At Studio MPLS I worked on the new identity for McKinney, an advertising agency from Durham, North Carolina.
A dramatic evolution of their existing mark, the new logo provides a sense of continuity while managing to be fresh, approachable and reinvigorating. The three forward facing sides of the cube are loosely representative of the three driving forces behind all they do: Purpose, Promise and Possibility, resulting in a mark that is open to interpretation while coming off as smart, modern and boldly passionate.
A dramatic evolution of their existing mark, the new logo provides a sense of continuity while managing to be fresh, approachable and reinvigorating. The three forward facing sides of the cube are loosely representative of the three driving forces behind all they do: Purpose, Promise and Possibility, resulting in a mark that is open to interpretation while coming off as smart, modern and boldly passionate.
Work done at Studio MPLS
Creative Director: Dan Olson
