Alex Harvey Copywriter

Alex Harvey Copywriter http://cargocollective.com Alex Harvey Copywriter Mon, 03 Jun 2013 23:10:15 +0000 http://cargocollective.com en Van Cliburn Competition http://cargocollective.com/alexharvey/Van-Cliburn-Competition http://cargocollective.com/alexharvey/following/alexharvey/Van-Cliburn-Competition Mon, 03 Jun 2013 23:10:15 +0000 Alex Harvey Copywriter 5746393 +2013 Cannes Young Director's Award (Shortlist) +2013 Telly Award: Top prize (silver) for Regional TV & Multi-Market Cable, Not-for-profit Director: Aaron Kodz +2013 Cannes Young Director's Award (Shortlist) +2013 Telly Award: Top prize (silver) for Regional TV & Multi-Market Cable, Not-for-profit Director: Aaron Kodz 7-Eleven Road Trip Rally http://cargocollective.com/alexharvey/7-Eleven-Road-Trip-Rally http://cargocollective.com/alexharvey/following/alexharvey/7-Eleven-Road-Trip-Rally Fri, 08 Feb 2013 03:36:32 +0000 Alex Harvey Copywriter 4942073 To showcase the wide variety of products and services available at 7-Eleven, we teamed up with the Indy Racing League to launch the Road Trip Rally. This interactive event featured 2 teams competing in a cross-country race that culminated at the Indy 500. The catch? The teams could only make pit stops at 7-Eleven stores along the way. Road Trip Rally achieved a click-through rate of 6% – three times the industry average. 2.29 million people went along for the ride on 711roadtrip.com and in just three weeks, the site received 1.8 million video views, with fans staying an average of nearly seven minutes. 33,000 of them shared episodes with friends and family, helping the teams rack up over 2,000 followers on Twitter. <img src="http://payload132.cargocollective.com/1/1/37327/4942073/RTR photos_670_640.jpg" width="640" height="853" width_o="640" height_o="853" src_o="http://payload132.cargocollective.com/1/1/37327/4942073/RTR photos_670_640_o.jpg" data-mid="26446734" border="0" align="left"/> View the website here. + 2011 Bronze Dallas ADDY Award, Interactive Media Campaign To showcase the wide variety of products and services available at 7-Eleven, we teamed up with the Indy Racing League to launch the Road Trip Rally. This... Michelob ULTRA Beat My Best http://cargocollective.com/alexharvey/Michelob-ULTRA-Beat-My-Best http://cargocollective.com/alexharvey/following/alexharvey/Michelob-ULTRA-Beat-My-Best Mon, 19 Nov 2012 18:38:36 +0000 Alex Harvey Copywriter 3227056 Many of us look back on ourselves and remember how good we used to be. Whether it was running a 5-minute mile or finishing a tough course at 4-under par, it’s easy to start believing that we’ll never reach those heights again. That we’re hopelessly past our primes. Beat My Best is a weekly web series devoted to proving the game is never over, and that with a little hard work we can still recapture the glory we once knew. <img src="http://payload46.cargocollective.com/1/1/37327/3227056/Screen shot 2012-11-19 at 4.52.48 PM.png" width="670" height="405" width_o="1268" height_o="768" src_o="http://payload46.cargocollective.com/1/1/37327/3227056/Screen shot 2012-11-19 at 4.52.48 PM_o.png" data-mid="23696999" border="0" align="left"/> Episode One: "Like a Ton of Bricks" Episode Two: "Race Against Time" Episode Three: "Be Good Yesterday" You can view the remaining episodes here. Many of us look back on ourselves and remember how good we used to be. Whether it was running a 5-minute mile or finishing a tough course at 4-under par, it’s... Ice Breakers http://cargocollective.com/alexharvey/Ice-Breakers http://cargocollective.com/alexharvey/following/alexharvey/Ice-Breakers Thu, 13 Sep 2012 19:11:05 +0000 Alex Harvey Copywriter 4079504 This spec spot was shot based on a script I wrote for Ice Breakers Mints. Read more about the production here. Director: Tom Grabon This spec spot was shot based on a script I wrote for Ice Breakers Mints. Read more about the production here. Director: Tom Grabon Twisted Root http://cargocollective.com/alexharvey/Twisted-Root http://cargocollective.com/alexharvey/following/alexharvey/Twisted-Root Thu, 13 Sep 2012 09:38:10 +0000 Alex Harvey Copywriter 4072951 My way of paying homage to the best burger place in Dallas. And, just maybe, the world. <img src="http://payload88.cargocollective.com/1/1/37327/4072951/bluetrayv3..jpg" width="670" height="1035" width_o="1650" height_o="2550" src_o="http://payload88.cargocollective.com/1/1/37327/4072951/bluetrayv3._o.jpg" data-mid="26445963" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/37327/4072951/Screen shot 2012-09-13 at 7.34.28 AM.png" width="637" height="981" width_o="637" height_o="981" src_o="http://payload88.cargocollective.com/1/1/37327/4072951/Screen shot 2012-09-13 at 7.34.28 AM_o.png" data-mid="21368123" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/37327/4072951/Screen