http://cargocollective.com Andrew Wendling - Digital Art Direction and Design Sat, 17 Nov 2012 18:07:29 +0000 http://cargocollective.com en http://cargocollective.com/andrewwendling/iPhone-Photography http://cargocollective.com/andrewwendling/following/andrewwendling/iPhone-Photography Sat, 17 Nov 2012 18:07:29 +0000 Andrew Wendling - Digital Art Direction and Design 1105461 <img src="http://payload.cargocollective.com/1/0/639/1105461/cargo_surf_images2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/639/1105461/cargo_surf_images2_o.jpg" data-mid="7976882" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/639/1105461/cargo_instagram_905.jpg" width="905" height="1201" width_o="905" height_o="1201" src_o="http://payload.cargocollective.com/1/0/639/1105461/cargo_instagram_o.jpg" data-mid="7989008" border="0" align="left"/> Summary Select captures from my iPhone. Summary Select captures from my iPhone. http://cargocollective.com/andrewwendling/Red-Bull-Athlete-Packaging http://cargocollective.com/andrewwendling/following/andrewwendling/Red-Bull-Athlete-Packaging Fri, 20 Jul 2012 01:52:58 +0000 Andrew Wendling - Digital Art Direction and Design 3172540 <img src="http://payload43.cargocollective.com/1/0/639/3172540/redbull_thumb_2_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload43.cargocollective.com/1/0/639/3172540/redbull_thumb_2_o.jpg" data-mid="19694308" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/639/3172540/redbull_cans_reggiebush_v2_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload43.cargocollective.com/1/0/639/3172540/redbull_cans_reggiebush_v2_o.jpg" data-mid="19694391" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/639/3172540/redbull_cans_rajon_rondo_v3_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload43.cargocollective.com/1/0/639/3172540/redbull_cans_rajon_rondo_v3_o.jpg" data-mid="19694398" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/639/3172540/redbull_cans_jroll_v2_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload43.cargocollective.com/1/0/639/3172540/redbull_cans_jroll_v2_o.jpg" data-mid="19694386" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/0/639/3172540/redbull_devinhester_v2_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload43.cargocollective.com/1/0/639/3172540/redbull_devinhester_v2_o.jpg" data-mid="19694392" border="0" align="left"/> Summary At Kastner & Partners, I had the opportunity to design some cans for Red Bull's professional athletes, including Reggie Bush, Rajon Rondo, Jimmy Rollins, and Devin Hester. These commemorative cans feature a gold top, and an embossed gold signature of each athlete. Role: Art Direction, Concepting, Design Agency: Kastner & Partners Summary At Kastner & Partners, I had the opportunity to design some cans for Red Bull's professional athletes, including Reggie Bush, Rajon Rondo, Jimmy... http://cargocollective.com/andrewwendling/Project-X http://cargocollective.com/andrewwendling/following/andrewwendling/Project-X Tue, 22 May 2012 23:51:12 +0000 Andrew Wendling - Digital Art Direction and Design 3440223 <img src="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_1_905.jpg" width="905" height="628" width_o="905" height_o="628" src_o="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_1_o.jpg" data-mid="17719391" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_2_905.jpg" width="905" height="628" width_o="905" height_o="628" src_o="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_2_o.jpg" data-mid="17719394" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_3_905.jpg" width="905" height="628" width_o="905" height_o="628" src_o="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_3_o.jpg" data-mid="17719398" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_4_905.jpg" width="905" height="628" width_o="905" height_o="628" src_o="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_4_o.jpg" data-mid="17719404" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_5_905.jpg" width="905" height="628" width_o="905" height_o="628" src_o="http://payload57.cargocollective.com/1/0/639/3440223/projectx_cargo_files_5_o.jpg" data-mid="17719407" border="0" align="left"/> Summary Design and concept for Project X theatrical site. Role: Art Direction, Design, Concepting Agency: The Branding Farm Summary Design and concept for Project X theatrical site. Role: Art Direction, Design, Concepting Agency: The Branding Farm http://cargocollective.com/andrewwendling/Wonka-Wrapper http://cargocollective.com/andrewwendling/following/andrewwendling/Wonka-Wrapper Tue, 22 May 2012 23:44:07 +0000 Andrew Wendling - Digital Art Direction and Design 3457044 <img