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Why would you explode your car?
The TV ad shows a man exploding his car, after knowing Renault Fluence.
So, we gave internet users the opportunity to do the same, for real.

We invited users to tweet the reason why they hate their cars. The author of the best tweet exploded a car during an online live broadcast that was watched by 2.5 million people.
The tweets were projected on a real car and could be watched in real time. Here, users could also watch the campaign`s climax when the car was exploded by the promo`s winner.

The whole campaign, including the explosion, was seen by everyone, live, on the most important web portals in the country.

You Tube Brand Channel
It was the most popular national brand channel on Youtube in terms of audience, going from the 18th to 1st position in only 72 hours.


Agency: ID TBWA
Client: Renault
My role: Creative and Art Direction
Year: 2011




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The packaging of Fruthos came with a stamp, each stamp has a code which when
registered on the site, a tree was planted in the Atlantic forest, to contribute to the preservation of devastated areas.

On the website the User may choose the kind of tree he would like to see planted.
Clicking on the trees the user can see all the info of the tree that was planted, and the name of the user tha planted that tree

The User also may interact with a flowchart that indicates how many trees should be planted to offset carbon emissions


Agency: ID TBWA
Client: Fruthos
My role: Creative and Art Direction
Year: 2010
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To launch the new Sandero GTLine we have created a website that challenges the User with the question: Are you GT enough for this Sandero?
The User need to answer a short quiz about general knowledge, and all the questions and the answers have an humorous approach
In the last response, the Sandero GTLine appears drifting among the answers, surprising the User
A 3d video shows close-ups of the new features of the Sandero GTLine in action, doing some stunts drifts in a night environment to stand the attention of the User
In the final of the video, the car jumps a mysterious ramp and crashes into an billboard, that shows the face of the User and the result of the test, showing how GT they are.
We created 5 kinds of jumps, for the less GT for the TOP GT.
Then the website is developed, showing all the features of the car, at this time the User may share the results of your test and challenge your friends to be more GT than him.


Agency: ID TBWA
Client: Renault
My role: Creative and Art Direction
Year: 2011
 
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