http://cargocollective.com Ben Cochran, Creative Director/Writer Tue, 12 Mar 2013 21:10:39 +0000 http://cargocollective.com en http://hellobencochran.com/Defiance http://hellobencochran.com/following/hellobencochran.com/Defiance Tue, 12 Mar 2013 21:10:39 +0000 Ben Cochran, Creative Director/Writer 3917174 The brainchild of Syfy and Trion Worlds, Defiance is a revolution in transmedia entertainment that, for the first time, unites scripted television and multiplatform online gaming in one convergent world. Set 30 years in the future on an Earth transformed by the coexistence of humans and aliens, events in the show impact the game in realtime, and events in the game influence the future plotlines of the show. I served as lead CD for Syfy, developing project positioning, long-lead promotion, sales presentations, a number of trailers, a behind-the-scenes online series, integrated sponsor creative, and a massive Comcast media campaign. SERIES LAUNCH TRAILERS "Changed World" "Defy" "Worlds Away" "Civilization" "Preacher" Released January 2013 for TCA THE MAKING OF DEFIANCE This series of behind-the-scenes vignettes featured the creators and cast of Defiance from both and show and game. The first installment was released in April 2012, giving potential viewers a taste of Defiance long before any actual content had been created. A Making Of Defiance half-hour television special was also created, and aired on a number of networks including Bravo, CNBC and G4, as well as available on VOD "Introduction" "Sets and Environments" "Writing, Cinematography & Music" "Cultures, Makeup & Languages" "Vehicles in 2046" "Nolan & Irisa" "Amanda & Kenya" "The Tarrs & The McCawleys" "Convergence" CUSTOM AND CO-BRANDED CREATIVE Defiance was given "Symphony Gold" status by Comcast, awarding the project support from Syfy’s sister brands across all platforms, with above-and-beyond support through cobranded creative. Defiance/Bravo Co-Branded Promo "Real Housewives of 2046" "The Women Of Defiance" for for Bravo, Oxygen, Style Network, iVillage, Daily Candy Defiance/Psych Co-Branded Promo "Kind Of" USA Network Character Profile "Nolan" USA Network Character Profile "Amanda" Defiance/NHL Co-Branded Promo "Hockey in 2046" Telemundo Novelas Trailer "Forbidden Love" Telemundo Novelas Trailer "Mystery" Telemundo Novelas Trailer "Mining Town" "Relationships in 2046" for Bravo, Oxygen, Style Network, iVillage, Daily Candy "Defiance Languages" for TED Talks, G4, and Comcast Mun2 Language Parody "Castithan Sin Paredes" #1 Mun2 Language Parody "Castithan Sin Paredes" #2 SALES INTEGRATION Dodge Charger Integration "The 2046 Dodge Charger" The brainchild of Syfy and Trion Worlds, Defiance is a revolution in transmedia entertainment that, for the first time, unites scripted television and multiplatform... http://hellobencochran.com/Deals-From-The-Dark-Side http://hellobencochran.com/following/hellobencochran.com/Deals-From-The-Dark-Side Sat, 29 Dec 2012 08:58:16 +0000 Ben Cochran, Creative Director/Writer 3993816 Syfy Series Premiere Syfy Series Premiere http://hellobencochran.com/Stranded http://hellobencochran.com/following/hellobencochran.com/Stranded Fri, 28 Dec 2012 12:50:01 +0000 Ben Cochran, Creative Director/Writer 3993822 The Shining come to life, Stranded is an in-development reality series about ordinary people isolated at haunted venues. UPFRONT TRAILER This piece was created to bring the show's basic premise to life for Syfy's 2011 Upfront presentation. The Shining come to life, Stranded is an in-development reality series about ordinary people isolated at haunted venues. UPFRONT TRAILER This piece was created... http://hellobencochran.com/Misc-Print-Digital-On-Air http://hellobencochran.com/following/hellobencochran.com/Misc-Print-Digital-On-Air Wed, 29 Aug 2012 17:05:46 +0000 Ben Cochran, Creative Director/Writer 1295301 VARIOUS PRINT ADS <img