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<channel>
	<title>Portfolio of Aaron Pollick</title>
	<link>http://cargocollective.com</link>
	<description>Portfolio of Aaron Pollick</description>
	<pubDate>Tue, 22 Jan 2013 08:25:58 +0000</pubDate>
	<generator>http://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Chivas Brotherhood</title>
				
		<link>http://cargocollective.com/aaronpollick/Chivas-Brotherhood</link>

		<comments>http://cargocollective.com/aaronpollick/following/aaronpollick/Chivas-Brotherhood</comments>

		<pubDate>Tue, 22 Jan 2013 08:25:58 +0000</pubDate>

		<dc:creator>Portfolio of Aaron Pollick</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4815681</guid>

		<description>&#60;img src="http://payload125.cargocollective.com/1/7/243699/4815681/chivas-logo.png" width="500" height="146" width_o="500" height_o="146" src_o="http://payload125.cargocollective.com/1/7/243699/4815681/chivas-logo_o.png" data-mid="25723589"  border="0" align="left"/&#62;&#60;img src="http://payload125.cargocollective.com/1/7/243699/4815681/chivas-inscreen_1800.jpg" width="1200" height="713" width_o="1200" height_o="713" src_o="http://payload125.cargocollective.com/1/7/243699/4815681/chivas-inscreen_o.jpg" data-mid="25728282"  border="0" align="left"/&#62;


&#60;img src="http://payload125.cargocollective.com/1/7/243699/4815681/squiggle_1800.jpg" width="800" height="12" width_o="800" height_o="12" src_o="http://payload125.cargocollective.com/1/7/243699/4815681/squiggle_o.jpg" data-mid="25728350"  border="0" align="left"/&#62;


Chivas partnered with UrbanDaddy to create a members-only wing of the popular online magazine. The exclusive area attracted new viewers who would become part of the "Chivas Brotherhood" gaining access to special events and premium local deals. It had to be on-brand, and work for online and mobile. The moody, sexy site blends curated editorial content with the amber tones of Chivas bottles.

As Creative Director I led the concepting and visual direction of the project, working closely with the Owner and Content Director of Urban Daddy. Leading a team of designers at Firstborn we created the IA and visual design of the site finding a delicate balance between the Urban Daddy and Chivas brands. Once the templates were designed I oversaw the html development to bring the concept to life.


Role: Creative Direction, Art Direction
Client: Urban Daddy &#38; Chivas
Agency: Firstborn

&#60;img src="http://payload125.cargocollective.com/1/7/243699/4815681/squiggle_1800.jpg" width="800" height="12" width_o="800" height_o="12" src_o="http://payload125.cargocollective.com/1/7/243699/4815681/squiggle_o.jpg" data-mid="25728350"  border="0" align="left"/&#62;


&#60;img src="http://payload125.cargocollective.com/1/7/243699/4815681/chivas-ipads_5_1800.jpg" width="1200" height="1172" width_o="1200" height_o="1172" src_o="http://payload125.cargocollective.com/1/7/243699/4815681/chivas-ipads_5_o.jpg" data-mid="25938226"  border="0" align="left"/&#62;&#60;img src="http://payload125.cargocollective.com/1/7/243699/4815681/screens-inbrowser-01_1800.jpg" width="1200" height="890" width_o="1200" height_o="890" src_o="http://payload125.cargocollective.com/1/7/243699/4815681/screens-inbrowser-01_o.jpg" data-mid="25937726"  border="0" align="left"/&#62;&#60;img src="http://payload125.cargocollective.com/1/7/243699/4815681/screens-inbrowser-02_1800.jpg" width="1200" height="890" width_o="1200" height_o="890" src_o="http://payload125.cargocollective.com/1/7/243699/4815681/screens-inbrowser-02_o.jpg" data-mid="25937729"  border="0" align="left"/&#62;</description>
		
		<excerpt>      Chivas partnered with UrbanDaddy to create a members-only wing of the popular online magazine. The exclusive area attracted new viewers who would become part...</excerpt>

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	</item>
		
		
	<item>
		<title>Peanuts</title>
				
		<link>http://cargocollective.com/aaronpollick/Peanuts</link>

		<comments>http://cargocollective.com/aaronpollick/following/aaronpollick/Peanuts</comments>

		<pubDate>Sun, 06 Jan 2013 19:42:16 +0000</pubDate>

		<dc:creator>Portfolio of Aaron Pollick</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">3528507</guid>