shot 2012-09-13 at 7.34.48 AM.png" width="635" height="981" width_o="635" height_o="981" src_o="http://payload88.cargocollective.com/1/1/37327/4072951/Screen shot 2012-09-13 at 7.34.48 AM_o.png" data-mid="21368128" border="0" align="left"/> Art Direction: Mary Dauterman My way of paying homage to the best burger place in Dallas. And, just maybe, the world. Art Direction: Mary Dauterman La Chouffe Gnome Week http://cargocollective.com/alexharvey/La-Chouffe-Gnome-Week http://cargocollective.com/alexharvey/following/alexharvey/La-Chouffe-Gnome-Week Fri, 17 Aug 2012 22:43:28 +0000 Alex Harvey Copywriter 3282409 Chouffe lore tells us that 6,666 years ago, a village of gnomes discovered magical water in the Cedrogne Spring, an area that would become Belgium. Many years later, the region’s last surviving gnome passed their secret recipe on to two aspiring Belgian brewers, who used it to create Chouffe beer. This year, Chouffe celebrated its 6,666th anniversary with Gnome Week, a series of events that culminated in The World’s Smallest Toast, as bar patrons around the country raised their miniature Chouffe mugs at 6:66 p.m. to celebrate the enormous contributions of these tiny creatures. To promote the event, we shipped out media kits to influential beer bloggers. <img src="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-05.jpg" width="670" height="349" width_o="882" height_o="460" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-05_o.jpg" data-mid="18461945" border="0" align="left"/> Teaser posters drove awareness inside official Gnome Week bars. <img src="http://payload49.cargocollective.com/1/1/37327/3282409/Chouffe_gnomeweek_posters2.jpg" width="549" height="768" width_o="549" height_o="768" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/Chouffe_gnomeweek_posters2_o.jpg" data-mid="17786534" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/Chouffe_gnomeweek_posters.jpg" width="549" height="768" width_o="549" height_o="768" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/Chouffe_gnomeweek_posters_o.jpg" data-mid="17786537" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/Chouffe_gnomeweek_posters3.jpg" width="549" height="768" width_o="549" height_o="768" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/Chouffe_gnomeweek_posters3_o.jpg" data-mid="17786532" border="0" align="left"/> We used Facebook and Gnome Week coasters to spread Little Gnome Facts, along with a bit of cheer, to fans and bar patrons. <img src="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-02.jpg" width="670" height="349" width_o="882" height_o="460" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-02_o.jpg" data-mid="18461939" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-03.jpg" width="670" height="349" width_o="882" height_o="460" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-03_o.jpg" data-mid="18461940" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-06.jpg" width="670" height="349" width_o="882" height_o="460" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-06_o.jpg" data-mid="18461947" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-07.jpg" width="670" height="349" width_o="882" height_o="460" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-07_o.jpg" data-mid="18461948" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-08.jpg" width="670" height="349" width_o="882" height_o="460" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/case-gnome-08_o.jpg" data-mid="18461950" border="0" align="left"/> Gnome Week coasters featured augmented reality triggers that allowed fans to bring the gnomes to life using their mobile phones. 200 bars participated throughout the country. <img src="http://payload49.cargocollective.com/1/1/37327/3282409/598856_469297469764152_1010961345_n.jpeg" width="670" height="500" width_o="960" height_o="717" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/598856_469297469764152_1010961345_n_o.jpeg" data-mid="18457283" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/165894_469298019764097_48955720_n.jpeg" width="670" height="500" width_o="960" height_o="717" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/165894_469298019764097_48955720_n_o.jpeg" data-mid="18457272" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/282655_469297429764156_404141550_n.jpeg" width="670" height="500" width_o="960" height_o="717" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/282655_469297429764156_404141550_n_o.jpeg" data-mid="18457276" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/181208_10150936489994351_619874502_n.jpg" width="670" height="445" width_o="720" height_o="479" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/181208_10150936489994351_619874502_n_o.jpg" data-mid="18437648" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/196122_10151037418550757_583891699_n.jpg" width="640" height="960" width_o="640" height_o="960" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/196122_10151037418550757_583891699_n_o.jpg" data-mid="18437650" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/Unknown.png" width="670" height="377" width_o="960" height_o="541" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/Unknown_o.png" data-mid="18323105" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/37327/3282409/Unknown-1.png" width="670" height="377" width_o="960" height_o="541" src_o="http://payload49.cargocollective.com/1/1/37327/3282409/Unknown-1_o.png" data-mid="18323095" border="0" align="left"/> Art Direction: Jessica Bognar Chouffe lore tells us that 6,666 years ago, a village of gnomes discovered magical water in the Cedrogne Spring, an area that would become Belgium. Many years... 7-Eleven Las Vegas Billboards http://cargocollective.com/alexharvey/7-Eleven-Las-Vegas-Billboards http://cargocollective.com/alexharvey/following/alexharvey/7-Eleven-Las-Vegas-Billboards Wed, 15 Aug 2012 16:21:13 +0000 Alex Harvey Copywriter 1862713 Our job was to remind the (debatably) fine people of Las Vegas that there's no reason to suffer through 100+ degree weather without a nice, tall glass of... sugar? <img src="http://payload.cargocollective.com/1/1/37327/1862713/LasVegasOOH_BusShelter_BigGulp.jpg" width="670" height="977" width_o="1440" height_o="2100" src_o="http://payload.cargocollective.com/1/1/37327/1862713/LasVegasOOH_BusShelter_BigGulp_o.jpg" data-mid="9211612" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1862713/LasVegasOOH_Headline-6E7BC0.jpg" width="670" height="303" width_o="1080" height_o="489" src_o="http://payload.cargocollective.com/1/1/37327/1862713/LasVegasOOH_Headline-6E7BC0_o.jpg" data-mid="9211619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1862713/LasVegasOOH_Headline-6E7C73 1.jpg" width="670" height="303" width_o="1080" height_o="489" src_o="http://payload.cargocollective.com/1/1/37327/1862713/LasVegasOOH_Headline-6E7C73 1_o.jpg" data-mid="9211622" border="0" align="left"/> +2011 Bronze Dallas ADDY Award, Out-of-Home Campaign Art Direction: Kyle Zamzow Our job was to remind the (debatably) fine people of Las Vegas that there's no reason to suffer through 100+ degree weather without a nice, tall glass of... sugar? ... 7-Eleven Iced Coffee Launch http://cargocollective.com/alexharvey/7-Eleven-Iced-Coffee-Launch http://cargocollective.com/alexharvey/following/alexharvey/7-Eleven-Iced-Coffee-Launch Wed, 15 Aug 2012 16:21:03 +0000 Alex Harvey Copywriter 1826648 To introduce 7-Eleven's new iced coffee to a younger (and predominantly female) demographic, we created this Addy Award-winning campaign. It was picked up by Brand Freak, Promo Magazine and Ad Age, among other media outlets. <img src="http://payload.cargocollective.com/1/1/37327/1826648/Bulletin_12x24.jpg" width="670" height="352" width_o="820" height_o="431" src_o="http://payload.cargocollective.com/1/1/37327/1826648/Bulletin_12x24_o.jpg" data-mid="12409366" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1826648/Iced Coffee web.jpg" width="443" height="640" width_o="443" height_o="640" src_o="http://payload.cargocollective.com/1/1/37327/1826648/Iced Coffee web_o.jpg" data-mid="9044511" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1826648/2-Sheet Poster.jpg" width="670" height="515" width_o="902" height_o="694" src_o="http://payload.cargocollective.com/1/1/37327/1826648/2-Sheet Poster_o.jpg" data-mid="12409417" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1826648/30-Sheet Poster.jpg" width="670" height="308" width_o="1128" height_o="520" src_o="http://payload.cargocollective.com/1/1/37327/1826648/30-Sheet Poster_o.jpg" data-mid="12409442" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/37327/1826648/horizontal bus shelter.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/37327/1826648/horizontal bus shelter_o.jpg" data-mid="9043711" border="0" align="left"/> Downtown Chicago We also brought the voice of 7-Eleven Iced Coffee to life through a series of radio spots. ♫ First Date.mp3  Play ♫ Reunited.mp3  Play ♫ Photo Shoot.mp3  Play Interactive rich media ads drove visitors to our microsite, which offered monthly deals to registered fans. <img src="http://payload.cargocollective.com/1/1/37327/1826648/Iced Coffee Microsite.jpg" width="670" height="453" width_o="1265" height_o="856" src_o="http://payload.cargocollective.com/1/1/37327/1826648/Iced Coffee Microsite_o.jpg" data-mid="9018098" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1826648/Website Flavor Descriptions.jpg" width="670" height="485" width_o="1106" height_o="802" src_o="http://payload.cargocollective.com/1/1/37327/1826648/Website