src="http://payload.cargocollective.com/1/2/94645/1295301/Alice_PrintAD_resized1.jpg" width="603" height="805" width_o="603" height_o="805" src_o="http://payload.cargocollective.com/1/2/94645/1295301/Alice_PrintAD_resized1_o.jpg" data-mid="6299000" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295301/SGU_Lightversion_Resize2.jpg" width="602" height="798" width_o="602" height_o="798" src_o="http://payload.cargocollective.com/1/2/94645/1295301/SGU_Lightversion_Resize2_o.jpg" data-mid="6299387" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295301/STARGATE_INSERT_Resize1.jpg" width="600" height="802" width_o="600" height_o="802" src_o="http://payload.cargocollective.com/1/2/94645/1295301/STARGATE_INSERT_Resize1_o.jpg" data-mid="6299024" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295301/Poster_TinMan_Resize1.jpg" width="600" height="804" width_o="600" height_o="804" src_o="http://payload.cargocollective.com/1/2/94645/1295301/Poster_TinMan_Resize1_o.jpg" data-mid="6298974" border="0" align="left"/> Responsible for all taglines and copy. TIN MAN: INFINITE O.Z. <img src="http://payload.cargocollective.com/1/2/94645/1295301/Infinite OZ.png" width="670" height="377" width_o="1032" height_o="582" src_o="http://payload.cargocollective.com/1/2/94645/1295301/Infinite OZ_o.png" data-mid="8585654" border="0" align="left"/> Leading up to the premiere of the hit miniseries Tin Man, I participated in the development of Infinite OZ, a stunning web experience that invited viewers to explore the new Oz as imagined by 5 international artists. Click the image to visit the website. DVICE.COM <img src="http://payload.cargocollective.com/1/2/94645/1295301/DVICE LOGO.png" width="289" height="107" width_o="289" height_o="107" src_o="http://payload.cargocollective.com/1/2/94645/1295301/DVICE LOGO_o.png" data-mid="8587154" border="0" align="left"/> I worked with Syfy Digital (then SciFi.com) to rename their technology blog. Click the image to visit the website. VARIOUS TUNE-IN SPOTS ON-AIR SAMPLER An assortment of spots I wrote and produced over the past few years, with one exception: The "Sharktopus" spots feature animation conceived and executed by in-house designers who interpreted my unnatural animal combos. CHA$E I conceptualized, wrote and produced this series of high-end shoot spots. Filmed in LA, and featuring stunts that made me queasy, it was maybe the most fun I've ever had. ANI-MONDAY To promote a late-night animation block, a small team of us revoiced some classic anime clips to be a little...different. These are a few of mine. OUTER SPACE ASTRONAUTS The best semi-animated series ever made. I was thrilled to work work with show creator Russell Barrett on these launch spots. SUPERHERO INSTITUTE Award-winning spot for the "Who Wants To Be A Superhero?" website. VISIONS FOR TOMORROW VARIOUS PRINT ADS Responsible for all taglines and copy. TIN MAN: INFINITE O.Z. Leading up to the premiere of the hit miniseries Tin Man, I participated in the... http://hellobencochran.com/Trade-Sales-and-Cobranding http://hellobencochran.com/following/hellobencochran.com/Trade-Sales-and-Cobranding Wed, 29 Aug 2012 16:50:50 +0000 Ben Cochran, Creative Director/Writer 1295260 Syfy IGNITER CAMPAIGN In 2011, research proved that Syfy has television's most influential audience. I was part of the team that named this audience and devised how to creatively communicate their value in print, video and digital. <img src="http://payload.cargocollective.com/1/2/94645/1295260/Ingiter Cannon.jpg" width="670" height="805" width_o="2048" height_o="2463" src_o="http://payload.cargocollective.com/1/2/94645/1295260/Ingiter Cannon_o.jpg" data-mid="20892672" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/94645/1295260/VanWagner_10-6x36.jpg" width="670" height="195" width_o="1350" height_o="394" src_o="http://payload.cargocollective.com/1/2/94645/1295260/VanWagner_10-6x36_o.jpg" data-mid="20892829" border="0" align="left"/> Syfy SALES INTEGRATION SAMPLES A sampling of sales integrations I've driven over the last two years. In addition to the clients represented here, I've written cobranded spots for Ebay, Geico, Bayer, Kia, Zales, Chrysler, and Hanes, and more Syfy UPFRONT 2010 "Syfy EFFECT" In 2010, I coined and developed the "Syfy Effect" -- a term given to the big results achieved through a partnership with Syfy. Introducing the term at the Syfy 