Running on Cargo
Rob Bloom / More Than A Copywriter*
BlueCross BlueShield
iShares 1
Blackberry Playbook
U.S. Virgin Islands
Volvo
Shriners Hospitals for Children
SmartPop!
Cox Communications
Circuit City
Yamaha
iShares 2
Bose
NAPA Auto Parts
Mike's Hard Lemonade
Comedy writing
Random work I like
How the client broke my heart
Where I've been and what I've learned
iShares 1
The story
iShares is the largest issuer of exchange traded funds in the US. Problem is, not enough financial advisors understand the benefits of ETFs and, as a result, aren't recommending them to their clients.

The insight
If financial advisors understood the total performance of a particular ETF, they'd be more likely to use that ETF in their clients' portfolios. So let's help them understand. With a fun interactive challenge that compares the total performance of ETFs to mutual funds.



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