http://cargocollective.com KM - digital communications Sun, 13 Nov 2011 17:07:25 +0000 http://cargocollective.com en http://cargocollective.com/KMdigital/MENTOS-GUM-promotion http://cargocollective.com/KMdigital/following/KMdigital/MENTOS-GUM-promotion Sun, 13 Nov 2011 17:07:25 +0000 KM - digital communications 1750057 <img src="http://payload.cargocollective.com/1/1/56385/1750057/Image 3_860.png" width="860" height="500" width_o="884" height_o="514" src_o="http://payload.cargocollective.com/1/1/56385/1750057/Image 3_o.png" data-mid="11543828" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750057/Image 9_860.png" width="815" height="509" width_o="815" height_o="509" src_o="http://payload.cargocollective.com/1/1/56385/1750057/Image 9_o.png" data-mid="11543806" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750057/Image 10_860.png" width="797" height="511" width_o="797" height_o="511" src_o="http://payload.cargocollective.com/1/1/56385/1750057/Image 10_o.png" data-mid="11543816" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750057/Image 7_860.png" width="769" height="514" width_o="769" height_o="514" src_o="http://payload.cargocollective.com/1/1/56385/1750057/Image 7_o.png" data-mid="11543799" border="0" align="left"/> Integrated Campaign Objectives - Create a 360 campaign that would engage the consumer to interact with the brand and its new round gum. The Solution - A campaign that offer customers to contribute simpy to society by submitting an idea to "make it go rounder" - Create a website to gather ideas. The winning Idea is realised as a stunt or charity event. -The website uses generative design: every poster is unique, like the customer's idea. - Create awareness of the campaign by sharing your idea on facebook and twitter, adding your poster as your profile pic to collect votes Integrated Campaign Objectives - Create a 360 campaign that would engage the consumer to interact with the brand and its new round gum. The Solution - A... http://cargocollective.com/KMdigital/BOOMAWARDS-Desktop-App http://cargocollective.com/KMdigital/following/KMdigital/BOOMAWARDS-Desktop-App Mon, 25 Jul 2011 12:19:05 +0000 KM - digital communications 682865 <img src="http://payload.cargocollective.com/1/1/56385/682865/Boomfeed.png" width="670" height="448" width_o="967" height_o="647" src_o="http://payload.cargocollective.com/1/1/56385/682865/Boomfeed_o.png" data-mid="3198599" border="0" align="left"/> DESKTOP WIDGET FOR THE BOOMERANG AWARDS 2008 Objective Raise awareness of Quebec's (French Canada) annual Interactive Awards amongst the Interactive and Advertising communities. Increase registrations. The Idea Create a campaign that gets the community sharing and discussing works submitted in order to get them excited and warmed-up about the upcoming night. Elements of the campaign: - Interactive banner - Desktop widget - Free Font designed for the campaign - Festive treats delivered to agencies promoting the event The Desktop Widget allowed users to: - vote in the open category - share links with their piers - browse this year's nominations - download for free the font we created for the event. Results Registrations increased by 13% DESKTOP WIDGET FOR THE BOOMERANG AWARDS 2008 Objective Raise awareness of Quebec's (French Canada) annual Interactive Awards amongst the Interactive and... http://cargocollective.com/KMdigital/BELL-TELECOM-eCommerce http://cargocollective.com/KMdigital/following/KMdigital/BELL-TELECOM-eCommerce Tue, 19 Jul 2011 14:16:03 +0000 KM - digital communications 1750689 <img src="http://payload.cargocollective.com/1/1/56385/1750689/Image 6.png" width="670" height="441" width_o="728" height_o="480" src_o="http://payload.cargocollective.com/1/1/56385/1750689/Image 6_o.png" data-mid="8612558" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750689/Image 7-B.jpg" width="670" height="439" width_o="853" height_o="560" src_o="http://payload.cargocollective.com/1/1/56385/1750689/Image 7-B_o.jpg" data-mid="8612842" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750689/Image 8.png" width="670" height="439" width_o="853" height_o="560" src_o="http://payload.cargocollective.com/1/1/56385/1750689/Image 8_o.png" data-mid="8612565" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750689/Image 9.png" width="670" height="450" width_o="836" height_o="562" src_o="http://payload.cargocollective.com/1/1/56385/1750689/Image 9_o.png" data-mid="8612568" border="0" align="left"/> SHARING PHONE PLAN TOOL FOR FAMILIES Objectives Create an easy to use tool, in lined with the business system, to allow families to