src="http://payload57.cargocollective.com/1/0/639/3457044/wonka_screen1_905.jpg" width="905" height="912" width_o="905" height_o="912" src_o="http://payload57.cargocollective.com/1/0/639/3457044/wonka_screen1_o.jpg" data-mid="23461788" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/0/639/3457044/wonka_screen2_905.jpg" width="905" height="912" width_o="905" height_o="912" src_o="http://payload57.cargocollective.com/1/0/639/3457044/wonka_screen2_o.jpg" data-mid="23461798" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/0/639/3457044/wonka_wrapper_f4_905.jpg" width="905" height="912" width_o="905" height_o="912" src_o="http://payload57.cargocollective.com/1/0/639/3457044/wonka_wrapper_f4_o.jpg" data-mid="17815447" border="0" align="left"/> Summary The Wonka Wrapper is an interactive Augmented Reality music sampler built into Facebook that allows aspiring DJ’s to use a whole range of Wonka candies to create and share their music mixes across the web. Users make their own beats by holding up either a Wonka AR marker or a box of their favorite Wonka candy. Each of the six Wonka candies trigger unique beat loops, which can mixed and sampled to create an infinite amount of custom house beats. My role on the project included initial ideation and concepting, prototyping with animatics, and overall art direction and design. Additionally, i led designers, animators and developers to bring each piece into one seamless experience. Role: Art Direction, Design, Concepting, Animation, 3D Agency: The Famous Group <img src="http://payload57.cargocollective.com/1/0/639/3457044/wonka_photo1_905.jpg" width="905" height="601" width_o="905" height_o="601" src_o="http://payload57.cargocollective.com/1/0/639/3457044/wonka_photo1_o.jpg" data-mid="17815315" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/0/639/3457044/wonka_photo2_905.jpg" width="905" height="601" width_o="905" height_o="601" src_o="http://payload57.cargocollective.com/1/0/639/3457044/wonka_photo2_o.jpg" data-mid="17815316" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/0/639/3457044/wonka_photo3_905.jpg" width="905" height="601" width_o="905" height_o="601" src_o="http://payload57.cargocollective.com/1/0/639/3457044/wonka_photo3_o.jpg" data-mid="17815317" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/0/639/3457044/wonka_photo4_905.jpg" width="905" height="601" width_o="905" height_o="601" src_o="http://payload57.cargocollective.com/1/0/639/3457044/wonka_photo4_o.jpg" data-mid="17815318" border="0" align="left"/> Summary The Wonka Wrapper is an interactive Augmented Reality music sampler built into Facebook that allows aspiring DJ’s to use a whole range of Wonka candies... http://cargocollective.com/andrewwendling/Famous-Group-Logo http://cargocollective.com/andrewwendling/following/andrewwendling/Famous-Group-Logo Fri, 23 Sep 2011 14:59:08 +0000 Andrew Wendling - Digital Art Direction and Design 2048207 <img src="http://payload.cargocollective.com/1/0/639/2048207/fg_logo_leather_905.jpg" width="905" height="786" width_o="905" height_o="786" src_o="http://payload.cargocollective.com/1/0/639/2048207/fg_logo_leather_o.jpg" data-mid="10194789" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/2048207/fg_logo_surfing_905.jpg" width="905" height="786" width_o="905" height_o="786" src_o="http://payload.cargocollective.com/1/0/639/2048207/fg_logo_surfing_o.jpg" data-mid="10194791" border="0" align="left"/> Summary Logo and branding concept for the Famous Group. Inspiration was drawn from hand-crafted goods and west coast surf culture. Role: Art Direction, Design Agency: The Famous Group Summary Logo and branding concept for the Famous Group. Inspiration was drawn from hand-crafted goods and west coast surf culture. Role: Art Direction, Design ... http://cargocollective.com/andrewwendling/Sprint-Evo-3D http://cargocollective.com/andrewwendling/following/andrewwendling/Sprint-Evo-3D Tue, 14 Jun 2011 02:26:12 +0000 Andrew Wendling - Digital Art Direction and Design 1566414 <img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_1_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_1_o.jpg" data-mid="7778140" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_2_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_2_o.jpg" data-mid="7778141" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_3_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_3_o.jpg" data-mid="7778145" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_4_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_4_o.jpg" data-mid="7778146" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_5_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_5_o.jpg" data-mid="7778147" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_6_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_6_o.jpg" data-mid="7778148" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_7_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_7_o.jpg" data-mid="7778149" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_8_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_8_o.jpg" data-mid="7778150" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