2010 Upfront event at MoMA, the Syfy Effect reel showcased many of Syfy's most successful sales collaborations from 2009. The Syfy Effect had such a high degree recall after the Upfront event that it became the central sales message for print and digital trade ads throughout the rest of 2010. Syfy DIGITAL SIZZLE REEL A featured component of the ongoing Ad Sales roadshow, this sizzle reel showcases the value and possibilities of a partnership with Syfy's digital wing. Syfy UPFRONT 2011 PROGRAMMING BROCHURE <img src="http://payload.cargocollective.com/1/2/94645/1295260/Upfront Guide.png" width="670" height="281" width_o="731" height_o="307" src_o="http://payload.cargocollective.com/1/2/94645/1295260/Upfront Guide_o.png" data-mid="8584515" border="0" align="left"/> This notebook contains everything press and partners need to know to get excited about Syfy's upcoming new shows and returning favorites. Click the image to view the pdf. Syfy UPFRONT 2010 ADVERTORIAL <img src="http://payload.cargocollective.com/1/2/94645/1295260/SYFY 2010 Advertorial.png" width="611" height="823" width_o="611" height_o="823" src_o="http://payload.cargocollective.com/1/2/94645/1295260/SYFY 2010 Advertorial_o.png" data-mid="8584972" border="0" align="left"/> Syfy REBRAND ANNOUNCEMENT <img src="http://payload.cargocollective.com/1/2/94645/1295260/Syfy_TradeAds_InTheCity_BklynBrdg_resize2.jpg" width="670" height="394" width_o="2048" height_o="1204" src_o="http://payload.cargocollective.com/1/2/94645/1295260/Syfy_TradeAds_InTheCity_BklynBrdg_resize2_o.jpg" data-mid="6301195" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295260/Syfy_TradeAds_InTheCity_TSq.jpg" width="670" height="394" width_o="2048" height_o="1204" src_o="http://payload.cargocollective.com/1/2/94645/1295260/Syfy_TradeAds_InTheCity_TSq_o.jpg" data-mid="6301272" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295260/Syfy_TradeAds_InTheCity_FlatIrn.jpg" width="670" height="394" width_o="2048" height_o="1204" src_o="http://payload.cargocollective.com/1/2/94645/1295260/Syfy_TradeAds_InTheCity_FlatIrn_o.jpg" data-mid="6301277" border="0" align="left"/> How mediabuyers of NYC met Syfy. SCI FI CHANNEL TOP 5 ANNOUNCEMENT <img src="http://payload.cargocollective.com/1/2/94645/1295260/SF_TradeAd_Adweek_resize.jpg" width="598" height="803" width_o="598" height_o="803" src_o="http://payload.cargocollective.com/1/2/94645/1295260/SF_TradeAd_Adweek_resize_o.jpg" data-mid="6301716" border="0" align="left"/> Syfy IGNITER CAMPAIGN In 2011, research proved that Syfy has television's most influential audience. I was part of the team that named this audience and devised... http://hellobencochran.com/Let-s-Imagine-Greater http://hellobencochran.com/following/hellobencochran.com/Let-s-Imagine-Greater Wed, 29 Aug 2012 16:45:35 +0000 Ben Cochran, Creative Director/Writer 3917169 Syfy's biggest brand initiative since rebranding in 2009, LetsImagineGreater.com is where people discover the power of imaginative thinking by exploring the inspiring innovations of others and sharing their own world-changing ideas. The following campaign was created in collaboration with design studios, animators, writers and thinkers, and will continue to evolve over time. EXPLAINER PIECE ON-AIR CAMPAIGN Syfy's biggest brand initiative since rebranding in 2009, LetsImagineGreater.com is where people discover the power of imaginative thinking by exploring the... http://hellobencochran.com/Syfy-Rebrand http://hellobencochran.com/following/hellobencochran.com/Syfy-Rebrand Wed, 29 Aug 2012 16:05:31 +0000 Ben Cochran, Creative Director/Writer 1295248 Syfy REBRAND PROMO CAMPAIGN Fullscreen I was part of a three-person team responsible for all on-air spots promoting the 2009 Syfy rebrand. In particular, I created narrative and copy for all spots featured here. HOUSE OF IMAGINATION ONLINE <img src="http://payload.cargocollective.com/1/2/94645/1295248/HOI 1.png" width="670" height="320" width_o="765" height_o="366" src_o="http://payload.cargocollective.com/1/2/94645/1295248/HOI 1_o.png" data-mid="8584044" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/HOI 