Basin pioneered the category of handmade, natural, and indulgent bath and beauty products. After a more than a decade of sustained success at upscale shopping malls and at Disneyland and DisneyWorld, Basin needed a brand refresh before opening its first retail outlet in Las Vegas.

Suggestive of natural elements, the new language included a fresh color palette, updated Basin logo, typography, architectural applications such as wall coverings, fixtures and display design and iconic elements of the retail environment.

Designed at Studio MPLS
Creative Director: Dan Olson
Designer: Allison Newhouse
Designer: Jenney Stevens
Photography: Tom Matre