Arsenal FC 125 years kit launch

Arsenal FC 125 years kit launch from rob blake on Vimeo.



A commercial I wrote and directed with Lift Agency for Arsenal Football Club. The brief was to celebrate 125 years of Arsenal Football Club which is shown through a time-leap transition, from the humble beginnings of the club to the present day. A great reading from Arsene Wenger holds it all together. Strangely I might have been the most listened to poet of that year - the ad is played at every Arsenal game to 60000 people, a lot of people heard that!

Directed by Rob Blake
Written by Rob Blake and Thomas Harrison
Camera by Thomas Harrison and Rory Martinez
Edited by Rob Blake and Thomas Harrison
Music by WMP
Special effects by Rob Blake
Casting by IPM

Special thanks to Mike (Lift Agency), Arsene Wenger, Szymon Szulukiewicz.