http://cargocollective.com Break The Yolk Mon, 23 Apr 2012 17:32:18 +0000 http://cargocollective.com en http://cargocollective.com/CodyMaemori/SF-FATES-Sports-Team-Rebrand http://cargocollective.com/CodyMaemori/following/CodyMaemori/SF-FATES-Sports-Team-Rebrand Mon, 23 Apr 2012 17:32:18 +0000 Break The Yolk 3263552 With football being no stranger to superstition, any athlete will tell you that sports is a 90% mental and 10% physical game. So to get into the heads of the competition, San Francisco's 49er team was rebranded as the SF FATES. From spell books to voodoo dolls, the idea of black magic was intertwined with athletics to influence the rituals of the opposing team. Signage and apparel further empower the fans while providing the ultimate intimidation factor. <img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-1.jpg" width="600" height="777" width_o="600" height_o="777" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-1_o.jpg" data-mid="16729191" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-12.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-12_o.jpg" data-mid="16729233" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-4.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-4_o.jpg" data-mid="16729201" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-2.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-2_o.jpg" data-mid="16729193" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-5.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-5_o.jpg" data-mid="16729202" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-10.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-10_o.jpg" data-mid="16729225" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-11.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-11_o.jpg" data-mid="16729231" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-6.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-6_o.jpg" data-mid="16729207" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-8.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-8_o.jpg" data-mid="16729218" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-11.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-11_o.jpg" data-mid="16729231" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-7.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-7_o.jpg" data-mid="16729215" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-3.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload48.cargocollective.com/1/7/231821/3263552/football-apps-3_o.jpg" data-mid="16729198" border="0" align="left"/> With football being no stranger to superstition, any athlete will tell you that sports is a 90% mental and 10% physical game. So to get into the heads of the... http://cargocollective.com/CodyMaemori/Deli-Packaging http://cargocollective.com/CodyMaemori/following/CodyMaemori/Deli-Packaging Mon, 23 Apr 2012 17:13:18 +0000 Break The Yolk 3263527 In Process <img src="http://payload48.cargocollective.com/1/7/231821/3263527/Picture 16.png" width="670" height="373" width_o="1746" height_o="973" src_o="http://payload48.cargocollective.com/1/7/231821/3263527/Picture 16_o.png" data-mid="16729058" border="0" align="left"/> In Process http://cargocollective.com/CodyMaemori/Senior-Class-Shirt http://cargocollective.com/CodyMaemori/following/CodyMaemori/Senior-Class-Shirt Mon, 23 Apr 2012 17:03:53 +0000 Break The Yolk 3263449 Client: McKinley High School For my alma mater, too much class pride had resulted in numerous student designed shirts using slang and vulgar language. The class sought to bring back a more wholesome appeal to 2012 while maintaining an aesthetic for a younger audience. School colors of black and gold were pushed and the ever popular “Words With Friends” online game was used as a theme to bring back pride to this year’s senior class. <img src="http://payload48.cargocollective.com/1/7/231821/3263449/MHS-Senior-Shirt-Final_for-print.jpg" width="670" height="913" width_o="792" height_o="1080" src_o="http://payload48.cargocollective.com/1/7/231821/3263449/MHS-Senior-Shirt-Final_for-print_o.jpg" data-mid="16728559" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263449/MHS-Senior-Shirt-Final_for-print2.jpg" width="670" height="913" width_o="792" height_o="1080" src_o="http://payload48.cargocollective.com/1/7/231821/3263449/MHS-Senior-Shirt-Final_for-print2_o.jpg" data-mid="16728561" border="0" align="left"/> Client: McKinley High School For my alma mater, too much class pride had resulted in numerous student designed shirts using slang and vulgar language. The