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<channel>
	<title>Amber R. Leick</title>
	<link>http://cargocollective.com</link>
	<description>Amber R. Leick</description>
	<pubDate>Mon, 27 Aug 2012 20:26:19 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Forge</title>
				
		<link>http://cargocollective.com/amberrleick/Forge</link>

		<comments>http://cargocollective.com/amberrleick/following/amberrleick/Forge</comments>

		<pubDate>Mon, 27 Aug 2012 20:26:19 +0000</pubDate>

		<dc:creator>Amber R. Leick</dc:creator>
		
		<category><![CDATA[print, logo, mark, symbol, letter, postcard, poster, packet, texture, kraft paper, internship]]></category>

		<guid isPermaLink="false">3975047</guid>

		<description>For my internship with Emspace Group this summer, I was responsible for coming up with branding and collateral for a new workshop they will be hosting next year. The project included various print pieces as well as a website.

1. Logo
2. Text mark
3. Symbols
4 -7. Fold-out packet/poster
8. Postcard
9. Informational poster
10. All print pieces

&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/ForgeLogo.jpg" width="400" height="313" width_o="400" height_o="313" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/ForgeLogo_o.jpg" data-mid="20784690"  border="0" align="left"/&#62;&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/FORGE.jpg" width="393" height="162" width_o="393" height_o="162" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/FORGE_o.jpg" data-mid="20784688"  border="0" align="left"/&#62;&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/Symbols.jpg" width="670" height="438" width_o="800" height_o="524" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/Symbols_o.jpg" data-mid="20784743"  border="0" align="left"/&#62;&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/Packet.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/Packet_o.jpg" data-mid="20784691"  border="0" align="left"/&#62;&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/Packet2.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/Packet2_o.jpg" data-mid="20784694"  border="0" align="left"/&#62;&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/Packet3.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/Packet3_o.jpg" data-mid="20784703"  border="0" align="left"/&#62;&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/PacketBack.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/PacketBack_o.jpg" data-mid="20784711"  border="0" align="left"/&#62;&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/Postcard.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/Postcard_o.jpg" data-mid="20784721"  border="0" align="left"/&#62;&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/Poster.jpg" width="670" height="502" width_o="754" height_o="566" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/Poster_o.jpg" data-mid="20784736"  border="0" align="left"/&#62;&#60;img src="http://payload83.cargocollective.com/1/2/80087/3975047/Everything.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload83.cargocollective.com/1/2/80087/3975047/Everything_o.jpg" data-mid="20784685"  border="0" align="left"/&#62;</description>
		
		<excerpt>For my internship with Emspace Group this summer, I was responsible for coming up with branding and collateral for a new workshop they will be hosting next year....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload83.cargocollective.com/1/2/80087/3975047/prt_1346119015.jpg" />

	</item>
		
		
	<item>
		<title>Posters</title>
				
		<link>http://cargocollective.com/amberrleick/Posters</link>

		<comments>http://cargocollective.com/amberrleick/following/amberrleick/Posters</comments>

		<pubDate>Fri, 30 Mar 2012 19:04:49 +0000</pubDate>

		<dc:creator>Amber R. Leick</dc:creator>
		
		<category><![CDATA[poster, print, stupka, iowa state university, isu, memorial union, underground, m-shop, vote, election, competition]]></category>

		<guid isPermaLink="false">3112716</guid>

		<description>Proposed poster design for the Iowa State University BBMB Stupka Undergraduate Symposium
&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112716/99752aba9221b4eceb9c025a08b70751.jpeg" width="550" height="850" width_o="550" height_o="850" src_o="http://payload40.cargocollective.com/1/2/80087/3112716/99752aba9221b4eceb9c025a08b70751_o.jpeg" data-mid="15893130"  border="0" align="left"/&#62;

Poster mean to encourage students to visit the Iowa State Memorial Union
&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112716/18be7a45336d7801958667556dbcb967.jpeg" width="600" height="275" width_o="600" height_o="275" src_o="http://payload40.cargocollective.com/1/2/80087/3112716/18be7a45336d7801958667556dbcb967_o.jpeg" data-mid="15893132"  border="0" align="left"/&#62;

