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<channel>
	<title>Aaron Quintas Soares - Copywriter</title>
	<link>http://cargocollective.com</link>
	<description>Aaron Quintas Soares - Copywriter</description>
	<pubDate>Thu, 21 Mar 2013 14:41:33 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Lipton Ice Tea - Puro Mate</title>
				
		<link>http://cargocollective.com/aaronqsoares/Lipton-Ice-Tea-Puro-Mate</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/Lipton-Ice-Tea-Puro-Mate</comments>

		<pubDate>Thu, 21 Mar 2013 14:41:33 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5232538</guid>

		<description>&#60;img src="http://payload146.cargocollective.com/1/2/68793/5232538/lipton_na_praia_final_905.jpg" width="905" height="3635" width_o="1019" height_o="4096" src_o="http://payload146.cargocollective.com/1/2/68793/5232538/lipton_na_praia_final_o.jpg" data-mid="28140121"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Casas Taiguara - Seu papel no Natal</title>
				
		<link>http://cargocollective.com/aaronqsoares/Casas-Taiguara-Seu-papel-no-Natal</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/Casas-Taiguara-Seu-papel-no-Natal</comments>

		<pubDate>Thu, 14 Mar 2013 15:33:04 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5182461</guid>

		<description>&#60;img src="http://payload144.cargocollective.com/1/2/68793/5182461/natal_apresentacao_FINAL_905.jpg" width="905" height="2754" width_o="1024" height_o="3117" src_o="http://payload144.cargocollective.com/1/2/68793/5182461/natal_apresentacao_FINAL_o.jpg" data-mid="27854532"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Unilever - Seda - Yes!Hairweek</title>
				
		<link>http://cargocollective.com/aaronqsoares/Unilever-Seda-Yes-Hairweek</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/Unilever-Seda-Yes-Hairweek</comments>

		<pubDate>Thu, 29 Mar 2012 14:32:31 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3104673</guid>

		<description>&#60;img src="http://payload40.cargocollective.com/1/2/68793/3104673/sensei01_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload40.cargocollective.com/1/2/68793/3104673/sensei01_o.jpg" data-mid="15847004"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/68793/3104673/Slide05_905.jpg" width="720" height="540" width_o="720" height_o="540" src_o="http://payload40.cargocollective.com/1/2/68793/3104673/Slide05_o.jpg" data-mid="15847448"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/68793/3104673/sensei02_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload40.cargocollective.com/1/2/68793/3104673/sensei02_o.jpg" data-mid="15847000"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/68793/3104673/sensei03_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload40.cargocollective.com/1/2/68793/3104673/sensei03_o.jpg" data-mid="15846981"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/68793/3104673/sensei00X_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload40.cargocollective.com/1/2/68793/3104673/sensei00X_o.jpg" data-mid="15847977"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/68793/3104673/sensei05_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload40.cargocollective.com/1/2/68793/3104673/sensei05_o.jpg" data-mid="15846980"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/68793/3104673/sensei06_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload40.cargocollective.com/1/2/68793/3104673/sensei06_o.jpg" data-mid="15846977"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/68793/3104673/sensei07_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload40.cargocollective.com/1/2/68793/3104673/sensei07_o.jpg" data-mid="15846972"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/2/68793/3104673/sensei08_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload40.cargocollective.com/1/2/68793/3104673/sensei08_o.jpg" data-mid="15846969"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Faber-Castell </title>
				
		<link>http://cargocollective.com/aaronqsoares/Faber-Castell</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/Faber-Castell</comments>

		<pubDate>Tue, 27 Mar 2012 13:20:35 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1551768</guid>

		<description>


	How it works:
	Take a picture, print it and paint it.
	The FABER-CASTELL app transforms a picture into an image made only by lines and allows the person to use the FABER-CASTELL pencils to color i

&#60;img src="http://payload.cargocollective.com/1/2/68793/1551768/faber castell 2_905.jpg" width="905" height="639" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/2/68793/1551768/faber castell 2_o.jpg" data-mid="7679448"  border="0" align="left"/&#62;


	How it works:
	Acknowledging a new world of colors.
	The FABER-CASTELL app identifies the picture colors and tells you which pencil corresponds to the selected color.
	