manage their phone plan, each member having their log-in. The Solution - Make the experience light with a personalizing steps (icones) - Outstanding UX - Working in iterative mode with the client Results Client's satisfaction beyond expectations. More projects to come with that client. SHARING PHONE PLAN TOOL FOR FAMILIES Objectives Create an easy to use tool, in lined with the business system, to allow families to manage their phone plan, each... http://cargocollective.com/KMdigital/BELL-TELECOM-promotion http://cargocollective.com/KMdigital/following/KMdigital/BELL-TELECOM-promotion Tue, 19 Jul 2011 12:04:13 +0000 KM - digital communications 682804 <img src="http://payload.cargocollective.com/1/1/56385/682804/BellNoel.jpg" width="670" height="421" width_o="792" height_o="498" src_o="http://payload.cargocollective.com/1/1/56385/682804/BellNoel_o.jpg" data-mid="3357467" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682804/page1.jpg" width="670" height="390" width_o="1018" height_o="594" src_o="http://payload.cargocollective.com/1/1/56385/682804/page1_o.jpg" data-mid="4080553" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682804/page2.jpg" width="670" height="390" width_o="1018" height_o="594" src_o="http://payload.cargocollective.com/1/1/56385/682804/page2_o.jpg" data-mid="4080561" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682804/page3.jpg" width="670" height="390" width_o="1018" height_o="594" src_o="http://payload.cargocollective.com/1/1/56385/682804/page3_o.jpg" data-mid="4080564" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682804/page4.jpg" width="670" height="390" width_o="1018" height_o="594" src_o="http://payload.cargocollective.com/1/1/56385/682804/page4_o.jpg" data-mid="4080568" border="0" align="left"/> ONLINE PROMOTIONNAL CAMPAIGN Objectives - Create a limited time Online shopping experience for Christmas that is engaging for all family members - Stand out from the crowd (busy christmas time) The Solution - Use a viral structure of prizes (inviting friends to get the chance to earn more prizes) - Create a visually appealing experience : visuals, animations and use of sound Results - Registrations = objective x 2 - Awards ONLINE PROMOTIONNAL CAMPAIGN Objectives - Create a limited time Online shopping experience for Christmas that is engaging for all family members - Stand out from... http://cargocollective.com/KMdigital/FRUITS-PASSION-eCommerce http://cargocollective.com/KMdigital/following/KMdigital/FRUITS-PASSION-eCommerce Tue, 19 Jul 2011 12:02:52 +0000 KM - digital communications 1750010 <img src="http://payload.cargocollective.com/1/1/56385/1750010/home_fruits_passion4.jpg" width="670" height="481" width_o="958" height_o="688" src_o="http://payload.cargocollective.com/1/1/56385/1750010/home_fruits_passion4_o.jpg" data-mid="8609555" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750010/home_fruits_passion1.jpg" width="670" height="481" width_o="958" height_o="688" src_o="http://payload.cargocollective.com/1/1/56385/1750010/home_fruits_passion1_o.jpg" data-mid="8609533" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750010/home_fruits_passion2.jpg" width="670" height="481" width_o="958" height_o="688" src_o="http://payload.cargocollective.com/1/1/56385/1750010/home_fruits_passion2_o.jpg" data-mid="8609548" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750010/produit_fruits_passion.jpg" width="670" height="607" width_o="958" height_o="868" src_o="http://payload.cargocollective.com/1/1/56385/1750010/produit_fruits_passion_o.jpg" data-mid="8609577" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/1750010/panier_fruits_passion1.jpg" width="670" height="607" width_o="958" height_o="868" src_o="http://payload.cargocollective.com/1/1/56385/1750010/panier_fruits_passion1_o.jpg" data-mid="8609566" border="0" align="left"/> e-COMMERCE WEBSITE Objectives - To create a website that will reflect the Brand (all about the senses) - To increase sales The Solution - Create a website that reflect visually the choices and preferences of sent of the user - Outsanding UX experience Results - The ideas were really appreciated but budget disagreements didn't allow us to win the pitch e-COMMERCE WEBSITE Objectives - To create a website that will reflect the Brand (all about the senses) - To increase sales The Solution - Create a website that... http://cargocollective.com/KMdigital/GM-Facebook-APP http://cargocollective.com/KMdigital/following/KMdigital/GM-Facebook-APP Mon, 13 Dec 2010 16:18:11 +0000 KM - digital communications 855525 <img