http://cargocollective.com HAMISH :: Creative Producer :: Writer :: Visual Researcher Fri, 31 Aug 2012 09:09:05 +0000 http://cargocollective.com en http://cargocollective.com/H-A-M-I-S-H/FRANK-REVIEWS http://cargocollective.com/H-A-M-I-S-H/following/H-A-M-I-S-H/FRANK-REVIEWS Fri, 31 Aug 2012 09:09:05 +0000 HAMISH :: Creative Producer :: Writer :: Visual Researcher 4003786 <img src="http://payload85.cargocollective.com/1/5/168899/4003786/Frank1_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload85.cargocollective.com/1/5/168899/4003786/Frank1_o.jpg" data-mid="20951004" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/5/168899/4003786/Frank2_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload85.cargocollective.com/1/5/168899/4003786/Frank2_o.jpg" data-mid="20951008" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/5/168899/4003786/Frank3_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload85.cargocollective.com/1/5/168899/4003786/Frank3_o.jpg" data-mid="20951012" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/5/168899/4003786/Frank4_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload85.cargocollective.com/1/5/168899/4003786/Frank4_o.jpg" data-mid="20951017" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/5/168899/4003786/Frank5_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload85.cargocollective.com/1/5/168899/4003786/Frank5_o.jpg" data-mid="20951021" border="0" align="left"/> BRIEF Create a corporate identity for new property review service, Frank Reviews. CONCEPT We defined three key values for the brand: Authoratative, Empowerment, & Advocacy. The horse fits this proposition but felt to regal; our work followed a route to rosettes and the sentiment of rewarding those that review a product or service. ROLE: STRATEGY, CREATIVE DIRECTION & PRODUCTION Working with the executive team, we researched current trends & competitors; defined the brand architecture through Skype-based workshops with the client. A two- man team of a creative director and senior designer worked on the creative brief to deliver a subtle, contemporary adaptation of the traditional rosette. BRIEF Create a corporate identity for new property review service, Frank Reviews. CONCEPT We defined three key values for the brand: Authoratative, Empowerment,... http://cargocollective.com/H-A-M-I-S-H/GYROBIKE-GYROWHEEL http://cargocollective.com/H-A-M-I-S-H/following/H-A-M-I-S-H/GYROBIKE-GYROWHEEL Fri, 31 Aug 2012 08:47:15 +0000 HAMISH :: Creative Producer :: Writer :: Visual Researcher 4003721 BRIEF Develop a current children’s story that inspires a revolutionary way to learn how to ride a bicycle. CONCEPT The product would naturally be purchased by the parent of the child, therefore we chose to fuse classic film narratives, delivered in a contemporary form. Our willy- wonka esc inventor taught Isla - our four year old, Penelope Pitstop inspired learner - how to ride. ROLE: CREATIVE DIRECTION & PRODUCTION Led by Hamish as creative director, we built a team of writer, film & photographic production crew, motion graphics & sound designer to produce the white-cyc studio shoot that culminated in a series of 8 branded content films with supporting photography. BRIEF Develop a current children’s story that inspires a revolutionary way to learn how to ride a bicycle. CONCEPT The product would naturally be purchased by... http://cargocollective.com/H-A-M-I-S-H/GOO-DARES-WINS http://cargocollective.com/H-A-M-I-S-H/following/H-A-M-I-S-H/GOO-DARES-WINS Tue, 15 Nov 2011 07:42:45 +0000 HAMISH :: Creative Producer :: Writer :: Visual Researcher 2308984 ROLE: CONCEPT CREATIVE BRAND: CADBURY CREME EGG After the success of the ‘How Do You Eat Yours?’ campaign, Creme Egg looked to create a new seasonal promotion. The brief was challenging, needing to focus on the product’s key ingredient, the ‘Goo’; and be integrated into Cadbury’s wider Spots vs Stripes campaign. <img src="http://payload.cargocollective.com/1/5/168899/2308984/image1_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308984/image1_o.jpg" data-mid="11592135" border="0" align="left"/> It would need to be game based (SvS), something that everyone knew how to play, with the right balance of fun and anarchic values the product retained. As well as increase awareness among a youth group in a social media space. The concept was a simple game of dare. Shared humiliation that took the old adage of egg-on-your-face to bring the ‘Goo’ to the forefront of the promotion. Challenges could be set, posted on YouTube and shared through Facebook and Twitter once completed. The best would then be used in the TVC. ROLE: CONCEPT CREATIVE BRAND: CADBURY CREME EGG After the success of the ‘How Do You Eat Yours?’ campaign, Creme Egg looked to create a new seasonal promotion.... http://cargocollective.com/H-A-M-I-S-H/JOI-UMBRELLAS http://cargocollective.com/H-A-M-I-S-H/following/H-A-M-I-S-H/JOI-UMBRELLAS Tue, 15 Nov 2011 06:02:24 +0000 HAMISH :: Creative Producer :: Writer :: Visual Researcher 2308491 ROLE: CREATIVE DIRECTOR BRAND: JOI <img src="http://payload.cargocollective.com/1/5/168899/2308491/image8_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image8_o.jpg" data-mid="11590544" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308491/image6_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image6_o.jpg" data-mid="11590539" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308491/image7_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image7_o.jpg" data-mid="11590542" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308491/image9_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image9_o.jpg" data-mid="11590546" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308491/image4_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image4_o.jpg" data-mid="11589522" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308491/image5_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image5_o.jpg" data-mid="11589672" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308491/image10_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image10_o.jpg" data-mid="11591031" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308491/image1_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image1_o.jpg" data-mid="11589517" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308491/image2_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image2_o.jpg" data-mid="11589519" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308491/image3_5_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308491/image3_5_o.jpg" data-mid="11589980" border="0" align="left"/> The umbrella. A timeless classic and British style icon had been undervalued. With a determination to bring something different to those drizzly British days, the self-assignment was to reframe the umbrella. Following a trip to Rome, the Sistine Chapel and it’s fresco ceiling provided the inspiration for the concept: Commission contemporary artwork printed to the underside of the umbrella. I created the brand: identity; product design, including commissioning of artwork; and the ecommerce site. I wanted to create a reverential product for the rain: a balance of heritage and contemporary design. The product featured in The Guardian, FT Weekend and Creative Review, amongst others. Stocked in 20 stores, in 5 countries over 3 continents, the project gained wide media coverage, delivered a profile of my creative execution and break-even sales of 700+ units. ROLE: CREATIVE DIRECTOR BRAND: JOI The umbrella. A timeless classic and British style icon had been undervalued. With a determination to bring something... http://cargocollective.com/H-A-M-I-S-H/FLAKE http://cargocollective.com/H-A-M-I-S-H/following/H-A-M-I-S-H/FLAKE Tue, 15 Nov 2011 04:16:49 +0000 HAMISH :: Creative Producer :: Writer :: Visual Researcher 2308473 ROLE: ART DIRECTOR, COMMUNICATION BRAND: CADBURY FLAKE <img src="http://payload.cargocollective.com/1/5/168899/2308473/image2_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308473/image2_o.jpg" data-mid="11588715" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308473/image3_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308473/image3_o.jpg" data-mid="11588717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308473/image4_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308473/image4_o.jpg" data-mid="11588721" border="0" align="left"/> A new TV Commercial to drive sales for Cadbury Flake reappraised the brand’s approach to the modern women. The brief was a set of supporting communication to drive awareness. Part I would be a behind-the-scenes photo-shoot on the production of the ad: the cast, crew and main feature: a one-off dress by couture designer, Anthony Price. <img src="http://payload.cargocollective.com/1/5/168899/2308473/image1_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308473/image1_o.jpg" data-mid="11588723" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2308473/image5_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2308473/image5_o.jpg" data-mid="11588848" border="0" align="left"/> Part 2 a launch party for the campaign with guest, Rachel Stevens. The celebrity was featured as a ballerina within a giant music box. Using a tilt-shift lens, the final image would give a perspective feeling of a real miniature. Within the grand housing of the disused church, the scale would be questioned and bring an intrigue to the eye. As art director and producer of both shoots, I undertook the briefing and styling. Tone was everything in both executions, the eerie and stunning beauty of both females: a snapshot of charm & indulgence. ROLE: ART DIRECTOR, COMMUNICATION BRAND: CADBURY FLAKE A new TV Commercial to drive sales for Cadbury Flake reappraised the brand’s approach to the modern... http://cargocollective.com/H-A-M-I-S-H/VISUAL-RESEARCHER http://cargocollective.com/H-A-M-I-S-H/following/H-A-M-I-S-H/VISUAL-RESEARCHER Mon, 14 Nov 2011 15:58:33 +0000 HAMISH :: Creative Producer :: Writer :: Visual Researcher 2304650 ROLE: VISUAL RESEARCHER BRAND: BURBERRY, BBC, SKODA <img src="http://payload.cargocollective.com/1/5/168899/2304650/skoda_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2304650/skoda_o.jpg" data-mid="12512575" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2304650/worldcupboard_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2304650/worldcupboard_o.jpg" data-mid="11591373" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2304650/burberry_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2304650/burberry_o.jpg" data-mid="11591153" border="0" align="left"/> A large proportion of my creative process is the sourcing and gathering of visual reference as a resource for specific light, composition, textures, mood and tone. Production companies also commission this resource. Working with both commercial, documentary and film directors to translate their visual approach to a script. Here you can see a selection of pitch winning work. ROLE: VISUAL RESEARCHER BRAND: BURBERRY, BBC, SKODA A large proportion of my creative process is the sourcing and gathering of visual reference as a resource for... http://cargocollective.com/H-A-M-I-S-H/XPERIMENTAL http://cargocollective.com/H-A-M-I-S-H/following/H-A-M-I-S-H/XPERIMENTAL Mon, 14 Nov 2011 09:34:40 +0000 HAMISH :: Creative Producer :: Writer :: Visual Researcher 2287154 ROLE: CAMPAIGN CREATIVE DIRECTOR BRAND: NANDOS <img src="http://payload.cargocollective.com/1/5/168899/2287154/image1_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2287154/image1_o.jpg" data-mid="11556083" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2287154/image7_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2287154/image7_o.jpg" data-mid="11559758" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2287154/image8_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2287154/image8_o.jpg" data-mid="11559947" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2287154/image9_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2287154/image9_o.jpg" data-mid="11591576" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2287154/image3_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2287154/image3_o.jpg" data-mid="11556090" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168899/2287154/image6_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2287154/image6_o.jpg" data-mid="11559261" border="0" align="left"/> Established in 2008 at London’s Bay66 skatepark, Nando’s Xperimental was a skateboard event for all the family. The challenge the brand faced was in distinguishing the relevance of the activity and justifying the financial commitment to the project. The first port of call was in defining the project’s goal. This would come in the form of a new brand proposition for all current and future activity: Facilitate, develop & introduce new alternative skills to young individuals. A map of experience activity was then made. Offline engagement would include an ad campaign; expansion of the events to take them nationwide; and a fanzine for skate stores. Online a microsite would anchor social activity across Facebook and Twitter; a competition - ‘Design-a-deck’ - to win your personally designed graphic; and a number of video tutorials of basic tricks. As Creative Director of the campaign my role included the briefing of external agencies, directing and producing the video content, in a client facing, advisory role. Over 5000 at the events, 2000 skateboard designs created online and over 100,000 hits for the videos. ROLE: CAMPAIGN CREATIVE DIRECTOR BRAND: NANDOS Established in 2008 at London’s Bay66 skatepark, Nando’s Xperimental was a skateboard event for all the... http://cargocollective.com/H-A-M-I-S-H/BEYONCE-BUSKERS http://cargocollective.com/H-A-M-I-S-H/following/H-A-M-I-S-H/BEYONCE-BUSKERS Mon, 14 Nov 2011 09:34:39 +0000 HAMISH :: Creative Producer :: Writer :: Visual Researcher 2302609 ROLE: DIRECTOR OF BRANDED CONTENT BRAND: TRIDENT/CADBURY Trident’s on-pack promotion would offer free tickets to Beyonce’s UK concert at the O2. With no direct connection between the product and the star, the challenge was to bring a giveaway that brought awareness for the new chewing gum brand. As director of the branded film, the idea was to put London at the heart of the idea: To make an act of the event for the street. Utilising the common busker to play the singer’s top hits: Creating a relevant and humorous contrast. Simply transforming the exchange from receiver to provider, every contribution to the Beyonce Busker’s guitar case would receive a pair of exclusive tickets for the concert, with all donations going to charity. This was the day it paid to pay the busker. <img src="http://payload.cargocollective.com/1/5/168899/2302609/image1_900.jpg" width="900" height="562" width_o="900" height_o="562" src_o="http://payload.cargocollective.com/1/5/168899/2302609/image1_o.jpg" data-mid="11560941" border="0" align="left"/> ROLE: DIRECTOR OF BRANDED CONTENT BRAND: TRIDENT/CADBURY Trident’s on-pack promotion would offer free tickets to Beyonce’s UK concert at the O2. With no...