	*Pencil that matches the selected color.



&#60;img src="http://payload.cargocollective.com/1/2/68793/1551768/faber castell 3 copy copy_905.jpg" width="905" height="640" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/2/68793/1551768/faber castell 3 copy copy_o.jpg" data-mid="15767733"  border="0" align="left"/&#62;</description>
		
		<excerpt>   	How it works: 	Take a picture, print it and paint it. 	The FABER-CASTELL app transforms a picture into an image made only by lines and allows the person to use...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Supradyn - Ação no PDV</title>
				
		<link>http://cargocollective.com/aaronqsoares/Supradyn-Acao-no-PDV</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/Supradyn-Acao-no-PDV</comments>

		<pubDate>Mon, 27 Feb 2012 11:22:16 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2892050</guid>

		<description>&#60;img src="http://payload29.cargocollective.com/1/2/68793/2892050/supradyn_905.jpg" width="905" height="596" width_o="1181" height_o="778" src_o="http://payload29.cargocollective.com/1/2/68793/2892050/supradyn_o.jpg" data-mid="14710199"  border="0" align="left"/&#62;


	Batteries on the POS

	POS campaign will put Effervescent Supradyn in special packs that are related to the alkaline batteries universe. In this way we’ll pass the concept that the product brings immediate energy to people.
</description>
		
		<excerpt>   	Batteries on the POS  	POS campaign will put Effervescent Supradyn in special packs that are related to the alkaline batteries universe. In this way we’ll...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload29.cargocollective.com/1/2/68793/2892050/prt_1330363249.jpg" />

	</item>
		
		
	<item>
		<title>Efeito Axe - Metrô</title>
				
		<link>http://cargocollective.com/aaronqsoares/Efeito-Axe-Metro</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/Efeito-Axe-Metro</comments>

		<pubDate>Mon, 08 Aug 2011 09:36:28 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1295340</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/68793/1295340/axe_1_905.jpg" width="905" height="543" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/2/68793/1295340/axe_1_o.jpg" data-mid="9059318"  border="0" align="left"/&#62;

The lack of room in the subway can become awesome.
Try the AXE effect.


&#60;img src="http://payload.cargocollective.com/1/2/68793/1295340/axe_2.jpg" width="630" height="945" width_o="630" height_o="945" src_o="http://payload.cargocollective.com/1/2/68793/1295340/axe_2_o.jpg" data-mid="9059326"  border="0" align="left"/&#62;

The subway has 3 millions of users.
63% of them are women.  AXE it up and good trip

&#60;img src="http://payload.cargocollective.com/1/2/68793/1295340/axe_3_905.jpg" width="905" height="603" width_o="2000" height_o="1333" src_o="http://payload.cargocollective.com/1/2/68793/1295340/axe_3_o.jpg" data-mid="9059344"  border="0" align="left"/&#62;


The subway has 3 millions of users.
63% of them are women.  AXE it up and good trip
</description>
		
		<excerpt>  The lack of room in the subway can become awesome. Try the AXE effect.     The subway has 3 millions of users. 63% of them are women.  AXE it up and good trip    ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Honda CG 125 Fan</title>
				
		<link>http://cargocollective.com/aaronqsoares/Honda-CG-125-Fan</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/Honda-CG-125-Fan</comments>

		<pubDate>Tue, 26 Jul 2011 10:28:44 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1780882</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/68793/1780882/HONDA_prancha (1)_905.jpg" width="905" height="640" width_o="1000" height_o="708" src_o="http://payload.cargocollective.com/1/2/68793/1780882/HONDA_prancha (1)_o.jpg" data-mid="8776021"  border="0" align="left"/&#62;


	CARD PROTECTOR: Ride your brand new CG 125 FAN for only R$3,00 a day.
	Retire your bus ticket and buy a HONDA.

Campaign:

	HONDA’s card protector.