src="http://payload.cargocollective.com/1/1/56385/855525/page2.jpg" width="670" height="487" width_o="689" height_o="501" src_o="http://payload.cargocollective.com/1/1/56385/855525/page2_o.jpg" data-mid="4082906" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/855525/page3.jpg" width="670" height="487" width_o="689" height_o="501" src_o="http://payload.cargocollective.com/1/1/56385/855525/page3_o.jpg" data-mid="4082908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/855525/page4.jpg" width="670" height="487" width_o="689" height_o="501" src_o="http://payload.cargocollective.com/1/1/56385/855525/page4_o.jpg" data-mid="4082911" border="0" align="left"/> FACEBOOK APPLICATION Built in the earlier years of Facebook applications (2007-2008) Objective - Soft pre-launch of the new Vibe, the stylish and useful car of GM's small cars category - Get a first experience with Facebook application (awareness of the potential failure) The Solution Build a facebook app to get 18-24 to share their stylish Vibe everyday Results - Useful learnings on Facebook application for the client and the agency - Boomerang Awards 2008 FACEBOOK APPLICATION Built in the earlier years of Facebook applications (2007-2008) Objective - Soft pre-launch of the new Vibe, the stylish and useful car of... http://cargocollective.com/KMdigital/AIRTRANSAT-CA-eCommerce http://cargocollective.com/KMdigital/following/KMdigital/AIRTRANSAT-CA-eCommerce Thu, 21 Oct 2010 17:12:39 +0000 KM - digital communications 720941 <img src="http://payload.cargocollective.com/1/1/56385/720941/Image 1.png" width="670" height="425" width_o="1138" height_o="722" src_o="http://payload.cargocollective.com/1/1/56385/720941/Image 1_o.png" data-mid="4080947" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/720941/page2.jpg" width="670" height="410" width_o="1132" height_o="693" src_o="http://payload.cargocollective.com/1/1/56385/720941/page2_o.jpg" data-mid="4080833" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/720941/page3.jpg" width="670" height="410" width_o="1132" height_o="693" src_o="http://payload.cargocollective.com/1/1/56385/720941/page3_o.jpg" data-mid="4080834" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/720941/page5.jpg" width="670" height="410" width_o="1132" height_o="693" src_o="http://payload.cargocollective.com/1/1/56385/720941/page5_o.jpg" data-mid="4080838" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/56385/720941/page4.jpg" width="670" height="410" width_o="1132" height_o="693" src_o="http://payload.cargocollective.com/1/1/56385/720941/page4_o.jpg" data-mid="4080836" border="0" align="left"/> AirTransat.ca: e-COMMERCE WEBSITE Objectives - Create the best online destination for vacations in America - Give the brand a higher scale image - Marketing objectives: Upsell of hotels and cars Solutions - Analysis of Best Practices - Development of 2 design concepts - Substantial time on finding the best pictures - Development of clear and appealing inconography - Usability tests with target groups www.AirTransat.ca AirTransat.ca: e-COMMERCE WEBSITE Objectives - Create the best online destination for vacations in America - Give the brand a higher scale image - Marketing... http://cargocollective.com/KMdigital/GM-Interactive-Video-Banner http://cargocollective.com/KMdigital/following/KMdigital/GM-Interactive-Video-Banner Wed, 06 Oct 2010 08:36:42 +0000 KM - digital communications 682838 <img src="http://payload.cargocollective.com/1/1/56385/682838/IMGCaseStudy_GM_EN.jpg" width="670" height="369" width_o="726" height_o="400" src_o="http://payload.cargocollective.com/1/1/56385/682838/IMGCaseStudy_GM_EN_o.jpg" data-mid="3198499" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682838/click.jpg" width="660" height="273" width_o="660" height_o="273" src_o="http://payload.cargocollective.com/1/1/56385/682838/click_o.jpg" data-mid="4079912" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682838/page1.jpg" width="655" height="393" width_o="655" height_o="393" src_o="http://payload.cargocollective.com/1/1/56385/682838/page1_o.jpg" data-mid="4079941" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682838/page2.jpg" width="655" height="393" width_o="655" height_o="393" src_o="http://payload.cargocollective.com/1/1/56385/682838/page2_o.jpg" data-mid="4079946" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682838/page4.jpg" width="655" height="393" width_o="655" height_o="393" src_o="http://payload.cargocollective.com/1/1/56385/682838/page4_o.jpg" data-mid="4079947" border="0" align="left"/> RICH INTERACTIVE VIDEO BANNER - MICROSITE IN A BANNER Objectives Change 18-24's