		<description>&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/peanuts-logo_13.gif" width="500" height="146" width_o="500" height_o="146" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/peanuts-logo_13_o.gif" data-mid="18750348"  border="0" align="left"/&#62;
&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/peanuts-inscreen_1800.jpg" width="1200" height="713" width_o="1200" height_o="713" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/peanuts-inscreen_o.jpg" data-mid="24366560"  border="0" align="left"/&#62;

&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0000_Promo_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0000_Promo_o.jpg" data-mid="18229473"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/peanuts_0000_Table_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/peanuts_0000_Table_o.jpg" data-mid="18229476"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0001_Explore_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0001_Explore_o.jpg" data-mid="18229482"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0002_Explore_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0002_Explore_o.jpg" data-mid="18229487"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0003_SecretContent_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0003_SecretContent_o.jpg" data-mid="18229492"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0004_Explore_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0004_Explore_o.jpg" data-mid="18229495"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0005_TransitionCharlieBrown_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0005_TransitionCharlieBrown_o.jpg" data-mid="18229498"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0006_CharlieBrown_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0006_CharlieBrown_o.jpg" data-mid="18229501"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0007_TodaysStrip_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0007_TodaysStrip_o.jpg" data-mid="18229506"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0008_TransitionVideo_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0008_TransitionVideo_o.jpg" data-mid="18229511"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0009_Video_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0009_Video_o.jpg" data-mid="18229513"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0010_Games_1800.jpg" width="1200" height="675" width_o="1200" height_o="675" src_o="http://payload61.cargocollective.com/1/7/243699/3528507/Peanuts_0010_Games_o.jpg" data-mid="18229516"  border="0" align="left"/&#62;

Peanuts.com pitch designs.  
</description>
		
		<excerpt>     Peanuts.com pitch designs.   </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload61.cargocollective.com/1/7/243699/3528507/prt_1340160164.jpg" />

	</item>
		
		
	<item>
		<title>Lenovo</title>
				
		<link>http://cargocollective.com/aaronpollick/Lenovo</link>

		<comments>http://cargocollective.com/aaronpollick/following/aaronpollick/Lenovo</comments>

		<pubDate>Sun, 06 Jan 2013 19:42:14 +0000</pubDate>

		<dc:creator>Portfolio of Aaron Pollick</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">3619507</guid>

		<description>&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/lenovo-logo_2.gif" width="500" height="146" width_o="500" height_o="146" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/lenovo-logo_2_o.gif" data-mid="20155643"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/laptop-01_1800.jpg" width="1200" height="590" width_o="1200" height_o="590" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/laptop-01_o.jpg" data-mid="20185274"  border="0" align="left"/&#62;


&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/squiggle_1800.jpg" width="800" height="12" width_o="800" height_o="12" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/squiggle_o.jpg" data-mid="20185306"  border="0" align="left"/&#62;


Lenovo approached Firstborn to pitch some rebranding ideas. At a time when the brand had an underwhelming image among the youth market, we set out to break the mold of what you would expect from an electronics brand. 

Traditionally electronics visuals aimed to communicate the high tech nature of the products. In this case we decided to focus on what a computer can do, not how it can do it. Today computers help to bring people from all over the world together–different cultures, nationalities and interests. They level the playing field between big business and do-it-yourselfers.

Drawing inspiration from African patterns and using universal geometric shapes we created a look that truly feels as fresh and global as the new range of Lenovo products.


Role: Creative Direction, Art Direction
Client: Lenovo
Agency: Firstborn

&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/squiggle_1800.jpg" width="800" height="12" width_o="800" height_o="12" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/squiggle_o.jpg" data-mid="20185306"  border="0" align="left"/&#62;


&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/font-color_1800.jpg" width="1200" height="702" width_o="1200" height_o="702" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/font-color_o.jpg" data-mid="24364950"  border="0" align="left"/&#62;


&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/package-01_1800.jpg" width="1200" height="385" width_o="1200" height_o="385" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/package-01_o.jpg" data-mid="24364993"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/package-02_1800.jpg" width="1200" height="610" width_o="1200" height_o="610" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/package-02_o.jpg" data-mid="24365009"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/package-03_1800.jpg" width="1200" height="610" width_o="1200" height_o="610" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/package-03_o.jpg" data-mid="24365011"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/package-04_1800.jpg" width="1200" height="612" width_o="1200" height_o="612" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/package-04_o.jpg" data-mid="24365013"  border="0" align="left"/&#62;
&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/website01_1800.jpg" width="1200" height="171" width_o="1200" height_o="171" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/website01_o.jpg" data-mid="24365022"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/website02_1800.jpg" width="1200" height="639" width_o="1200" height_o="639" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/website02_o.jpg" data-mid="24365024"  border="0" align="left"/&#62;&#60;img src="http://payload65.cargocollective.com/1/7/243699/3619507/website03_1800.jpg" width="1200" height="639" width_o="1200" height_o="639" src_o="http://payload65.cargocollective.com/1/7/243699/3619507/website03_o.jpg" data-mid="24365025"  border="0" align="left"/&#62;</description>
		