Poster design for the Jacob Tyler Vote by Design Student Competition, 2012
&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112716/Leick_PickYourOwnFuture2.jpg" width="550" height="850" width_o="550" height_o="850" src_o="http://payload40.cargocollective.com/1/2/80087/3112716/Leick_PickYourOwnFuture2_o.jpg" data-mid="15893153"  border="0" align="left"/&#62;</description>
		
		<excerpt>Proposed poster design for the Iowa State University BBMB Stupka Undergraduate Symposium   Poster mean to encourage students to visit the Iowa State Memorial Union ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/2/80087/3112716/prt_1346118979.jpg" />

	</item>
		
		
	<item>
		<title>Up &#38; Out</title>
				
		<link>http://cargocollective.com/amberrleick/Up-Out</link>

		<comments>http://cargocollective.com/amberrleick/following/amberrleick/Up-Out</comments>

		<pubDate>Fri, 30 Mar 2012 19:04:48 +0000</pubDate>

		<dc:creator>Amber R. Leick</dc:creator>
		
		<category><![CDATA[packaging, shoes, activism, illustration, flat-color, type]]></category>

		<guid isPermaLink="false">3112711</guid>

		<description>For this packaging project, I created an organization whose purpose is to get people more involved in their community, whether through volunteer work, politics, etc, and to support people who are trying to act on behalf of their community. I decided to make shoes the product, because evoke the idea of being outside or being active, rather than sitting on the couch. The shape of the boxes is a literal translation of the idea of up and out, and it is also an innovative shape that shoppers would notice right away.

&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/c16b886a3727fb074a2669aa32365e03.jpeg" width="600" height="457" width_o="600" height_o="457" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/c16b886a3727fb074a2669aa32365e03_o.jpeg" data-mid="15893081"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/921a3fb1805d3c409464506a8013fd00.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/921a3fb1805d3c409464506a8013fd00_o.jpeg" data-mid="15893078"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/23b4696f9b1a2f7e27d412499a162b0e.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/23b4696f9b1a2f7e27d412499a162b0e_o.jpeg" data-mid="15893075"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/06f1a88a83a792b257071fb9e9d6c622.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/06f1a88a83a792b257071fb9e9d6c622_o.jpeg" data-mid="15893073"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/e4df5846ba3f05dc3d0afc609551e6a6.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/e4df5846ba3f05dc3d0afc609551e6a6_o.jpeg" data-mid="15893084"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/8b07624a4970d5e9301a63e38d58576d.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/8b07624a4970d5e9301a63e38d58576d_o.jpeg" data-mid="15893074"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/0759ed0554c0342f7a4f302f7c52af7b.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/0759ed0554c0342f7a4f302f7c52af7b_o.jpeg" data-mid="15893077"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/e4ad14377289c82719dcc559daa6a9d1.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/e4ad14377289c82719dcc559daa6a9d1_o.jpeg" data-mid="15893083"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/451547733c72d385d77011727b59356c.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/451547733c72d385d77011727b59356c_o.jpeg" data-mid="15893080"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/f1b72fd67bbe0e4f6d272a6cbc7f05c6.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/f1b72fd67bbe0e4f6d272a6cbc7f05c6_o.jpeg" data-mid="15893085"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/68a83c51ecefef4b0495dfc3db77f1ee.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/68a83c51ecefef4b0495dfc3db77f1ee_o.jpeg" data-mid="15893076"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/5e748d4f418bbdfef8be66a966ae49fd.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/5e748d4f418bbdfef8be66a966ae49fd_o.jpeg" data-mid="15893072"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112711/f80ffad716d645d91141330a891b17b5.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112711/f80ffad716d645d91141330a891b17b5_o.jpeg" data-mid="15893086"  border="0" align="left"/&#62;</description>
		
		<excerpt>For this packaging project, I created an organization whose purpose is to get people more involved in their community, whether through volunteer work, politics,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/2/80087/3112711/prt_1346118705.jpg" />

	</item>
		
		
	<item>
		<title>The Triwizard Tournament</title>
				
		<link>http://cargocollective.com/amberrleick/The-Triwizard-Tournament</link>

		<comments>http://cargocollective.com/amberrleick/following/amberrleick/The-Triwizard-Tournament</comments>

