http://cargocollective.com Bianca Reggi | Copywriter Mon, 27 Aug 2012 12:37:45 +0000 http://cargocollective.com en http://www.biancareggi.com/Writing-for-the-fun-of-it http://www.biancareggi.com/following/biancareggi.com/Writing-for-the-fun-of-it Mon, 27 Aug 2012 12:37:45 +0000 Bianca Reggi | Copywriter 2073305 Writing just for the fun of it. <img src="http://payload.cargocollective.com/1/1/39866/2073305/biancablog1-large_900.jpg" width="900" height="119" width_o="1477" height_o="196" src_o="http://payload.cargocollective.com/1/1/39866/2073305/biancablog1-large_o.jpg" data-mid="10322132" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/39866/2073305/biancablog4-1-large_900.jpg" width="900" height="119" width_o="1477" height_o="196" src_o="http://payload.cargocollective.com/1/1/39866/2073305/biancablog4-1-large_o.jpg" data-mid="10322199" border="0" align="left"/> Writing just for the fun of it. http://www.biancareggi.com/About-Me http://www.biancareggi.com/following/biancareggi.com/About-Me Wed, 15 Aug 2012 10:43:35 +0000 Bianca Reggi | Copywriter 482697 <img src="http://payload.cargocollective.com/1/1/39866/482697/biancablog2-1-large_900.jpg" width="900" height="119" width_o="1477" height_o="196" src_o="http://payload.cargocollective.com/1/1/39866/482697/biancablog2-1-large_o.jpg" data-mid="10321968" border="0" align="left"/> I try to follow the above mantra, "Let's make cool shit today." And that is because I love to write. No later than a week after finishing portfolio school, I competed and won the Big Ad Gig in 2010's advertising week and was selected to produce my campaign with Crispin Porter + Bogusky. I'm now working in the Chicago office of Ogilvy & Mather, after spending a year at the NYC Ogilvy & Mather office. But that's not where my story begins. It begins with marker comps. And lots of them. As one of seven kids I live my life according to majority rules, and am no stranger to collaboration. I never accomplish anything without at least five other people. Not acting entitled and always saying thank-you are in my nature. Riding a two-wheeler before my older sister is still something I hold over her head. I needed that kind of momentum to be able to get my Masters in one year. Often mocked for being a bit of a nerd never bothers me. I am a go-getter. While others hit the snooze, I am out asking questions and picking up whatever work or knowledge I can. Right now the only names I can drop are the people who I love, but they motivate me in every idea I whip up. I try to follow the above mantra, "Let's make cool shit today." And that is because I love to write. No later than a week after finishing portfolio school, I... http://www.biancareggi.com/Resume http://www.biancareggi.com/following/biancareggi.com/Resume Wed, 15 Aug 2012 10:43:16 +0000 Bianca Reggi | Copywriter 493343 <img src="http://payload.cargocollective.com/1/1/39866/493343/resume.1.13.12_2_900.jpg" width="900" height="1164" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/1/39866/493343/resume.1.13.12_2_o.jpg" data-mid="25394878" border="0" align="left"/> http://www.biancareggi.com/Contact http://www.biancareggi.com/following/biancareggi.com/Contact Wed, 15 Aug 2012 10:43:08 +0000 Bianca Reggi | Copywriter 482710 what do you want to know tough guy? alright, alright here's how to reach me: bianca.reggi@gmail.com 708-646-7615 I LINK. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31331/529657/linkedin-logo-square2.png"> I TWEET. <img src= "http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31331/529657/twitter-logo-square.png"> AND I TUMBLE. <img src="http://payload.cargocollective.com/1/1/39866/482710/tumblr_icon.jpg" width="56" height="56" width_o="56" height_o="56" src_o="http://payload.cargocollective.com/1/1/39866/482710/tumblr_icon_o.jpg" data-mid="9185087" border="0" align="left"/> what do you want to know tough guy? alright, alright here's how to reach me: bianca.reggi@gmail.com 708-646-7615 I LINK. I TWEET. AND I TUMBLE. http://www.biancareggi.com/Ogilvy-Mather http://www.biancareggi.com/following/biancareggi.com/Ogilvy-Mather Wed, 28 Sep 2011 22:23:47 +0000 Bianca Reggi | Copywriter 2073347 produced @OgilvyNY The following print ad appeared as the back panel on the 2011 Cannes Lions International Festival of Creativity for Ogilvy & Mather. <img src="http://payload.cargocollective.com/1/1/39866/2073347/Ogilvy-printandpicturecombo_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/2073347/Ogilvy-printandpicturecombo_o.jpg" data-mid="10322859" border="0" align="left"/> produced @OgilvyNY The following print ad appeared as the back panel on the 2011 Cannes Lions International Festival of Creativity for Ogilvy & Mather. http://www.biancareggi.com/Wonka http://www.biancareggi.com/following/biancareggi.com/Wonka Wed, 28 Sep 2011 22:19:20 +0000 Bianca Reggi | Copywriter 2073818 produced @OgilvyNY An interactive facebook app for Wonka, that allowed fans to vote on a new Nerds flavor. <img