http://cargocollective.com Audrey Mon, 07 Mar 2011 01:22:15 +0000 http://cargocollective.com en http://cargocollective.com/audreykhuner/Resume http://cargocollective.com/audreykhuner/following/audreykhuner/Resume Mon, 07 Mar 2011 01:22:15 +0000 Audrey 1138781 RESUME SUMMARY Audrey has worked at both large and small agencies in Los Angeles, New York and San Francisco. From magazine ads to launch a new beer to emails promoting investment products, citywide outdoor campaigns about SFMOMA exhibits to the fortunes for inside fortune cookies, Audrey has worked in every medium and industry. CLIENTS <img src="http://payload.cargocollective.com/1/2/89725/1138781/LogoPage.jpg" border="0" width="600" height="360" width_o="600" height_o="360" src_o="http://payload.cargocollective.com/1/2/89725/1138781/LogoPage_o.jpg" align="left" /> RECOGNITION 2008 | Green Effie 2008 | Saatchi Intergalactic Film Rocket Award 2006 | Gold Addy for Collateral 2004 | Featured in the Spring issue of CMYK Magazine EXPERIENCE Freelance Senior Copywriter (San Francisco), Jan 2009 – Present MRM Worldwide (McCann Worldgroup) Organic, Inc. 1/29 Films J. Stokes AndersonDDB Senior Sustainability Copywriter, Jan 2008 – Jan 2009 Saatchi & Saatchi S Freelance Copywriter (New York), June 2006 – Dec 2007 Draft/FCB Deutsch CDMi Connect Copywriter, Jan 2003 – May 2006 Swirl Integrated Marketing Account Manager, Feb 2001 – Jan 2003 JWT Specialized Communication Creative Assistant, July 1999 – Feb 2001 Rubin Postaer & Associates EDUCATION The Bookshop (concepting school) 2001 – 2003 Bachelor of Arts in Communication Studies from University of California at Los Angeles 1995 – 1999 University of Stirling, Scotland (UC Education Abroad Program) 1997 – 1998 ADDITIONAL SKILLS AND INTERESTS - Four-time marathon runner - Songwriter and guitarist - Accomplished rapper and poet http://cargocollective.com/audreykhuner/About http://cargocollective.com/audreykhuner/following/audreykhuner/About Sat, 05 Mar 2011 21:26:46 +0000 Audrey 1125115 ABOUT Audrey has been in advertising for over ten years. Through this experience, she has learned how to effectively articulate a message in a way that speaks directly to the targeted audience. Her versatility allows her to translate her skills to a broad spectrum of clients and into every type of medium. She’s also fun to work with. This vast and varied background has taught Audrey that: - Nine words can be more powerful than a book - There is always a fresh way to deliver the same old message - Clichés are for the lazy - Truth speaks louder than persuasion - Unlike kittens, baby goats can stay still long enough for a great photo - Being a good copywriter means recognizing when you’ve said enough * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * "Audrey is smart, passionate, talented, funny as hell, ultra creative, easy to work with and unrelenting in the pursuit of good work. She makes even the most mundane assignments into more than most writers would." - Matt Morin, Creative Director, Saatchi & Saatchi S (now at Real Branding) "Audrey’s work is highly creative with an appropriate appreciation for creating a voice applicable to each audience. She is now the go-to copywriter for vs. Goliath." - David Gartner, Managing Director, Vs. Goliath "Audrey is a real creative gem. Whether it is writing smart ads for a client or an absolutely delightful children's book - she knows how to use her words." - Matt Hoffherr, Partner/President, Swirl (now at Mutayzik|Hoffer) “Your copy makes us look great. Thank you for helping us create a site that we're proud of.” - Sonia Caltvedt, Marketing Director, Community Music Center http://cargocollective.com/audreykhuner/Contact http://cargocollective.com/audreykhuner/following/audreykhuner/Contact Sat, 05 Mar 2011 21:25:59 +0000 Audrey 1128104 CONTACT Audrey would be happy to hear from you regarding a freelance or full time opportunity. Or to just say hello. <img src="http://payload.cargocollective.com/1/2/89725/1128104/email.jpg" border="0" width="200" height="135" width_o="200" height_o="135" src_o="http://payload.cargocollective.com/1/2/89725/1128104/email_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1128104/phone.jpg" border="0" width="200" height="135" width_o="200" height_o="135" src_o="http://payload.cargocollective.com/1/2/89725/1128104/phone_o.jpg" align="left" /> http://cargocollective.com/audreykhuner/Collateral http://cargocollective.com/audreykhuner/following/audreykhuner/Collateral Wed, 02 Mar 2011 21:05:39 +0000 Audrey 1123989 COLLATERAL From sales brochures for Australian wines, to a multi-piece sustainability engagement program for Wellpoint, to educational booklets for pharmaceuticals, Audrey has created both short- and