Why would you explode your car?

The TV ad shows a man exploding his car, after knowing Renault Fluence.
So, we gave internet users the opportunity to do the same, for real.



We invited users to tweet the reason why they hate their cars. The author of the best tweet exploded a car during an online live broadcast that was watched by 2.5 million people.

The tweets were projected on a real car and could be watched in real time. Here, users could also watch the campaign`s climax when the car was exploded by the promo`s winner.




The whole campaign, including the explosion, was seen by everyone, live, on the most important web portals in the country.

You Tube Brand Channel
It was the most popular national brand channel on Youtube in terms of audience, going from the 18th to 1st position in only 72 hours.



The Making of video



Behind the cameras during explosion day



Behind the cameras in the studio