		<pubDate>Fri, 30 Mar 2012 19:04:45 +0000</pubDate>

		<dc:creator>Amber R. Leick</dc:creator>
		
		<category><![CDATA[short-term identity, type, illustration, flat-color, hand type, stationery, print, poster, candy, t-shirts, harry potter]]></category>

		<guid isPermaLink="false">3112694</guid>

		<description>I created a short-term identity system for the Triwizard Tournament, a fictional event from the Harry Potter book series. The system includes posters, candy packaging, and several other applications. All the applications are for students between 11-20 years old.

Posters announcing each task (and actual printed detail).
&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/1866a378e4c74073c50c74f16b6c4c80.jpeg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/1866a378e4c74073c50c74f16b6c4c80_o.jpeg" data-mid="15892965"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/74d2922326b00752adc1e22220d06da7.jpeg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/74d2922326b00752adc1e22220d06da7_o.jpeg" data-mid="15892961"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/98d5060c848e4d9b68efabe1abfa9857.jpeg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/98d5060c848e4d9b68efabe1abfa9857_o.jpeg" data-mid="15892964"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/98ab223e239f293febd1391286337981.jpeg" width="600" height="399" width_o="600" height_o="399" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/98ab223e239f293febd1391286337981_o.jpeg" data-mid="15892963"  border="0" align="left"/&#62;


Candy packaging to be sold at each task
&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/dbc0501c6fdf4b98a22ae234e3572ae8.jpeg" width="600" height="398" width_o="600" height_o="398" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/dbc0501c6fdf4b98a22ae234e3572ae8_o.jpeg" data-mid="15892974"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/47558160b42b0cc48807c27a4b05a4b9.jpeg" width="600" height="398" width_o="600" height_o="398" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/47558160b42b0cc48807c27a4b05a4b9_o.jpeg" data-mid="15892968"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/4aee3d91bbd5da958a5a18b0c1e5aa03.jpeg" width="600" height="399" width_o="600" height_o="399" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/4aee3d91bbd5da958a5a18b0c1e5aa03_o.jpeg" data-mid="15892958"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/899727c0b7df164bb6b524a0b5825349.jpeg" width="600" height="398" width_o="600" height_o="398" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/899727c0b7df164bb6b524a0b5825349_o.jpeg" data-mid="15892967"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/1bdb8a00c8f031398234ab742edd566a.jpeg" width="600" height="398" width_o="600" height_o="398" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/1bdb8a00c8f031398234ab742edd566a_o.jpeg" data-mid="15892956"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/0ee18e6ead8ed08cc33303023bbff370.jpeg" width="399" height="600" width_o="399" height_o="600" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/0ee18e6ead8ed08cc33303023bbff370_o.jpeg" data-mid="15892955"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/87da12d2a8d6ca560d428d7ea0409b76.jpeg" width="398" height="600" width_o="398" height_o="600" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/87da12d2a8d6ca560d428d7ea0409b76_o.jpeg" data-mid="15892962"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/26ebc424dd3a2388376867ad81587f05.jpeg" width="398" height="600" width_o="398" height_o="600" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/26ebc424dd3a2388376867ad81587f05_o.jpeg" data-mid="15892960"  border="0" align="left"/&#62;

Other collateral: invitation to visiting schools, schedule of events for the first task, and t-shirts worn by competitors.
&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/c88bbf7f300976f2d1ec681ad9f1b7ae.jpeg" width="600" height="399" width_o="600" height_o="399" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/c88bbf7f300976f2d1ec681ad9f1b7ae_o.jpeg" data-mid="15892971"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/e295c81394f68cacc56d624b2b43e815.jpeg" width="600" height="398" width_o="600" height_o="398" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/e295c81394f68cacc56d624b2b43e815_o.jpeg" data-mid="15892975"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/a934e5153a1d865cd79fe5023f8a5081.jpeg" width="456" height="600" width_o="456" height_o="600" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/a934e5153a1d865cd79fe5023f8a5081_o.jpeg" data-mid="15892970"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112694/7d0418d5d889be636079aaceb3579f37.jpeg" width="600" height="386" width_o="600" height_o="386" src_o="http://payload40.cargocollective.com/1/2/80087/3112694/7d0418d5d889be636079aaceb3579f37_o.jpeg" data-mid="15892959"  border="0" align="left"/&#62;</description>
		