long-form collateral copy and concepts. <img src="http://payload.cargocollective.com/1/2/89725/1123989/Shoofly_large.png" border="0" width="670" height="569" width_o="800" height_o="680" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Shoofly_large_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Baltic_large.jpg" border="0" width="670" height="561" width_o="800" height_o="670" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Baltic_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Mexico1_large.jpg" border="0" width="670" height="544" width_o="800" height_o="650" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Mexico1_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Wellpoint_Brochure_2.jpg" border="0" width="670" height="544" width_o="800" height_o="650" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Wellpoint_Brochure_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Wellpoint_1_7.jpg" border="0" width="670" height="460" width_o="864" height_o="594" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Wellpoint_1_7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Wellpoint_2_6.jpg" border="0" width="670" height="459" width_o="864" height_o="593" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Wellpoint_2_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Wellpoint_3_5.jpg" border="0" width="670" height="459" width_o="864" height_o="593" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Wellpoint_3_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Rituxan.jpg" border="0" width="670" height="484" width_o="720" height_o="521" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Rituxan_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Walmart72.jpg" border="0" width="593" height="515" width_o="593" height_o="515" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Walmart72_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/BLUE_manifesto_lrg.jpg" border="0" width="500" height="693" width_o="500" height_o="693" src_o="http://payload.cargocollective.com/1/2/89725/1123989/BLUE_manifesto_lrg_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Animas.jpg" border="0" width="670" height="670" width_o="720" height_o="720" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Animas_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123989/Zelnorm.jpg" border="0" width="670" height="558" width_o="864" height_o="720" src_o="http://payload.cargocollective.com/1/2/89725/1123989/Zelnorm_o.jpg" align="left" /> http://cargocollective.com/audreykhuner/And-beyond http://cargocollective.com/audreykhuner/following/audreykhuner/And-beyond Wed, 02 Mar 2011 21:01:35 +0000 Audrey 1123973 AND BEYOND No great copywriter stops with writing great copy. Audrey has taken her ideas off the page and into online retail with the creation of a new cultural phenomenon: Hot Guys and Baby Animals. Huffington Post used the words “most ridiculous” and “of all time” to describe the 2011 Hot Guys and Baby Animals calendar. Audrey can now die happy. Click on the links below to see examples of products she's created and the press she's received. (And keep your eye out for the Hot Guys and Baby Animals book, coming this fall!) <img src="http://payload.cargocollective.com/1/2/89725/1123973/HotGuysandBabyAnimals-bookcover.jpg" border="0" width="578" height="414" width_o="578" height_o="414" src_o="http://payload.cargocollective.com/1/2/89725/1123973/HotGuysandBabyAnimals-bookcover_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123973/2012_HGBAcalendar.jpg" border="0" width="670" height="670" width_o="864" height_o="864" src_o="http://payload.cargocollective.com/1/2/89725/1123973/2012_HGBAcalendar_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123973/HGBA website.jpg" border="0" width="670" height="411" width_o="989" height_o="607" src_o="http://payload.cargocollective.com/1/2/89725/1123973/HGBA website_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123973/Huffington.jpg" border="0" width="670" height="724" width_o="799" height_o="864" src_o="http://payload.cargocollective.com/1/2/89725/1123973/Huffington_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123973/3_Glamour.jpg" border="0" width="472" height="791" width_o="472" height_o="791" src_o="http://payload.cargocollective.com/1/2/89725/1123973/3_Glamour_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123973/PeoplePets.jpg" border="0" width="608" height="864" width_o="608" height_o="864" src_o="http://payload.cargocollective.com/1/2/89725/1123973/PeoplePets_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123973/2_Sundance.jpg" border="0" width="658" height="663" width_o="658" height_o="663" src_o="http://payload.cargocollective.com/1/2/89725/1123973/2_Sundance_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123973/David_3.jpg" border="0" width="670" height="606" width_o="734" height_o="664" src_o="http://payload.cargocollective.com/1/2/89725/1123973/David_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123973/Brandoncrop.jpg" border="0" width="670" height="614" width_o="742" height_o="681" src_o="http://payload.cargocollective.com/1/2/89725/1123973/Brandoncrop_o.jpg" align="left" /> http://cargocollective.com/audreykhuner/Radio