SRCH by Starbuck
More than 60 million Facebook faithful have liked Starbucks and Lady Gaga. These numbers are imposing, staggering and down right nuts. Needless to say when designing for that many rabid fans one feels a bit, shall we say, impotent. This was the task when Starbucks came Blast to and ask us to do something engaging with a QR code, a game and a Gaga. Once conception came to completion and a digital scavenger hunt invented it was time to bring it all to life. The Concept: There would be a series of rounds, each round would have a series of clues and the clues would all lead back to the site allowing a prize to be redeemed (if you were fast enough). Sounding a little complicated, we knew the execution had to be simple and flexible. Due to the Requirement of a QR code as the game's catalyst this site needed to easily render on touch screens and a desktop browsers alike. With a simple grid, some light transitions, fun photos and copy, the clue cards came to life allowing tens of thousands to play.
More than 60 million Facebook faithful have liked Starbucks and Lady Gaga. These numbers are imposing, staggering and down right nuts. Needless to say when designing for that many rabid fans one feels a bit, shall we say, impotent. This was the task when Starbucks came Blast to and ask us to do something engaging with a QR code, a game and a Gaga. Once conception came to completion and a digital scavenger hunt invented it was time to bring it all to life. The Concept: There would be a series of rounds, each round would have a series of clues and the clues would all lead back to the site allowing a prize to be redeemed (if you were fast enough). Sounding a little complicated, we knew the execution had to be simple and flexible. Due to the Requirement of a QR code as the game's catalyst this site needed to easily render on touch screens and a desktop browsers alike. With a simple grid, some light transitions, fun photos and copy, the clue cards came to life allowing tens of thousands to play.