	Challenge:

	Showing the target audience that buying a HONDA CG 125 FAN KS has more advantages than to continue using the public transportation.

	Solution:

	“Taking the bus on rush hour is always a challenge”
	A card protector distribution campaign was done to the people waiting for a seat on the busses at the main city terminals. In these protectors was the daily cost for anyone to buy a HONDA CG 125 FAN KS. And the cost was the same as one bus ticket.
	Since the people get their card every time they use the public transportation, the message’s impact continues acting through the campaign’s following days.


&#60;img src="http://payload.cargocollective.com/1/2/68793/1780882/cg150es_2_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/68793/1780882/cg150es_2_o.jpg" data-mid="10104126"  border="0" align="left"/&#62;

	Do a good deed: leave an empty spot for an elderly, pregnant or child-bearing person.

&#60;img src="http://payload.cargocollective.com/1/2/68793/1780882/honda walpapper_2_905.jpg" width="905" height="724" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/2/68793/1780882/honda walpapper_2_o.jpg" data-mid="10104137"  border="0" align="left"/&#62;

Now your rides will only have two stops, the departures and the arrivals.</description>
		
		<excerpt>   	CARD PROTECTOR: Ride your brand new CG 125 FAN for only R$3,00 a day. 	Retire your bus ticket and buy a HONDA.  Campaign:  	HONDA’s card protector. ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/68793/1780882/prt_1311693437.jpg" />

	</item>
		
		
	<item>
		<title>Honda Shadow </title>
				
		<link>http://cargocollective.com/aaronqsoares/Honda-Shadow</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/Honda-Shadow</comments>

		<pubDate>Wed, 22 Jun 2011 14:57:16 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1631054</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/68793/1631054/honda shadow 02_1_905.jpg" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/68793/1631054/honda shadow 02_1_o.jpg" data-mid="9059404"  border="0" align="left"/&#62;
	The best way not to listen to your wife complaining on the back seat.


&#60;img src="http://payload.cargocollective.com/1/2/68793/1631054/honda shadow 03_1_905.jpg" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/68793/1631054/honda shadow 03_1_o.jpg" data-mid="9059415"  border="0" align="left"/&#62;
	She’ll wanna hug you even on her PMS.



&#60;img src="http://payload.cargocollective.com/1/2/68793/1631054/honda-shadow_905.jpg" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/68793/1631054/honda-shadow_o.jpg" data-mid="10194265"  border="0" align="left"/&#62;
	Live with more action, adventure, comedy and romance. Just watch out for the cop.



&#60;img src="http://payload.cargocollective.com/1/2/68793/1631054/honda-shadow1_905.jpg" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/68793/1631054/honda-shadow1_o.jpg" data-mid="10194272"  border="0" align="left"/&#62;
Super comfortable upholstery. You can talk to the wind without an appointment. Yeah, your shrink just lost a client.
</description>
		
		<excerpt> 	The best way not to listen to your wife complaining on the back seat.    	She’ll wanna hug you even on her PMS.     	Live with more action, adventure, comedy...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/68793/1631054/prt_1308772128.jpg" />

	</item>
		
		
	<item>
		<title>Alimente o Lixo - Prefeitura de SBC</title>
				
		<link>http://cargocollective.com/aaronqsoares/Alimente-o-Lixo-Prefeitura-de-SBC</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/Alimente-o-Lixo-Prefeitura-de-SBC</comments>

		<pubDate>Mon, 30 May 2011 11:24:48 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1418724</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/68793/1418724/alimente o lixo_905.png" width="905" height="679" width_o="1236" height_o="928" src_o="http://payload.cargocollective.com/1/2/68793/1418724/alimente o lixo_o.png" data-mid="6909751"  border="0" align="left"/&#62;

ALIMENTE O LIXO - Programa de Varrição de São Bernardo do Campo

Desafio: 
Conscientizar a população sobre a importância de não jogar lixo nas ruas, além de divulgar a presença de equipes de varredores em toda cidade. 