http://cargocollective.com/audreykhuner/following/audreykhuner/Radio Wed, 02 Mar 2011 20:56:56 +0000 Audrey 1123952 RADIO Both challenging and freeing, radio is Audrey's favorite medium. She wonders if the jingle will ever become cool again in advertising. Until then, intriguing storytelling will have to suffice. Listen to samples below: <img src="http://payload.cargocollective.com/1/2/89725/1123952/PandaExpress.jpeg" border="0" width="72" height="72" width_o="72" height_o="72" src_o="http://payload.cargocollective.com/1/2/89725/1123952/PandaExpress_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123952/Quicken.gif" border="0" width="127" height="36" width_o="127" height_o="36" src_o="http://payload.cargocollective.com/1/2/89725/1123952/Quicken_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123952/SF Giants Logo.jpg" border="0" width="96" height="72" width_o="96" height_o="72" src_o="http://payload.cargocollective.com/1/2/89725/1123952/SF Giants Logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1123952/FastTrack_logo.jpg" border="0" width="72" height="54" width_o="72" height_o="54" src_o="http://payload.cargocollective.com/1/2/89725/1123952/FastTrack_logo_o.jpg" align="left" /> http://cargocollective.com/audreykhuner/Interactive http://cargocollective.com/audreykhuner/following/audreykhuner/Interactive Wed, 02 Mar 2011 20:10:11 +0000 Audrey 1121687 INTERACTIVE Websites and online advertising are today’s most important communication tools. And yet no one reads them. People skim. That’s why Audrey’s web copy is punchy, engaging and, most importantly, scannable. With in-depth experience concepting and writing for every aspect of the Web, Audrey has created the following examples. All kinds of Web sites and Web pages: <img src="http://payload.cargocollective.com/1/2/89725/1121687/CMC_page_16.jpg" border="0" width="670" height="562" width_o="755" height_o="634" src_o="http://payload.cargocollective.com/1/2/89725/1121687/CMC_page_16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/WF_P2LP_SMBusiness_R2.jpg" border="0" width="670" height="735" width_o="1024" height_o="1124" src_o="http://payload.cargocollective.com/1/2/89725/1121687/WF_P2LP_SMBusiness_R2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/BellaWeb1_large.jpg" border="0" width="670" height="560" width_o="747" height_o="625" src_o="http://payload.cargocollective.com/1/2/89725/1121687/BellaWeb1_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/Sin-Web-1_large.jpg" border="0" width="670" height="472" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/2/89725/1121687/Sin-Web-1_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/HGBA website3.jpg" border="0" width="670" height="413" width_o="960" height_o="592" src_o="http://payload.cargocollective.com/1/2/89725/1121687/HGBA website3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/KungPao1_large.jpg" border="0" width="670" height="475" width_o="800" height_o="568" src_o="http://payload.cargocollective.com/1/2/89725/1121687/KungPao1_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/NewLeaf_10.jpg" border="0" width="670" height="539" width_o="759" height_o="611" src_o="http://payload.cargocollective.com/1/2/89725/1121687/NewLeaf_10_o.jpg" align="left" /> Creative promo buttons: <img src="http://payload.cargocollective.com/1/2/89725/1121687/Viagra_Harder.jpg" border="0" width="168" height="98" width_o="168" height_o="98" src_o="http://payload.cargocollective.com/1/2/89725/1121687/Viagra_Harder_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/Viagra_BringIt.jpg" border="0" width="168" height="98" width_o="168" height_o="98" src_o="http://payload.cargocollective.com/1/2/89725/1121687/Viagra_BringIt_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/Viagra_swell.jpg" border="0" width="168" height="98" width_o="168" height_o="98" src_o="http://payload.cargocollective.com/1/2/89725/1121687/Viagra_swell_o.jpg" align="left" /> See Audrey's articles featured on sustainable business blogs such as Triple Pundit and The Wash. <img