Santeen is a line of seriously powerful cleaning supplies. Inspired by classic 1950's package design, the new brand language conveys a sense of strength, pragmatism and work ethic with a no-nonsense yet modern graphic look and feel.

The primary packaging also features a proprietary design that allows the product to be shelved and sold without the use of safety
bags—making the product more recognizable, convenient and affordable.

Designed at: Studio MPLS
Creative Director: Dan Olson