2.png" width="670" height="379" width_o="765" height_o="433" src_o="http://payload.cargocollective.com/1/2/94645/1295248/HOI 2_o.png" data-mid="8584043" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/HOI 1-5.png" width="670" height="375" width_o="765" height_o="429" src_o="http://payload.cargocollective.com/1/2/94645/1295248/HOI 1-5_o.png" data-mid="8584033" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/HOI 4.png" width="670" height="375" width_o="765" height_o="429" src_o="http://payload.cargocollective.com/1/2/94645/1295248/HOI 4_o.png" data-mid="8584040" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/HOI 3.png" width="670" height="378" width_o="765" height_o="432" src_o="http://payload.cargocollective.com/1/2/94645/1295248/HOI 3_o.png" data-mid="8584039" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/HOI 5.png" width="670" height="378" width_o="765" height_o="432" src_o="http://payload.cargocollective.com/1/2/94645/1295248/HOI 5_o.png" data-mid="8584036" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/HOI 6.png" width="670" height="380" width_o="765" height_o="435" src_o="http://payload.cargocollective.com/1/2/94645/1295248/HOI 6_o.png" data-mid="8584035" border="0" align="left"/> Click To Go To Website A digital extension of Syfy's award-winning inaugural brand film "House of Imagination," this interactive experience let fans and newcomers alike explore the new Syfy in a unique and personal way. Syfy REBRAND WELCOME KIT <img src="http://payload.cargocollective.com/1/2/94645/1295248/Syfy Desk Drop.png" width="248" height="383" width_o="248" height_o="383" src_o="http://payload.cargocollective.com/1/2/94645/1295248/Syfy Desk Drop_o.png" data-mid="8583176" border="0" align="left"/> The morning that Sci Fi Channel officially became Syfy, network employees and select media partners found this welcome kit at their desks. In addition to writing all copy, I also took the lead in conceptualizing and developing the enclosed notepad. Click the image to view the pdf. Syfy BRAND GUIDE <img src="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_1.png" width="670" height="433" width_o="765" height_o="495" src_o="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_1_o.png" data-mid="8583576" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_2.png" width="670" height="486" width_o="765" height_o="555" src_o="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_2_o.png" data-mid="8583575" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_3.png" width="670" height="488" width_o="765" height_o="558" src_o="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_3_o.png" data-mid="8583573" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_5.png" width="670" height="488" width_o="765" height_o="558" src_o="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_5_o.png" data-mid="8583569" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_6.png" width="670" height="487" width_o="765" height_o="557" src_o="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_6_o.png" data-mid="8583567" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_8.png" width="670" height="489" width_o="765" height_o="559" src_o="http://payload.cargocollective.com/1/2/94645/1295248/Brand_Guide_8_o.png" data-mid="8583563" border="0" align="left"/> Working closely with the SVP of Marketing, I developed the positioning and attitude of the new Syfy as represented by this brand guide. Syfy REBRAND PROMO CAMPAIGN I was part of a three-person team responsible for all on-air spots promoting the 2009 Syfy rebrand. In particular, I created narrative... http://hellobencochran.com/Sci-Fi-Saturday-Night-Movies http://hellobencochran.com/following/hellobencochran.com/Sci-Fi-Saturday-Night-Movies Wed, 29 Aug 2012 16:05:26 +0000 Ben Cochran, Creative Director/Writer 1295268 IMAGE SPOTS What was a normal weekend for Sci Fi? Two sets of image spots let viewers know. One featured the people working behind the scenes to deal with the aftermath of a typical Saturday night; The other communicated some useful tips to help viewers make it to Sunday. SCI FI SATURDAY PRESS KIT <img