src="http://payload.cargocollective.com/1/2/89725/1121687/TriplePundit.jpg" border="0" width="670" height="777" width_o="683" height_o="793" src_o="http://payload.cargocollective.com/1/2/89725/1121687/TriplePundit_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/TriplePundit2.jpg" border="0" width="670" height="777" width_o="683" height_o="793" src_o="http://payload.cargocollective.com/1/2/89725/1121687/TriplePundit2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/TheWash1.jpg" border="0" width="670" height="808" width_o="683" height_o="824" src_o="http://payload.cargocollective.com/1/2/89725/1121687/TheWash1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121687/TheWash2.jpg" border="0" width="670" height="808" width_o="683" height_o="824" src_o="http://payload.cargocollective.com/1/2/89725/1121687/TheWash2_o.jpg" align="left" /> http://cargocollective.com/audreykhuner/TV-Video http://cargocollective.com/audreykhuner/following/audreykhuner/TV-Video Wed, 02 Mar 2011 19:41:40 +0000 Audrey 1121684 TV & VIDEO From TV campaigns, to promotional videos, to "Explainers" that breakdown high-tech products and concepts like sustainability, Audrey has created scripts that can be poignant, entertaining or educational. Sometimes they're all three. Do One Thing This entertaining video about making big changes through small actions started a sustainable movement throughout Saatchi & Saatchi Worldwide. Add it Up Audrey wrote this video for the United Nations Population Fund. The objective was to bring to life the staggering need for investment in family planning and prenatal care in developing countries. See the video in action here. NBC Universal Audrey concepted and wrote this video as a case study for the inside-out sustainability method used by Saatchi & Saatchi S with their client, NBC Universal. SF Giants – Television campaign Before the Giants became world champions, it was a little harder to sell out the stadium. This TV campaign reminded fans of their family memories associated with baseball, while playfully including the actual players. Saatchi S Blues This Bob Dylan music video parody communicates the mission and personality of Saatchi & Saatchi S. Audrey is proud to say that it won the Saatchi-wide Intergalactic Rocket Film Award. SSD Now One of many “Explainers” written for 1/29 Films, this video breaks down complex technology to clearly illustrate practical benefits to the buyer. See more Explainers, written by Audrey, in action: Identity Automation and SugarSync. http://cargocollective.com/audreykhuner/Print http://cargocollective.com/audreykhuner/following/audreykhuner/Print Wed, 02 Mar 2011 08:34:43 +0000 Audrey 1121533 PRINT Your clients don’t care about clever headlines. They care that their messages are delivered clearly and compellingly while staying true to their brand. But if a clever headline does the trick now and then, that's even better. <img src="http://payload.cargocollective.com/1/2/89725/1121533/SFMOMA_7.jpg" border="0" width="670" height="1010" width_o="786" height_o="1185" src_o="http://payload.cargocollective.com/1/2/89725/1121533/SFMOMA_7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121533/YourShape.jpg" border="0" width="471" height="597" width_o="471" height_o="597" src_o="http://payload.cargocollective.com/1/2/89725/1121533/YourShape_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121533/Saatchi_2_medium.jpg" border="0" width="246" height="146" width_o="246" height_o="146" src_o="http://payload.cargocollective.com/1/2/89725/1121533/Saatchi_2_medium_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121533/Giants2_large.png" border="0" width="670" height="403" width_o="800" height_o="482" src_o="http://payload.cargocollective.com/1/2/89725/1121533/Giants2_large_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121533/Giants1_large.png" border="0" width="414" height="1008" width_o="414" height_o="1008" src_o="http://payload.cargocollective.com/1/2/89725/1121533/Giants1_large_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121533/BLUE_manifesto_lrg.jpg" border="0" width="500" height="693" width_o="500" height_o="693" src_o="http://payload.cargocollective.com/1/2/89725/1121533/BLUE_manifesto_lrg_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121533/HBS1_large.jpg" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/89725/1121533/HBS1_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121533/HBS2_large.jpg" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/2/89725/1121533/HBS2_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121533/Trum2_large.jpg" border="0" width="576" height="746" width_o="576" height_o="746" src_o="http://payload.cargocollective.com/1/2/89725/1121533/Trum2_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89725/1121533/TT-2_large.jpg" border="0" width="500" height="639" width_o="500" height_o="639" src_o="http://payload.cargocollective.com/1/2/89725/1121533/TT-2_large_o.jpg" align="left" />