				
		<link>http://cargocollective.com/brandsimplicity/Velocity</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/Velocity</comments>

		<pubDate>Sat, 23 Apr 2011 19:53:02 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design, pitch]]></category>

		<guid isPermaLink="false">1348167</guid>

		<description>Discovery HD Theater is rebranding to Velocity. This new direction requires that it communicates the brand shift and makes Velocity come alive to a new audience..



Concept_

Inspired by clean and flowing lines, speed, "V" and the beauty that is rolling pieces of art.

I wanted this design to be totally unique, the handcrafted the font has been painstakingly crafted after hours of studying the branding of various autos. 
&#60;img src="http://payload.cargocollective.com/1/1/57166/1348167/velolines.jpg" width="670" height="502" width_o="912" height_o="684" src_o="http://payload.cargocollective.com/1/1/57166/1348167/velolines_o.jpg" data-mid="6551320"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57166/1348167/v1.jpg" width="670" height="502" width_o="912" height_o="684" src_o="http://payload.cargocollective.com/1/1/57166/1348167/v1_o.jpg" data-mid="6551198"  border="0" align="left"/&#62;

HD Theater launched in 2002 and was one of the first high definition channels in the U.S. market. For five years, HD Theater featured ‘best of’ high definition programming from other networks in the Discovery portfolio.

In 2007, Discovery launched high definition simulcast feeds of their other popular networks. Many other cable channels followed, and by year’s end, the number of high definition channels in the U.S. had grown to over 100. HD Theater’s brand position of high definition programming was no longer unique.

From 2007 through today, the programming migrated towards more vehicle content (cars, motorcycles, restoration, motorsports, customization). This programming strategy has garnered a loyal audience and has provided the foundation to expand into a broader male lifestyle brand.

With other corporate priorities such as the launch of Planet Green, ID, The Hub and OWN behind us, the time is right for the rebrand of HD Theater.


&#60;img src="http://payload.cargocollective.com/1/1/57166/1348167/velocityconcept1.jpg" width="670" height="670" width_o="800" height_o="800" src_o="http://payload.cargocollective.com/1/1/57166/1348167/velocityconcept1_o.jpg" data-mid="6551216"  border="0" align="left"/&#62;
</description>
		
		<excerpt>Discovery HD Theater is rebranding to Velocity. This new direction requires that it communicates the brand shift and makes Velocity come alive to a new audience..  ...</excerpt>

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	</item>
		
		
	<item>
		<title>Mobyh</title>
				
		<link>http://cargocollective.com/brandsimplicity/Mobyh</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/Mobyh</comments>

		<pubDate>Tue, 19 Apr 2011 08:46:51 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">1329342</guid>

		<description>Mobile Application Development Company 

&#60;img src="http://payload.cargocollective.com/1/1/57166/1329342/mobyhlines.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/1/57166/1329342/mobyhlines_o.jpg" data-mid="6454056"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/57166/1329342/mobyh1.jpg" width="670" height="1476" width_o="988" height_o="2177" src_o="http://payload.cargocollective.com/1/1/57166/1329342/mobyh1_o.jpg" data-mid="6454060"  border="0" align="left"/&#62;</description>
		
		<excerpt>Mobile Application Development Company     </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57166/1329342/prt_1303220420.jpg" />

	</item>
		
		
	<item>
		<title>Onestop Digital</title>
				
		<link>http://cargocollective.com/brandsimplicity/Onestop-Digital</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/Onestop-Digital</comments>

		<pubDate>Tue, 19 Apr 2011 08:35:12 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">1329321</guid>

		<description>Onestop digital is an online photography equipment retailer   

&#60;img src="http://payload.cargocollective.com/1/1/57166/1329321/onestopsmall.jpg" width="325" height="260" width_o="325" height_o="260" src_o="http://payload.cargocollective.com/1/1/57166/1329321/onestopsmall_o.jpg" data-mid="6453907"  border="0" align="left"/&#62;</description>
		