Solução: 

Foram criados adesivos para lixeiras de rua com a imagem de monstros que se alimentam de lixo, com o apelo "Alimente o lixo" a população era convidada a jogar objetos dentro das lixeiras, e quando isso acontecia as lixeiras agradeciam com frases bem humoradas, incentivando a todos a repetirem o feito. 

Além disso, a equipe de varredores votava semanalmente nos locais da cidade onde haviam menos lixo nas ruas e esses bairros ganhavam show musicais. E tudo podia ser acompanhado no hotsite da campanha. 

Para informar a populacão sobre essa ação da Prefeitura, foram distribuidas lixeiras de câmbio em toda a cidade para evitar que motoristas sujassem as ruas. 

SÃO BERNARDO DO CAMPO’S TOWN HALL

	Picture:
	Feed the trash
	São Bernardo do Campo’s cleaning program.

	Text:
	FEED THE TRASH – São Bernardo do Campo’s cleaning program
	Challenge:
	Making the people aware of the importance on not littering other than advertising the presence of the cleaning teams in the entire city.
Solution:
Stickers were created to the street trashcans with images of monsters that feed off the trash. With the slogan “Feed the Trash”, the population feels invited to throwing objects inside the cans and when this would happen the trashcans would thank the person by saying funny things, encouraging everybody to repeat the act.
	Besides that the sweeping teams would weekly decide which the places with less garbage on the streets were and these neighborhoods would have free music concerts. Everything  could be followed on the campaign’s hotsite.
	To inform the population about the town hall’s action, car trash bags were distributed on the entire city to avoid the drivers’ littering on the streets.



</description>
		
		<excerpt>  ALIMENTE O LIXO - Programa de Varrição de São Bernardo do Campo  Desafio:  Conscientizar a população sobre a importância de não jogar lixo nas ruas, além...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/68793/1418724/prt_1304966747.png" />

	</item>
		
		
	<item>
		<title>UOL - Controle dos pais</title>
				
		<link>http://cargocollective.com/aaronqsoares/UOL-Controle-dos-pais</link>

		<comments>http://cargocollective.com/aaronqsoares/following/aaronqsoares/UOL-Controle-dos-pais</comments>

		<pubDate>Thu, 05 May 2011 14:17:04 +0000</pubDate>

		<dc:creator>Aaron Quintas Soares - Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1014379</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/68793/1014379/UOL controle pais.jpg" width="670" height="586" width_o="1754" height_o="1535" src_o="http://payload.cargocollective.com/1/2/68793/1014379/UOL controle pais_o.jpg" data-mid="4873135"  border="0" align="left"/&#62;
Picture 1:
Anonymous says to all: ya’ll want a (blowjob emoticon) ?

&#60;img src="http://payload.cargocollective.com/1/2/68793/1014379/UOL controle pais2.jpg" width="670" height="586" width_o="1754" height_o="1535" src_o="http://payload.cargocollective.com/1/2/68793/1014379/UOL controle pais2_o.jpg" data-mid="4873138"  border="0" align="left"/&#62;
	Picture 2:
	Anonymous says to all: Want a (cigarette emoticon) ?

&#60;img src="http://payload.cargocollective.com/1/2/68793/1014379/UOL controle pais3.jpg" width="670" height="586" width_o="1754" height_o="1535" src_o="http://payload.cargocollective.com/1/2/68793/1014379/UOL controle pais3_o.jpg" data-mid="4873141"  border="0" align="left"/&#62;
Picture 3:
	Anonymous says to all: you’ve lost! (steal emoticon) ?

&#60;img src="http://payload.cargocollective.com/1/2/68793/1014379/Banner.jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/2/68793/1014379/Banner_o.jpg" data-mid="4873763"  border="0" align="left"/&#62;</description>
		
		<excerpt> Picture 1: Anonymous says to all: ya’ll want a (blowjob emoticon) ?   	Picture 2: 	Anonymous says to all: Want a (cigarette emoticon) ?   Picture 3: 	Anonymous...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/68793/1014379/prt_1296750010.jpg" />

	</item>
		
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