http://cargocollective.com BLOO NATION Tue, 31 May 2011 08:49:59 +0000 http://cargocollective.com en http://cargocollective.com/bloonation/Waterproof http://cargocollective.com/bloonation/following/bloonation/Waterproof Tue, 31 May 2011 08:49:59 +0000 BLOO NATION 1523733 WATER PROOFCOMING SOON..._ WATER PROOFCOMING SOON..._ http://cargocollective.com/bloonation/Geeky-Stuff http://cargocollective.com/bloonation/following/bloonation/Geeky-Stuff Tue, 31 May 2011 08:49:58 +0000 BLOO NATION 1523730 GEEKY STUFFBLUE, GREEN + GREY WATER FOOTPRINT_ Water use is measured in terms of water volumes consumed (evaporated) and/or polluted per unit of time. Both the operational and supply-chain water footprint split up into three elements: * The blue water footprint is the volume of freshwater that evaporated from the global blue water resources (surface water and ground water), * The green water footprint is the volume of freshwater evaporated from the global green water resources (rainwater stored in the soil as soil moisture). * The grey water footprint is the volume of polluted water, calculated as the volume of water that is required to dilute pollutants to such an extent that the quality of the water remains above agreed water quality standards. WATER USE IN SPACE + TIME_ The water footprint is a geographically explicit indicator, not only showing volumes of water use and pollution, but also the locations and timing. The ecological or social impact of a water footprint obviously depends not only on the volume of water use, but also on where and when the water is used. WATER FOOTPRINT ACCOUNTING_ Water footprint accounting is relevant for any sort of business, private or public. Business water footprint accounting can be applied for any coherent entity producing goods and/or services that are supplied to consumers or other businesses. It can be done for a private company or corporation, but also a governmental or non-governmental organisation or a public utility. It can be applied to various levels of scale, for instance a specific division of a company, an entire company or a whole business sector. Water footprint accounting can also be done for a project (e.g. construction of a piece of infrastructure) or activity (e.g. the organization of a large sports event). THE WATER FOOTPRINT OF A PRODUCT_ By definition, the water footprint of a business is equal to the sum of the water footprints of the business output products. The supply-chain water footprint of a business is equal to the sum of the water footprints of the business input products. Source: Water Footprint Network, 2011 GEEKY STUFFBLUE, GREEN + GREY WATER FOOTPRINT_ Water use is measured in terms of water volumes consumed (evaporated) and/or polluted per unit of time. Both the... http://cargocollective.com/bloonation/Water-Footprint http://cargocollective.com/bloonation/following/bloonation/Water-Footprint Tue, 31 May 2011 08:48:25 +0000 BLOO NATION 1523729 WATER FOOTPRINTCOMING SOON..._ In the meantime, in case you wondered, the basis for the water footprint concept and methodology has been laid by prof. Arjen Hoekstra at UNESCO-IHE and further developed at the University of Twente, the Netherlands. The concept and methods have been firmly established in scientific literature. Source: Water Footprint Network, 2011 WATER FOOTPRINTCOMING SOON..._ In the meantime, in case you wondered, the basis for the water footprint concept and methodology has been laid by prof. Arjen... http://cargocollective.com/bloonation/Info-Chart http://cargocollective.com/bloonation/following/bloonation/Info-Chart Tue, 31 May 2011 08:47:52 +0000 BLOO NATION 1523722 EMBEDDED WATER INFO CHARTHOW MUCH WATER IS REALLY IN...?_ Our friends at Water Footprint Network (WFN) have done all the number crunching and created this wonderfully insightful chart, exposing the truth behind the real amounts of water required to produce a variety of everyday items. Click on any item along the top row to reveal the shocking figures. EMBEDDED WATER INFO CHARTHOW MUCH WATER IS REALLY IN...?