		<excerpt>I created a short-term identity system for the Triwizard Tournament, a fictional event from the Harry Potter book series. The system includes posters, candy...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/2/80087/3112694/prt_1346118515.jpg" />

	</item>
		
		
	<item>
		<title>Book: Lou Dorfsman</title>
				
		<link>http://cargocollective.com/amberrleick/Book-Lou-Dorfsman</link>

		<comments>http://cargocollective.com/amberrleick/following/amberrleick/Book-Lou-Dorfsman</comments>

		<pubDate>Fri, 30 Mar 2012 19:04:44 +0000</pubDate>

		<dc:creator>Amber R. Leick</dc:creator>
		
		<category><![CDATA[book, sequential design, lou dorfsman, cbs]]></category>

		<guid isPermaLink="false">3112671</guid>

		<description>Lou Dorfsman is one of my favorite designers because, in spite his minimal and sometimes simplistic technique, his designs always sent a huge message. With this book I emulated his style and incorporated my own into the design.

&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112671/701faacb5c129a46fe8230064eb20f9a.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3112671/701faacb5c129a46fe8230064eb20f9a_o.jpeg" data-mid="15892797"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112671/31848ea351a6b89c6cda9f007c93be9e.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3112671/31848ea351a6b89c6cda9f007c93be9e_o.jpeg" data-mid="15892798"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112671/1c1b1f58129cefbbd4bb093172e01caa.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3112671/1c1b1f58129cefbbd4bb093172e01caa_o.jpeg" data-mid="15892794"  border="0" align="left"/&#62;{image 2]&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112671/022268889a68d0a712885b466c804f64.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3112671/022268889a68d0a712885b466c804f64_o.jpeg" data-mid="15892799"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112671/b6a3dc18ac9c8a8a9180bbb22a23ad89.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3112671/b6a3dc18ac9c8a8a9180bbb22a23ad89_o.jpeg" data-mid="15892800"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112671/c8496fd06400231ccd0a6358afc3a134.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3112671/c8496fd06400231ccd0a6358afc3a134_o.jpeg" data-mid="15892801"  border="0" align="left"/&#62;</description>
		
		<excerpt>Lou Dorfsman is one of my favorite designers because, in spite his minimal and sometimes simplistic technique, his designs always sent a huge message. With this...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/2/80087/3112671/prt_1346117514.jpg" />

	</item>
		
		
	<item>
		<title>The Auric Hotel</title>
				
		<link>http://cargocollective.com/amberrleick/The-Auric-Hotel</link>

		<comments>http://cargocollective.com/amberrleick/following/amberrleick/The-Auric-Hotel</comments>

		<pubDate>Fri, 30 Mar 2012 19:04:43 +0000</pubDate>

		<dc:creator>Amber R. Leick</dc:creator>
		
		<category><![CDATA[identity, stationery, letterhead, business card, envelope, folder, invitation, packaging, hotel]]></category>

		<guid isPermaLink="false">3107438</guid>

		<description>The Auric Hotel is a luxury hotel modeled after the JW Marriott, but with a point of difference that Auric offers personalized tours of the city so that visitors do not have try and figure everything out on their own. I worked with Michelle Bui and Mollie Naig to create a logo, stationery, hotel room amenities, a soft open invitation packet, and several other items involved in the identity system. We designed the hotel as an international corporation that is already well-established, and is opening a new location in Vietnam to test out the new tours being offered.

While we worked collaboratively on the entire system and included everyone's input on the final designs, I focused on the elements in the soft open invitation packet.