class... http://cargocollective.com/CodyMaemori/ROUZAIRE-Packaging http://cargocollective.com/CodyMaemori/following/CodyMaemori/ROUZAIRE-Packaging Mon, 23 Apr 2012 16:19:00 +0000 Break The Yolk 3263096 Rebranding: Brie Cheese With a title like “The King of Cheeses”, the Rouzaire rebrand reflects a sense of royal heritage and quality. Aged embellishments such as the crown and flourishes were drawn to provide the brand with stronger character and capture the appeal of a higher end market. <img src="http://payload48.cargocollective.com/1/7/231821/3263096/420143_10150648305443096_684613095_9268833_99209883_n_1.jpg" width="670" height="446" width_o="960" height_o="640" src_o="http://payload48.cargocollective.com/1/7/231821/3263096/420143_10150648305443096_684613095_9268833_99209883_n_1_o.jpg" data-mid="16727651" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263096/424438_10150648305043096_684613095_9268831_543639629_n_3.jpg" width="670" height="446" width_o="960" height_o="640" src_o="http://payload48.cargocollective.com/1/7/231821/3263096/424438_10150648305043096_684613095_9268831_543639629_n_3_o.jpg" data-mid="16727662" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263096/428313_10150648303393096_684613095_9268815_1110529338_n_4.jpg" width="670" height="446" width_o="960" height_o="640" src_o="http://payload48.cargocollective.com/1/7/231821/3263096/428313_10150648303393096_684613095_9268815_1110529338_n_4_o.jpg" data-mid="16727666" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263096/422376_10150648303633096_684613095_9268820_584053259_n_2.jpg" width="670" height="446" width_o="960" height_o="640" src_o="http://payload48.cargocollective.com/1/7/231821/3263096/422376_10150648303633096_684613095_9268820_584053259_n_2_o.jpg" data-mid="16727658" border="0" align="left"/> Rebranding: Brie Cheese With a title like “The King of Cheeses”, the Rouzaire rebrand reflects a sense of royal heritage and quality. Aged embellishments such... http://cargocollective.com/CodyMaemori/Fantasy-Appliance-Brochure http://cargocollective.com/CodyMaemori/following/CodyMaemori/Fantasy-Appliance-Brochure Mon, 23 Apr 2012 16:18:56 +0000 Break The Yolk 3263094 Product: CustomCrave To promote a fantasy kitchen product that prepared any food imaginable “all at the touch of a button”, focus was placed on ease of use. Presenting itself as a cookbook, spreads were X’d out to illustrate to the consumer that preparation is a thing of the past. <img src="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5623.jpg" width="670" height="466" width_o="2048" height_o="1425" src_o="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5623_o.jpg" data-mid="16728123" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5617.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5617_o.jpg" data-mid="16728199" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5619.jpg" width="670" height="446" width_o="2048" height_o="1364" src_o="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5619_o.jpg" data-mid="16728216" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5625.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5625_o.jpg" data-mid="16728235" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5627.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5627_o.jpg" data-mid="16728259" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5628.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload48.cargocollective.com/1/7/231821/3263094/_MG_5628_o.jpg" data-mid="16728280" border="0" align="left"/> Product: CustomCrave To promote a fantasy kitchen product that prepared any food imaginable “all at the touch of a button”, focus was placed on ease of use.... http://cargocollective.com/CodyMaemori/SF-Social-Reform-Identity http://cargocollective.com/CodyMaemori/following/CodyMaemori/SF-Social-Reform-Identity Mon, 23 Apr 2012 16:11:32 +0000 Break The Yolk 3263022 Task: Create a company to tackle an issue in the bay area. Company Name: ELECTRID “With San Francisco’s energy rates at a price 60% higher than the national average, ELECTRID is a new sustainable electric company helping to defray energy costs. When stepped on, panels at the city’s busiest intersections will generate and disperse electricity throughout the community. ELECTRID, let’s take a step towards a brighter future.” <img src="http://payload48.cargocollective.com/1/7/231821/3263022/logo.jpg" width="576" height="576" width_o="576" height_o="576" src_o="http://payload48.cargocollective.com/1/7/231821/3263022/logo_o.jpg" data-mid="16726025" border="0" align="left"/> <img