src="http://payload.cargocollective.com/1/2/94645/1295268/SCIFISATURDAY-1_1.png" width="411" height="264" width_o="411" height_o="264" src_o="http://payload.cargocollective.com/1/2/94645/1295268/SCIFISATURDAY-1_1_o.png" data-mid="8585166" border="0" align="left"/> A spin-off of the on-air tips, this survival guide was designed to help members of the press to be prepared for the most dangerous night of television. Click the image to view the pdf. IMAGE SPOTS What was a normal weekend for Sci Fi? Two sets of image spots let viewers know. One featured the people working behind the scenes to deal with the... http://hellobencochran.com/Warehouse-13 http://hellobencochran.com/following/hellobencochran.com/Warehouse-13 Wed, 29 Aug 2012 16:05:12 +0000 Ben Cochran, Creative Director/Writer 1295230 WAREHOUSE 13 SEASON 2 "CAUSE AND EFFECT" On the Syfy Original Series Warehouse 13, ordinary-looking objects have hidden powers that affect the world in unexpected ways. Created to promote the launch of the show's second season, these "Cause & Effect" spots bring those possibilities to life. WAREHOUSE 13 SEASON 2 "CAUSE AND EFFECT" On the Syfy Original Series Warehouse 13, ordinary-looking objects have hidden powers that affect the world in unexpected... http://hellobencochran.com/Haven http://hellobencochran.com/following/hellobencochran.com/Haven Wed, 29 Aug 2012 16:05:08 +0000 Ben Cochran, Creative Director/Writer 1295237 HAVEN "SIGNS" TEASER Fullscreen An unaired version of a concept spot promoting the series premiere of the Syfy's HAVEN, an original series about a seaside town where secrets are hidden in plain sight. HAVEN SEASON 1 KEY ART <img src="http://payload.cargocollective.com/1/2/94645/1295237/HAVEN_PRINT_resize.jpg" width="600" height="801" width_o="600" height_o="801" src_o="http://payload.cargocollective.com/1/2/94645/1295237/HAVEN_PRINT_resize_o.jpg" data-mid="6300347" border="0" align="left"/> HAVEN SEASON 1 PRESS KIT <img src="http://payload.cargocollective.com/1/2/94645/1295237/haven_forben.jpg" width="670" height="454" width_o="1230" height_o="834" src_o="http://payload.cargocollective.com/1/2/94645/1295237/haven_forben_o.jpg" data-mid="6300411" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 8.jpg" width="670" height="450" width_o="697" height_o="469" src_o="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 8_o.jpg" data-mid="6300724" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 7.jpg" width="670" height="450" width_o="697" height_o="469" src_o="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 7_o.jpg" data-mid="6300725" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 6.jpg" width="670" height="450" width_o="697" height_o="469" src_o="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 6_o.jpg" data-mid="6300726" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 5.jpg" width="670" height="449" width_o="699" height_o="469" src_o="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 5_o.jpg" data-mid="6300728" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 3.jpg" width="670" height="449" width_o="699" height_o="469" src_o="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 3_o.jpg" data-mid="6300732" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 4.jpg" width="670" height="449" width_o="699" height_o="469" src_o="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 4_o.jpg" data-mid="6300729" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 2.jpg" width="670" height="449" width_o="699" height_o="469" src_o="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 2_o.jpg" data-mid="6300733" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 1.jpg" width="670" height="454" width_o="699" height_o="474" src_o="http://payload.cargocollective.com/1/2/94645/1295237/Haven Post Card 1_o.jpg" data-mid="6300735" border="0" align="left"/> Derived from the concept spot, this Promax Award-winning HAVEN presskit featured messages hidden within quintessential seaside small-town imagery. HAVEN "SIGNS" TEASER An unaired version of a concept spot promoting the series premiere of the Syfy's HAVEN, an original series about a seaside town where secrets...