_10_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_10_o.jpg" data-mid="7778151" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_11_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_11_o.jpg" data-mid="7778152" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_12_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_12_o.jpg" data-mid="7778154" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_13_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_13_o.jpg" data-mid="7778156" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_14_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_14_o.jpg" data-mid="7778158" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_15_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_15_o.jpg" data-mid="7778160" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_16_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_16_o.jpg" data-mid="7778163" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_17_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_monitor_17_o.jpg" data-mid="7778165" border="0" align="left"/> Summary Present Tense is a 3D experience unlike any other. Sprint teamed up with The Famous Group and Euro RSCG to build an immersive and interactive movie trailer. This 3D movie entitled Present Tense would provide an exciting context and promotion for the world's first 3D phone, the Evo 3D. In addition to weaving the user's photo into the storyline of the trailer, the entire interfaces moves in three dimensions, allowing the user to explore different interactive scenes in a way that has never been done before. My role included initial concepting, on set / live action integration, prototyping, design and animation. Additionally, I teamed up with and directed 3D artists, designers, animators and developers to bring the experience to life. Role: Art Direction, Design, Animation, Logo Design, Concepting, Photography Agency: Famous Interactive view site Full animatic created in After Effects and Cinema 4D provided the client and the internal development team an agreed reference on the experience. HD trailer edit which included Facebook Connect integrated photos. Case Study video (Produced at The Famous Group) <img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindthescenes_3d_1_905.jpg" width="905" height="508" width_o="905" height_o="508" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindthescenes_3d_1_o.jpg" data-mid="8019720" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindthescenes_3d_2_905.jpg" width="905" height="508" width_o="905" height_o="508" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindthescenes_3d_2_o.jpg" data-mid="8019723" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindthescenes_3d_3_905.jpg" width="905" height="508" width_o="905" height_o="508" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindthescenes_3d_3_o.jpg" data-mid="8019724" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindthescenes_3d_4_905.jpg" width="905" height="508" width_o="905" height_o="508" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindthescenes_3d_4_o.jpg" data-mid="8019725" border="0" align="left"/> Visual breakdown of 3D layers and process. <img src="http://payload.cargocollective.com/1/0/639/1566414/present_tense_logo_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/639/1566414/present_tense_logo_o.jpg" data-mid="7783261" border="0" align="left"/> Final Present Tense movie logo. <img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt1_o.jpg" data-mid="7783316" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt2_o.jpg" data-mid="7783317" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt3_o.jpg" data-mid="7783318" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt4_o.jpg" data-mid="7783320" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt5_o.jpg" data-mid="7783321" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt6_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt6_o.jpg" data-mid="7783324" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt7_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_logo_alt7_o.jpg" data-mid="7783325" border="0" align="left"/> Alternate logo directions and explorations. <img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes1_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes1_o.jpg" data-mid="7783511" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes2_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes2_o.jpg" data-mid="7783512" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes3_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes3_o.jpg" data-mid="7783513" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes4_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes4_o.jpg" data-mid="7783514" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes5_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes5_o.jpg" data-mid="7783515" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes6_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes6_o.jpg" data-mid="7783516" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes7_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes7_o.jpg" data-mid="7783517" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes8_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload.cargocollective.com/1/0/639/1566414/sprint_behindscenes8_o.jpg" data-mid="7783519" border="0" align="left"/> Behind