Anastasia Lake http://cargocollective.com Anastasia Lake Tue, 22 Nov 2011 06:48:19 +0000 http://cargocollective.com en Oldies but Goodies http://cargocollective.com/anastasialake/Oldies-but-Goodies http://cargocollective.com/anastasialake/following/anastasialake/Oldies-but-Goodies Tue, 22 Nov 2011 06:48:19 +0000 Anastasia Lake 2251702 Here is some of my old stuff, that I still think is fun... <img src="http://payload.cargocollective.com/1/5/166185/2251702/old-arugula-box.jpg" border="0" width="670" height="447" width_o="945" height_o="631" src_o="http://payload.cargocollective.com/1/5/166185/2251702/old-arugula-box_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/166185/2251702/old-arugula.jpg" border="0" width="670" height="660" width_o="946" height_o="932" src_o="http://payload.cargocollective.com/1/5/166185/2251702/old-arugula_o.jpg" align="left" /> Packaging, logo, menu design for Arugula restaurant. 2007. <img src="http://payload.cargocollective.com/1/5/166185/2251702/old-Logo-zebra.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251702/old-Logo-zebra_o.jpg" align="left" /> Logo and business cards for Zebra Events. 2009. <img src="http://payload.cargocollective.com/1/5/166185/2251702/old-redux.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251702/old-redux_o.jpg" align="left" /> Mailer to inform consumers about how they can reduce their personal waste. 2007. Macy's Work http://cargocollective.com/anastasialake/Macy-s-Work http://cargocollective.com/anastasialake/following/anastasialake/Macy-s-Work Fri, 04 Nov 2011 05:23:45 +0000 Anastasia Lake 2251867 This is some work I did while working for Macy's Northwest. As a focused and proficient graphic designer, I often took on additional work during busy times to support the team in meeting deadlines at a consistently high quality of design. A few spreads from the Spring Fashion Book. 2008. <img src="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_1.jpg" border="0" width="550" height="328" width_o="550" height_o="328" src_o="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_2.jpg" border="0" width="503" height="300" width_o="503" height_o="300" src_o="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_3.jpg" border="0" width="503" height="300" width_o="503" height_o="300" src_o="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_4.jpg" border="0" width="503" height="300" width_o="503" height_o="300" src_o="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_5.jpg" border="0" width="503" height="300" width_o="503" height_o="300" src_o="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_5_o.jpg" align="left" /> Misc advertisements for spring. 2008. <img src="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_6.jpg" border="0" width="555" height="212" width_o="555" height_o="212" src_o="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_7.jpg" border="0" width="555" height="243" width_o="555" height_o="243" src_o="http://payload.cargocollective.com/1/5/166185/2251867/fashionbook_7_o.jpg" align="left" /> Swim campaign. 2008. <img src="http://payload.cargocollective.com/1/5/166185/2251867/swim_1.jpg" border="0" width="227" height="295" width_o="227" height_o="295" src_o="http://payload.cargocollective.com/1/5/166185/2251867/swim_1_o.jpg" align="left" /> Special sizes mailers. 2008. <img src="http://payload.cargocollective.com/1/5/166185/2251867/petites.jpg" border="0" width="197" height="295" width_o="197" height_o="295" src_o="http://payload.cargocollective.com/1/5/166185/2251867/petites_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/166185/2251867/plus.jpg" border="0" width="197" height="295" width_o="197" height_o="295" src_o="http://payload.cargocollective.com/1/5/166185/2251867/plus_o.jpg" align="left" /> Impulse department advertisements. 2008. <img src="http://payload.cargocollective.com/1/5/166185/2251867/impulse_2.jpg" border="0" width="152" height="300" width_o="152" height_o="300" src_o="http://payload.cargocollective.com/1/5/166185/2251867/impulse_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/166185/2251867/impuse_1.jpg" border="0" width="217" height="300" width_o="217" height_o="300" src_o="http://payload.cargocollective.com/1/5/166185/2251867/impuse_1_o.jpg" align="left" /> Site Campaign Creative http://cargocollective.com/anastasialake/Site-Campaign-Creative http://cargocollective.com/anastasialake/following/anastasialake/Site-Campaign-Creative Fri, 04 Nov 2011 02:43:46 +0000 Anastasia Lake 2251388 Some of the creative campaigns I for the home page and women's landing pages... <img src="http://payload.cargocollective.com/1/5/166185/2251388/Site-HP-hero.