src="http://payload.cargocollective.com/1/1/39866/2073818/Wonka-page4_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/2073818/Wonka-page4_o.jpg" data-mid="10325086" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/2073818/Wonka-page5_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/2073818/Wonka-page5_o.jpg" data-mid="10325110" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/2073818/Wonka-page6_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/2073818/Wonka-page6_o.jpg" data-mid="10325116" border="0" align="left"/> produced @OgilvyNY An interactive facebook app for Wonka, that allowed fans to vote on a new Nerds flavor. http://www.biancareggi.com/IKEA http://www.biancareggi.com/following/biancareggi.com/IKEA Wed, 28 Sep 2011 20:47:24 +0000 Bianca Reggi | Copywriter 2073541 produced @OgilvyNY This video demo is featured on IKEA's website the-sharespace.com IKEA Share Space from Bianca Reggi on Vimeo. <img src="http://payload.cargocollective.com/1/1/39866/2073541/IKEA_printadwithjpeg-copyreads_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/2073541/IKEA_printadwithjpeg-copyreads_o.jpg" data-mid="10323806" border="0" align="left"/> Featured within IKEA's website, the-sharespace.com <img src="http://payload.cargocollective.com/1/1/39866/2073541/IKEA_sharespace_landing_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/2073541/IKEA_sharespace_landing_o.jpg" data-mid="10325148" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/2073541/IKEA_sharespace_featured_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/2073541/IKEA_sharespace_featured_o.jpg" data-mid="10325138" border="0" align="left"/> produced @OgilvyNY This video demo is featured on IKEA's website the-sharespace.com IKEA Share Space from Bianca Reggi on Vimeo. Featured within IKEA's website,... http://www.biancareggi.com/Big-Ad-Gig http://www.biancareggi.com/following/biancareggi.com/Big-Ad-Gig Sun, 10 Apr 2011 21:56:18 +0000 Bianca Reggi | Copywriter 688518 What's the big ad gig? This is a campaign I produced at Crispin Porter + Bogusky for thinkb4youspeak.com. It ran across Microsoft platforms targeting 13-16 year olds. The following work, including banner and mobile ads, was produced with the Ad Council after I won the Big Ad Gig. <img src="http://payload.cargocollective.com/1/1/39866/688518/Ignorance 300x250_900.jpg" width="900" height="489" width_o="1155" height_o="628" src_o="http://payload.cargocollective.com/1/1/39866/688518/Ignorance 300x250_o.jpg" data-mid="6245038" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/688518/Indifference 300x250_900.jpg" width="900" height="601" width_o="1319" height_o="882" src_o="http://payload.cargocollective.com/1/1/39866/688518/Indifference 300x250_o.jpg" data-mid="6245042" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/688518/Ignorance 728x90_900.jpg" width="900" height="578" width_o="1133" height_o="728" src_o="http://payload.cargocollective.com/1/1/39866/688518/Ignorance 728x90_o.jpg" data-mid="6245039" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/688518/Ignorance 234x60 v2-talkingconvo.jpg" width="656" height="537" width_o="656" height_o="537" src_o="http://payload.cargocollective.com/1/1/39866/688518/Ignorance 234x60 v2-talkingconvo_o.jpg" data-mid="6245036" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/688518/glsen.mobilephone-sfw_900.jpg" width="864" height="576" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/1/39866/688518/glsen.mobilephone-sfw_o.jpg" data-mid="6256927" border="0" align="left"/> I won the Big Ad Gig 2010 at Advertising Week in New York and was selected by Crispin Porter + Bogusky in Boulder, Colorado. After moving on to the final round as the Voters' Choice with the highest amount of Facebook Likes, I finished in 1st place with my campaign for the Gay, Lesbian and Straight Education Network (or GLSEN). This competition was sponsored by Mircosoft, BBDO Atmosphere Proximity, and NY Advertising Week. You can check out my presentation and the results below. Thanks to everyone for your support! Article in New York Times For more details on the Big Ad Gig Advertising Week Blog Below are a few pieces from the original campaign as it was presented during Advertising week in New York. <img src="http://payload.cargocollective.com/1/1/39866/688518/sfw-waterfountainforcargo_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/688518/sfw-waterfountainforcargo_o.jpg" data-mid="3767798" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/688518/sfw-bathroomforcargo_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/688518/sfw-bathroomforcargo_o.jpg" data-mid="3767566" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/688518/sfw-banner1forcargo_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/688518/sfw-banner1forcargo_o.jpg" data-mid="3767563" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/688518/sfw-facebookforcargo_900.jpg" width="900" height="642" width_o="2048" height_o="1461" src_o="http://payload.cargocollective.com/1/1/39866/688518/sfw-facebookforcargo_o.jpg" data-mid="3767573" border="0" align="left"/> What's the big ad gig? This is a campaign I produced at Crispin Porter + Bogusky for thinkb4youspeak.com. It ran across Microsoft platforms targeting 13-16 year... http://www.biancareggi.com/1-828-Ideas http://www.biancareggi.com/following/biancareggi.com/1-828-Ideas