the scenes of the video shoot. Summary Present Tense is a 3D experience unlike any other. Sprint teamed up with The Famous Group and Euro RSCG to build an immersive and interactive movie... http://cargocollective.com/andrewwendling/Farmers-Insurance-Smack-Attack http://cargocollective.com/andrewwendling/following/andrewwendling/Farmers-Insurance-Smack-Attack Tue, 31 May 2011 23:17:20 +0000 Andrew Wendling - Digital Art Direction and Design 1526806 <img src="http://payload.cargocollective.com/1/0/639/1526806/interface1_905.jpg" width="905" height="729" width_o="905" height_o="729" src_o="http://payload.cargocollective.com/1/0/639/1526806/interface1_o.jpg" data-mid="7463637" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1526806/interface2_905.jpg" width="905" height="729" width_o="905" height_o="729" src_o="http://payload.cargocollective.com/1/0/639/1526806/interface2_o.jpg" data-mid="7463638" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1526806/interface3_905.jpg" width="905" height="729" width_o="905" height_o="729" src_o="http://payload.cargocollective.com/1/0/639/1526806/interface3_o.jpg" data-mid="7463640" border="0" align="left"/> Interface built in Cinema 4D / Photoshop was inspired by analog DJ equipment and the texture of a basketball court. <img src="http://payload.cargocollective.com/1/0/639/1526806/smack_logo_1_v2_905.jpg" width="905" height="646" width_o="905" height_o="646" src_o="http://payload.cargocollective.com/1/0/639/1526806/smack_logo_1_v2_o.jpg" data-mid="7622161" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1526806/smack_logo_2_v2_905.jpg" width="905" height="646" width_o="905" height_o="646" src_o="http://payload.cargocollective.com/1/0/639/1526806/smack_logo_2_v2_o.jpg" data-mid="7622162" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1526806/smack_logo_3_v2_905.jpg" width="905" height="646" width_o="905" height_o="646" src_o="http://payload.cargocollective.com/1/0/639/1526806/smack_logo_3_v2_o.jpg" data-mid="7622163" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1526806/smack_logo_4_v2_905.jpg" width="905" height="646" width_o="905" height_o="646" src_o="http://payload.cargocollective.com/1/0/639/1526806/smack_logo_4_v2_o.jpg" data-mid="7622165" border="0" align="left"/> Logo options <img src="http://payload.cargocollective.com/1/0/639/1526806/smack_cards_905.jpg" width="905" height="825" width_o="905" height_o="825" src_o="http://payload.cargocollective.com/1/0/639/1526806/smack_cards_o.jpg" data-mid="7463912" border="0" align="left"/> Different smack cards utilized illustrations coupled with snide remarks to create stinging and memorable smacks. Summary Farmers Insurance needed to create a Facebook experience where users could create and send a basketball smack attack to their friends. Leveraging the popularity of the upcoming March Madness, fans of teams were encouraged to create a unique smack that they could send to someone after a particularly embarrassing team moment. After a user creates a custom smack using the mixing interface (created in Cinema 4D and inspired by analog DJ equipment and the texture of a basketball court), they can post the smack on their friends wall. The idea is to kick off a chain reaction of Smacks that drive traffic to the University of Farmers Facebook page. The campaign boosted the University of Farmers page from 100 likes to just shy of 50K likes within just a few weeks. My role consisted of providing concepting and design for the entire experience. I worked very closely with the agency (RPA) to refine and hone the creative vision as well as make sure client needs were exceeded. Additionally, I provided direction to designers, 3d artists and developers to build and produce the actual experience. Role: Art Direction, Design, Animation, Logo Design, Concepting Agency: Famous Interactive view site Interface built in Cinema 4D / Photoshop was inspired by analog DJ equipment and the texture of a basketball court. Logo options Different smack cards... http://cargocollective.com/andrewwendling/HRE-Wheels http://cargocollective.com/andrewwendling/following/andrewwendling/HRE-Wheels Mon, 07 Mar 2011 23:48:35 +0000 Andrew Wendling - Digital Art Direction and Design 1144070 <img