http://cargocollective.com Award Entries Wed, 24 Mar 2010 12:22:45 +0000 http://cargocollective.com en http://cargocollective.com/Awards/McLAREN-THE-RACE-1-0b-1 http://cargocollective.com/Awards/following/Awards/McLAREN-THE-RACE-1-0b-1 Wed, 24 Mar 2010 12:22:45 +0000 Award Entries 326460 McLAREN.COM — THE RACE 1.0b The Challenge Win McLaren new fans and bring their existing fanbase closer to the team. The Solution Insight: Fans watch Formula One on TV. But what they can't see is what goes on behind the scenes and what's important to the teams right now. Bring fans closer to the team by making that visible. Idea: Designed to accompany and augment the live TV broadcast, the heart of the site is The Race 1.0b. A software app, live only when the car is on the track, delivering real-time updates and raw data from the car, the drivers and the pit. Totally unique to McLaren, an exciting new addition for all fans of F1, and a platform upon which McLaren can build. Design: McLaren.com is a clear expression of what is important to McLaren right now. More compiled than designed, the site is inspired by the F1 pit wall screens that the team follows during the race. Just like McLaren's philosophy, its form is uncompromisingly derived from its function, rather than to be pleasing to the eye. Although just like the F1 car itself, we like to think it achieves both. If you are a fan you now know what they know. You now see what they see. Come along for the race. www.mclaren.com/home (Please note: The Race 1.0b is only live during F1 races.) Demo film Screenshots The Race 1.0b in action <img src="http://payload.cargocollective.com/1/0/20420/326460/Picture 10.png" width="670" height="779" width_o="670" height_o="779" src_o="http://payload.cargocollective.com/1/0/20420/326460/Picture 10_o.png" data-mid="1457971" border="0" align="left"/> The site between races <img src="http://payload.cargocollective.com/1/0/20420/326460/screenshot_between.png" width="670" height="1285" width_o="670" height_o="1285" src_o="http://payload.cargocollective.com/1/0/20420/326460/screenshot_between_o.png" data-mid="1516357" border="0" align="left"/> The navigation (open / hidden) <img src="http://payload.cargocollective.com/1/0/20420/326460/Picture 8_o.png" width="670" height="779" width_o="670" height_o="779" src_o="http://payload.cargocollective.com/1/0/20420/326460/Picture 8_o_o.png" data-mid="1484927" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20420/326460/Picture 8 copy.png" width="670" height="779" width_o="670" height_o="779" src_o="http://payload.cargocollective.com/1/0/20420/326460/Picture 8 copy_o.png" data-mid="1457974" border="0" align="left"/>Heritage page <img src="http://payload.cargocollective.com/1/0/20420/326460/Picture 6.png" width="670" height="779" width_o="670" height_o="779" src_o="http://payload.cargocollective.com/1/0/20420/326460/Picture 6_o.png" data-mid="1457981" border="0" align="left"/> News page <img src="http://payload.cargocollective.com/1/0/20420/326460/Picture 5.png" width="670" height="779" width_o="670" height_o="779" src_o="http://payload.cargocollective.com/1/0/20420/326460/Picture 5_o.png" data-mid="1457985" border="0" align="left"/> Opened news article <img src="http://payload.cargocollective.com/1/0/20420/326460/Picture 1_o.png" width="670" height="779" width_o="670" height_o="779" src_o="http://payload.cargocollective.com/1/0/20420/326460/Picture 1_o_o.png" data-mid="1485636" border="0" align="left"/> McLAREN.COM — THE RACE 1.0b The Challenge Win McLaren new fans and bring their existing fanbase closer to the team. The Solution Insight: Fans watch... http://cargocollective.com/Awards/McLAREN-THE-RACE-1-0b http://cargocollective.com/Awards/following/Awards/McLAREN-THE-RACE-1-0b Thu, 18 Mar 2010 08:13:07 +0000 Award Entries 316860 McLaren F1 Racing Team THE RACE 1.0b Launched for the 2010 season, The Race 1.0b is a status update from an F1 car. Whenever the car is on the track, Mclaren.com switches to The Race 1.0b. From pit chatter and tactics to G-force, revs, throttle, data and more data. Now you know exactly what they know. To the 100th of a second. The perfect second screen to enhance the live broadcast. It looks just like McLaren’s pit screens, but simple enough for a fan to follow. Fans can experience the race exactly like McLaren do. We're currently working on The Race 2.0b for the coming season. www.mclaren.com/home (Please note: The Race 1.0b is only live when a car is on track.) • Case study film • Screenshot of The Race 1.0b <img src="http://payload.cargocollective.com/1/0/20420/316860/Dash wide.jpg" width="670" height="786" width_o="670" height_o="786" src_o="http://payload.cargocollective.com/1/0/20420/316860/Dash wide_o.jpg" data-mid="4482831" border="0" align="left"/> • Visualisation of two screen experience <img src="http://payload.cargocollective.com/1/0/20420/316860/Two Screen1.jpg" width="670" height="634" width_o="670" height_o="634" src_o="http://payload.cargocollective.com/1/0/20420/316860/Two Screen1_o.jpg" data-mid="4482718" border="0" align="left"/> • Screenshot of mclaren.com between races (the Race 1.0b feed becomes a race report) <img src="http://payload.cargocollective.com/1/0/20420/316860/screenshots_extended.png" width="670" height="1558" width_o="670" height_o="1558" src_o="http://payload.cargocollective.com/1/0/20420/316860/screenshots_extended_o.png" data-mid="1516047" border="0" align="left"/> McLaren F1 Racing Team THE RACE 1.0b Launched for the 2010 season, The Race 1.0b is a status update from an F1 car. Whenever the car is on the track, Mclaren.com...