		<excerpt>      Lenovo approached Firstborn to pitch some rebranding ideas. At a time when the brand had an underwhelming image among the youth market, we set out to break...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload65.cargocollective.com/1/7/243699/3619507/prt_1340162651.gif" />

	</item>
		
		
	<item>
		<title>The Hartford</title>
				
		<link>http://cargocollective.com/aaronpollick/The-Hartford</link>

		<comments>http://cargocollective.com/aaronpollick/following/aaronpollick/The-Hartford</comments>

		<pubDate>Sun, 06 Jan 2013 19:42:10 +0000</pubDate>

		<dc:creator>Portfolio of Aaron Pollick</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">3486828</guid>

		<description>&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/Hartford-logo.gif" width="500" height="146" width_o="500" height_o="146" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/Hartford-logo_o.gif" data-mid="20154724"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/Hartford-inscreen_1_1800.jpg" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/Hartford-inscreen_1_o.jpg" data-mid="20154894"  border="0" align="left"/&#62;


&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/squiggle_1800.jpg" width="800" height="12" width_o="800" height_o="12" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/squiggle_o.jpg" data-mid="24359578"  border="0" align="left"/&#62;


The Hartford wanted to introduce themselves to potential small business insurees. Even a small loss can be a defining moment for a small business: that makes having a partner looking out for you that much more important. Firstborn and Rodgers Townsend showcase all The Hartford has to offer with a flash-based video journey.

The Firstborn Studio handled the entire production, from traveling to the locations to shooting content to all post production. Each video follows a different small business owner who was helped by The Hartford. Whether it’s an ice cream maker whose refrigerator unexpectedly fritzed, or a radio DJ with hail damage, the user experiences a day in the life of small business ownership. A range of companies, claims and areas of the country proves how diverse The Hartford’s coverage is.

The Hartford’s tagline, “Achieve What’s Ahead,” translates to a site that’s about forward movement. The well-executed videos and site let The Hartford’s sterling customer service shine through: real interviews - with real people - are genuine, ensuring users learn that The Hartford is one reason why each company is still in business.


Role: Creative Direction
Design: Camiel Flohr
Client: The Hartford
Agency: Firstborn
Agency Partner: Rodgers Townsend

&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/squiggle_1800.jpg" width="800" height="12" width_o="800" height_o="12" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/squiggle_o.jpg" data-mid="24359578"  border="0" align="left"/&#62;







&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_1_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_1_o.png" data-mid="18233733"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_3_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_3_o.png" data-mid="18233781"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_4_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_4_o.png" data-mid="18233797"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_5_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_5_o.png" data-mid="18233808"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_6_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_6_o.png" data-mid="18233819"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_7_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_7_o.png" data-mid="18233825"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_9_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_9_o.png" data-mid="18233830"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_10_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_10_o.png" data-mid="18233838"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_12_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_12_o.png" data-mid="18233843"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_16_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_16_o.png" data-mid="18233850"  border="0" align="left"/&#62;&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_17_1800.png" width="1200" height="800" width_o="1200" height_o="800" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/contagious_17_o.png" data-mid="18233868"  border="0" align="left"/&#62;

&#60;img src="http://payload59.cargocollective.com/1/7/243699/3486828/Hartford_Buck_1800.jpg" width="1200" height="1400" width_o="1200" height_o="1400" src_o="http://payload59.cargocollective.com/1/7/243699/3486828/Hartford_Buck_o.jpg" data-mid="17989164"  border="0" align="left"/&#62;</description>
		
		<excerpt>      The Hartford wanted to introduce themselves to potential small business insurees. Even a small loss can be a defining moment for a small business: that makes...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload59.cargocollective.com/1/7/243699/3486828/prt_1338851082.jpg" />

	</item>
		
		
	<item>
		<title>Bob Dylan</title>
				
		<link>http://cargocollective.com/aaronpollick/Bob-Dylan</link>

		<comments>http://cargocollective.com/aaronpollick/following/aaronpollick/Bob-Dylan</comments>

		<pubDate>Sun, 06 Jan 2013 19:42:09 +0000</pubDate>

		<dc:creator>Portfolio of Aaron Pollick</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">4581942</guid>