src="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre5_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre5_o.jpg" data-mid="5503665" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre6_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre6_o.jpg" data-mid="5503666" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre7_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre7_o.jpg" data-mid="5503668" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre3_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre3_o.jpg" data-mid="5503662" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre2_905.jpg" width="905" height="766" width_o="905" height_o="766" src_o="http://payload.cargocollective.com/1/0/639/1144070/monitor_template_hre2_o.jpg" data-mid="5503660" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/639/1144070/ipad_landscape_hre_v2_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/639/1144070/ipad_landscape_hre_v2_o.jpg" data-mid="19694021" border="0" align="left"/> Summary HRE Wheels are a world-leading wheel manufacturer of custom forged one-piece, two-piece and three-piece performance wheels and luxury wheels. Famous Interactive designed and developed an immersive html experience that made the product itself the focus through the use of beautiful, evocative imagery. The site was designed to work on a range of devices and resolutions, from iPad size all the way up to a 30 inch display. My role including providing initial concepts and direction, mood-boards to direct client photography, managing the design and development team, as well as final design comps. Role: Art Direction, Design, Concepting Agency: Famous Interactive Summary HRE Wheels are a world-leading wheel manufacturer of custom forged one-piece, two-piece and three-piece performance wheels and luxury wheels. Famous... http://cargocollective.com/andrewwendling/Hitachi-True-Stories http://cargocollective.com/andrewwendling/following/andrewwendling/Hitachi-True-Stories Mon, 07 Mar 2011 23:48:25 +0000 Andrew Wendling - Digital Art Direction and Design 951433 <img src="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence1_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence1_o.jpg" data-mid="4570163" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence2_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence2_o.jpg" data-mid="4570164" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence3_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence3_o.jpg" data-mid="4570165" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence4_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence4_o.jpg" data-mid="4570166" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence5_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence5_o.jpg" data-mid="4570167" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence6_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/0/639/951433/hitachi_truestories_sequence6_o.jpg" data-mid="4570168" border="0" align="left"/> Summary Hitachi True Stories was a campaign that featured six web videos, each requiring a title sequence. I animated the Hitachi True Stories logo and created a world of images meant to signify the thousands of people that Hitachi has touched. The project was set up in After Effects so that it automatically populated each floating image with a piece of the related video, creating six unique sequences. At the end of the sequence, the camera zooms into the actual video which begins playing. Role: Animation, Concepting Agency: Code and Theory Summary Hitachi True Stories was a campaign that featured six web videos, each requiring a title sequence. I animated the Hitachi True Stories logo... http://cargocollective.com/andrewwendling/Illusionist-Visualization http://cargocollective.com/andrewwendling/following/andrewwendling/Illusionist-Visualization Mon, 31 Jan 2011 11:38:26 +0000 Andrew Wendling - Digital Art Direction and Design 1000611 <img src="http://payload.cargocollective.com/1/0/639/1000611/illusionist_screengrab_1_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/639/1000611/illusionist_screengrab_1_o.jpg" data-mid="4808084" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/639/1000611/illusionist_screengrab_2_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/639/1000611/illusionist_screengrab_2_o.jpg" data-mid="4808086" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/639/1000611/illusionist_screengrab_3_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/639/1000611/illusionist_screengrab_3_o.jpg" data-mid="4808087" border="0" align="left"/> Summary Visualizer created with After Effects and Trapcode Particular. Animation driven by audio, with zero keyframes throughout entire piece. Music by Phillip Glass, The Illusionist. Role: Art Direction, Design, Animation, Expressions Coding Agency: Personal Summary Visualizer created with After Effects and Trapcode Particular. Animation driven by audio, with zero keyframes throughout entire piece. Music by...