Thu, 14 Oct 2010 12:16:35 +0000 Bianca Reggi | Copywriter 486405 1,828 marker comps added up to one year of my ideas. I’m a copywriter, but over a year of portfolio school I was mistaken for a teacher, a furniture designer, an art director, an artist, and a twin. It took 1,828 marker comps for me to realize that to be a good copywriter you have to be all these things, well except for the twin. 1,828 marker comps added up to one year of my ideas. I’m a copywriter, but over a year of portfolio school I was mistaken for a teacher, a furniture designer,... http://www.biancareggi.com/Wisp http://www.biancareggi.com/following/biancareggi.com/Wisp Fri, 30 Jul 2010 03:14:28 +0000 Bianca Reggi | Copywriter 482415 Big Idea: Solution: Target commuters and extend campaign to reach environmentalists in the month leading up to Earth Day <img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-busshelter_900.jpg" width="900" height="525" width_o="2048" height_o="1194" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-busshelter_o.jpg" data-mid="9185689" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-el_5_900.jpg" width="900" height="487" width_o="2048" height_o="1109" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-el_5_o.jpg" data-mid="9185701" border="0" align="left"/> The ad below is shown in the Red Eye, a newspaper for commuters in Chicago<img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-newspaper-closeup-psd_11_900.jpg" width="900" height="450" width_o="2048" height_o="1024" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-newspaper-closeup-psd_11_o.jpg" data-mid="9185708" border="0" align="left"/> Booths would be set up at food festivals giving away the product, shown here at the Taste of Chicago. The product would be given out from sinks without faucets to promote waterless brushing. <img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-boothandsinkcombined(withmirror)_900.jpg" width="900" height="392" width_o="2048" height_o="893" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-boothandsinkcombined(withmirror)_o.jpg" data-mid="9185743" border="0" align="left"/> Wisp would do a website takeover of nooffenseoranything.com, which allows users to send anonymous emails to friends with bad breath. The recipient of the email would be offered a coupon to purchase a Wisp. <img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-emaildan_4_900.jpg" width="900" height="600" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-emaildan_4_o.jpg" data-mid="9185749" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-homepagedancorrectsize_3_900.jpg" width="900" height="600" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-homepagedancorrectsize_3_o.jpg" data-mid="9185758" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-couponpagedancorrectsize_900.jpg" width="900" height="600" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-couponpagedancorrectsize_o.jpg" data-mid="2551078" border="0" align="left"/> Environmental Extension of the Campaign for Earth Day These Google Insights graphs show water conservation searches spike in April, which corresponds with Earth Day. Wisp would harness this interest by running a campaign for waterless brusihing for water conservation in the weeks leading up to Earth Day. <img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-googlegraphstroke1(withblue)_900.jpg" width="900" height="465" width_o="2048" height_o="1058" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-googlegraphstroke1(withblue)_o.jpg" data-mid="2922990" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/482415/sfwgooglegraphstroke2(withblue)_15_900.jpg" width="900" height="465" width_o="2048" height_o="1058" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfwgooglegraphstroke2(withblue)_15_o.jpg" data-mid="2923051" border="0" align="left"/> In order to target those who are environmentally conscious, Colgate Wisp would run the “waterless brushing for water conservation” campaign, and out-of-home ads in the month leading up to Earth Day. <img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-outsidebus_900.jpg" width="900" height="375" width_o="2048" height_o="853" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-outsidebus_o.jpg" data-mid="2551068" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-busadinside_900.jpg" width="900" height="390" width_o="2048" height_o="887" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-busadinside_o.jpg" data-mid="2551082" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-phone1and2_900.jpg" width="900" height="525" width_o="2048" height_o="1194" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-phone1and2_o.jpg" data-mid="2551067" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39866/482415/sfw-phone3and4_900.jpg" width="900" height="562" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/1/39866/482415/sfw-phone3and4_o.jpg" data-mid="2551462" border="0" align="left"/> CW: Bianca Reggi AD: Trihn Pham Big Idea: Solution: Target commuters and extend campaign to reach environmentalists in the month leading up to Earth Day The ad below is shown in the Red Eye, a ...