		<excerpt>Onestop digital is an online photography equipment retailer     </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57166/1329321/prt_1303219832.jpg" />

	</item>
		
		
	<item>
		<title>Layered Pixels</title>
				
		<link>http://cargocollective.com/brandsimplicity/Layered-Pixels</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/Layered-Pixels</comments>

		<pubDate>Tue, 19 Apr 2011 08:14:28 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">1329245</guid>

		<description>Web discussion forums   

&#60;img src="http://payload.cargocollective.com/1/1/57166/1329245/layedlarge.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/57166/1329245/layedlarge_o.jpg" data-mid="6453657"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/57166/1329245/layedlargesheet.jpg" width="670" height="1310" width_o="988" height_o="1933" src_o="http://payload.cargocollective.com/1/1/57166/1329245/layedlargesheet_o.jpg" data-mid="6454514"  border="0" align="left"/&#62;</description>
		
		<excerpt>Web discussion forums      </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57166/1329245/prt_1303218545.jpg" />

	</item>
		
		
	<item>
		<title>Sonic Heavy</title>
				
		<link>http://cargocollective.com/brandsimplicity/Sonic-Heavy</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/Sonic-Heavy</comments>

		<pubDate>Tue, 19 Apr 2011 04:03:01 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">1328608</guid>

		<description>

The design_



&#60;img src="http://payload.cargocollective.com/1/1/57166/1328608/sonicheavyfinalproof120411.jpg" width="670" height="942" width_o="822" height_o="1156" src_o="http://payload.cargocollective.com/1/1/57166/1328608/sonicheavyfinalproof120411_o.jpg" data-mid="6450937"  border="0" align="left"/&#62;</description>
		
		<excerpt>  The design_    </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57166/1328608/prt_1303203441.jpg" />

	</item>
		
		
	<item>
		<title>Evotweet</title>
				
		<link>http://cargocollective.com/brandsimplicity/Evotweet</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/Evotweet</comments>

		<pubDate>Tue, 19 Apr 2011 03:16:40 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design, case studies]]></category>

		<guid isPermaLink="false">1328437</guid>

		<description>

The design_&#60;img src="http://payload.cargocollective.com/1/1/57166/1328437/evocasestudy.jpg" width="670" height="1959" width_o="820" height_o="2398" src_o="http://payload.cargocollective.com/1/1/57166/1328437/evocasestudy_o.jpg" data-mid="6450437"  border="0" align="left"/&#62;</description>
		
		<excerpt>  The design_</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/57166/1328437/prt_1303200388.jpg" />

	</item>
		
		
	<item>
		<title>Viewpoint Lighting</title>
				
		<link>http://cargocollective.com/brandsimplicity/Viewpoint-Lighting</link>

		<comments>http://cargocollective.com/brandsimplicity/following/brandsimplicity/Viewpoint-Lighting</comments>

		<pubDate>Mon, 18 Apr 2011 17:16:27 +0000</pubDate>

		<dc:creator>Brandsimplicity</dc:creator>
		
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">1326161</guid>

		<description>Viewpoint Lighting is a full service landscape lighting company

The design_

&#60;img src="http://payload.cargocollective.com/1/1/57166/1326161/viewpointstationary.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/1/57166/1326161/viewpointstationary_o.jpg" data-mid="6453743"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/57166/1326161/vpcar.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/1/57166/1326161/vpcar_o.jpg" data-mid="6453778"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/57166/1326161/proofsheetviewpoint.jpg" width="670" height="1274" width_o="893" height_o="1699" src_o="http://payload.cargocollective.com/1/1/57166/1326161/proofsheetviewpoint_o.jpg" data-mid="6439831"  border="0" align="left"/&#62;</description>
		
		<excerpt>Viewpoint Lighting is a full service landscape lighting company  The design_    </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
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