_ Our friends at Water Footprint Network (WFN) have done all the number crunching and created this... http://cargocollective.com/bloonation/Allies http://cargocollective.com/bloonation/following/bloonation/Allies Tue, 31 May 2011 08:47:51 +0000 BLOO NATION 1523726 ALLIESCORPORATE WATER FOOTPRINT_ Rather than the tip, BLOO Nation is tackling the submerged part of the iceberg, when it comes to water sustainability. We completely agree with and support every effort to conserve water (if it's yellow, let it mellow, if it's brown, flush it down). However BLOO Nation is focused on tackling the elephant in the room, that is reducing the corporate water footprint: "The total volume of fresh water that is used directly and indirectly to run and support the business. It consists of two components: * The operational water footprint, i.e. the direct water use by the business in its own operations, * The supply-chain water footprint, i.e. the water use in the business’s supply chain. Many businesses have a supply-chain water footprint that is much larger than the operational water footprint." Water Footprint Network, 2011 INVESTIGATE YOUR WATER CONSUMPTION_ BLOO Allies are organisations that have already or are currently taking the steps required to investigate and thus reduce their water footprints. There are tons of companies already doing great things in this arena but we need even more to jump on the bandwagon. BLOO Nation recommends downloading Water Footprint Network's Water Footprint Assessment Manual as an ideal starting point. We believe that those out there, making an effort to efficiently manage the water being used in their organisations, deserve to be acknowledged. At BLOO Nation's HQ, we are currently in the process of finding out who the good guys are and compiling a set of criteria to define these organisations. Once we've got a decent list, BLOO Nation vouches to make it our personal mission to reward these organisations by promoting them with our water proof stamp. A lot more to come on this section... Watch this space! <img src="http://payload.cargocollective.com/1/3/113960/1523726/CONTENT_9 allies.png" width="200" height="400" width_o="200" height_o="400" src_o="http://payload.cargocollective.com/1/3/113960/1523726/CONTENT_9 allies_o.png" data-mid="14045841" border="0" align="left"/> ALLIESCORPORATE WATER FOOTPRINT_ Rather than the tip, BLOO Nation is tackling the submerged part of the iceberg, when it comes to water sustainability. We... http://cargocollective.com/bloonation/Channel http://cargocollective.com/bloonation/following/bloonation/Channel Tue, 31 May 2011 08:45:34 +0000 BLOO NATION 1523719 COOL STUFF COMING SOONWe're a bit busy at the moment in the BLOO headquarters, so haven't quite got around to creating snazzy videos and interactive stuff for your entertainment. But since you clearly clicked this button with a procrastinator's intent, the least we can do is offer you this alternative... COOL STUFF COMING SOONWe're a bit busy at the moment in the BLOO headquarters, so haven't quite got around to creating snazzy videos and interactive stuff for your... http://cargocollective.com/bloonation/Nation http://cargocollective.com/bloonation/following/bloonation/Nation Tue, 31 May 2011 06:54:35 +0000 BLOO NATION 1523292 <img src="http://payload.cargocollective.com/1/3/113960/1523292/content1_nation.jpg" width="630" height="370" width_o="630" height_o="370" src_o="http://payload.cargocollective.com/1/3/113960/1523292/content1_nation_o.jpg" data-mid="7568992" border="0" align="left"/> BLOO Nation THE WATER CRISIS_ By 2025, more than half of the world’s population will be facing water-based vulnerability. Our planet is running out of water and we don't even know it. What's even crappier, is that, because the vast majority of us are unaware of this predicament, we're unknowingly (+ indirectly) wasting water through the products that we consume and making matters worse. BLOO Nation is shedding light on the real issues surrounding the water crisis, the concept of embedded water and the 'water footprint'. VISION_ Preventing the world's limited freshwater resources from running out by 2025. MISSION_ 1. Designing art installations to raise awareness, recruit and educate the masses about the water footprint. 