Ericsson - My TV Moments
Client: Ericsson
Agency: House of Radon
My Role: Interactive Art Director, Designer
Ericsson usually delivers broadcast systems for TV companies but with this campaign they wanted to increase their dialog with the end TV consumer. The user searches for their favorite TV memories via YouTube. When they find the clip they want, the clip goes through a system that sorts the information. We then turn to the internet’s popular information providers (such as Google and Wikipedia) looking through everything from images, blogs, books, magazines.
The collected information is then sorted, creating a scrapbook about the TV memory which is sharable with friends.
Agency: House of Radon
My Role: Interactive Art Director, Designer
Ericsson usually delivers broadcast systems for TV companies but with this campaign they wanted to increase their dialog with the end TV consumer. The user searches for their favorite TV memories via YouTube. When they find the clip they want, the clip goes through a system that sorts the information. We then turn to the internet’s popular information providers (such as Google and Wikipedia) looking through everything from images, blogs, books, magazines.
The collected information is then sorted, creating a scrapbook about the TV memory which is sharable with friends.