http://cargocollective.com Otilia's Portfolio Wed, 08 May 2013 12:02:19 +0000 http://cargocollective.com en http://cargocollective.com/OtiliaDobrea/Feetnotes http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/Feetnotes Wed, 08 May 2013 12:02:19 +0000 Otilia's Portfolio 5542801 One day, my friend called me out on the photos I was taking of my feet. So I made a promise that I would make them count for something by sending her one each day. She was not thrilled, at least in the beginning... It only took one month to make my point. And we are still friends. (Yes, I do almost always wear Converse because just like Neil Diamond sings "Girl, you'll be a woman soon...") <img src="http://payload162.cargocollective.com/1/3/124441/5542801/9photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/9photo copyPHONTO_smaller_o.jpg" data-mid="30017217" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/54photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/54photo copyPHONTO_smaller_o.jpg" data-mid="30029351" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/6photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/6photo copyPHONTO_smaller_o.jpg" data-mid="30017210" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/7photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/7photo copyPHONTO_smaller_o.jpg" data-mid="30029306" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/14photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/14photo copyPHONTO_smaller_o.jpg" data-mid="30029397" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/28photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/28photo copyPHONTO_smaller_o.jpg" data-mid="30017235" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/12photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/12photo copyPHONTO_smaller_o.jpg" data-mid="30017221" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/32photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/32photo copyPHONTO_smaller_o.jpg" data-mid="30017242" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/22photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/22photo copyPHONTO_smaller_o.jpg" data-mid="30017230" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/39photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/39photo copyPHONTO_smaller_o.jpg" data-mid="30017252" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/44photo copyPHONTO_smaller.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/44photo copyPHONTO_smaller_o.jpg" data-mid="30017255" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/46photo copyPHONTO_smaller.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/46photo copyPHONTO_smaller_o.jpg" data-mid="30017266" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/49photo copyPHONTO_smaller.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/49photo copyPHONTO_smaller_o.jpg" data-mid="30017276" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/52photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/52photo copyPHONTO_smaller_o.jpg" data-mid="30017294" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/13photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/13photo copyPHONTO_smaller_o.jpg" data-mid="30029245" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/2photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/2photo copyPHONTO_smaller_o.jpg" data-mid="30017202" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/17photo-copyPHONTO_smaller1_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/17photo-copyPHONTO_smaller1_o.jpg" data-mid="30044982" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/5photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/5photo copyPHONTO_smaller_o.jpg" data-mid="30017205" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/10photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/10photo copyPHONTO_smaller_o.jpg" data-mid="30017219" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/29photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/29photo copyPHONTO_smaller_o.jpg" data-mid="30017240" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/48photo copyPHONTO_smaller.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/48photo copyPHONTO_smaller_o.jpg" data-mid="30017269" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/35photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/35photo copyPHONTO_smaller_o.jpg" data-mid="30017245" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/38photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/38photo copyPHONTO_smaller_o.jpg" data-mid="30017250" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/43photo copyPHONTO_smaller.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/43photo copyPHONTO_smaller_o.jpg" data-mid="30017254" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/51photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/51photo copyPHONTO_smaller_o.jpg" data-mid="30017289" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/45photo copyPHONTO_smaller.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/45photo copyPHONTO_smaller_o.jpg" data-mid="30017259" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/53photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/53photo copyPHONTO_smaller_o.jpg" data-mid="30020041" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/3photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/3photo copyPHONTO_smaller_o.jpg" data-mid="30022722" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/27photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/27photo copyPHONTO_smaller_o.jpg" data-mid="30029368" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/47photo copyPHONTO_smaller.