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251388/Site-HP-hero_o.jpg" align="left" /> Home page winter boot campaign. Fall 2011. <img src="http://payload.cargocollective.com/1/5/166185/2251388/Site-M-collection.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251388/Site-M-collection_o.jpg" align="left" /> Home page creative (men's slide), concepting, art directing, execution. Winter 2010. <img src="http://payload.cargocollective.com/1/5/166185/2251388/Site-W-collection.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251388/Site-W-collection_o.jpg" align="left" /> Home page creative (women's slide), concepting, art directing, execution. Winter 2010. <img src="http://payload.cargocollective.com/1/5/166185/2251388/Site-W-boots.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251388/Site-W-boots_o.jpg" align="left" /> Women's shoes landing page, composited shadows into site photos of products to create more dynamic composition. Fall 2011. <img src="http://payload.cargocollective.com/1/5/166185/2251388/Site-W-boots2.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251388/Site-W-boots2_o.jpg" align="left" /> Women's shoes landing page, composited shadows into site photos of products to create more dynamic composition. Fall 2011. Landing Page Designs http://cargocollective.com/anastasialake/Landing-Page-Designs http://cargocollective.com/anastasialake/following/anastasialake/Landing-Page-Designs Fri, 04 Nov 2011 02:42:00 +0000 Anastasia Lake 2251383 A few pages I've designed recently at OnlineShoes. <img src="http://payload.cargocollective.com/1/5/166185/2251383/LP-leadership.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251383/LP-leadership_o.jpg" align="left" /> Leadership page, featuring all of the executive team. Spring 2011. You can also take a look here: http://www.onlineshoes.com/info/execs/bob <img src="http://payload.cargocollective.com/1/5/166185/2251383/LP-careers.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251383/LP-careers_o.jpg" align="left" /> The careers page was the first to be designed using the elements of our newly launched branding in winter 2011. Take a look here: http://www.onlineshoes.com/info/careers <img src="http://payload.cargocollective.com/1/5/166185/2251383/LP-checkout.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251383/LP-checkout_o.jpg" align="left" /> Consolidating checkout into one page, using the elements of the existing checkout process and simplifying into one page. Fall 2011. Recent Email Designs http://cargocollective.com/anastasialake/Recent-Email-Designs http://cargocollective.com/anastasialake/following/anastasialake/Recent-Email-Designs Fri, 04 Nov 2011 02:40:33 +0000 Anastasia Lake 2251318 Email has been a large component of my job at OnlineShoes.com as well as an important avenue for us to reach our customers. We focus on not just creating engaging brand stories, but also establishing our brand as an authority on comfort and style. <img src="http://payload.cargocollective.com/1/5/166185/2251318/Email-newbalance-1.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251318/Email-newbalance-1_o.jpg" align="left" /> New Balance email. Fall 2011. <img src="http://payload.cargocollective.com/1/5/166185/2251318/Email-ecco-1.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251318/Email-ecco-1_o.jpg" align="left" /> ECCO email design, composited site photos of products into environment. Winter 2010. <img src="http://payload.cargocollective.com/1/5/166185/2251318/Email-newbalance-2.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251318/Email-newbalance-2_o.jpg" align="left" /> New Balance email designs for OnlineShoes.com. Summer 2011. <img src="http://payload.cargocollective.com/1/5/166185/2251318/Email-newsletter-1.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251318/Email-newsletter-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/166185/2251318/Email-newsletter-2.jpg" border="0" width="670" height="428" width_o="946" height_o="605" src_o="http://payload.cargocollective.com/1/5/166185/2251318/Email-newsletter-2_o.jpg" align="left" /> Newsletter emails, modulized newsletter template. Summer 2011.