Stationery
&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/f77cbf4b14ae63a4b189213cd8751a6a.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/f77cbf4b14ae63a4b189213cd8751a6a_o.jpeg" data-mid="15865609"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/a345526b664b9aa2fb312207719c8a75.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/a345526b664b9aa2fb312207719c8a75_o.jpeg" data-mid="15865602"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/7938baadf9633e021d7ad55abfec378b.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/7938baadf9633e021d7ad55abfec378b_o.jpeg" data-mid="15865599"  border="0" align="left"/&#62;

Invitation Packet
&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/3c1f3e03e82d9858694b2756632af7af.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/3c1f3e03e82d9858694b2756632af7af_o.jpeg" data-mid="15865592"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/2c42ffc8834639441ce7859dc879f2b7.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/2c42ffc8834639441ce7859dc879f2b7_o.jpeg" data-mid="15865591"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/ef9bd1ed9a66870024797ce3fe919985.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/ef9bd1ed9a66870024797ce3fe919985_o.jpeg" data-mid="15865607"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/337e68c70915811b6fe634315298dff2.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/337e68c70915811b6fe634315298dff2_o.jpeg" data-mid="15865597"  border="0" align="left"/&#62;

Amenities
&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/7bf2c79940069ed41967447ac576998c.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/7bf2c79940069ed41967447ac576998c_o.jpeg" data-mid="15865594"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/73b584683b49b3897d5b9ce78901eef0.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/73b584683b49b3897d5b9ce78901eef0_o.jpeg" data-mid="15865596"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/e1c35c4dceaa92fe4f0f150185b9ebcb.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/e1c35c4dceaa92fe4f0f150185b9ebcb_o.jpeg" data-mid="15865605"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/5c2f8ec3296d63989af7b6b24436a24e.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/5c2f8ec3296d63989af7b6b24436a24e_o.jpeg" data-mid="15865593"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3107438/15f7a4b2305aafe35fb43eadbea9990f.jpeg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload40.cargocollective.com/1/2/80087/3107438/15f7a4b2305aafe35fb43eadbea9990f_o.jpeg" data-mid="15865595"  border="0" align="left"/&#62;</description>
		
		<excerpt>The Auric Hotel is a luxury hotel modeled after the JW Marriott, but with a point of difference that Auric offers personalized tours of the city so that visitors do...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/2/80087/3107438/prt_1346117300.jpg" />

	</item>
		
		
	<item>
		<title>iHome Illustration</title>
				
		<link>http://cargocollective.com/amberrleick/iHome-Illustration</link>

		<comments>http://cargocollective.com/amberrleick/following/amberrleick/iHome-Illustration</comments>

		<pubDate>Fri, 30 Mar 2012 19:04:43 +0000</pubDate>

		<dc:creator>Amber R. Leick</dc:creator>
		
		<category><![CDATA[technical illustration, ihome, illustration, gradient mesh]]></category>

		<guid isPermaLink="false">3112737</guid>

		<description>Technical illustration of an iHome done in Adobe Illustrator using the Pen and Gradient  Mesh tools.

Award of Excellence, ADAI Student Exhibition, 2011

&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112737/88929b62a7e3886679ee5cdecf6485f7.jpeg" width="599" height="447" width_o="599" height_o="447" src_o="http://payload40.cargocollective.com/1/2/80087/3112737/88929b62a7e3886679ee5cdecf6485f7_o.jpeg" data-mid="15893255"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112737/e1569584fb0bc20a0c316a3c7c6d9344.jpeg" width="600" height="388" width_o="600" height_o="388" src_o="http://payload40.cargocollective.com/1/2/80087/3112737/e1569584fb0bc20a0c316a3c7c6d9344_o.jpeg" data-mid="15893256"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112737/6df7c8c3eefa41beffde2cc5b5f578e5.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112737/6df7c8c3eefa41beffde2cc5b5f578e5_o.jpeg" data-mid="15893253"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3112737/97f6149da8cff1f7e15b1c193342690e.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload40.cargocollective.com/1/2/80087/3112737/97f6149da8cff1f7e15b1c193342690e_o.jpeg" data-mid="15893254"  border="0" align="left"/&#62;</description>
		
		<excerpt>Technical illustration of an iHome done in Adobe Illustrator using the Pen and Gradient  Mesh tools.  Award of Excellence, ADAI Student Exhibition, 2011  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/2/80087/3112737/prt_1346117438.jpg" />