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/47photo copyPHONTO_smaller_o.jpg" data-mid="30029370" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/1photo copyPHONTO_smaller_905.jpg" width="793" height="793" width_o="793" height_o="793" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/1photo copyPHONTO_smaller_o.jpg" data-mid="30017198" border="0" align="left"/><img src="http://payload162.cargocollective.com/1/3/124441/5542801/50photo copyPHONTO.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload162.cargocollective.com/1/3/124441/5542801/50photo copyPHONTO_o.jpg" data-mid="30020498" border="0" align="left"/> One day, my friend called me out on the photos I was taking of my feet. So I made a promise that I would make them count for something by sending her one each day.... http://cargocollective.com/OtiliaDobrea/TOYOTA http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/TOYOTA Wed, 01 May 2013 21:09:38 +0000 Otilia's Portfolio 5529665 Texting while driving is way more dangerous than driving under the influence. A sober driver can react to changes in traffic within half a second, a legally drunk driver needs four additional feet and a driver who’s texting needs as much as 70 feet to begin braking. We were asked to come up with a simple, yet effective, way of portraying this. So we did. Conceived at Saatchi & Saatchi London, sold to TOYOTA and currently up for nomination at Cannes Advertising Festival. Fingers crossed! Driving home version: &#9835; TOYOTA driving home ENG 09 04.mp3 &nbsp;Play Cinema version: &#9835; TOYOTA cinema ENG 09 04.mp3 &nbsp;Play House party version: &#9835; TOYOTA house party ENG 09 04.mp3 &nbsp;Play CW: Otilia Dobrea I AD: Glen Hansen Texting while driving is way more dangerous than driving under the influence. A sober driver can react to changes in traffic within half a second, a legally drunk... http://cargocollective.com/OtiliaDobrea/Converse http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/Converse Wed, 01 May 2013 14:38:04 +0000 Otilia's Portfolio 5527528 We had the pleasure of working on two Converse campaigns while at Anomaly NY. Not only did we each get a pair of free Chucks while at it, we also got to work with awesome people. Not too shabby. "Shoes turn it down, sneakers get loud." The concept was set. We were brought in to bring the concept to life through banners. Some of which were rich media banners at that. We went on a shoot, directed (screamed to talent to "TURN IT THE F*CK UP!", helped with execution and did some endless tweaking until the banners went live. Here's some loud banners for ya: "Shoes test the waters, sneakers dive in." The challenge we faced with this project was that the shoot had already taken place. No one had realized that you need video footage to create rich media banners. So we were brought in to "make it work". We made it work. Here's one of the summery banners for ya: Flash versions: Spotify Audio ad The biggest challenge was yet to come. To be precise: writing an ad for Spotify (to accompany our Spotify banners). We both pay monthly to never ever have to hear a Spotify ad. But we made an ad that even we can live with. Here it is: &#9835; F_CONVERSE_PITCHFORK_VO_MB_v2.mp3 &nbsp;Play CW: Otilia Dobrea I AD: Sabine Stromsky We had the pleasure of working on two Converse campaigns while at Anomaly NY. Not only did we each get a pair of free Chucks while at it, we also got to work with... http://cargocollective.com/OtiliaDobrea/Who-s-Better http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/Who-s-Better Wed, 01 May 2013 14:11:29 +0000 Otilia's Portfolio 5527310 Competition’s healthy. At least me and my team partner believe so. And just like in a relationship, people in a creative partnership also need to find ways to keep it fresh. (Yes, I could’ve written something like “We like to push each other, challenge each other to be better and blah blah so on”, but then I took a snooze pill instead.) Here’s some of the shenanigans we’re up to sometimes. Happy watching! If you have any challenge suggestions (nothing gross, that would hurt or that we couldn’t show our mommas), send them our way and we’ll get on it. Who's better at speaking Chinese? Who's better at boiling The perfect egg? Who's better at rock, paper, scissors? Who's better at looking pretty? Who's better at being a New Yorker? Who's better at not pulling a face? Who's better at getting lucky? Who's better at stuffing their face? Who's better at arcade games? Who's better at chugging a Hefeweizen? Competition’s healthy. At least me and my team partner believe so. And just like in a relationship, people in a creative partnership also need to find ways to... http://cargocollective.com/OtiliaDobrea/Budweiser-Bud-By-Demand http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/Budweiser-Bud-By-Demand Wed, 01 May 2013 14:07:30 +0000 Otilia's Portfolio 5527282 We wanted to take on the fight against negative tweets, while spreading the love for Budweiser and, at the same time, become the top trending topic on Twitter. Impossible? We didn’t think so. This concept was conceived at Anomaly NY, loved by agency and the client. Not so much by the legal department. It’s still one of our faves. <img src="http://payload161.cargocollective.com/1/3/124441/5527282/BUDboard_905.jpg" width="905" height="2202" width_o="1682" height_o="4096" src_o="http://payload161.cargocollective.com/1/3/124441/5527282/BUDboard_o.jpg" data-mid="29776486" border="0" align="left"/> CW: Otilia Dobrea I AD: Sabine Stromsky $('.entry img').removeAttr("src_o"); We wanted to take on the fight against negative tweets, while spreading the love for Budweiser and, at the same time, become the top trending topic on Twitter.... http://cargocollective.com/OtiliaDobrea/The-Naked-Turtle http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/The-Naked-Turtle Wed, 01 May 2013 14:04:28 +0000 Otilia's Portfolio 5527239 Naked Turtle is a cool rum brand that two equally cool guys at Anomaly NY brought to life. They really care about darker shores for nesting turtles. Why? Because little baby turtles follow the light back to the ocean, usually the moon, when they hatch. Lights on beaches make them head in the wrong direction – towards traffic and other dangers. Apparently, amber LED lights are invisible to sea turtles. So they set out to switch all the lights along St. Pete's beach to LEDs instead. They told us to come up with cool stuff for the up-and-coming events in St. Pete. Some of our ideas got produced. Check out the cinema stunt below for example! Rad, as the two cool guys at Anomaly would say.* *Currently waiting for edited footage of the cinema stunt. <img src="http://payload161.cargocollective.com/1/3/124441/5527239/NTboard_905.jpg" width="905" height="1569" width_o="1852" height_o="3211" src_o="http://payload161.cargocollective.com/1/3/124441/5527239/NTboard_o.jpg" data-mid="29776317" border="0" align="left"/> CW: Otilia Dobrea I AD: Sabine Stromsky $('.entry img').removeAttr("src_o"); Naked Turtle is a cool rum brand that two equally cool guys at Anomaly NY brought to life. They really care about darker shores for nesting turtles. Why? Because... http://cargocollective.com/OtiliaDobrea/The-Met-Pin-to-Met http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/The-Met-Pin-to-Met Fri, 22 Jun 2012 07:49:57 +0000 Otilia's Portfolio 3634188 The Met is a well-known museum, but not everyone has the opportunity to visit the exhibitions. The Met, wanting everyone to experience fine art and culture, will for the first time ever, share content with the whole wide world using Pinterest. With this idea we'll speak to a whole new target group while creainge an ever-changing pin worth looking at again and again. <img src="http://payload66.cargocollective.com/1/3/124441/3634188/met-pin_905.jpg" width="905" height="640" width_o="1754" height_o="1241" src_o="http://payload66.cargocollective.com/1/3/124441/3634188/met-pin_o.jpg" data-mid="18832460" border="0" align="left"/> Fullscreen CW: Otilia Dobrea I AD: Sabine Stromsky The Met is a well-known museum, but not everyone has the opportunity to visit the exhibitions. The Met, wanting everyone to experience fine art and culture, will... http://cargocollective.com/OtiliaDobrea/Spotify-Musical-Hoods http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/Spotify-Musical-Hoods Wed, 23 May 2012 12:38:34 +0000 Otilia's Portfolio 3460713 The integration between Spotify and Facebook lets you see what your friends are listening to. But we're going to let you explore music beyond mainstream trends and Facebook friends. With Spotify Musical Hoods you'll be able to listen in on different neighborhoods, all across the world - in real time. With Musical Hoods, new music is just around the corner - wherever that corner may be. Awarded Best of Year at D&AD 2012 Musical Hoods from Otilia Dobrea on Vimeo. CW: Otilia Dobrea I AD: Jonathan Hsu The integration between Spotify and Facebook lets you see what your friends are listening to. But we're going to let you explore music beyond mainstream trends and... http://cargocollective.com/OtiliaDobrea/Social-Etiquette http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/Social-Etiquette Wed, 23 May 2012 01:52:37 +0000 Otilia's Portfolio 3457743 There are many unwritten rules of New York. Like “Do not groom on the subway”. We learned this the hard way, when one of us got a cut off nail bouncing of her face. Another subway faux pas is the pole hogging. We placed dividers on them that ensured people only used them for their proper use. In case people were confused, we also wrote "Hug a friend, not the pole" on them - you know, to spread the love. Confusion, laughter, irritation, praises, head-scratching and head nodding was some of the reactions. But more importantly: we cut down on the pole abuse. Social Etiquette from Otilia Dobrea on Vimeo. There are many unwritten rules of New York. Like “Do not groom on the subway”. We learned this the hard way, when one of us got a cut off nail bouncing of her... http://cargocollective.com/OtiliaDobrea/Betty-Crocker-Easy-as-1-2-3 http://cargocollective.com/OtiliaDobrea/following/OtiliaDobrea/Betty-Crocker-Easy-as-1-2-3 Mon, 21 May 2012 22:29:21 +0000 Otilia's Portfolio 3449303 Most people Google recipes and look at pictures before cooking or deciding on what to cook. Seeing that Betty Crocker was no longer on top of people's mind when it came to cooking, we decided to advertise the 3-step Betty Crocker recipes where people go first. You guessed it, on Google, using Google image search. <img src="http://payload57.cargocollective.com/1/3/124441/3449303/betty-crocker-board_smaller_905.jpg" width="905" height="640" width_o="1241" height_o="878" src_o="http://payload57.cargocollective.com/1/3/124441/3449303/betty-crocker-board_smaller_o.jpg" data-mid="18024720" border="0" align="left"/> Fullscreen CW: Otilia Dobrea I AD: Sabine Stromsky Most people Google recipes and look at pictures before cooking or deciding on what to cook. Seeing that Betty Crocker was no longer on top of people's mind when it...