These Crown Maple gift boxes were designed just in time for the holiday season. The three sizes house different bottle options and are wrapped with the orange band.

Designed at Studio MPLS
Creative Director: Dan Olson
Photography: Tom Matre

Crown Maple is a high-end line of Maple Syrup out of Dutchess Country, New York. The syrup is harvested from a farm of organic maples using state-of-the-art processing techniques.

At Studio MPLS we were charged with creating an identity for the company as well as concept packaging. This project was featured in Communication Arts' Design Annual.

Creative Director: Dan Olson
Designer: Allison Newhouse
Photos: Tom Matre

Santeen is a line of seriously powerful cleaning supplies. Inspired by classic 1950's package design, the new brand language conveys a sense of strength, pragmatism and work ethic with a no-nonsense yet modern graphic look and feel.

The primary packaging also features a proprietary design that allows the product to be shelved and sold without the use of safety
bags—making the product more recognizable, convenient and affordable.

Designed at: Studio MPLS
Creative Director: Dan Olson

Basin pioneered the category of handmade, natural, and indulgent bath and beauty products. After a more than a decade of sustained success at upscale shopping malls and at Disneyland and DisneyWorld, Basin needed a brand refresh before opening its first retail outlet in Las Vegas.

Suggestive of natural elements, the new language included a fresh color palette, updated Basin logo, typography, architectural applications such as wall coverings, fixtures and display design and iconic elements of the retail environment.

Designed at Studio MPLS
Creative Director: Dan Olson
Designer: Allison Newhouse
Designer: Jenney Stevens
Photography: Tom Matre

Salon Modern is a cooperative that needed a brand identity that allowed room for compelling customization. The concept packaging and identity allows stylists to create interesting collateral through a combination of colors, patterns, stickers, and patterns.

Designed at Studio MPLS
Creative Director: Dan Olson