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Why would you explode your car?
The TV ad shows a man exploding his car, after knowing Renault Fluence.
So, we gave internet users the opportunity to do the same, for real.

We invited users to tweet the reason why they hate their cars. The author of the best tweet exploded a car during an online live broadcast that was watched by 2.5 million people.
The tweets were projected on a real car and could be watched in real time. Here, users could also watch the campaign`s climax when the car was exploded by the promo`s winner.

The whole campaign, including the explosion, was seen by everyone, live, on the most important web portals in the country.

You Tube Brand Channel
It was the most popular national brand channel on Youtube in terms of audience, going from the 18th to 1st position in only 72 hours.


Agency: ID TBWA
Client: Renault
My role: Creative and Art Direction
Year: 2011




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The packaging of Fruthos came with a stamp, each stamp has a code which when
registered on the site, a tree was planted in the Atlantic forest, to contribute to the preservation of devastated areas.

On the website the User may choose the kind of tree he would like to see planted.
Clicking on the trees the user can see all the info of the tree that was planted, and the name of the user tha planted that tree

The User also may interact with a flowchart that indicates how many trees should be planted to offset carbon emissions


Agency: ID TBWA
Client: Fruthos
My role: Creative and Art Direction
Year: 2010
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To launch the new Sandero GTLine we have created a website that challenges the User with the question: Are you GT enough for this Sandero?
The User need to answer a short quiz about general knowledge, and all the questions and the answers have an humorous approach
In the last response, the Sandero GTLine appears drifting among the answers, surprising the User
A 3d video shows close-ups of the new features of the Sandero GTLine in action, doing some stunts drifts in a night environment to stand the attention of the User
In the final of the video, the car jumps a mysterious ramp and crashes into an billboard, that shows the face of the User and the result of the test, showing how GT they are.
We created 5 kinds of jumps, for the less GT for the TOP GT.
Then the website is developed, showing all the features of the car, at this time the User may share the results of your test and challenge your friends to be more GT than him.


Agency: ID TBWA
Client: Renault
My role: Creative and Art Direction
Year: 2011
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Mojito means wet, we use this to create a play where
people can send messages to your friends in a fun and wet way.
The User that you sent the message receives a link and an instruction
for interacting with the bottle of water, inviting him to wet the character,
then the message is revealed in an entertaining way.


Agency: One Digital
Client: Bacardi
My role: Art Direction
Year: 2009
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We all know the fascination we have for videos where we see people falling down, we laugh at these situations, these videos on youtube always are among the most viewed, so take advantage of this to create a site which would meet the best and funniest videos on this subject.
The message passed: These videos are funny but in real life is always good to prevent and make a health insurance.
If the video is boring, just press the spacebar and change for the next one.



Agency: One Digital
Client: Bradesco
My role: Concept , Art Direction
Year: 2008
 
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