	</item>
		
		
	<item>
		<title>ACLU News</title>
				
		<link>http://cargocollective.com/amberrleick/ACLU-News</link>

		<comments>http://cargocollective.com/amberrleick/following/amberrleick/ACLU-News</comments>

		<pubDate>Fri, 30 Mar 2012 19:04:39 +0000</pubDate>

		<dc:creator>Amber R. Leick</dc:creator>
		
		<category><![CDATA[ACLU, newsletter, editorial, two-color, nonprofit, newsprint]]></category>

		<guid isPermaLink="false">3108066</guid>

		<description>This assignment was to design a two-color newsletter for a nonprofit organization. I chose the American Civil Liberties Union and used black and their signature blue. I decided to organize this newsletter on a five-column grid structure because I wanted to break from the norm and challenge myself to use a layout that I have never used before. Inorder to stick with the low-budget theme of a non-profit, I did not use bleeds and printed on newsprint.

&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/ffe373ff8328f06cb3ec6e25e618c61d.jpeg" width="280" height="432" width_o="280" height_o="432" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/ffe373ff8328f06cb3ec6e25e618c61d_o.jpeg" data-mid="15865781"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/684c7af4a1754ccd265516f95642a2b7.jpeg" width="559" height="432" width_o="559" height_o="432" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/684c7af4a1754ccd265516f95642a2b7_o.jpeg" data-mid="15865771"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/5494ad073799d7b34422baa2750a9111.jpeg" width="559" height="432" width_o="559" height_o="432" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/5494ad073799d7b34422baa2750a9111_o.jpeg" data-mid="15865773"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/bf593de98cae7b216019631c23fa1497.jpeg" width="559" height="432" width_o="559" height_o="432" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/bf593de98cae7b216019631c23fa1497_o.jpeg" data-mid="15865778"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/56084830246f5d7c5b4659143d344ad9.jpeg" width="280" height="432" width_o="280" height_o="432" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/56084830246f5d7c5b4659143d344ad9_o.jpeg" data-mid="15865774"  border="0" align="left"/&#62;

&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/b14239f5606ba01588fd3128cb1dac86.jpeg" width="600" height="402" width_o="600" height_o="402" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/b14239f5606ba01588fd3128cb1dac86_o.jpeg" data-mid="15865776"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/d9167d7fbd21c3c0906ef0a38ab4bca5.jpeg" width="600" height="402" width_o="600" height_o="402" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/d9167d7fbd21c3c0906ef0a38ab4bca5_o.jpeg" data-mid="15865780"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/2a2c8c83f88403c2b4a342ab9ed5c2bc.jpeg" width="600" height="402" width_o="600" height_o="402" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/2a2c8c83f88403c2b4a342ab9ed5c2bc_o.jpeg" data-mid="15865767"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/4fdead6cebe0891f2fec66a4e2c390ff.jpeg" width="600" height="402" width_o="600" height_o="402" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/4fdead6cebe0891f2fec66a4e2c390ff_o.jpeg" data-mid="15865768"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/14a2328ac3839b5a92ece2b545369da6.jpeg" width="600" height="402" width_o="600" height_o="402" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/14a2328ac3839b5a92ece2b545369da6_o.jpeg" data-mid="15865770"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/a59a118be63969af0815531e675d016b.jpeg" width="600" height="402" width_o="600" height_o="402" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/a59a118be63969af0815531e675d016b_o.jpeg" data-mid="15865775"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/c0706de575ce66bfc53190749fe81f64.jpeg" width="600" height="402" width_o="600" height_o="402" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/c0706de575ce66bfc53190749fe81f64_o.jpeg" data-mid="15865779"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/80087/3108066/9a673660774dde2b3f008a77117d96a1.jpeg" width="600" height="402" width_o="600" height_o="402" src_o="http://payload40.cargocollective.com/1/2/80087/3108066/9a673660774dde2b3f008a77117d96a1_o.jpeg" data-mid="15865769"  border="0" align="left"/&#62;</description>
		
		<excerpt>This assignment was to design a two-color newsletter for a nonprofit organization. I chose the American Civil Liberties Union and used black and their signature...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/2/80087/3108066/prt_1346117173.jpg" />

	</item>
		
	</channel>
</rss>