Flavor Descriptions_o.jpg" data-mid="9018100" border="0" align="left"/> To create additional buzz, I joked that we should send out autographed photos of Vanilla Ice. 7-Eleven took me seriously. <img src="http://payload.cargocollective.com/1/1/37327/1826648/Vanilla Ice Web_8.jpg" width="511" height="640" width_o="511" height_o="640" src_o="http://payload.cargocollective.com/1/1/37327/1826648/Vanilla Ice Web_8_o.jpg" data-mid="9044987" border="0" align="left"/> +Bronze Dallas ADDY Award, Mixed/Multiple Media Campaign Art Direction: Tyler Kitchens To introduce 7-Eleven's new iced coffee to a younger (and predominantly female) demographic, we created this Addy Award-winning campaign. It was picked up by Brand... KOHLER Cast Iron http://cargocollective.com/alexharvey/KOHLER-Cast-Iron http://cargocollective.com/alexharvey/following/alexharvey/KOHLER-Cast-Iron Wed, 15 Aug 2012 16:20:57 +0000 Alex Harvey Copywriter 1847353 Consumers have increasingly moved away from cast iron in favor of stainless steel, which is both lighter and more affordable. Our challenge was to make cast iron relevant again. We discovered that once people actually touched cast iron and experienced the quality and texture of the material, they became far more likely to purchase it. In comparison to cast iron’s handcrafted and durable feel, everything else—namely acrylic and stainless—seems cheap and disposable. From there, we set about positioning cast iron as a timeless, yet thoroughly modern choice. One that’s completely in step with a culture keen on individuality and value, and ideal for customers who are more interested in living in their houses than flipping them. Print: <img src="http://payload.cargocollective.com/1/1/37327/1847353/KCI_Consumer_Print_RedTub_HEART.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/1/37327/1847353/KCI_Consumer_Print_RedTub_HEART_o.jpg" data-mid="9211471" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1847353/KCI_Consumer_Print_YellowTub_TECHNOLOGY.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/1/37327/1847353/KCI_Consumer_Print_YellowTub_TECHNOLOGY_o.jpg" data-mid="9211496" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1847353/Settling for web.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/37327/1847353/Settling for web_o.jpg" data-mid="9212188" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1847353/KCI_OOH_bathtubStunt.jpg" width="670" height="526" width_o="1640" height_o="1288" src_o="http://payload.cargocollective.com/1/1/37327/1847353/KCI_OOH_bathtubStunt_o.jpg" data-mid="9211503" border="0" align="left"/> Online Banner: <img src="http://payload.cargocollective.com/1/1/37327/1847353/Cast Iron Banner 3.jpg" width="670" height="190" width_o="939" height_o="267" src_o="http://payload.cargocollective.com/1/1/37327/1847353/Cast Iron Banner 3_o.jpg" data-mid="12410363" border="0" align="left"/> A Facebook promotion set out to find America's hardest-working sink, then reward its owner with a brand new KOHLER enameled cast iron replacement. <img src="http://payload.cargocollective.com/1/1/37327/1847353/KCI_FB_App_0000_tab.jpg" width="670" height="503" width_o="1300" height_o="977" src_o="http://payload.cargocollective.com/1/1/37327/1847353/KCI_FB_App_0000_tab_o.jpg" data-mid="17462689" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37327/1847353/KCI_FB_App_0001_app.jpg" width="670" height="503" width_o="1300" height_o="977" src_o="http://payload.cargocollective.com/1/1/37327/1847353/KCI_FB_App_0001_app_o.jpg" data-mid="17462682" border="0" align="left"/> Art Direction: Lucas Svaren Consumers have increasingly moved away from cast iron in favor of stainless steel, which is both lighter and more affordable. Our challenge was to make cast iron... Ear Candy http://cargocollective.com/alexharvey/Ear-Candy http://cargocollective.com/alexharvey/following/alexharvey/Ear-Candy Wed, 15 Aug 2012 16:20:55 +0000 Alex Harvey Copywriter 1830959 ♫ 7-Eleven Travel Mug Song.mp3  Play +2010 Radio Mercury Awards Finalist +2010 Radio Mercury Audience Awards Runner Up +2010 Recognized by Dallas Society of Visual Communication +2010 Bronze Dallas ADDY Award, :60 Radio ♫ 7-Eleven Burrito Action Rollers.mp3  Play +2011 Silver Dallas ADDY Award, Radio – Regional / National ♫ 7-Eleven Alarm Clock.mp3  Play +2011 Bronze Dallas ADDY Award, Radio – Regional / National ♫ 7-Eleven Quest for Refreshment.mp3  Play ♫ 7-Eleven Independent Lemming.mp3  Play ♫ Texas Lottery The One.mp3  Play I was also responsible for writing 7-Eleven's live reads on Howard Stern's SIRIUS Satellite Radio show. ♫ Howard Stern Live Read.mp3  Play +2010 Radio Mercury Awards Finalist +2010 Radio Mercury Audience Awards Runner Up +2010 Recognized by Dallas Society of Visual Communication +2010 Bronze Dallas...