		<description>&#60;img src="http://payload114.cargocollective.com/1/7/243699/4581942/bob01_1800.jpg" width="1200" height="591" width_o="1200" height_o="591" src_o="http://payload114.cargocollective.com/1/7/243699/4581942/bob01_o.jpg" data-mid="24366146"  border="0" align="left"/&#62;&#60;img src="http://payload114.cargocollective.com/1/7/243699/4581942/bob02_1800.jpg" width="1200" height="591" width_o="1200" height_o="591" src_o="http://payload114.cargocollective.com/1/7/243699/4581942/bob02_o.jpg" data-mid="24366148"  border="0" align="left"/&#62;
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		<excerpt> </excerpt>

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		<title>Dentsu Network</title>
				
		<link>http://cargocollective.com/aaronpollick/Dentsu-Network</link>

		<comments>http://cargocollective.com/aaronpollick/following/aaronpollick/Dentsu-Network</comments>

		<pubDate>Sun, 06 Jan 2013 19:42:06 +0000</pubDate>

		<dc:creator>Portfolio of Aaron Pollick</dc:creator>
		
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">3475660</guid>

		<description>&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-logo.gif" width="500" height="146" width_o="500" height_o="146" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-logo_o.gif" data-mid="17981716"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-inscreen-01_1800.jpg" width="1200" height="713" width_o="1200" height_o="713" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-inscreen-01_o.jpg" data-mid="17983899"  border="0" align="left"/&#62;


&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/squiggle_1800.jpg" width="800" height="12" width_o="800" height_o="12" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/squiggle_o.jpg" data-mid="24359516"  border="0" align="left"/&#62;


After the acquisition of Firstborn by the Dentsu Network, one of our first assignments was to revamp the parent company’s website. Tim Andree, President and CEO of the newly formed Dentsu Network West, needed a place where prospective clients could truly understand why the network was different and what this meant for them. 

At the same time we had to capture the rich history of Dentsu, going all the way back to its inception over a century ago. To organize such diverse information we created 3 main sections; Past, Present and Future. Though this chronological structure we were able to tell the whole story, from Dentsu’s humble beginnings as a communications company to its vision of being future obsessed.

The “100 Colors of Dentsu” inspire the design–a branding element that symbolizes the diversity of human resources of the Dentsu Group. A unique and vivid color palette separates each section, while accents of the 100 colors intersperse the homepage.

Dentsu’s vision of being “future obsessed” is also reflected in the technology used to create the site. HTML5 keeps the site light and cross platform, Google Maps API leverages open source platform customization and new CSS3/Canvas features gives the site custom fonts and smooth transitions. IPad, mobile and desktop optimization guarantees it can tell the Dentsu story regardless of devices or location.

A true collaboration between design and development, where form and function create something larger than the sum of the two pieces.

DentsuNetwork.com


Role: Creative Direction &#38; Design
Client: Dentsu
Agency: Firstborn

&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/squiggle_1800.jpg" width="800" height="12" width_o="800" height_o="12" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/squiggle_o.jpg" data-mid="24359516"  border="0" align="left"/&#62;

&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/Dentsu-Art_1800.jpg" width="1200" height="249" width_o="1200" height_o="249" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/Dentsu-Art_o.jpg" data-mid="20155193"  border="0" align="left"/&#62;


&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-01_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-01_o.jpg" data-mid="17984588"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-02_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-02_o.jpg" data-mid="17984593"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-03_6_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-03_6_o.jpg" data-mid="17986918"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-04_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-04_o.jpg" data-mid="17985609"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-05_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-05_o.jpg" data-mid="17985614"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-06_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-06_o.jpg" data-mid="17985619"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-07_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-07_o.jpg" data-mid="17985733"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-08_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-08_o.jpg" data-mid="17986651"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-09_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-09_o.jpg" data-mid="17986672"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-10_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-10_o.jpg" data-mid="17986838"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-11_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-11_o.jpg" data-mid="17986843"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-12_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-12_o.jpg" data-mid="17986847"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-13_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-screenshots-13_o.jpg" data-mid="17986851"  border="0" align="left"/&#62;

&#60;img src="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-mobile-screenshots-white_20_1800.jpg" width="1200" height="674" width_o="1200" height_o="674" src_o="http://payload58.cargocollective.com/1/7/243699/3475660/dentsu-mobile-screenshots-white_20_o.jpg" data-mid="20151175"  border="0" align="left"/&#62;</description>
		
		<excerpt>      After the acquisition of Firstborn by the Dentsu Network, one of our first assignments was to revamp the parent company’s website. Tim Andree, President and...</excerpt>

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		<media:thumbnail url="http://payload58.cargocollective.com/1/7/243699/3475660/prt_1340161104.gif" />

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