src="http://payload48.cargocollective.com/1/7/231821/3263022/tumblr_lx086j8ZWv1r3bzkro1_500.jpg" width="453" height="700" width_o="453" height_o="700" src_o="http://payload48.cargocollective.com/1/7/231821/3263022/tumblr_lx086j8ZWv1r3bzkro1_500_o.jpg" data-mid="16726068" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263022/bus.jpg" width="432" height="575" width_o="432" height_o="575" src_o="http://payload48.cargocollective.com/1/7/231821/3263022/bus_o.jpg" data-mid="16726083" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263022/sign.jpg" width="670" height="540" width_o="713" height_o="575" src_o="http://payload48.cargocollective.com/1/7/231821/3263022/sign_o.jpg" data-mid="16726092" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263022/comp.jpg" width="576" height="576" width_o="576" height_o="576" src_o="http://payload48.cargocollective.com/1/7/231821/3263022/comp_o.jpg" data-mid="16726101" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3263022/lanyard.jpg" width="576" height="576" width_o="576" height_o="576" src_o="http://payload48.cargocollective.com/1/7/231821/3263022/lanyard_o.jpg" data-mid="16726107" border="0" align="left"/> Task: Create a company to tackle an issue in the bay area. Company Name: ELECTRID “With San Francisco’s energy rates at a price 60% higher than the national... http://cargocollective.com/CodyMaemori/DUREX-Print-Campaign http://cargocollective.com/CodyMaemori/following/CodyMaemori/DUREX-Print-Campaign Mon, 23 Apr 2012 16:03:38 +0000 Break The Yolk 3262956 Social taboos are no stranger to the bedroom. What better way to sell a product that is often seen as restricting than to turn condoms into a form of empowerment? With Durex, we say “Screw ‘Em”. <img src="http://payload48.cargocollective.com/1/7/231821/3262956/tumblr_lwjiud30cr1r3bzkro1_r1_1280.jpg" width="670" height="471" width_o="1091" height_o="768" src_o="http://payload48.cargocollective.com/1/7/231821/3262956/tumblr_lwjiud30cr1r3bzkro1_r1_1280_o.jpg" data-mid="16725715" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3262956/tumblr_lwjiud30cr1r3bzkro2_1280.jpg" width="670" height="471" width_o="1091" height_o="768" src_o="http://payload48.cargocollective.com/1/7/231821/3262956/tumblr_lwjiud30cr1r3bzkro2_1280_o.jpg" data-mid="16725719" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3262956/tumblr_lwjiud30cr1r3bzkro3_1280.jpg" width="670" height="471" width_o="1091" height_o="768" src_o="http://payload48.cargocollective.com/1/7/231821/3262956/tumblr_lwjiud30cr1r3bzkro3_1280_o.jpg" data-mid="16725728" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3262956/tumblr_lwjiud30cr1r3bzkro4_1280.jpg" width="670" height="471" width_o="1091" height_o="768" src_o="http://payload48.cargocollective.com/1/7/231821/3262956/tumblr_lwjiud30cr1r3bzkro4_1280_o.jpg" data-mid="16725738" border="0" align="left"/> Social taboos are no stranger to the bedroom. What better way to sell a product that is often seen as restricting than to turn condoms into a form of empowerment?... http://cargocollective.com/CodyMaemori/Ministry-of-Sound-Saturday-Sessions http://cargocollective.com/CodyMaemori/following/CodyMaemori/Ministry-of-Sound-Saturday-Sessions Mon, 23 Apr 2012 15:44:45 +0000 Break The Yolk 3262841 Any fun loving person understands that every second of the weekend is a gem to be cherished. This poster set aims to illustrate "Saturday Sessions" as just that, a rare and surreal experience. With recent turmoil over the possible closure of UK’s largest nightclub, brand was emphasized to depict the Ministry as a valuable and clean faced venue. Sharp angles and movement of elements further convey the emotions of both the club and the music. <img src="http://payload48.cargocollective.com/1/7/231821/3262841/09415_01.jpg" width="670" height="947" width_o="1191" height_o="1685" src_o="http://payload48.cargocollective.com/1/7/231821/3262841/09415_01_o.jpg" data-mid="16725008" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3262841/09415_02.jpg" width="670" height="947" width_o="1192" height_o="1685" src_o="http://payload48.cargocollective.com/1/7/231821/3262841/09415_02_o.jpg" data-mid="16725013" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/7/231821/3262841/09415_03.jpg" width="670" height="947" width_o="1192" height_o="1685" src_o="http://payload48.cargocollective.com/1/7/231821/3262841/09415_03_o.jpg" data-mid="16725019" border="0" align="left"/> Any fun loving person understands that every second of the weekend is a gem to be cherished. This poster set aims to illustrate "Saturday Sessions" as just that, a...