perception of a GM's small cars Get "bums in seats" The Idea Create a virtual visit to the dealership for young people: - Make it more friendly by setting up visits to "friends" who owns GM cars - Create a rich interactive experience: a subjective view as if the user was really visiting the cars - Give as much information as possible: this is a microsite in a banner. Results - Time spent was around 2 minutes - Many Awards (Canada and USA) RICH INTERACTIVE VIDEO BANNER - MICROSITE IN A BANNER Objectives Change 18-24's perception of a GM's small cars Get "bums in seats" The Idea Create a virtual... http://cargocollective.com/KMdigital/MENTOS-GUM-Integrated http://cargocollective.com/KMdigital/following/KMdigital/MENTOS-GUM-Integrated Wed, 06 Oct 2010 08:27:33 +0000 KM - digital communications 682824 <img src="http://payload.cargocollective.com/1/1/56385/682824/W-014.jpg" width="653" height="394" width_o="653" height_o="394" src_o="http://payload.cargocollective.com/1/1/56385/682824/W-014_o.jpg" data-mid="8614284" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682824/W-014_02.jpg" width="653" height="396" width_o="653" height_o="396" src_o="http://payload.cargocollective.com/1/1/56385/682824/W-014_02_o.jpg" data-mid="8614263" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682824/W-014_03.jpg" width="653" height="394" width_o="653" height_o="394" src_o="http://payload.cargocollective.com/1/1/56385/682824/W-014_03_o.jpg" data-mid="8614318" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682824/Mixmedia_6.jpg" width="670" height="457" width_o="701" height_o="479" src_o="http://payload.cargocollective.com/1/1/56385/682824/Mixmedia_6_o.jpg" data-mid="4078156" border="0" align="left"/> Mentos Make Art Pop: INTEGRATED CAMPAIGN The Brand New Brand on the market. Refreshing and different, urban and creative. Objectives Awarness of the new product Get people to try the gum The Idea A round gum in a world of squares. Use the fresh round shape of the gum as a creative tool. - Mix: TV, Online, Billboard, OOH, Stunts - Online: User Generated Content on website and banners The Results - 86% appreciation rate for the frescos - 16,987 drawings are posted online - 24 minutes on average are spent on drawings - 23% of online artists send viral messages to friends - Coverage by over 50 media outlets - 33% of campaign audience is incited to trial - Awards: Campaign of the Decade in Canada, Canadian Marketing Awards 2010 Mentos Make Art Pop: INTEGRATED CAMPAIGN The Brand New Brand on the market. Refreshing and different, urban and creative. Objectives Awarness of the new... http://cargocollective.com/KMdigital/MENTOS-viral-video http://cargocollective.com/KMdigital/following/KMdigital/MENTOS-viral-video Wed, 06 Oct 2010 08:23:21 +0000 KM - digital communications 682813 <img src="http://payload.cargocollective.com/1/1/56385/682813/Viral.jpg" width="670" height="380" width_o="792" height_o="450" src_o="http://payload.cargocollective.com/1/1/56385/682813/Viral_o.jpg" data-mid="3357401" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682813/page2.jpg" width="404" height="340" width_o="404" height_o="340" src_o="http://payload.cargocollective.com/1/1/56385/682813/page2_o.jpg" data-mid="4081848" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682813/page3.jpg" width="404" height="340" width_o="404" height_o="340" src_o="http://payload.cargocollective.com/1/1/56385/682813/page3_o.jpg" data-mid="4081852" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682813/page5.jpg" width="404" height="340" width_o="404" height_o="340" src_o="http://payload.cargocollective.com/1/1/56385/682813/page5_o.jpg" data-mid="4081854" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/56385/682813/page7.jpg" width="404" height="340" width_o="404" height_o="340" src_o="http://payload.cargocollective.com/1/1/56385/682813/page7_o.jpg" data-mid="4081856" border="0" align="left"/> VIRAL VIDEO FOR MENTOS GUM Objectives - Soft underground launch for the new Mentos Gum - No branding: experiment with social media The Idea - Create a viral video that builds on the online hype about Coca-Cola + Mentos Candy = Geyser The process - Work with young actors. Let them handle the camera. - Have a loose scenario and allow improvisation. Results - The video is still on Youtube and have constant new visitors and commentors - Interesting learnings for the client and the agency on the use of social media VIRAL VIDEO FOR MENTOS GUM Objectives - Soft underground launch for the new Mentos Gum - No branding: experiment with social media The Idea - Create a viral...