2. Harnessing the collective power of Tom, Dick and Harry to instigate change through online networks and communities. 3. Connecting organisations with hardcore geeks that can help them investigate and reduce their own water consumption. And rewarding those that give it a shot. BLOO Nation THE WATER CRISIS_ By 2025, more than half of the world’s population will be facing water-based vulnerability. Our planet is running out of water... http://cargocollective.com/bloonation/News http://cargocollective.com/bloonation/following/bloonation/News Tue, 31 May 2011 06:54:04 +0000 BLOO NATION 1523291 <img src="http://payload.cargocollective.com/1/3/113960/1523291/CONTENT_2_news.jpg" width="640" height="366" width_o="640" height_o="366" src_o="http://payload.cargocollective.com/1/3/113960/1523291/CONTENT_2_news_o.jpg" data-mid="14045771" border="0" align="left"/> NEWS NEWS http://cargocollective.com/bloonation/About http://cargocollective.com/bloonation/following/bloonation/About Tue, 31 May 2011 06:54:03 +0000 BLOO NATION 1523287 <img src="http://payload.cargocollective.com/1/3/113960/1523287/content3_about.jpg" width="630" height="240" width_o="630" height_o="240" src_o="http://payload.cargocollective.com/1/3/113960/1523287/content3_about_o.jpg" data-mid="7545722" border="0" align="left"/> TEAMBLOO Nation is everyone... Behind the scenes though, a trio consisting of Lola Pedro, Guillaume Jounet and Remy Bardin are pretty busy trying to build a NATION out of BLOO. LOLABranding + Interactive Communications _ Apparently, Lola has a Masters in Technology Entrepreneurship but we reckon that this born and bred Londoner is an aspiring geek, with a social conscience. With over 4 years professional experience in Tokyo and NYC, Lola is currently loving her latest feat, BLOO Nation, where she can be found tinkering with interactivity, branding and guerrilla marketing methods across digital platforms. GUILLAUME + REMYArchitecture + Art Direction _ Architects and French partners-in-crime, Guillaume and Remy (of Holdup Architecture) were pretty much born with pencils in their hands. After spending a fair amount of time working in lands as far-reaching as Latin America and the Far East, these nomads acquired a shared vision to improve reality, with nature as their muse. It is this, teamed with a never-ending quest to reveal the hidden potential of our environment, that led Guillaume to begin BLOO Nation with Lola, later being joined by Remy. All the cool design stuff, from images to installations, is down to them. TEAMBLOO Nation is everyone... Behind the scenes though, a trio consisting of Lola Pedro, Guillaume Jounet and Remy Bardin are pretty busy trying to build a NATION... http://cargocollective.com/bloonation/Contact http://cargocollective.com/bloonation/following/bloonation/Contact Tue, 31 May 2011 06:53:19 +0000 BLOO NATION 1523282 CONTACT<img src="http://payload.cargocollective.com/1/3/113960/1523282/BANNER_facebook.png" width="30" height="31" width_o="30" height_o="31" src_o="http://payload.cargocollective.com/1/3/113960/1523282/BANNER_facebook_o.png" data-mid="14047272" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/113960/1523282/BANNER_twitter.png" width="30" height="31" width_o="30" height_o="31" src_o="http://payload.cargocollective.com/1/3/113960/1523282/BANNER_twitter_o.png" data-mid="14047274" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/113960/1523282/BANNER_email.png" width="30" height="31" width_o="30" height_o="31" src_o="http://payload.cargocollective.com/1/3/113960/1523282/BANNER_email_o.png" data-mid="14047271" border="0" align="left"/> _ PROJECTS / GENERAL ENQUIRIES +44 (0) 796 781 9419 info@bloonation.com _ BRANDING + INTERACTIVE COMMUNICATIONS Lola Pedro - UK lolapedro@bloonation.com _ ARCHITECTURE + ART DIRECTION Guillaume Jounet - FR guillaumejounet@bloonation.com CONTACT _ PROJECTS / GENERAL ENQUIRIES +44 (0) 796 781 9419 info@bloonation.com _ BRANDING + INTERACTIVE COMMUNICATIONS Lola Pedro - UK lolapedro@bloonation.com ...